Ford Ka A Breaking New Ground In The Small Car Market Case Study Help


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Ford Ka A Breaking New Ground In The Small Car Market Case Study Help

Background and Facts

Ford Ka A Breaking New Ground In The Small Car Market an office supplies seller for tiny and also medium sized organisations has lately been involved in preparing for a merger with its competitor Residence Deport, which has actually impacted efficiency degrees in departmentswith the elderly supervisor involved in lawful complications put forth by the federal Trade Compensation. With the Advertising Head advancing the information of his departure from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the near future. With obstacles in the form of a prospective cultural adjustment and reduced employee morale, the organization wants a full reengineering effort at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible social modification at the marketing department of Ford Ka A Breaking New Ground In The Small Car Market is boosting unpredictability in the working environment resulting in numerous challenges for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting critical decisions given that Stapes Inc. needed to desert its strategies of merging with Workplace Deport after the Federal Profession Commission's intervention in the process. Given the fact that the shop has an international existence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to impact efficiency or strategic objectives. Federal Profession Payment's antitrust fit versus the merger used up beneficial time of the company's elderly administration suggesting that 'political' factors can have major implications for a worldwide organisation.

Economic Factors: Economic factors such as the appearance of small businesses in the global scenario suggest that Ford Ka A Breaking New Ground In The Small Car Market is growing in an environment where there is potential development of organisations. Fact that shop customers are primarily looking for office supplies for residence offices recommends that the market has a rising pattern of entrepreneurs as well as house based companies.

Social factors: Social trends in the economic climate show that consumers are seeking benefit as well as eye-catching costs. Market research demonstrates how the customer for Ford Ka A Breaking New Ground In The Small Car Market lacks awareness regarding discovering options which can use a mix of ease as well as affordable.

Technological factors: Innovation plays an essential duty in Ford Ka A Breaking New Ground In The Small Car Market's service method particularly as the organization is piloting Technology centers which would certainly supply innovation sales and support in the form of memory upgrades, outer installations. (Summary of BUG in appendix 2).

OB Issues and Manifestations.

A number of underlying Organizational Behavior problems can be seen in Ford Ka A Breaking New Ground In The Small Car Market's case as highlighted in this section.

Concerns concerning cultural modification: There is apprehension about a cultural modification that would take place as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising And Marketing with the majority of the staff members already showing unhappiness over this prospective action. This anticipated change has developed tension in the work environment which has been coupled with the past tension of preparing the company for a potential merger with Home Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is shortage of workers that can match the demanding setting of a fast-paced company. Not only does this lead to problem in locating the ideal individuals, it puts anxiety on new hires as can not withstand the pace and also pressure that the organization anticipates them to bear.

Dual Coverage Lines: Novices discover this organizational culture troublesome and also tough to deal with specifically as dotted line connections are indicated to be weak generally as well as unbiased setup and efficiency examination is still done by the strong line supervisor. This implies that newcomers could shed quality concerning their particular duties and purposes particularly as populated line coverage does not keep them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been hypothesized that the last would certainly take Krasnow's placement came as a blow to her morale. Lewis may have been qualified and also ideal for the task but the fact that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Work Insecurity: Worry as well as instability can be identified as 2 major concerns that Lewis would certainly be managing specifically as the merger has actually now be cancelled as well as 2 elderly execs of the marketing department would be leaving. The entire obligation of the department would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a social adjustment however would likewise need to verify herself in her new role.

Inappropriate Management Design of Leader: Lewis's administration style and its incompatibility with the advertising department's role can also be viewed as an OB obstacle specifically as she has actually been made use of to dealing with issues in the operations department where employees are educated to concentrate on procedures and obtain them right. The marketing department on the other hand can be viewed as a team of people who are utilized to being nurtured by Krasnow who focused much more on result than processes.

Interdepartmental Arguments: Interdepartmental differences in between three departments, advertising, merchandizing and also procedures specifically over the allowance of the advertising mix can be recognized as an additional OB problem. The advertising division does not share the same vision as the other two divisions regarding the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and operations departments do not concur over the marketing mix allowance amongst one another either.

Fragmentation in Advertising And Marketing Department: Fragmentation in between the advertising and marketing departments can be identified as an additional OB concern which can require additional interest. The fact that the advertising and marketing sections in the marketing division are detached is protecting against both divisions from gaining from each other's experience and proficiency. Combination of advertising and marketing with retailing as well as procedures would become more difficult if the marketing division itself is degenerated which can be one more prospective OB issue.

Ford Ka A Breaking New Ground In The Small Car Market Analysis

Numerous concepts have been used to describe the scenarios to obtain further clarity regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors think that subordinates are easy and also careless, have little aspiration and resist adjustment. The circumstance at Ford Ka A Breaking New Ground In The Small Car Market is not completely complying with Theory X, it can be seen that brand-new hires are discovering this environment rather demanding which may at some point lead to a better inclination of the monitoring in the direction of Theory X. Even while evaluating Lewis's monitoring design, theory X may have been ideal in the procedures division to some extent but the Advertising and marketing department would certainly need reliance on Theory Y in order to obtain the creativity and originality from the groups.

Tuckman's Teamwork Concept: As far as Lewis's issue about bringing harmony in between the marketing and marketing department is worried, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Teamwork Concept'. By incorporating the advertising and marketing and also advertising and marketing division's job, there may be the very same preliminary disconnect which might lead to the 2nd stage of 'storming' where the groups challenge one an additional.

Bridges' Transition Model: As per William Bridge's concept (appendix 4), individuals are quite uncomfortable with adjustment, which is obvious by the scenario at Ford Ka A Breaking New Ground In The Small Car Market The situation can be viewed as a normal training course of life if is studied according to Bridge's theory where he clarifies that people go through 3 stages of transition when they experience adjustment. 'Closing, losing as well as Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When people are presented with modification, they enter stage one and so there may be feelings like despair, uncertainty, frustration, anger, concern, denial and disorientation.The scenario at the advertising and marketing department of Ford Ka A Breaking New Ground In The Small Car Market is comparable so Lewis can obtain comfortable with the suggestion that it is not phenomenal behavior. In the second phase, there might be a requirement to link the void in between the brand-new and also old culture so Lewis might have to encounter this challenge when Krasnow leaves. There may be reduced spirits and also reduced productivity at this stage which must not be taken as a setback. It is during this stage that Lewis will certainly have to offer advice to the division so that they can locate an orientation. It can be seen exactly how Krasnow has actually already made this transition less complicated by making Lewis get involved in the department a year prior to his actual departure. Based on Bridges' