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  • Neha Enterprises Turning the Tide with Strategic Choices

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    Neha Enterprises, a well-known brand in the real estate industry, has come a long way since its inception. In the first few years, Neha’s focus was just the expansion of its properties. However, Neha realized that a brand that solely focuses on real estate can face difficulties in its marketing strategy and growth. In this case study, we will analyze how Neha Enterprises transformed its brand by adopting strategic marketing and branding choices. Neha Enterprises’s mission statement is “Building Homeown

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  • Viacom18 Creating a Sustainable OTT Business

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    In a world where the traditional media and television business is rapidly declining, it is crucial to understand that the future is still largely in the hands of the OTT players. Companies like Netflix, Amazon Prime, Disney+, and many others are changing the business landscape of the entertainment industry. They are disrupting the traditional entertainment industry, providing consumers with more choice, personalization, and engagement. But the big question that many marketers face is how to successfully navigate this new marketplace. In my experience, many traditional media players have

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    Viacom18, the Indian entertainment giant that is part of the ViacomCBS network, has come up with a sustainable OTT business model by launching its own streaming service called “Viacom18 Viaplay”. Viaplay is available on all major Indian OTT platforms, including Amazon Prime Video, Jio Cinema, SonyLiv, Zee5, Voot, Gaana, Spotify, Apple Music, and YouTube. With the launch of this OTT platform, Viacom18 is striving to compete with Disney+

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    Viacom18 has been one of India’s leading entertainment media houses, which produces and distributes quality entertainment content across platforms like TV, digital, radio, print, social media and beyond. In the last year, the company has invested significantly to create a sustainable OTT business. Throughout the last fiscal year, the OTT content production has surged by 25% with an average production value of INR 2.5 Cr per film/TV show. Viacom18 has expanded its OTT production with

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    On November 19, 2013, the most anticipated phone in the world, Apple iPhone 6, was officially introduced. The launch of the latest iPhone was on schedule and was a great success. It is worth mentioning that, the launch of iPhone 6 was not the first time that the company introduced its new flagship phone. It happened on 2012, which was also on the anniversary. The iPhone has been an innovation and a game-changer in the technology world. It took off the stiff competition of its

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    Too Good To Go Bridging Sustainability and Business Goals

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