Creating Grassroots Leaders Through Dhans Unique Leadership Model Case Study Analysis


Home >> Chicago Booth >> Creating Grassroots Leaders Through Dhans Unique Leadership Model >>

Creating Grassroots Leaders Through Dhans Unique Leadership Model Case Study Analysis

Background and Facts

Creating Grassroots Leaders Through Dhans Unique Leadership Model a workplace materials seller for little and average sized organisations has actually lately been associated with preparing for a merger with its rival Residence Deport, which has impacted performance levels in departmentswith the elderly manager involved in lawful complications presented by the government Profession Compensation. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the future. With difficulties in the form of a potential social modification and low staff member spirits, the organization requires a complete reengineering initiative at the advertising division.

Issue Statement

The prospective cultural modification at the advertising and marketing division of Creating Grassroots Leaders Through Dhans Unique Leadership Model is increasing uncertainty in the working environment leading to various difficulties for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated decisions since Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Payment's treatment in the process. Given the truth that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries might have the ability to influence efficiency or critical objectives. Federal Profession Compensation's antitrust suit versus the merging took up valuable time of the organization's senior management suggesting that 'political' factors can have severe effects for an international service.

Economic Factors: Financial factors such as the introduction of local business in the international circumstance suggest that Creating Grassroots Leaders Through Dhans Unique Leadership Model is flourishing in a setting where there is possible development of companies. Truth that shop consumers are mostly looking for office materials for home workplaces suggests that the market has a rising pattern of business owners as well as residence based organisations.

Social factors: Social trends in the economic climate reveal that customers are trying to find benefit as well as appealing prices. Market research shows how the client for Creating Grassroots Leaders Through Dhans Unique Leadership Model does not have understanding about finding solutions which can use a mix of ease and low costs.

Technological factors: Modern technology plays a vital duty in Creating Grassroots Leaders Through Dhans Unique Leadership Model's organisation approach specifically as the organization is piloting Technology facilities which would use modern technology sales and also assistance in the form of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and Symptoms.

Several underlying Business Behavior issues can be seen in Creating Grassroots Leaders Through Dhans Unique Leadership Model's case as highlighted in this section.

Uneasiness regarding social modification: There is apprehension regarding a cultural adjustment that would certainly occur as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with most of the staff members already showing discontent over this potential relocation. This predicted change has actually produced stress and anxiety in the office which has been coupled with the past stress of preparing the firm for a potential merger with Home Deport.

Stressful Work Atmosphere for Newcomers: There is lack of employees that can match the stressful setting of a hectic organization. Not only does this bring about trouble in finding the right individuals, it puts anxiety on new hires as can not withstand the rate and also stress that the company expects them to bear.

Dual Coverage Lines: Novices locate this organizational society difficult and also difficult to deal with specifically as populated line relationships are meant to be weaker as a whole as well as unbiased setup as well as performance examination is still done by the solid line supervisor. This suggests that newbies can shed clarity regarding their corresponding roles as well as goals especially as populated line coverage does not maintain them in straight communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis might have been qualified and also suitable for the task but the truth that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Task Insecurity: Worry and insecurity can be determined as 2 major problems that Lewis would certainly be managing particularly as the merging has currently be terminated and 2 senior executives of the marketing division would be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would not simply supervise of brining concerning a cultural change but would likewise have to confirm herself in her brand-new function.

Incompatible Management Design of Leader: Lewis's management design as well as its incompatibility with the marketing department's function can additionally be seen as an OB obstacle especially as she has actually been utilized to handling problems in the procedures department where personnel are instructed to concentrate on processes and get them. The advertising division on the various other hand can be viewed as a team of individuals who are used to being supported by Krasnow that focused much more on result than procedures.

Interdepartmental Disagreements: Interdepartmental differences between three departments, advertising and marketing, merchandizing as well as operations respectively over the allowance of the advertising and marketing mix can be identified as an additional OB worry. Although the advertising department does not share the same vision as the various other 2 divisions concerning the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures divisions do not concur over the marketing mix allocation among one another either.

Fragmentation in Marketing Division: Fragmentation between the advertising and marketing departments can be recognized as an additional OB concern which might require further focus. The reality that the advertising and marketing areas in the advertising and marketing division are detached is preventing both departments from getting from each various other's experience as well as competence. Integration of advertising and marketing with merchandising as well as procedures would certainly end up being more difficult if the marketing division itself is degenerated which can be one more potential OB problem.

Creating Grassroots Leaders Through Dhans Unique Leadership Model Analysis

Numerous concepts have actually been made use of to discuss the conditions to get further clearness regarding the situation handy.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that juniors are easy as well as lazy, have little ambition and resist change. The difficult version of this concept emphasized browbeating, limited controls, dangers and also penalties. Over time it produces low performance, refined sabotage and competition (Deal, 2003). The circumstance at Creating Grassroots Leaders Through Dhans Unique Leadership Model is not totally adhering to Theory X, it can be seen that new hires are discovering this atmosphere instead stressful which may at some point lead to a greater disposition of the administration towards Theory X. As per McGregor's supported sight, which he called Concept Y, the necessary job of the management is to set up organizational conditions to make sure that individuals can achieve their very own goals best by guiding their initiatives towards organizational incentives. If individuals find no satisfaction in their job, the management would certainly have little selection yet to count on concept X and also exterior control (Bargain, 2003). Also while examining Lewis's monitoring style, theory X may have been suitable in the procedures department to some extent but the Advertising and marketing division would certainly need reliance on Theory Y to get the imagination and creativity from the teams.

