Antara Building Experiences In Senior Living Case Study Help


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Antara Building Experiences In Senior Living Case Study Help

Background and Facts

Antara Building Experiences In Senior Living an office products seller for tiny and medium sized services has lately been associated with planning for a merging with its rival Home Deport, which has actually impacted efficiency levels in departmentswith the senior manager associated with lawful complications put forth by the federal Trade Payment. With the Advertising and marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With challenges in the form of a potential cultural change as well as low employee spirits, the organization needs a total reengineering effort at the advertising division.

Trouble Statement

The prospective cultural modification at the advertising and marketing division of Antara Building Experiences In Senior Living is boosting unpredictability in the workplace resulting in different obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting critical choices since Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Profession Commission's treatment at the same time. Provided the reality that the store has a global presence with branches in UK, USA, Canada and Germany, political factors in each of these nations might have the ability to impact efficiency or critical goals. Federal Profession Payment's antitrust suit versus the merger used up beneficial time of the organization's elderly administration suggesting that 'political' factors can have major implications for a worldwide service.

Economic Factors: Economic factors such as the emergence of small businesses in the worldwide situation recommend that Antara Building Experiences In Senior Living is prospering in a setting where there is possible development of companies. Reality that shop clients are primarily looking for office supplies for home offices suggests that the market has an increasing pattern of business owners as well as house based companies.

Social factors: Social trends in the economy reveal that customers are seeking comfort as well as appealing costs. Market research demonstrates how the customer for Antara Building Experiences In Senior Living lacks understanding concerning locating solutions which can use a mix of ease and also low costs.

Technical factors: Modern technology plays an important duty in Antara Building Experiences In Senior Living's business method specifically as the organization is piloting Innovation facilities which would certainly offer technology sales and support in the kind of memory upgrades, outer setups. (Recap of INSECT in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Business Habits issues can be seen in Antara Building Experiences In Senior Living's case as highlighted in this section.

Worries concerning social modification: There is concern concerning a cultural modification that would take place when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Marketing with most of the employee currently revealing discontent over this potential relocation. This predicted change has created tension in the workplace which has actually been coupled with the previous stress of preparing the company for a possible merging with Residence Deport.

Stressful Job Environment for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a busy company. Not just does this lead to difficulty in locating the ideal individuals, it puts stress on brand-new hires as can not endure the pace and also stress that the company anticipates them to bear.

Dual Reporting Lines: Novices find this organizational society cumbersome as well as difficult to deal with particularly as populated line partnerships are indicated to be weaker as a whole and unbiased setting as well as efficiency evaluation is still done by the solid line supervisor. This suggests that newcomers could lose clarity concerning their respective duties and purposes particularly as populated line coverage does not keep them in straight communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been guessed that the last would take Krasnow's position came as a blow to her morale. Lewis might have been capable and proper for the task yet the fact that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Worry & Task Instability: Fear as well as insecurity can be determined as 2 significant concerns that Lewis would be dealing with specifically as the merging has actually now be terminated as well as 2 elderly execs of the advertising and marketing division would be leaving. The whole obligation of the division would be falling on Lewis's shoulders that would not simply supervise of brining regarding a cultural modification yet would likewise have to show herself in her new duty.

Incompatible Monitoring Design of Leader: Lewis's management design and its incompatibility with the advertising department's role can additionally be seen as an OB obstacle especially as she has actually been used to dealing with problems in the procedures department where employees are shown to focus on procedures as well as get them. The advertising and marketing department on the various other hand can be viewed as a group of individuals that are utilized to being nurtured by Krasnow that focused more on outcome than procedures.

Interdepartmental Arguments: Interdepartmental disputes between three divisions, advertising, merchandizing and operations specifically over the appropriation of the advertising and marketing mix can be recognized as one more OB problem. Although the advertising division does not share the very same vision as the various other two divisions concerning the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and operations divisions do not agree over the advertising mix allocation among one another either.

Disintegration in Marketing Division: Disintegration between the marketing and advertising departments can be recognized as an additional OB concern which can need more focus. The truth that the marketing and advertising areas in the advertising division are detached is avoiding both departments from acquiring from each various other's experience and expertise. Combination of advertising and marketing with retailing and also procedures would come to be more difficult if the advertising and marketing division itself is disintegrated which can be one more potential OB concern.

