Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Case Study Analysis


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Background and Facts

Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle a workplace products store for little as well as average sized organisations has actually just recently been involved in planning for a merging with its competitor House Deport, which has actually affected performance levels in departmentswith the elderly supervisor associated with lawful difficulties put forth by the government Profession Commission. With the Advertising Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the function in the near future. With challenges in the form of a prospective social change as well as reduced staff member spirits, the company is in need of a full reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural modification at the advertising and marketing department of Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is enhancing unpredictability in the workplace bring about numerous obstacles for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting critical choices considering that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Compensation's treatment at the same time. Offered the truth that the store has a global presence with branches in UK, U.S.A., Canada and Germany, political consider each of these nations may be able to affect performance or critical objectives. Federal Trade Commission's antitrust suit versus the merger occupied important time of the organization's senior administration recommending that 'political' factors can have severe effects for a worldwide organisation.

Economic Factors: Financial factors such as the development of local business in the international situation suggest that Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is growing in an environment where there is prospective development of organisations. Truth that shop customers are mostly looking for workplace materials for house workplaces recommends that the market has a rising trend of entrepreneurs as well as house based businesses.

Social factors: Social fads in the economic climate reveal that customers are searching for comfort as well as attractive prices. Market research demonstrates how the customer for Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle does not have awareness regarding locating remedies which can provide a mix of benefit and also low costs.

Technological factors: Modern technology plays an essential duty in Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle's company strategy specifically as the organization is piloting Modern technology centers which would offer modern technology sales as well as support in the form of memory upgrades, peripheral installations. (Summary of PEST in appendix 2).

OB Issues and Effects.

Several underlying Organizational Habits issues can be seen in Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle's case as highlighted in this section.

Concerns concerning social adjustment: There is worry concerning a social adjustment that would take place once Todd Krasnow leaves from his setting as the Exec Vice President of Advertising And Marketing with a lot of the team member currently showing unhappiness over this possible action. This anticipated change has developed stress in the work environment which has been combined with the previous stress and anxiety of preparing the firm for a possible merging with Residence Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is shortage of workers that can match the stressful atmosphere of a hectic company. Not just does this result in difficulty in discovering the best individuals, it places anxiety on new hires as can not hold up against the speed as well as pressure that the company expects them to bear.

Double Reporting Lines: Newcomers discover this organizational society difficult and also difficult to manage particularly as populated line relationships are meant to be weak generally and also objective setup as well as efficiency evaluation is still done by the solid line supervisor. This means that newcomers might lose clearness regarding their respective roles and also objectives specifically as populated line reporting does not keep them in direct interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had actually been guessed that the latter would take Krasnow's placement came as a blow to her spirits. Lewis might have been capable and appropriate for the task yet the truth that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Worry & Work Insecurity: Concern and also instability can be determined as 2 major worries that Lewis would be handling particularly as the merger has currently be cancelled as well as 2 elderly executives of the marketing division would be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders who would certainly not simply be in charge of brining about a social modification however would certainly likewise have to prove herself in her brand-new role.

Inappropriate Management Design of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing department's function can likewise be viewed as an OB difficulty especially as she has been utilized to handling problems in the operations division where workers are shown to concentrate on procedures and also obtain them right. The marketing department on the other hand can be seen as a team of people who are utilized to being supported by Krasnow who focused more on result than processes.

Interdepartmental Disagreements: Interdepartmental disputes between three departments, marketing, merchandizing and procedures respectively over the allocation of the marketing mix can be determined as an additional OB worry. Although the marketing department does not share the same vision as the various other 2 divisions relating to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and also operations departments do not agree over the advertising and marketing mix allotment among each other either.

Fragmentation in Advertising And Marketing Department: Fragmentation in between the marketing and advertising departments can be determined as another OB problem which could need further interest. The reality that the advertising and marketing sections in the advertising and marketing department are disconnected is avoiding both departments from gaining from each other's experience and also knowledge. Combination of marketing with merchandising and also procedures would certainly come to be more difficult if the advertising and marketing department itself is broken down which can be one more prospective OB concern.

Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Analysis

Various concepts have been made use of to describe the conditions to get further clearness regarding the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers think that juniors are passive as well as careless, have little aspiration and withstand modification. The circumstance at Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is not totally adhering to Theory X, it can be seen that brand-new hires are discovering this atmosphere instead demanding which might eventually lead to a higher inclination of the administration in the direction of Theory X. Also while examining Lewis's administration design, theory X may have been ideal in the procedures department to some level yet the Marketing department would certainly require reliance on Concept Y in order to obtain the imagination and creativity from the groups.

