Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Help


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Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Help

Background and Facts

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel a workplace products merchant for small and also average sized organisations has lately been involved in preparing for a merging with its competitor Home Deport, which has actually influenced performance degrees in departmentswith the elderly manager associated with legal problems presented by the federal Trade Commission. With the Advertising and marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the future. With challenges in the kind of a potential social modification and also low worker spirits, the organization requires a total reengineering effort at the advertising and marketing department.

Problem Declaration

The prospective cultural adjustment at the advertising and marketing department of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is enhancing uncertainty in the working environment leading to numerous difficulties for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing tactical decisions since Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Commission's intervention in the process. Provided the fact that the store has a worldwide existence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these nations might have the ability to impact performance or tactical goals. Federal Profession Commission's antitrust suit versus the merging took up valuable time of the organization's senior management suggesting that 'political' factors can have serious ramifications for a global business.

Economic Factors: Financial factors such as the appearance of small companies in the international situation suggest that Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is growing in an atmosphere where there is prospective development of organisations. Fact that store customers are mostly looking for workplace supplies for home workplaces suggests that the market has a climbing fad of entrepreneurs as well as residence based businesses.

Social factors: Social trends in the economic climate reveal that clients are looking for convenience in addition to attractive prices. Market research demonstrates how the customer for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel does not have understanding about finding services which can provide a mix of benefit as well as low costs.

Technical factors: Technology plays a vital duty in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's business strategy especially as the company is piloting Innovation facilities which would certainly offer modern technology sales as well as assistance in the type of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues and Symptoms.

Numerous underlying Organizational Habits issues can be seen in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's case as highlighted in this area.

Uneasiness regarding social modification: There is apprehension concerning a cultural adjustment that would certainly occur once Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with the majority of the employee currently revealing discontent over this prospective step. This predicted modification has created stress in the workplace which has actually been paired with the previous stress of preparing the company for a potential merger with Home Deport.

Stressful Task Environment for Newcomers: There is shortage of employees that can match the demanding setting of a fast-paced company. Not only does this lead to difficulty in locating the ideal people, it places stress on brand-new hires as can not stand up to the rate as well as pressure that the organization expects them to bear.

Double Reporting Lines: Newcomers locate this business society cumbersome as well as hard to handle specifically as populated line relationships are indicated to be weaker in general and also unbiased setting as well as performance analysis is still done by the strong line supervisor. This means that newbies could shed clearness concerning their particular duties and goals specifically as populated line coverage does not keep them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been speculated that the latter would take Krasnow's placement came as a blow to her morale. Lewis might have been qualified and also suitable for the task however the fact that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Worry & Task Instability: Concern and also instability can be determined as 2 major concerns that Lewis would certainly be handling especially as the merging has now be cancelled and also 2 elderly execs of the advertising and marketing division would certainly be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a social change but would certainly additionally need to verify herself in her brand-new function.

Incompatible Monitoring Design of Leader: Lewis's management style and its incompatibility with the advertising and marketing division's role can also be seen as an OB challenge especially as she has been made use of to dealing with issues in the operations division where personnel are instructed to focus on processes and get them right. The advertising department on the various other hand can be seen as a group of people that are made use of to being supported by Krasnow who focused more on output than processes.

Interdepartmental Differences: Interdepartmental disagreements between three divisions, advertising, merchandizing as well as operations respectively over the appropriation of the advertising mix can be recognized as another OB issue. The advertising and marketing department does not share the very same vision as the other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as operations divisions do not agree over the advertising and marketing mix appropriation among one another either.

Fragmentation in Advertising Division: Fragmentation between the marketing and advertising departments can be determined as another OB concern which can need further focus. The reality that the marketing and advertising sections in the marketing department are separated is avoiding both divisions from gaining from each various other's experience and knowledge. Integration of advertising with retailing and procedures would certainly become more difficult if the marketing department itself is disintegrated which can be an additional possible OB concern.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Analysis

