Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A Case Study Analysis


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Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A Case Study Help

Background and Facts

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A a workplace materials seller for tiny and also medium sized organisations has just recently been associated with planning for a merger with its competitor House Deport, which has impacted performance degrees in departmentswith the elderly supervisor associated with lawful issues presented by the federal Trade Commission. With the Advertising Head advancing the information of his departure from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the duty in the near future. With difficulties in the form of a possible social adjustment as well as reduced worker morale, the company is in need of a complete reengineering effort at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible social modification at the advertising and marketing division of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A is increasing unpredictability in the workplace resulting in various difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting strategic decisions because Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's intervention in the process. Provided the fact that the store has a worldwide visibility with branches in UK, USA, Canada and Germany, political factors in each of these nations may be able to influence performance or calculated objectives. Federal Profession Compensation's antitrust fit against the merger took up useful time of the organization's senior administration suggesting that 'political' factors can have serious ramifications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small companies in the worldwide situation suggest that Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A is thriving in an environment where there is prospective development of businesses. Truth that store customers are mostly looking for workplace supplies for residence offices recommends that the market has an increasing pattern of entrepreneurs as well as home based services.

Social factors: Social fads in the economic climate show that clients are searching for convenience as well as appealing rates. Market research shows how the customer for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A does not have recognition concerning discovering options which can provide a combination of comfort as well as affordable.

Technical factors: Innovation plays a vital duty in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A's company strategy specifically as the company is piloting Modern technology facilities which would certainly supply modern technology sales and also support in the type of memory upgrades, outer setups. (Recap of PARASITE in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Organizational Actions problems can be seen in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A's case as highlighted in this area.

Uneasiness regarding social modification: There is worry regarding a cultural adjustment that would happen once Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with a lot of the employee already revealing discontent over this possible step. This anticipated adjustment has developed stress and anxiety in the office which has actually been combined with the past anxiety of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is shortage of employees that can match the stressful environment of a fast-paced company. Not only does this bring about problem in locating the ideal people, it puts anxiety on brand-new hires as can not endure the pace and pressure that the organization anticipates them to bear.

Dual Reporting Lines: Newcomers find this business society difficult as well as hard to handle especially as dotted line relationships are implied to be weak generally and also unbiased setting and also efficiency analysis is still done by the strong line manager. This means that newcomers can shed quality about their respective functions and objectives particularly as populated line reporting does not keep them in direct interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the latter would take Krasnow's setting came as an impact to her spirits. Lewis might have been capable as well as proper for the task yet the truth that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Concern & Work Instability: Worry as well as insecurity can be identified as 2 significant problems that Lewis would certainly be taking care of especially as the merging has currently be cancelled and also two senior execs of the marketing division would be leaving. The whole responsibility of the division would be falling on Lewis's shoulders who would certainly not simply be in charge of brining regarding a cultural change however would certainly additionally need to confirm herself in her new role.

Inappropriate Management Design of Leader: Lewis's management design as well as its conflict with the advertising and marketing department's duty can likewise be viewed as an OB obstacle particularly as she has actually been used to taking care of problems in the procedures division where workers are taught to concentrate on processes and also get them right. The advertising and marketing department on the other hand can be viewed as a team of individuals that are made use of to being supported by Krasnow who focused more on result than processes.

Interdepartmental Disputes: Interdepartmental disputes in between 3 departments, marketing, merchandizing as well as procedures specifically over the allotment of the marketing mix can be determined as one more OB issue. Although the advertising department does not share the same vision as the various other 2 divisions regarding the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and also procedures departments do not concur over the marketing mix allowance amongst each other either.

Disintegration in Advertising And Marketing Division: Disintegration in between the marketing and advertising departments can be recognized as another OB issue which can require additional focus. The reality that the marketing and advertising sections in the advertising and marketing department are detached is protecting against both divisions from getting from each other's experience and expertise. Integration of marketing with retailing as well as procedures would become harder if the advertising and marketing department itself is disintegrated which can be another potential OB problem.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A Analysis

Different concepts have actually been utilized to clarify the scenarios to get additional quality concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors believe that staffs are easy and also careless, have little passion and also withstand change. The difficult version of this concept stressed browbeating, tight controls, dangers and also penalties. Over time it generates reduced productivity, subtle sabotage as well as competition (Bargain, 2003). The situation at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A is not entirely following Concept X, it can be seen that new hires are finding this setting instead stressful which might ultimately lead to a higher inclination of the administration in the direction of Theory X. As per McGregor's advocated view, which he called Theory Y, the necessary job of the administration is to set up organizational problems to ensure that individuals can attain their very own goals best by routing their initiatives in the direction of business incentives. If people locate no complete satisfaction in their job, the monitoring would certainly have little option yet to rely upon concept X as well as exterior control (Deal, 2003). Even while examining Lewis's monitoring design, concept X might have been suitable in the procedures department somewhat however the Advertising and marketing division would certainly require dependence on Theory Y so as to get the imagination and also creativity from the teams.

