Dodlas Dilemma Case Study Solution


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Dodlas Dilemma Case Study Solution

Background and Facts

Dodlas Dilemma an office products store for little and also medium sized organisations has recently been involved in preparing for a merger with its competitor House Deport, which has impacted performance levels in departmentswith the elderly supervisor involved in legal issues put forth by the federal Profession Commission. With the Advertising Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the duty in the near future. With challenges in the type of a potential social modification and also reduced staff member morale, the organization requires a full reengineering initiative at the advertising department.

Problem Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising department of Dodlas Dilemma is raising unpredictability in the workplace resulting in different difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting tactical decisions given that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Commission's treatment at the same time. Provided the reality that the store has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries might have the ability to affect efficiency or tactical goals. Federal Trade Compensation's antitrust match versus the merging occupied valuable time of the company's elderly administration suggesting that 'political' factors can have severe effects for a worldwide organisation.

Economic Factors: Financial factors such as the emergence of local business in the international situation suggest that Dodlas Dilemma is thriving in a setting where there is potential development of services. Fact that store consumers are mostly looking for workplace materials for house offices suggests that the market has a climbing fad of business owners as well as house based organisations.

Social factors: Social trends in the economy show that consumers are seeking comfort in addition to appealing rates. Market research shows how the customer for Dodlas Dilemma does not have awareness regarding finding solutions which can offer a combination of comfort and affordable.

Technical factors: Innovation plays a crucial role in Dodlas Dilemma's business strategy particularly as the company is piloting Innovation centers which would certainly provide innovation sales and also assistance in the form of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Business Actions issues can be seen in Dodlas Dilemma's case as highlighted in this area.

Apprehensions about cultural adjustment: There is uneasiness concerning a social adjustment that would happen when Todd Krasnow leaves from his position as the Exec Vice President of Advertising with a lot of the personnel currently revealing discontent over this prospective move. This anticipated adjustment has actually created anxiety in the work environment which has been combined with the previous anxiety of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Stressful Job Environment for Newcomers: There is shortage of employees that can match the difficult atmosphere of a hectic organization. Not just does this lead to problem in finding the ideal individuals, it places stress and anxiety on new hires as can not stand up to the speed and also stress that the organization anticipates them to birth.

Dual Coverage Lines: Newbies find this organizational society cumbersome as well as tough to manage especially as populated line partnerships are suggested to be weaker generally as well as objective setting and also efficiency examination is still done by the solid line manager. This indicates that newbies could shed quality concerning their corresponding roles and also objectives particularly as dotted line coverage does not keep them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been hypothesized that the latter would certainly take Krasnow's placement came as a blow to her morale. Lewis might have been capable and also appropriate for the task yet the truth that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Task Insecurity: Fear as well as insecurity can be recognized as two significant problems that Lewis would be dealing with especially as the merger has currently be cancelled and also 2 elderly execs of the marketing department would be leaving. The entire duty of the division would certainly be falling on Lewis's shoulders who would certainly not simply supervise of brining about a cultural change yet would additionally have to confirm herself in her new function.

Inappropriate Administration Design of Leader: Lewis's monitoring style as well as its incompatibility with the marketing division's function can additionally be seen as an OB obstacle particularly as she has been utilized to taking care of issues in the procedures division where personnel are educated to concentrate on procedures as well as obtain them. The advertising division on the various other hand can be seen as a team of people who are utilized to being nurtured by Krasnow who focused extra on output than procedures.

Interdepartmental Disputes: Interdepartmental differences between three departments, marketing, merchandizing and operations specifically over the appropriation of the advertising and marketing mix can be recognized as another OB problem. The advertising and marketing division does not share the exact same vision as the other 2 departments relating to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures divisions do not agree over the advertising and marketing mix allowance amongst one another either.

Disintegration in Advertising Division: Fragmentation between the advertising and marketing divisions can be determined as one more OB problem which can need further interest. The fact that the advertising and marketing areas in the advertising and marketing division are disconnected is preventing both divisions from getting from each other's experience as well as proficiency. Combination of advertising and marketing with retailing and also procedures would certainly become harder if the advertising and marketing division itself is disintegrated which can be another prospective OB problem.