Various theories have been made use of to describe the situations to get more quality about the situation available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that juniors are easy and lazy, have little aspiration as well as resist modification. The difficult variation of this concept emphasized browbeating, tight controls, threats and penalties. Gradually it produces low productivity, refined sabotage as well as rivalry (Offer, 2003). The circumstance at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is not entirely adhering to Theory X, it can be seen that new hires are locating this atmosphere rather difficult which may ultimately lead to a greater disposition of the administration in the direction of Concept X. According to McGregor's supported sight, which he called Concept Y, the necessary job of the administration is to prepare organizational conditions to make sure that people can achieve their very own goals best by routing their initiatives towards business benefits. If people discover no complete satisfaction in their work, the management would have little choice but to rely on concept X and also external control (Offer, 2003). Also while analyzing Lewis's administration style, theory X may have appropriated in the procedures department somewhat yet the Advertising and marketing division would call for reliance on Theory Y so as to get the creative thinking and also creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's concern about bringing harmony between the advertising and marketing department is concerned, this would at first lead to conflict as gone over by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the advertising and marketing as well as advertising division's job, there may be the exact same first detach which can lead to the second phase of 'storming' where the groups test one another.

Bridges' Shift Model: As per William Bridge's concept (appendix 4), people are rather unpleasant with adjustment, which is noticeable by the situation at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel The circumstance can be seen as a typical course of life if is studied based on Bridge's theory where he discusses that people experience 3 stages of change when they experience change. 'End, losing and Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people are presented with modification, they get in phase one and so there may be emotions like sadness, unpredictability, aggravation, rage, fear, rejection and also disorientation.The situation at the advertising department of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is similar so Lewis can get comfortable with the suggestion that it is not amazing habits. In the 2nd stage, there may be a need to bridge the gap in between the brand-new as well as old culture so Lewis may need to face this experience once Krasnow leaves. There may be low morale as well as reduced efficiency at this phase which should not be taken as an obstacle. It is throughout this phase that Lewis will certainly have to offer assistance to the department to ensure that they can locate a sense of direction. It can be seen how Krasnow has already made this transition easier by making Lewis get involved in the department a year prior to his real departure. As per Bridges' Model, phase three will certainly produce openness to discovering, High power and commitment as individuals will embrace the adjustment (Bridges, 2004).

Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has discusses the importance of 'safety requires as being a lower level requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel protected as well as out of threat' is at the second degree of needs. Before a worker can be made to create mentally, he needs to have his 'Physical 'and also 'Safety' needs met.

SWOT Analysis for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study

Implication of Analysis.

The OB analysis has actually looked at numerous theories to understand how to manage the existing scenario handy. The adhering to 3 options have actually been proposed to help Lewis handle the business obstacles in the marketing division. Each of these options has actually been suggested for easing the change needed to bring the marketing department in accordance with the needs of the market and for making the cultural modification that would certainly adhere to when the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Production features. Integration of Advertising And Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merging days has expertise in business-to-business advertising and marketing along with firm and also retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and also advertising and marketing features.

The benefit of this strategy is that it will certainly incorporate the two features while lowering the demand for hiring an additional resource for advertising. Lewis would certainly be heading the marketing department as well as in any type of case her replacement would be required for the current duty that she is carrying out. The disadvantage of this alternative is that exterior hiring may produce bitterness from interior employees that might be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Production: Given the affordable pressures and also high top quality job required from the advertising and marketing firm, it is recommended that Lewis should allow the manufacturing device to be a separate feature from the advertising and marketing unit. Considering that a lot of advertising and marketing firms had these 2 functions as different devices, it makes even more feeling to comply with the standard.

Assimilation of Advertising with Operations: Since Lewis is already taking treatment of the advertising as well as operations divisions all at once; it makes sense to incorporate the two features because she has actually been effectively taking treatment of both ends. The fact that Lewis has to adjust her administration style for the marketing division suggests that these two departments would certainly be culturally diverse.


An examination of the 3 choices indicates that combination of advertising and marketing and also procedures would not be a practical step due to the substantial differences between both departments despite the fact that currently Lewis is handling both. While separation of the production function might have been a desirable step for the advertising and marketing division, the truth that it would certainly indicate putting a third function under Lewis's wing means this must be avoided. The integration of the marketing division is the very best choice in terms of getting the optimum arise from the department. An action plan for this choice is reviewed below.

Activity Strategy.

Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will certainly remain component of marketing under advertising function.

Lewis will certainly divide herself from operations.

A democratic management style with worker empowerment will certainly be utilized in advertising department.

Open up door policy and also focus on cross departmental interaction will be targeted at removing disharmony.

Backup strategy.

If the integration does not exercise as prepared, a backup plan would follow which would divide the manufacturing function from the advertising and marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will most definitely be separated by placing it under an SVP production.