Tuckman's Team effort Concept: As much as Lewis's issue concerning bringing harmony between the advertising and advertising and marketing department is worried, this would originally lead to conflict as gone over by Bruce Tuckman in his 'Team effort Theory'. By combining the advertising as well as advertising department's work, there may be the same initial detach which might lead to the second phase of 'storming' where the teams test one an additional.

Bridges' Transition Version: Based On William Bridge's concept (appendix 4), people are quite awkward with change, which is apparent by the situation at Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle The circumstance can be seen as a normal program of life if is studied as per Bridge's theory where he explains that people experience 3 phases of transition when they experience change. 'Ending, shedding and Releasing', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When people are presented with modification, they get in phase one therefore there may be feelings like unhappiness, uncertainty, stress, temper, worry, denial and also disorientation.The scenario at the advertising division of Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle is comparable so Lewis can obtain comfy with the idea that it is not phenomenal behavior. In the 2nd phase, there may be a demand to link the space in between the brand-new and old society so Lewis might need to face this experience as soon as Krasnow leaves. There may be reduced spirits and reduced productivity at this phase which ought to not be taken as a setback. It is during this stage that Lewis will certainly need to provide advice to the department so that they can discover an orientation. It can be seen just how Krasnow has currently made this transition easier by making Lewis get involved in the division a year before his actual separation. As per Bridges' Version, stage three will certainly cause openness to discovering, High energy and commitment as people will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has discusses the importance of 'security requires as being a reduced degree demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel protected and out of threat' is at the 2nd degree of demands. Before a staff member can be made to develop psychologically, he requires to have his 'Physiological 'and 'Security' requires satisfied.

SWOT Analysis for Financing Slum Rehabilitation In Mumbai A Nonprofit Caught In The Middle Case Study

Implication of Analysis.

The OB analysis has looked at numerous concepts to comprehend exactly how to manage the present situation handy. The complying with three options have been recommended to help Lewis take care of the organizational difficulties in the advertising and marketing department. Each of these choices has actually been suggested for alleviating the transition required to bring the advertising and marketing division according to the demands of the marketplace and for making the social change that would comply with once the current leader leaves.

Assimilation of marketing and advertising features. Separating Adverting and Production functions. Integration of Advertising with Operations.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merging days has competence in business-to-business advertising along with company as well as retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and marketing as well as marketing functions.

The benefit of this approach is that it will integrate the two features while lowering the requirement for working with an added source for marketing. Lewis would certainly be heading the marketing department and in any case her substitute would certainly be required for the existing function that she is performing. The disadvantage of this alternative is that exterior hiring may bring about bitterness from interior personnel who may be looking at the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Production: Provided the competitive stress and high quality work required from the advertising agency, it is recommended that Lewis should allow the manufacturing device to be a separate feature from the advertising and marketing device. Given that the majority of advertising firms had these 2 functions as separate devices, it makes more feeling to adhere to the norm.

Assimilation of Marketing with Workflows: Since Lewis is already looking after the marketing as well as operations departments concurrently; it makes sense to incorporate the two functions considering that she has been effectively looking after both ends. The truth that both divisions currently have significant differences over appropriation of resources recommends that this assimilation might be able to produce consistency particularly as Lewis would be heading both ends.However there are different downsides of this step especially as it would certainly put too much concern over Lewis's shoulders. The reality that Lewis needs to adapt her management design for the advertising and marketing division recommends that these 2 departments would be culturally varied. Along with this, Lewis may not be able to use one kind of leadership design to both divisions which might cause inadequacy in either among the two functions.


An examination of the three alternatives suggests that assimilation of marketing and also procedures would certainly not be a practical relocation as a result of the large differences in between the two divisions although that currently Lewis is handling both. While separation of the manufacturing function might have been a favorable step for the marketing division, the truth that it would mean placing a 3rd function under Lewis's wing indicates this ought to be avoided too. The integration of the advertising department is the best choice in terms of getting the optimal arise from the division. An action prepare for this alternative is reviewed below.

Action Plan.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be worked with to take Lewis's area as SVP of advertising and marketing.

Production feature will certainly remain component of advertising under marketing feature.

Lewis will separate herself from operations.

A democratic management style with employee empowerment will be used in advertising and marketing department.

Open door plan and also focus on cross departmental communication will be aimed at getting rid of dissonance.

Contingency strategy.

If the combination does not exercise as intended, a backup strategy would follow which would separate the production feature from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will absolutely be separated by placing it under an SVP manufacturing.