Antara Building Experiences In Senior Living Analysis

Different theories have been utilized to explain the scenarios to get additional clearness regarding the situation handy.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that staffs are passive and also careless, have little passion as well as resist modification. The tough variation of this concept stressed browbeating, limited controls, risks and also punishments. Gradually it creates low performance, subtle sabotage and also rivalry (Bargain, 2003). The circumstance at Antara Building Experiences In Senior Living is not completely complying with Concept X, it can be seen that new hires are discovering this atmosphere instead stressful which might eventually lead to a higher inclination of the administration towards Theory X. According to McGregor's supported view, which he called Concept Y, the vital task of the administration is to arrange business problems to make sure that people can accomplish their own goals best by directing their efforts towards business benefits. If individuals discover no contentment in their job, the administration would have little option but to rely on concept X as well as external control (Deal, 2003). Also while examining Lewis's administration design, concept X might have appropriated in the procedures division somewhat however the Marketing division would call for dependence on Theory Y in order to get the creativity as well as creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's issue regarding bringing harmony between the advertising and marketing department is concerned, this would originally cause contrast as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the first phase of team growth, individuals may not bond, as they are hectic discovering their location in the group. By integrating the advertising and marketing division's job, there might coincide first detach which can result in the 2nd phase of 'storming' where the teams test each other. However, it is just during the 3rd stage or 'norming' when they would certainly collaborate to share suggestions before the group can cause synergy in the 4th phase 'executing'.

When people are offered with change, they go into phase one as well as so there might be feelings like unhappiness, unpredictability, aggravation, anger, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of Antara Building Experiences In Senior Living is comparable so Lewis can obtain comfortable with the idea that it is not amazing habits. It is throughout this phase that Lewis will have to offer support to the division so that they can find a feeling of instructions. It can be seen how Krasnow has already made this shift less complicated by making Lewis obtain entailed in the department a year prior to his actual separation.

Maslow's Need hierarchy: The OB problem related to insecurity at the workplace has been caused to start with by the modification in management as well as secondly by the truth that the merging will no longer be launched. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has reviews the importance of 'protection needs as being a lower level demand of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the need to feel secure as well as out of danger' is at the second degree of needs. Before an employee can be made to create psychologically, he needs to have his 'Physical 'and 'Safety' needs satisfied. This indicates that unless the employees are made to feel safe concerning their present work condition in Antara Building Experiences In Senior Living they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Antara Building Experiences In Senior Living Case Study

Implication of Analysis.

The OB analysis has considered various theories to comprehend how to handle the current circumstance available. The complying with 3 choices have actually been suggested to aid Lewis take care of the business challenges in the advertising department. Each of these alternatives has been proposed for easing the shift required to bring the advertising and marketing department in line with the demands of the marketplace as well as for making the cultural adjustment that would certainly adhere to when the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Manufacturing features. Assimilation of Advertising with Operations.

Examination of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis during the earlier merging days has experience in business-to-business marketing along with firm and also retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to handle both advertising and marketing and marketing functions.

The benefit of this approach is that it will integrate both features while lowering the demand for working with an additional source for advertising. In addition to this, Lewis would be heading the marketing division and also regardless her replacement would certainly be needed for the current duty that she is performing. The drawback of this alternative is that outside hiring might cause resentment from interior personnel who might be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Production: Offered the competitive pressures and top quality job needed from the advertising agency, it is recommended that Lewis should allow the production unit to be a separate feature from the marketing device. Because the majority of ad agency had these 2 functions as separate units, it makes more feeling to follow the norm. Both functions might be able to focus on their core triggers much more efficiently. However, the drawback of this strategy would certainly be that added expenses would have to be borne for establishing different manufacturing functions. A production head may have to be hired which can increase expenses for the organization.

Combination of Marketing with Procedures: Given that Lewis is already taking care of the advertising and marketing and also operations divisions all at once; it makes sense to incorporate both features because she has actually been effectively dealing with both ends. The fact that the two divisions already have major differences over allocation of resources recommends that this integration might have the ability to bring about harmony especially as Lewis would certainly be heading both ends.However there are various downsides of this relocation specifically as it would certainly put excessive worry over Lewis's shoulders. The reality that Lewis has to adjust her administration design for the advertising division recommends that these two departments would be culturally diverse. In addition to this, Lewis might not be able to apply one sort of leadership style to both divisions which could cause ineffectiveness in either one of the two features.


An assessment of the 3 alternatives suggests that assimilation of marketing as well as operations would certainly not be a possible step as a result of the huge differences between the two divisions although that currently Lewis is dealing with both. While splitting up of the manufacturing function might have been a positive relocation for the advertising division, the truth that it would certainly mean putting a third feature under Lewis's wing implies this need to be prevented as well. The integration of the advertising department is the most effective alternative in terms of getting the optimum results from the division. An action plan for this alternative is talked about below.

Action Plan.

Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will stay part of advertising under advertising and marketing function.

Lewis will divide herself from procedures.

An autonomous leadership design with worker empowerment will be made use of in advertising department.

Open up door plan and focus on cross department interaction will certainly be targeted at eliminating disharmony.

Contingency strategy.

If the assimilation does not exercise as planned, a backup strategy would comply with which would certainly divide the production function from the advertising function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising division without an SVP. Because case the manufacturing feature will absolutely be separated by putting it under an SVP manufacturing.