Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Help


Home >> Chicago Booth >> Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel >>

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Solution

Background and Facts

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel a workplace products seller for little as well as moderate sized services has lately been involved in preparing for a merging with its competitor House Deport, which has actually impacted performance levels in departmentswith the senior manager involved in lawful difficulties presented by the federal Trade Commission. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With challenges in the form of a prospective social adjustment as well as low worker spirits, the company needs a complete reengineering initiative at the marketing division.

Problem Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising and marketing department of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is increasing uncertainty in the workplace resulting in numerous challenges for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting tactical choices since Stapes Inc. needed to desert its strategies of merging with Workplace Deport after the Federal Profession Compensation's treatment while doing so. Given the fact that the store has an international presence with branches in UK, USA, Canada as well as Germany, political consider each of these countries may have the ability to impact performance or tactical goals. Federal Profession Commission's antitrust suit against the merging used up beneficial time of the organization's elderly administration suggesting that 'political' factors can have serious effects for an international organisation.

Economic Factors: Financial factors such as the introduction of small companies in the worldwide circumstance suggest that Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is flourishing in an atmosphere where there is potential development of businesses. Truth that shop clients are mostly looking for office products for house offices suggests that the market has an increasing trend of business owners and residence based companies.

Social factors: Social fads in the economy reveal that customers are trying to find ease along with eye-catching costs. Market research shows how the client for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel lacks awareness regarding locating services which can supply a combination of ease as well as inexpensive.

Technological factors: Modern technology plays a vital duty in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's company approach especially as the organization is piloting Modern technology facilities which would offer technology sales and assistance in the kind of memory upgrades, peripheral installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

Several underlying Organizational Actions concerns can be seen in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's case as highlighted in this area.

Uneasiness concerning cultural adjustment: There is apprehension concerning a social modification that would certainly take place once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with the majority of the team member currently revealing unhappiness over this prospective move. This expected change has actually created tension in the workplace which has actually been coupled with the past anxiety of preparing the company for a prospective merger with House Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is scarcity of workers that can match the stressful environment of a hectic organization. Not only does this cause problem in finding the right individuals, it puts anxiety on new hires as can not stand up to the speed and also stress that the organization anticipates them to birth.

Twin Reporting Lines: Newcomers locate this business culture cumbersome as well as tough to deal with especially as dotted line relationships are meant to be weaker as a whole as well as unbiased setting as well as performance analysis is still done by the strong line manager. This indicates that novices could lose clearness concerning their particular roles and objectives particularly as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had actually been guessed that the last would take Krasnow's placement came as a strike to her spirits. Lewis might have been capable as well as proper for the work but the fact that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Job Instability: Concern and also instability can be determined as 2 major problems that Lewis would certainly be handling specifically as the merger has currently be terminated and also two elderly executives of the marketing department would be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining about a social modification however would certainly additionally have to prove herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's management style as well as its incompatibility with the marketing department's duty can also be seen as an OB difficulty especially as she has actually been used to dealing with issues in the operations division where personnel are shown to focus on processes and also get them. The marketing division on the various other hand can be seen as a group of individuals who are utilized to being nurtured by Krasnow that focused a lot more on output than processes.

Interdepartmental Differences: Interdepartmental differences in between three departments, advertising and marketing, merchandizing and also operations respectively over the allocation of the marketing mix can be recognized as one more OB worry. Although the advertising division does not share the very same vision as the other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing as well as procedures divisions do not agree over the advertising mix appropriation amongst each other either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising departments can be determined as one more OB problem which can require more focus. The truth that the advertising and marketing sections in the marketing division are disconnected is preventing both departments from acquiring from each various other's experience as well as expertise. Assimilation of marketing with merchandising and also operations would certainly become more difficult if the advertising division itself is disintegrated which can be one more potential OB issue.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Analysis

Numerous theories have been used to clarify the circumstances to get additional quality concerning the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors think that juniors are easy and lazy, have little ambition as well as withstand change. The situation at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is not completely following Theory X, it can be seen that new hires are locating this setting instead difficult which may at some point lead to a greater disposition of the monitoring towards Concept X. Even while examining Lewis's management design, concept X might have been ideal in the procedures division to some level yet the Advertising department would certainly call for dependence on Theory Y in order to get the creative thinking and also creativity from the teams.

