Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Analysis


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Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Solution

Background and Facts

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel an office supplies seller for little and also moderate sized services has actually recently been associated with planning for a merging with its competitor House Deport, which has actually influenced performance degrees in departmentswith the elderly manager associated with lawful complications presented by the federal Profession Compensation. With the Advertising and marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the future. With obstacles in the kind of a possible cultural adjustment and also reduced employee spirits, the company wants a total reengineering initiative at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible social adjustment at the advertising division of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is enhancing unpredictability in the workplace resulting in different challenges for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical decisions since Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Profession Commission's treatment while doing so. Offered the fact that the store has a global existence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may have the ability to impact efficiency or critical objectives. Federal Trade Payment's antitrust fit against the merging occupied useful time of the organization's senior management suggesting that 'political' factors can have severe implications for a global business.

Economic Factors: Financial factors such as the introduction of small companies in the global situation suggest that Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is flourishing in an environment where there is possible growth of services. Reality that store consumers are primarily looking for office materials for residence offices suggests that the market has a rising fad of entrepreneurs as well as home based businesses.

Social factors: Social fads in the economic situation show that consumers are looking for benefit in addition to appealing costs. Marketing research shows how the client for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel lacks understanding regarding discovering services which can provide a mix of convenience and also affordable.

Technological factors: Innovation plays a crucial function in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's organisation approach specifically as the organization is piloting Innovation facilities which would supply modern technology sales and support in the form of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Effects.

Several underlying Organizational Habits problems can be seen in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's case as highlighted in this area.

Apprehensions regarding cultural adjustment: There is worry regarding a cultural change that would certainly take place as soon as Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with the majority of the team member currently showing discontent over this potential relocation. This predicted adjustment has produced stress in the work environment which has been combined with the previous tension of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is lack of employees that can match the stressful atmosphere of a hectic organization. Not just does this cause problem in finding the best individuals, it places stress on new hires as can not hold up against the rate as well as pressure that the organization anticipates them to birth.

Twin Coverage Lines: Newbies locate this business culture troublesome and also difficult to manage especially as dotted line relationships are meant to be weaker as a whole and also objective setting and performance examination is still done by the solid line supervisor. This indicates that novices can lose clearness concerning their particular duties and goals especially as populated line reporting does not maintain them in straight interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been speculated that the last would take Krasnow's position came as a strike to her morale. Lewis might have been capable and also proper for the task yet the truth that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Job Instability: Worry and also insecurity can be recognized as 2 major issues that Lewis would certainly be handling particularly as the merger has currently be terminated and also 2 senior executives of the marketing division would certainly be leaving. The entire obligation of the department would certainly be falling on Lewis's shoulders that would not just be in charge of brining about a cultural adjustment however would certainly additionally need to confirm herself in her brand-new function.

Inappropriate Management Design of Leader: Lewis's administration design as well as its conflict with the marketing department's duty can additionally be seen as an OB difficulty specifically as she has been utilized to managing problems in the procedures division where workers are instructed to concentrate on processes and also obtain them. The advertising division on the various other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow who concentrated much more on outcome than processes.

Interdepartmental Arguments: Interdepartmental arguments in between three divisions, advertising and marketing, merchandizing as well as procedures specifically over the allotment of the advertising and marketing mix can be recognized as another OB issue. The advertising division does not share the very same vision as the other 2 departments relating to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the advertising and marketing divisions can be identified as one more OB concern which can need more interest. The fact that the advertising and marketing areas in the advertising and marketing division are detached is preventing both divisions from obtaining from each other's experience as well as knowledge. Combination of advertising with retailing and procedures would certainly come to be harder if the advertising division itself is disintegrated which can be another potential OB issue.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Analysis

Different theories have been made use of to describe the circumstances to get more clarity regarding the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are passive and also careless, have little ambition as well as withstand modification. The tough variation of this theory stressed coercion, limited controls, threats and also penalties. Over time it generates reduced efficiency, refined sabotage as well as competition (Offer, 2003). Although the circumstance at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is not entirely complying with Concept X, it can be seen that new hires are finding this setting instead stressful which may eventually result in a greater inclination of the management towards Theory X. Based on McGregor's promoted view, which he called Theory Y, the essential job of the management is to prepare business conditions to make sure that people can achieve their very own goals best by directing their initiatives in the direction of organizational benefits. If individuals find no fulfillment in their job, the monitoring would certainly have little choice yet to depend on theory X and also exterior control (Bargain, 2003). Also while examining Lewis's monitoring style, concept X may have appropriated in the procedures division to some extent but the Advertising division would certainly require reliance on Concept Y to get the imagination and also creativity from the groups.

