Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises Case Study Analysis


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Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises Case Study Solution

Background and Facts

Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises an office supplies seller for tiny as well as medium sized organisations has actually lately been involved in preparing for a merging with its competitor Residence Deport, which has affected performance degrees in departmentswith the senior manager associated with lawful difficulties put forth by the government Profession Commission. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the near future. With obstacles in the form of a potential social modification and low employee morale, the organization needs a total reengineering initiative at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the advertising and marketing division of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises is raising uncertainty in the working environment causing various difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated decisions considering that Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Trade Payment's intervention in the process. Offered the fact that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these nations may be able to impact performance or strategic goals. Federal Trade Commission's antitrust match versus the merger took up valuable time of the company's senior monitoring recommending that 'political' factors can have significant implications for an international business.

Economic Factors: Economic factors such as the introduction of small companies in the global situation recommend that Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises is growing in a setting where there is potential development of organisations. Fact that store customers are primarily looking for office supplies for home workplaces suggests that the market has a climbing pattern of entrepreneurs as well as home based companies.

Social factors: Social trends in the economic situation reveal that clients are looking for convenience along with appealing prices. Marketing research demonstrates how the customer for Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises lacks recognition concerning locating options which can offer a mix of convenience and inexpensive.

Technological factors: Modern technology plays an essential function in Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises's service approach specifically as the company is piloting Technology facilities which would supply modern technology sales and also assistance in the type of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Manifestations.

Several underlying Business Actions problems can be seen in Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises's case as highlighted in this area.

Concerns about cultural modification: There is worry concerning a cultural change that would occur once Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with most of the employee already revealing unhappiness over this possible relocation. This expected change has created stress and anxiety in the workplace which has actually been coupled with the past anxiety of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Difficult Task Atmosphere for Newcomers: There is lack of workers that can match the stressful environment of a fast-paced company. Not only does this lead to problem in finding the ideal people, it places anxiety on brand-new hires as can not stand up to the rate and also pressure that the organization expects them to bear.

Double Reporting Lines: Newbies locate this business culture cumbersome and also difficult to manage specifically as dotted line partnerships are implied to be weak generally as well as unbiased setting as well as performance evaluation is still done by the strong line manager. This suggests that newcomers can shed clearness regarding their corresponding duties and also purposes specifically as dotted line coverage does not keep them in straight interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had been guessed that the last would take Krasnow's setting came as an impact to her morale. Lewis might have been qualified and ideal for the task however the reality that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Work Insecurity: Fear and also insecurity can be identified as 2 significant problems that Lewis would certainly be handling especially as the merger has currently be terminated as well as two elderly executives of the advertising division would certainly be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders that would not just supervise of brining concerning a social adjustment yet would likewise need to confirm herself in her new function.

Incompatible Management Design of Leader: Lewis's monitoring design as well as its incompatibility with the advertising and marketing division's role can additionally be seen as an OB challenge specifically as she has been used to managing problems in the operations department where employees are educated to concentrate on procedures and also obtain them right. The marketing department on the various other hand can be viewed as a team of people who are utilized to being nurtured by Krasnow that concentrated much more on output than procedures.

Interdepartmental Disputes: Interdepartmental disputes in between 3 departments, advertising and marketing, merchandizing and also procedures respectively over the allowance of the marketing mix can be identified as another OB worry. The advertising and marketing division does not share the same vision as the other 2 departments concerning the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix allotment among one another either.

Fragmentation in Marketing Department: Fragmentation in between the advertising and marketing departments can be identified as an additional OB problem which could require additional focus. The reality that the marketing and advertising areas in the advertising and marketing department are separated is stopping both divisions from gaining from each various other's experience as well as competence. Assimilation of advertising and marketing with merchandising and procedures would become harder if the advertising and marketing department itself is degenerated which can be another potential OB issue.

Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises Analysis

Numerous theories have been made use of to clarify the situations to get further clearness regarding the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that juniors are passive and also lazy, have little passion and also withstand adjustment. The scenario at Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises is not totally complying with Concept X, it can be seen that new hires are locating this environment instead difficult which might eventually lead to a better inclination of the management in the direction of Concept X. Also while analyzing Lewis's administration style, concept X may have been suitable in the operations department to some level but the Advertising and marketing department would certainly require dependence on Theory Y in order to obtain the creative thinking and also originality from the groups.