Tuckman's Team effort Concept: As far as Lewis's problem regarding bringing harmony between the marketing and advertising division is concerned, this would at first bring about contrast as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the first phase of group advancement, individuals may not bond, as they are hectic discovering their place in the group. By incorporating the advertising and marketing division's job, there might coincide initial detach which might cause the 2nd phase of 'storming' where the teams test one another. It is just during the third stage or 'norming' when they would come together to share concepts prior to the team can bring around synergy in the 4th stage 'doing'.

Bridges' Transition Version: As per William Bridge's concept (appendix 4), individuals are fairly uneasy with modification, which is noticeable by the scenario at Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel The circumstance can be viewed as a regular training course of life if is researched according to Bridge's theory where he explains that people undergo 3 phases of transition when they experience modification. 'Closing, shedding as well as Releasing', The Neutral Zone and 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they get in phase one therefore there might be emotions like despair, uncertainty, frustration, anger, concern, denial as well as disorientation.The scenario at the advertising division of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is comparable so Lewis can obtain comfortable with the suggestion that it is not phenomenal actions. In the second stage, there might be a need to connect the space between the new as well as old culture so Lewis may have to face this ordeal when Krasnow leaves. There might be reduced spirits as well as low productivity at this stage which ought to not be taken as an obstacle. It is during this phase that Lewis will certainly have to offer advice to the department to make sure that they can discover a sense of direction. It can be seen how Krasnow has already made this change simpler by making Lewis get involved in the department a year before his actual departure. As per Bridges' Version, stage three will produce visibility to knowing, High power and commitment as individuals will accept the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement pecking order: The OB concern pertaining to insecurity at the work environment has actually been activated to start with by the change in monitoring and second of all by the reality that the merging will certainly no more be started. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the significance of 'protection needs as being a reduced degree requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and also unharmed' is at the 2nd degree of needs. Prior to a worker can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Security' needs fulfilled. This shows that unless the employees are made to really feel protected concerning their present work condition in Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study

Ramification of Analysis.

The OB analysis has looked at numerous theories to understand just how to manage the existing situation handy. The following 3 options have actually been recommended to assist Lewis manage the business difficulties in the advertising and marketing department. Each of these alternatives has been suggested for alleviating the transition required to bring the advertising and marketing division in accordance with the requirements of the market as well as for making the cultural adjustment that would adhere to once the current leader leaves.

Integration of marketing and advertising features. Separating Adverting as well as Manufacturing features. Combination of Marketing with Operations.

Analysis of Alternatives.

Assimilation of Marketing & Advertising Functions: The in-house advertising and marketing firm of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is currently stamina for the organization in terms of conserving up on expenses associated with advertising and marketing and also promo. Given that no new employment has actually been done after Bridget Cole's departure with the coverage line being directly assigned to Krasnow for the marketing function, this is a positive possibility for integrating the marketing and advertising functions. Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merging days has expertise in business-to-business marketing together with company as well as retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The benefit of this method is that it will certainly integrate the two features while lowering the requirement for employing an added source for marketing. Along with this, Lewis would certainly be heading the advertising and marketing division and also regardless her replacement would be required for the present duty that she is carrying out. The disadvantage of this option is that outside hiring might bring about bitterness from interior workers that may be looking at the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Production: Given the competitive stress and also high quality job called for from the advertising company, it is suggested that Lewis must enable the production device to be a separate feature from the advertising unit. Considering that many advertising agencies had these 2 functions as different units, it makes even more feeling to comply with the standard.

Integration of Marketing with Workflows: Given that Lewis is already taking treatment of the advertising as well as procedures divisions concurrently; it makes feeling to incorporate the 2 functions since she has actually been successfully taking treatment of both ends. The reality that Lewis has to adapt her monitoring design for the advertising division recommends that these two departments would certainly be culturally diverse.


An examination of the three choices suggests that assimilation of marketing and also procedures would not be a practical action due to the huge distinctions between the 2 departments regardless of the reality that currently Lewis is taking care of both. While separation of the production feature might have been a desirable relocation for the advertising and marketing department, the reality that it would indicate putting a 3rd function under Lewis's wing suggests this must be prevented.

Activity Plan.
Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will continue to be component of advertising under advertising and marketing function.

Lewis will separate herself from procedures.

An autonomous leadership style with worker empowerment will be made use of in advertising and marketing division.

Open door policy and also focus on cross departmental communication will certainly be targeted at getting rid of discord.

Contingency strategy.

If the assimilation does not work out as planned, a backup plan would certainly comply with which would divide the manufacturing feature from the advertising and marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising division without an SVP. In that case the production function will most definitely be separated by putting it under an SVP manufacturing.