Dodlas Dilemma Analysis

Numerous concepts have been used to describe the conditions to get further clearness concerning the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that subordinates are easy and also lazy, have little ambition as well as resist modification. The hard variation of this concept stressed coercion, tight controls, risks and penalties. Over time it produces reduced productivity, subtle sabotage as well as competition (Offer, 2003). Although the scenario at Dodlas Dilemma is not entirely adhering to Theory X, it can be seen that new hires are finding this atmosphere instead demanding which may ultimately bring about a better inclination of the monitoring towards Theory X. As per McGregor's promoted view, which he called Theory Y, the essential task of the monitoring is to prepare organizational problems to ensure that individuals can accomplish their very own objectives best by guiding their initiatives in the direction of organizational incentives. If people discover no fulfillment in their job, the administration would certainly have little choice yet to rely on concept X and also outside control (Deal, 2003). Also while evaluating Lewis's administration design, concept X might have appropriated in the operations department to some extent however the Advertising and marketing division would call for dependence on Theory Y to get the creative thinking as well as creativity from the teams.

Tuckman's Teamwork Concept: As far as Lewis's issue regarding bringing harmony between the advertising and marketing division is worried, this would at first result in clash as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the initial phase of team development, people may not bond, as they are hectic locating their location in the group. By combining the marketing and advertising department's work, there may coincide preliminary separate which could lead to the 2nd phase of 'storming' where the groups test each other. Nevertheless, it is only throughout the third phase or 'norming' when they would come together to share concepts prior to the team can cause synergy in the fourth stage 'executing'.

When individuals are offered with change, they get in phase one as well as so there might be emotions like sadness, unpredictability, irritation, temper, anxiety, denial and also disorientation.The circumstance at the advertising and marketing division of Dodlas Dilemma is similar so Lewis can get comfortable with the idea that it is not phenomenal actions. It is during this phase that Lewis will certainly have to offer guidance to the division so that they can find a feeling of instructions. It can be seen how Krasnow has currently made this transition much easier by making Lewis get entailed in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB issue related to insecurity at the office has been caused first of all by the adjustment in administration as well as secondly by the fact that the merging will certainly no more be initiated. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has goes over the importance of 'security needs as being a lower level need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel secure as well as safe' goes to the 2nd degree of demands. Prior to a worker can be made to develop psychologically, he requires to have his 'Physiological 'as well as 'Safety and security' needs met. This shows that unless the employees are made to feel protected concerning their existing work standing in Dodlas Dilemma they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Dodlas Dilemma Case Study

Implication of Analysis.

The OB analysis has actually looked at various theories to comprehend how to deal with the existing situation handy. The complying with 3 choices have actually been suggested to help Lewis deal with the organizational obstacles in the advertising department. Each of these options has actually been recommended for reducing the change required to bring the advertising department in line with the demands of the marketplace and for making the social modification that would comply with as soon as the current leader leaves.

Integration of advertising and marketing functions. Separating Adverting and also Production functions. Integration of Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merging days has experience in business-to-business advertising and marketing along with company and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising as well as marketing functions.

The advantage of this approach is that it will integrate the two features while reducing the need for hiring an added resource for marketing. Along with this, Lewis would be heading the marketing division and also in any case her substitute would certainly be needed for the present function that she is performing. The negative aspect of this option is that exterior hiring may bring about animosity from interior employees who might be eying the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Production: Offered the competitive pressures and also high top quality work needed from the advertising agency, it is advised that Lewis must allow the manufacturing unit to be a different function from the marketing unit. Since the majority of advertising companies had these 2 features as different systems, it makes more sense to follow the norm.

Combination of Advertising And Marketing with Procedures: Given that Lewis is currently taking treatment of the advertising and procedures departments at the same time; it makes sense to incorporate the 2 functions given that she has actually been effectively taking care of both ends. The reality that Lewis has to adapt her administration design for the marketing division suggests that these 2 divisions would certainly be culturally varied.


An examination of the three choices shows that assimilation of advertising and marketing as well as procedures would not be a viable move due to the huge differences in between the 2 divisions regardless of the fact that presently Lewis is taking care of both. While separation of the production feature might have been a beneficial relocation for the advertising and marketing department, the truth that it would certainly indicate positioning a 3rd feature under Lewis's wing indicates this must be prevented.

Activity Strategy.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of advertising under advertising function.

Lewis will certainly divide herself from procedures.

An autonomous management style with employee empowerment will be utilized in advertising division.

Open door policy and focus on cross department communication will be focused on getting rid of discord.

Contingency plan.

If the combination does not work out as intended, a contingency strategy would certainly comply with which would separate the manufacturing feature from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the production function will most definitely be divided by positioning it under an SVP production.