Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Case Study Analysis


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Background and Facts

Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle a workplace products store for little and also average sized organisations has recently been associated with preparing for a merging with its competitor Residence Deport, which has influenced effectiveness levels in departmentswith the elderly manager associated with legal difficulties presented by the government Trade Compensation. With the Marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the function in the future. With challenges in the type of a prospective cultural adjustment and also reduced worker morale, the company requires a complete reengineering effort at the advertising and marketing division.

Issue Statement
Porter's 5 Forces Analysis
The potential social adjustment at the advertising division of Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is enhancing unpredictability in the working environment bring about different obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated decisions since Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Profession Payment's treatment in the process. Given the reality that the store has a global presence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these nations might have the ability to affect efficiency or critical goals. Federal Profession Compensation's antitrust suit against the merging used up useful time of the company's senior administration recommending that 'political' factors can have significant ramifications for an international service.

Economic Factors: Economic factors such as the introduction of small businesses in the worldwide situation recommend that Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is flourishing in an atmosphere where there is possible growth of businesses. Along with this, fact that shop clients are mainly trying to find office materials for home offices suggests that the marketplace has a rising trend of entrepreneurs and also home based businesses.

Social factors: Social trends in the economy reveal that customers are searching for ease along with eye-catching prices. Marketing research demonstrates how the consumer for Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle does not have understanding about discovering remedies which can supply a combination of comfort as well as inexpensive.

Technological factors: Modern technology plays a vital duty in Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle's business method specifically as the company is piloting Modern technology facilities which would offer innovation sales as well as support in the kind of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Organizational Habits problems can be seen in Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle's case as highlighted in this area.

Apprehensions regarding social modification: There is apprehension about a social change that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with the majority of the staff members already showing discontent over this potential move. This predicted modification has developed tension in the office which has been combined with the previous stress of preparing the firm for a prospective merger with Residence Deport.
Pest Analysis
Demanding Job Setting for Newcomers: There is scarcity of personnel that can match the difficult atmosphere of a busy organization. Not only does this lead to difficulty in locating the best individuals, it places stress and anxiety on brand-new hires as can not withstand the pace as well as stress that the company expects them to birth.

Twin Reporting Lines: Beginners discover this organizational society cumbersome and hard to deal with particularly as populated line partnerships are implied to be weaker in general and unbiased setup and performance assessment is still done by the solid line supervisor. This implies that beginners might lose clarity about their particular duties as well as goals particularly as dotted line reporting does not keep them in straight interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had been guessed that the latter would take Krasnow's placement came as an impact to her spirits. Lewis might have been capable and also proper for the job yet the truth that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Concern & Work Insecurity: Anxiety as well as instability can be recognized as 2 significant worries that Lewis would certainly be taking care of particularly as the merger has actually now be cancelled and also two senior execs of the advertising and marketing division would certainly be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining concerning a cultural adjustment however would likewise need to confirm herself in her new role.

Incompatible Management Design of Leader: Lewis's administration design and also its incompatibility with the advertising department's duty can also be seen as an OB obstacle particularly as she has actually been utilized to taking care of concerns in the operations department where personnel are taught to concentrate on processes as well as obtain them. The advertising and marketing division on the various other hand can be viewed as a group of individuals who are made use of to being nurtured by Krasnow that concentrated much more on result than procedures.

Interdepartmental Arguments: Interdepartmental differences in between three departments, advertising, merchandizing and operations specifically over the allocation of the advertising and marketing mix can be determined as another OB issue. The marketing department does not share the exact same vision as the various other two divisions relating to the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as operations divisions do not concur over the advertising and marketing mix allocation among one an additional either.

Fragmentation in Marketing Division: Fragmentation in between the marketing and advertising divisions can be identified as one more OB concern which might require more focus. The truth that the advertising and marketing sections in the marketing department are detached is stopping both divisions from gaining from each other's experience as well as proficiency. Assimilation of marketing with retailing and procedures would certainly become more difficult if the advertising and marketing department itself is disintegrated which can be one more potential OB issue.

Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Analysis

Different theories have actually been utilized to explain the scenarios to obtain additional clarity regarding the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers think that subordinates are passive as well as careless, have little ambition and withstand change. The tough version of this theory emphasized browbeating, tight controls, threats and also punishments. With time it produces low performance, refined sabotage as well as competition (Deal, 2003). The scenario at Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is not entirely complying with Concept X, it can be seen that brand-new hires are locating this environment rather demanding which might eventually lead to a greater inclination of the monitoring in the direction of Concept X. Based on McGregor's supported view, which he called Theory Y, the important task of the monitoring is to organize organizational problems so that people can attain their very own objectives best by directing their efforts in the direction of organizational rewards. If people discover no contentment in their job, the monitoring would certainly have little selection but to rely on theory X and also outside control (Bargain, 2003). Also while evaluating Lewis's administration design, concept X might have appropriated in the procedures department somewhat however the Marketing department would call for reliance on Concept Y to get the creative thinking as well as originality from the groups.

Tuckman's Teamwork Concept: As much as Lewis's problem concerning bringing harmony between the marketing and also advertising division is worried, this would originally lead to clash as reviewed by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing and marketing division's job, there may be the same initial disconnect which might lead to the second stage of 'storming' where the teams test one another.

When individuals are offered with change, they go into phase one and so there might be feelings like unhappiness, uncertainty, disappointment, rage, worry, rejection as well as disorientation.The scenario at the marketing division of Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is similar so Lewis can obtain comfortable with the concept that it is not extraordinary behavior. It is during this stage that Lewis will certainly have to offer assistance to the department so that they can find a feeling of instructions. It can be seen exactly how Krasnow has actually already made this shift much easier by making Lewis get involved in the division a year before his actual separation.
Vrio Analysis
Maslow's Demand pecking order: The OB concern pertaining to insecurity at the workplace has been triggered first of all by the change in management and secondly by the fact that the merging will no longer be started. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has talks about the value of 'protection requires as being a lower degree demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel secure and also out of danger' is at the second degree of needs. Before an employee can be made to create psychologically, he needs to have his 'Physical 'and 'Safety' needs met. This indicates that unless the employees are made to really feel safe concerning their existing work condition in Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Case Study

Implication of Analysis.

The OB analysis has actually checked out different theories to comprehend just how to handle the present situation available. The complying with 3 options have been suggested to assist Lewis manage the organizational obstacles in the advertising and marketing department. Each of these choices has actually been proposed for alleviating the transition required to bring the advertising and marketing department in line with the needs of the market as well as for making the social change that would certainly adhere to as soon as the present leader leaves.

Combination of marketing and advertising functions. Separating Adverting as well as Production features. Integration of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis during the earlier merging days has know-how in business-to-business advertising along with firm as well as retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both marketing and also advertising functions.

The advantage of this strategy is that it will certainly integrate the two functions while decreasing the need for employing an additional resource for marketing. Lewis would certainly be heading the advertising and marketing department and also in any type of case her substitute would be required for the existing role that she is performing. The drawback of this choice is that external hiring may cause bitterness from inner workers that may be looking at the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Manufacturing: Offered the affordable stress and high top quality job needed from the advertising and marketing company, it is suggested that Lewis ought to enable the manufacturing unit to be a different feature from the advertising unit. Given that the majority of marketing agencies had these 2 functions as separate systems, it makes more feeling to follow the norm.

Combination of Marketing with Workflows: Since Lewis is already caring for the advertising as well as procedures departments all at once; it makes sense to integrate both features because she has been successfully caring for both ends. The reality that both divisions already have major differences over allowance of resources recommends that this combination might be able to cause consistency particularly as Lewis would certainly be heading both ends.However there are various negative aspects of this move especially as it would certainly place too much burden over Lewis's shoulders. The truth that Lewis has to adjust her management style for the marketing department suggests that these two departments would certainly be culturally varied. In addition to this, Lewis may not be able to apply one kind of leadership design to both departments which might cause ineffectiveness in either one of the two features.


An assessment of the three alternatives suggests that integration of marketing and also operations would not be a practical move because of the large differences in between both divisions despite the fact that currently Lewis is dealing with both. While splitting up of the production function may have been a desirable action for the advertising and marketing department, the reality that it would certainly indicate placing a third feature under Lewis's wing suggests this need to be avoided. The assimilation of the advertising and marketing department is the very best alternative in regards to obtaining the optimum results from the division. An activity prepare for this alternative is reviewed below.

Activity Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly remain component of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

A democratic management design with employee empowerment will be used in advertising department.

Open up door policy and emphasis on cross departmental interaction will certainly be focused on eliminating disharmony.

Contingency strategy.

If the integration does not work out as prepared, a contingency plan would comply with which would certainly separate the production feature from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production feature will absolutely be divided by placing it under an SVP manufacturing.