Tuckman's Synergy Theory: As much as Lewis's issue concerning bringing consistency between the marketing and advertising and marketing department is concerned, this would at first lead to clash as discussed by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and marketing as well as advertising department's work, there might be the very same preliminary separate which can lead to the second phase of 'storming' where the teams challenge one an additional.

Bridges' Transition Model: According To William Bridge's concept (appendix 4), individuals are fairly uneasy with adjustment, which is noticeable by the circumstance at Creating Grassroots Leaders Through Dhans Unique Leadership Model The circumstance can be viewed as a regular program of life if is researched as per Bridge's concept where he explains that individuals undergo three phases of change when they experience modification. 'Ending, shedding and Letting go', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they get in stage one and so there may be feelings like despair, uncertainty, aggravation, temper, worry, denial and also disorientation.The situation at the advertising and marketing division of Creating Grassroots Leaders Through Dhans Unique Leadership Model is comparable so Lewis can get comfy with the suggestion that it is not remarkable behavior. In the 2nd stage, there may be a need to link the gap in between the new and old society so Lewis might have to encounter this challenge once Krasnow leaves. There may be reduced spirits and also reduced productivity at this stage which need to not be taken as an obstacle. It is during this phase that Lewis will certainly have to give guidance to the department to ensure that they can locate a sense of direction. It can be seen exactly how Krasnow has actually already made this change much easier by making Lewis obtain involved in the department a year before his actual departure. According to Bridges' Version, stage three will certainly bring about openness to discovering, High energy and dedication as individuals will certainly embrace the change (Bridges, 2004).

Maslow's Requirement hierarchy: The OB problem pertaining to insecurity at the work environment has been activated to start with by the modification in administration and secondly by the reality that the merger will certainly no longer be initiated. Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has goes over the value of 'protection requires as being a reduced degree requirement of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to really feel protected and safe' goes to the second level of needs. Before an employee can be made to create mentally, he requires to have his 'Physical 'as well as 'Security' requires met. This shows that unless the personnel are made to really feel safe concerning their present employment status in Creating Grassroots Leaders Through Dhans Unique Leadership Model they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Creating Grassroots Leaders Through Dhans Unique Leadership Model Case Study

Ramification of Analysis.

The OB analysis has looked at numerous concepts to recognize just how to manage the current circumstance handy. The adhering to three options have actually been suggested to aid Lewis handle the business challenges in the marketing division. Each of these alternatives has been suggested for easing the transition needed to bring the advertising division according to the requirements of the marketplace as well as for making the cultural modification that would follow when the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Manufacturing features. Assimilation of Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising along with company and retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both marketing as well as marketing features.

The benefit of this strategy is that it will incorporate the two features while minimizing the demand for hiring an added source for advertising and marketing. Lewis would be heading the marketing division and also in any type of case her substitute would certainly be required for the current duty that she is carrying out. The drawback of this alternative is that exterior hiring might produce animosity from inner personnel who might be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Manufacturing: Offered the competitive stress and excellent quality work required from the ad agency, it is recommended that Lewis ought to enable the manufacturing device to be a separate function from the marketing device. Since a lot of ad agency had these two functions as separate systems, it makes more feeling to comply with the standard. Along with this, both features might be able to concentrate on their core triggers a lot more successfully. The negative aspect of this method would certainly be that added expenses would have to be borne for establishing up different production functions. Along with this, a production head may have to be worked with which can enhance overheads for the organization.

Combination of Advertising with Operations: Because Lewis is currently dealing with the advertising and marketing and operations divisions concurrently; it makes good sense to integrate the two functions because she has actually been effectively taking care of both ends. The reality that both departments currently have significant distinctions over appropriation of resources suggests that this integration might be able to bring about consistency specifically as Lewis would certainly be heading both ends.However there are numerous downsides of this relocation especially as it would certainly place excessive worry over Lewis's shoulders. The truth that Lewis has to adapt her administration design for the advertising department recommends that these 2 departments would be culturally varied. Lewis may not be able to use one kind of management design to both divisions which might result in inadequacy in either one of the two functions.


An examination of the 3 choices shows that combination of marketing and procedures would certainly not be a viable step due to the vast distinctions between the 2 departments despite the fact that presently Lewis is taking care of both. While separation of the manufacturing feature might have been a beneficial action for the marketing division, the truth that it would certainly indicate putting a 3rd feature under Lewis's wing means this ought to be avoided.

Action Strategy.

Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will certainly stay component of advertising under advertising and marketing feature.

Lewis will separate herself from operations.

A democratic leadership design with worker empowerment will be used in advertising and marketing department.

Open up door policy and focus on cross departmental communication will certainly be focused on getting rid of dissonance.

Contingency strategy.

If the combination does not work out as intended, a contingency strategy would certainly adhere to which would certainly separate the production feature from the advertising feature to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing feature will certainly be divided by placing it under an SVP production.