Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership Case Study Analysis


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Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership Case Study Solution

Background and Facts

Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership a workplace supplies store for small as well as average sized organisations has recently been associated with planning for a merger with its competitor Residence Deport, which has actually influenced efficiency levels in departmentswith the elderly supervisor associated with legal problems presented by the federal Trade Payment. With the Marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the near future. With challenges in the form of a prospective social adjustment and low worker morale, the organization requires a complete reengineering effort at the advertising division.

Problem Declaration

The prospective social change at the advertising and marketing department of Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership is enhancing uncertainty in the working environment bring about numerous difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting strategic decisions considering that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Compensation's intervention at the same time. Given the fact that the shop has an international existence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may have the ability to influence performance or calculated objectives. Federal Profession Commission's antitrust fit against the merger used up beneficial time of the company's senior monitoring recommending that 'political' factors can have major effects for a worldwide business.

Economic Factors: Financial factors such as the development of small companies in the global scenario suggest that Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership is prospering in an environment where there is possible growth of businesses. Fact that store consumers are mainly looking for office products for residence workplaces recommends that the market has a climbing pattern of entrepreneurs as well as house based businesses.

Social factors: Social patterns in the economic situation reveal that clients are searching for convenience in addition to attractive costs. Market research shows how the customer for Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership lacks awareness about discovering options which can provide a combination of comfort and also inexpensive.

Technological factors: Innovation plays an essential role in Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership's organisation method particularly as the organization is piloting Modern technology centers which would supply modern technology sales as well as support in the form of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues and Symptoms.

Several underlying Organizational Habits issues can be seen in Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership's case as highlighted in this area.

Apprehensions concerning cultural change: There is worry concerning a social adjustment that would certainly happen when Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with most of the team member currently revealing discontent over this prospective step. This anticipated adjustment has developed tension in the workplace which has been combined with the previous tension of preparing the company for a potential merging with Residence Deport.

Demanding Work Environment for Newcomers: There is lack of workers that can match the stressful atmosphere of a hectic organization. Not just does this result in trouble in finding the best people, it puts stress on brand-new hires as can not endure the rate and also pressure that the organization anticipates them to bear.

Dual Coverage Lines: Newbies locate this business culture cumbersome as well as challenging to cope with particularly as dotted line relationships are implied to be weaker generally as well as unbiased setup as well as performance assessment is still done by the solid line supervisor. This implies that beginners can lose quality concerning their respective roles and also objectives especially as populated line reporting does not keep them in straight interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been hypothesized that the last would certainly take Krasnow's placement came as an impact to her morale. Lewis might have been qualified as well as suitable for the job but the reality that Kransnow's departure would make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Worry & Job Insecurity: Concern and instability can be recognized as 2 significant worries that Lewis would be handling particularly as the merging has actually currently be terminated as well as 2 senior executives of the advertising division would certainly be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders that would not simply supervise of brining about a social change yet would likewise have to prove herself in her new function.

Incompatible Administration Style of Leader: Lewis's monitoring design and also its incompatibility with the advertising department's function can likewise be viewed as an OB difficulty specifically as she has actually been made use of to dealing with concerns in the operations department where workers are taught to focus on procedures and get them right. The advertising and marketing department on the other hand can be viewed as a group of people that are made use of to being nurtured by Krasnow who concentrated a lot more on result than processes.

Interdepartmental Disputes: Interdepartmental disputes between three divisions, marketing, merchandizing and operations specifically over the allowance of the advertising and marketing mix can be identified as another OB problem. Although the marketing division does not share the exact same vision as the other two divisions regarding the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and also operations departments do not agree over the marketing mix allotment amongst one another either.

Fragmentation in Marketing Department: Fragmentation in between the advertising and marketing divisions can be recognized as an additional OB problem which could require further focus. The reality that the marketing and advertising sections in the marketing department are separated is stopping both departments from obtaining from each various other's experience and know-how. Assimilation of advertising and marketing with retailing and also procedures would certainly come to be harder if the advertising division itself is broken down which can be an additional prospective OB issue.

Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership Analysis

Different theories have actually been used to explain the scenarios to get further clarity regarding the circumstance available.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that juniors are passive as well as careless, have little ambition as well as stand up to modification. The scenario at Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership is not completely adhering to Concept X, it can be seen that new hires are finding this atmosphere instead difficult which might ultimately lead to a higher disposition of the administration in the direction of Concept X. Also while analyzing Lewis's management style, theory X may have been ideal in the procedures division to some extent however the Advertising and marketing department would require dependence on Theory Y in order to get the creative thinking and also creativity from the teams.

