Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline Case Study Solution


Home >> Chicago Booth >> Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline >>

Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline Case Study Help

Background and Facts

Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline an office materials merchant for little and moderate sized organisations has recently been associated with planning for a merger with its rival Home Deport, which has influenced performance degrees in departmentswith the elderly supervisor involved in lawful difficulties put forth by the federal Trade Payment. With the Advertising and marketing Head advancing the news of his departure from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the future. With challenges in the kind of a prospective cultural modification as well as low employee spirits, the company needs a total reengineering effort at the advertising department.

Issue Declaration

The prospective cultural change at the marketing division of Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline is increasing unpredictability in the workplace causing numerous challenges for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting strategic choices because Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Profession Commission's treatment in the process. Offered the fact that the store has a worldwide visibility with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations may be able to impact performance or calculated goals. Federal Trade Payment's antitrust fit versus the merging took up beneficial time of the organization's senior administration suggesting that 'political' factors can have major effects for a global company.

Economic Factors: Economic factors such as the development of local business in the global scenario recommend that Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline is growing in an environment where there is prospective development of organisations. Fact that store consumers are mainly looking for office supplies for home offices recommends that the market has a climbing trend of business owners as well as residence based businesses.

Social factors: Social patterns in the economic situation reveal that consumers are looking for convenience along with appealing costs. Marketing research demonstrates how the consumer for Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline does not have recognition regarding discovering remedies which can use a combination of ease and affordable.

Technological factors: Innovation plays a vital function in Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline's company strategy especially as the organization is piloting Innovation centers which would certainly use innovation sales and support in the type of memory upgrades, peripheral installments. (Recap of PARASITE in appendix 2).

OB Issues and Manifestations.

Numerous underlying Business Actions concerns can be seen in Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline's case as highlighted in this section.

Worries regarding social change: There is concern concerning a social modification that would certainly happen once Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with the majority of the team member already revealing discontent over this prospective step. This expected change has produced tension in the office which has actually been combined with the previous anxiety of preparing the company for a potential merging with House Deport.

Difficult Work Setting for Newcomers: There is scarcity of personnel that can match the difficult atmosphere of a busy company. Not only does this lead to trouble in finding the ideal individuals, it puts tension on brand-new hires as can not endure the pace as well as pressure that the organization expects them to bear.

Twin Reporting Lines: Newcomers locate this organizational culture cumbersome and hard to cope with especially as dotted line relationships are suggested to be weaker as a whole and also unbiased setup and performance analysis is still done by the strong line supervisor. This means that newbies can shed quality concerning their respective functions and also goals particularly as dotted line coverage does not keep them in direct communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had been hypothesized that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been capable and also ideal for the work yet the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Concern and insecurity can be determined as two significant worries that Lewis would be handling particularly as the merging has actually now be cancelled and 2 senior executives of the advertising department would certainly be leaving. The whole obligation of the division would certainly be falling on Lewis's shoulders who would certainly not simply supervise of brining regarding a social adjustment but would also have to show herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's management design as well as its conflict with the advertising division's role can also be seen as an OB challenge especially as she has been used to managing issues in the operations division where employees are shown to concentrate on procedures and obtain them. The advertising and marketing division on the various other hand can be seen as a team of people that are made use of to being nurtured by Krasnow that focused extra on outcome than processes.

Interdepartmental Arguments: Interdepartmental arguments in between 3 departments, advertising, merchandizing as well as operations respectively over the allowance of the marketing mix can be recognized as another OB problem. Although the advertising department does not share the exact same vision as the various other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as procedures divisions do not agree over the advertising and marketing mix allotment amongst one another either.

Disintegration in Advertising And Marketing Department: Disintegration between the advertising and marketing divisions can be recognized as an additional OB issue which might require further focus. The reality that the marketing and advertising sections in the advertising division are separated is preventing both divisions from acquiring from each other's experience and experience. Assimilation of advertising with merchandising and also procedures would certainly come to be more difficult if the marketing division itself is broken down which can be an additional prospective OB concern.

Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline Analysis

Numerous concepts have actually been used to clarify the scenarios to obtain more quality concerning the situation at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are passive and lazy, have little passion as well as resist modification. The hard version of this concept highlighted browbeating, limited controls, risks and punishments. Over time it generates reduced performance, refined sabotage and competition (Deal, 2003). Although the circumstance at Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline is not completely adhering to Theory X, it can be seen that new hires are discovering this atmosphere rather difficult which may at some point result in a greater disposition of the administration in the direction of Theory X. Based on McGregor's advocated sight, which he called Theory Y, the crucial job of the monitoring is to set up organizational problems to make sure that people can achieve their own objectives best by routing their efforts in the direction of organizational benefits. If individuals discover no satisfaction in their job, the monitoring would have little selection yet to count on theory X and exterior control (Offer, 2003). Also while examining Lewis's administration style, theory X might have appropriated in the operations division somewhat however the Advertising department would certainly call for reliance on Concept Y in order to get the creativity and creativity from the groups.

Tuckman's Teamwork Concept: As far as Lewis's concern concerning bringing harmony in between the advertising and advertising division is concerned, this would originally lead to clash as discussed by Bruce Tuckman in his 'Team effort Theory'. By combining the marketing and marketing department's job, there might be the same initial detach which might lead to the second stage of 'storming' where the teams challenge one another.

When individuals are provided with modification, they get in stage one and also so there may be emotions like sadness, uncertainty, irritation, temper, concern, rejection as well as disorientation.The situation at the marketing division of Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline is similar so Lewis can obtain comfy with the concept that it is not remarkable behavior. It is during this stage that Lewis will certainly have to offer guidance to the division so that they can locate a feeling of instructions. It can be seen just how Krasnow has actually already made this change simpler by making Lewis obtain involved in the department a year prior to his real departure.

Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the workplace has actually been triggered firstly by the change in administration as well as secondly by the fact that the merging will no more be started. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has talks about the value of 'safety and security requires as being a lower level demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel protected and untouched' goes to the second degree of needs. Before a staff member can be made to create emotionally, he needs to have his 'Physical 'as well as 'Safety and security' needs satisfied. This shows that unless the personnel are made to really feel safe and secure about their existing employment status in Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Data Analysis And Decision Making A Case Study Of Re Accommodating Passengers For An Airline Case Study

Effects of Analysis.

The OB analysis has taken a look at different theories to understand how to handle the present scenario at hand. The adhering to three options have been suggested to assist Lewis handle the organizational challenges in the marketing division. Each of these options has actually been proposed for alleviating the change needed to bring the marketing division in accordance with the needs of the marketplace as well as for making the social change that would certainly comply with when the present leader leaves.

Integration of advertising and marketing functions. Separating Adverting as well as Manufacturing functions. Combination of Marketing with Procedures.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merging days has expertise in business-to-business advertising and marketing along with company and retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to handle both advertising and also advertising features.

The benefit of this approach is that it will integrate both functions while lowering the need for hiring an additional source for advertising. Lewis would certainly be heading the advertising and marketing division as well as in any kind of case her replacement would be required for the current role that she is doing. The negative aspect of this alternative is that external hiring may bring about bitterness from interior personnel who may be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting as well as Production: Offered the affordable stress and also high top quality job required from the marketing agency, it is advised that Lewis needs to permit the production device to be a different function from the marketing system. Because a lot of marketing firms had these 2 functions as different devices, it makes even more feeling to comply with the standard.

Combination of Advertising with Procedures: Given that Lewis is already taking care of the advertising and marketing as well as operations departments at the same time; it makes sense to integrate the two functions since she has been efficiently caring for both ends. The reality that both departments currently have major differences over allotment of resources recommends that this combination might be able to produce consistency particularly as Lewis would be heading both ends.However there are various disadvantages of this action particularly as it would certainly put too much problem over Lewis's shoulders. The truth that Lewis needs to adjust her monitoring design for the advertising division recommends that these 2 divisions would certainly be culturally diverse. Along with this, Lewis may not have the ability to apply one type of management style to both departments which can cause inefficiency in either one of both features.


An analysis of the three choices suggests that combination of marketing and procedures would certainly not be a possible step due to the vast distinctions in between the 2 departments in spite of the truth that presently Lewis is taking care of both. While separation of the manufacturing feature might have been a positive move for the advertising department, the truth that it would certainly suggest positioning a 3rd function under Lewis's wing indicates this must be avoided.

Action Plan.

Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will remain component of advertising under advertising function.

Lewis will certainly divide herself from procedures.

A democratic management style with staff member empowerment will be used in marketing department.

Open door plan as well as emphasis on cross department interaction will be aimed at removing disharmony.

Backup plan.

If the combination does not work out as planned, a contingency plan would comply with which would certainly divide the production feature from the advertising and marketing feature to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the manufacturing function will certainly be divided by placing it under an SVP production.