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  • Coda Coffee and Bext360 Supply Chain Machine Vision AI IoT and Blockchain 2018

    Coda Coffee and Bext360 Supply Chain Machine Vision AI IoT and Blockchain 2018

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    At Coda, we are passionate about coffee. Coffee is not just a drink, it is a passion, a cultural tradition, and a way of life. And it’s not just coffee that Coda is passionate about, it’s a full-scale, coffee industry, which is a part of Coda’s vision. We believe that the world’s coffee producers, roasters, and consumers should collaborate, share resources, and leverage technology to address climate change and sustainability issues. Coda and Bext

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  • New Hope Liuhe Building an Integrated AgriFood Business 2019

    New Hope Liuhe Building an Integrated AgriFood Business 2019

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    In 2019, Liuhe New Hope, a state-owned farmland company, decided to shift its strategy from only agricultural-to-retail business to an integrated agri-food business. They planned to establish an integrated agri-food business model by integrating all farm-related businesses and food-related businesses to provide better customer satisfaction and increase profit. New Hope Liuhe had long been facing several challenges such as decreasing market share, decreasing yields, decreasing landownership, decreasing quality,

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    I joined New Hope Liuhe Building an Integrated AgriFood Business 2019 as the Vice President of Marketing, overseeing the marketing, PR, and events department. I began as a marketer and PR coordinator for a different food company, then became a marketing consultant at a research firm, before landing here. Overall, I enjoy using my knowledge and experience in marketing and business to build strategies for the company. I will focus on improving the marketing mix of the company, working on developing new promot

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    When New Hope Liuhe was born in 2014, the world was on a path of fast-moving urbanization, the biggest economic engine in human history. But as the year 2015 rolled out, the country was staring at a bumpy road as a result of the economic slowdown. And this, the author’s VRIO framework says, led to a great opportunity for an integrated agri-food business. To see the full report, click on the link: [Insert link to full report].

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  • Customer Lifetime Value Note 2012

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  • Vanke Port Apartment Business Model Redesign

    Vanke Port Apartment Business Model Redesign

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  • Zhuiyi Technology Develop or Diversify

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  • Chips on the Side B The BuyOut of Avago Technologies

    Chips on the Side B The BuyOut of Avago Technologies

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  • 39 Bakers Strategizing for Omnichannel Retail

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    The rise of omnichannel retail has revolutionized retail as we know it. It allows companies to sell products in all the digital channels that the consumers are active on – the web, social media, mobile, etc. The shift has been massive, and it has forced retailers to adapt to new business models. The challenge for retailers now is to figure out how to manage their operations and increase the efficiency across channels. The following are some strategies for bakers. 1. Merge their sales and distribution channels to create a unified

    SWOT Analysis

    “What strategies are 39 Bakers employing to boost sales in the omnichannel retail space?” 1. Embrace E-Commerce: 39 Bakers understands the importance of e-commerce as the future of retail. Hence, they have invested in their online presence. The website, social media, email marketing, etc., are utilized to promote their products across multiple platforms. 2. Personalize Experience: The store experience, in-store and online, should be tailored to each customer. A