Tuckman's Synergy Concept: As for Lewis's issue regarding bringing harmony in between the advertising and marketing department is concerned, this would originally result in clash as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, throughout the first stage of group growth, individuals may not bond, as they are active discovering their area in the team. By combining the marketing and advertising division's job, there may coincide preliminary disconnect which could result in the 2nd stage of 'storming' where the groups test one another. It is just throughout the 3rd stage or 'norming' when they would come with each other to share suggestions prior to the team can bring about harmony in the 4th phase 'performing'.

Bridges' Shift Version: According To William Bridge's concept (appendix 4), people are quite uneasy with adjustment, which is apparent by the circumstance at Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership The situation can be viewed as a normal program of life if is examined as per Bridge's theory where he discusses that individuals go through 3 phases of change when they experience modification. 'Ending, shedding and also Releasing', The Neutral Area and 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they enter stage one and so there may be emotions like unhappiness, unpredictability, frustration, anger, fear, denial and also disorientation.The scenario at the advertising and marketing department of Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership is comparable so Lewis can get comfy with the idea that it is not phenomenal actions. In the second stage, there may be a demand to bridge the space in between the brand-new and old culture so Lewis may need to face this ordeal when Krasnow leaves. There may be low morale as well as reduced performance at this stage which need to not be taken as a setback. It is throughout this phase that Lewis will have to give support to the department to make sure that they can locate an orientation. It can be seen exactly how Krasnow has already made this shift simpler by making Lewis obtain associated with the department a year prior to his actual departure. As per Bridges' Design, stage three will certainly cause openness to understanding, High power and also commitment as individuals will certainly welcome the change (Bridges, 2004).

Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has goes over the value of 'security requires as being a reduced level need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure as well as out of threat' is at the second degree of demands. Prior to a worker can be made to develop mentally, he needs to have his 'Physical 'as well as 'Security' needs met.

SWOT Analysis for Choosing E Commerce Strategies A Case Study Of Ebayvn Partnership Case Study

Implication of Analysis.

The OB analysis has actually taken a look at various concepts to understand just how to handle the existing scenario at hand. The following 3 options have actually been recommended to assist Lewis take care of the organizational challenges in the advertising division. Each of these alternatives has been proposed for easing the transition needed to bring the marketing division according to the needs of the marketplace and also for making the social adjustment that would certainly comply with when the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting as well as Manufacturing features. Integration of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merger days has experience in business-to-business marketing along with firm and retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and also advertising and marketing functions.

The benefit of this technique is that it will certainly incorporate both functions while reducing the demand for employing an extra source for advertising. Along with this, Lewis would be heading the marketing division and all the same her substitute would certainly be required for the existing function that she is executing. The downside of this option is that external hiring may bring about resentment from inner personnel that may be looking at the setting of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Production: Given the affordable stress as well as high quality job needed from the marketing company, it is suggested that Lewis needs to allow the manufacturing device to be a different feature from the advertising and marketing device. Considering that a lot of marketing firms had these two features as different systems, it makes more feeling to adhere to the norm.

Combination of Advertising And Marketing with Operations: Considering that Lewis is currently taking treatment of the advertising and marketing and procedures divisions simultaneously; it makes feeling to incorporate the 2 features given that she has actually been successfully taking treatment of both ends. The fact that Lewis has to adapt her administration design for the advertising department suggests that these 2 divisions would certainly be culturally varied.


An examination of the 3 choices suggests that combination of advertising and procedures would certainly not be a viable action due to the huge distinctions between the 2 departments regardless of the fact that currently Lewis is taking care of both. While splitting up of the production feature might have been a positive action for the advertising and marketing department, the reality that it would certainly suggest putting a third function under Lewis's wing suggests this must be avoided.

Action Plan.

Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will certainly continue to be part of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

A democratic management design with employee empowerment will be made use of in marketing department.

Open door policy and focus on cross departmental communication will certainly be focused on removing discord.

Contingency plan.

If the integration does not work out as planned, a backup strategy would certainly adhere to which would separate the production feature from the advertising feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. Because case the manufacturing feature will certainly be separated by placing it under an SVP production.