Tuckman's Synergy Theory: As much as Lewis's concern about bringing harmony between the advertising and marketing as well as advertising and marketing department is worried, this would originally lead to clash as talked about by Bruce Tuckman in his 'Team effort Concept'. By combining the advertising as well as advertising division's job, there may be the same initial disconnect which could lead to the second phase of 'storming' where the groups test one another.

When individuals are provided with modification, they enter stage one and also so there may be emotions like sadness, unpredictability, disappointment, anger, concern, denial and also disorientation.The scenario at the advertising and marketing division of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is comparable so Lewis can obtain comfy with the suggestion that it is not amazing behavior. It is during this stage that Lewis will certainly have to give guidance to the department so that they can discover a feeling of instructions. It can be seen just how Krasnow has actually currently made this change easier by making Lewis obtain entailed in the division a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the value of 'security needs as being a reduced level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel protected and out of risk' is at the second degree of needs. Before a worker can be made to develop mentally, he requires to have his 'Physical 'and also 'Security' requires met.

SWOT Analysis for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study

Effects of Analysis.

The OB analysis has taken a look at various theories to comprehend exactly how to cope with the present circumstance handy. The following 3 options have been suggested to assist Lewis handle the organizational obstacles in the advertising and marketing division. Each of these alternatives has been proposed for easing the change required to bring the advertising and marketing division in accordance with the requirements of the marketplace as well as for making the cultural change that would certainly adhere to once the present leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and Manufacturing features. Combination of Advertising And Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merger days has proficiency in business-to-business advertising and marketing along with agency and retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The advantage of this method is that it will incorporate the two functions while lowering the demand for working with an extra resource for advertising. Lewis would be heading the advertising and marketing department as well as in any type of case her replacement would certainly be needed for the present duty that she is performing. The disadvantage of this option is that exterior hiring may bring about resentment from internal workers that may be eying the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Production: Given the competitive stress as well as high top quality job called for from the advertising firm, it is recommended that Lewis needs to enable the production device to be a separate feature from the marketing system. Given that a lot of advertising companies had these 2 functions as different units, it makes even more feeling to comply with the standard.

Combination of Marketing with Procedures: Given that Lewis is already taking care of the marketing and also operations divisions concurrently; it makes good sense to integrate the two features given that she has actually been effectively caring for both ends. The fact that the two divisions currently have major distinctions over allocation of resources suggests that this integration may have the ability to bring about consistency particularly as Lewis would certainly be heading both ends.However there are numerous negative aspects of this relocation particularly as it would certainly put too much concern over Lewis's shoulders. The fact that Lewis needs to adjust her management design for the marketing department suggests that these 2 divisions would be culturally varied. In addition to this, Lewis might not be able to use one type of management style to both departments which can result in inefficiency in either one of the two functions.


An assessment of the three alternatives suggests that combination of marketing and procedures would not be a possible step due to the large distinctions between the 2 departments regardless of the truth that presently Lewis is dealing with both. While splitting up of the manufacturing function might have been a desirable step for the marketing department, the reality that it would mean putting a 3rd feature under Lewis's wing indicates this should be stayed clear of.

Activity Strategy.
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will certainly remain component of advertising under advertising and marketing feature.

Lewis will certainly separate herself from operations.

An autonomous leadership style with employee empowerment will be made use of in marketing department.

Open up door plan and also focus on cross departmental interaction will certainly be focused on removing disharmony.

Contingency strategy.

If the combination does not work out as intended, a backup strategy would comply with which would separate the production function from the marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. Because case the manufacturing feature will certainly be divided by putting it under an SVP production.