Tuckman's Synergy Theory: As much as Lewis's worry concerning bringing harmony in between the advertising and marketing and advertising and marketing department is worried, this would at first lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By combining the advertising and marketing and also advertising department's job, there may be the exact same preliminary disconnect which could lead to the second phase of 'storming' where the teams test one an additional.

When individuals are presented with change, they enter stage one and also so there may be emotions like despair, unpredictability, disappointment, temper, worry, rejection and also disorientation.The scenario at the marketing department of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A is similar so Lewis can obtain comfortable with the suggestion that it is not phenomenal actions. It is throughout this phase that Lewis will certainly have to give guidance to the department so that they can locate a sense of instructions. It can be seen exactly how Krasnow has currently made this shift less complicated by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Requirement hierarchy: The OB issue pertaining to insecurity at the work environment has actually been activated to start with by the change in management and also secondly by the truth that the merging will certainly no longer be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the significance of 'security needs as being a reduced level requirement of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see how 'the need to really feel protected and out of danger' goes to the 2nd degree of requirements. Before a staff member can be made to create mentally, he needs to have his 'Physical 'and 'Safety' needs met. This indicates that unless the employees are made to feel secure about their existing work standing in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A Case Study

Effects of Analysis.

The OB analysis has actually looked at numerous concepts to recognize exactly how to cope with the present circumstance available. The following 3 alternatives have been suggested to help Lewis take care of the organizational difficulties in the advertising division. Each of these choices has actually been recommended for alleviating the shift required to bring the marketing division according to the needs of the marketplace and also for making the cultural adjustment that would certainly follow when the existing leader leaves.

Assimilation of marketing and advertising features. Separating Adverting as well as Manufacturing features. Assimilation of Advertising And Marketing with Workflow.

Examination of Alternatives.

Combination of Advertising & Advertising Functions: The in-house advertising agency of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina A is already stamina for the organization in terms of conserving up on overheads connected to advertising and promotion. Because no brand-new employment has been done after Bridget Cole's separation with the reporting line being directly designated to Krasnow for the advertising feature, this is a favorable opportunity for integrating the advertising and marketing functions. Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has competence in business-to-business marketing in addition to firm and also retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both advertising and marketing features.

The advantage of this approach is that it will integrate both functions while minimizing the demand for working with an added resource for marketing. Lewis would certainly be heading the advertising department and in any type of case her replacement would certainly be needed for the present role that she is carrying out. The negative aspect of this choice is that external hiring might cause animosity from internal workers that might be eying the setting of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and Manufacturing: Offered the competitive pressures as well as excellent quality job needed from the advertising agency, it is suggested that Lewis should enable the production system to be a different feature from the advertising and marketing system. Since the majority of ad agency had these 2 features as different systems, it makes more sense to adhere to the standard. In addition to this, both functions may be able to concentrate on their core turns on more efficiently. Nonetheless, the disadvantage of this approach would be that added costs would certainly need to be birthed for setting up separate production features. A manufacturing head may have to be worked with which could boost expenses for the company.

Integration of Advertising with Workflows: Given that Lewis is already taking care of the marketing as well as operations departments all at once; it makes sense to integrate the two features because she has actually been effectively taking care of both ends. The fact that Lewis has to adapt her management style for the advertising and marketing department recommends that these 2 departments would be culturally diverse.


An analysis of the 3 options indicates that combination of advertising and marketing and also procedures would not be a viable action due to the vast differences in between the 2 divisions regardless of the reality that currently Lewis is dealing with both. While separation of the manufacturing feature may have been a favorable step for the advertising and marketing division, the reality that it would suggest putting a 3rd function under Lewis's wing means this should be prevented.

Action Strategy.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Production feature will stay part of marketing under advertising function.

Lewis will divide herself from procedures.

An autonomous leadership style with employee empowerment will be made use of in advertising division.

Open up door plan and also focus on cross department interaction will certainly be aimed at removing dissonance.

Backup strategy.

If the combination does not work out as intended, a backup strategy would comply with which would certainly divide the manufacturing feature from the advertising and marketing function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing function will certainly be separated by placing it under an SVP manufacturing.