Tuckman's Synergy Theory: Regarding Lewis's issue concerning bringing consistency in between the advertising and marketing department is worried, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, throughout the first stage of team development, individuals might not bond, as they are active discovering their location in the team. By integrating the advertising and marketing division's job, there may be the same preliminary disconnect which might bring about the 2nd stage of 'storming' where the groups test one another. It is only throughout the third phase or 'norming' when they would come with each other to share concepts before the team can bring around synergy in the fourth phase 'performing'.

Bridges' Change Version: According To William Bridge's theory (appendix 4), people are quite unpleasant with adjustment, which is apparent by the situation at Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises The circumstance can be viewed as a regular course of life if is researched as per Bridge's concept where he describes that individuals undergo three stages of change when they experience modification. 'End, losing and Letting go', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they get in stage one and so there may be feelings like sadness, unpredictability, stress, rage, fear, denial and disorientation.The circumstance at the marketing department of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises is similar so Lewis can obtain comfortable with the idea that it is not amazing habits. In the 2nd stage, there may be a requirement to bridge the space between the brand-new as well as old culture so Lewis may have to encounter this challenge once Krasnow leaves. There may be reduced morale and also reduced performance at this stage which should not be taken as a problem. It is during this phase that Lewis will have to offer assistance to the department to ensure that they can locate an orientation. It can be seen how Krasnow has already made this transition easier by making Lewis get involved in the department a year prior to his real separation. As per Bridges' Design, phase 3 will certainly cause openness to understanding, High power as well as dedication as individuals will accept the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB concern related to insecurity at the workplace has actually been set off first of all by the adjustment in administration and also secondly by the fact that the merging will no longer be launched. Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has discusses the relevance of 'safety needs as being a lower degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe as well as unharmed' goes to the 2nd level of demands. Before an employee can be made to develop emotionally, he needs to have his 'Physical 'and also 'Safety and security' requires met. This shows that unless the workers are made to really feel safe and secure concerning their present work status in Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises Case Study

Implication of Analysis.

The OB analysis has actually taken a look at different concepts to understand how to manage the existing circumstance at hand. The following 3 options have actually been suggested to assist Lewis manage the organizational difficulties in the marketing division. Each of these alternatives has actually been suggested for reducing the shift needed to bring the advertising and marketing division in accordance with the demands of the market and for making the social adjustment that would certainly comply with when the present leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Manufacturing functions. Integration of Advertising with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has expertise in business-to-business marketing along with firm as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing and advertising and marketing features.

The advantage of this technique is that it will integrate the two functions while lowering the need for hiring an additional source for advertising. Lewis would certainly be heading the advertising department as well as in any type of case her replacement would be needed for the existing function that she is performing. The disadvantage of this alternative is that outside hiring may cause bitterness from internal employees that might be eying the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and Manufacturing: Given the competitive pressures and also excellent quality job called for from the advertising agency, it is advised that Lewis ought to enable the production system to be a different function from the advertising system. Since most ad agency had these two features as different units, it makes even more sense to follow the norm. Both features may be able to focus on their core triggers extra successfully. The drawback of this method would certainly be that extra prices would certainly have to be birthed for establishing up separate production functions. A production head may have to be hired which might boost overheads for the organization.

Integration of Marketing with Workflows: Since Lewis is already caring for the marketing and also procedures departments concurrently; it makes sense to incorporate the two functions because she has been successfully looking after both ends. The fact that both departments already have significant differences over allotment of resources suggests that this assimilation may have the ability to bring about harmony particularly as Lewis would be heading both ends.However there are different negative aspects of this relocation especially as it would certainly place too much problem over Lewis's shoulders. The reality that Lewis needs to adjust her monitoring style for the marketing department suggests that these two departments would certainly be culturally diverse. Lewis might not be able to use one kind of management style to both divisions which could result in inefficiency in either one of the two functions.


An analysis of the 3 alternatives indicates that integration of advertising and procedures would not be a possible move due to the large distinctions between the two departments in spite of the fact that currently Lewis is taking care of both. While separation of the production feature may have been a favorable action for the advertising and marketing division, the reality that it would certainly suggest positioning a third feature under Lewis's wing indicates this need to be prevented.

Action Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of advertising under marketing function.

Lewis will certainly separate herself from operations.

A democratic management design with staff member empowerment will certainly be made use of in marketing division.

Open up door plan as well as emphasis on cross departmental interaction will be focused on getting rid of dissonance.

Backup strategy.

If the integration does not exercise as intended, a backup plan would certainly follow which would certainly separate the manufacturing feature from the advertising and marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. In that case the manufacturing function will absolutely be divided by positioning it under an SVP manufacturing.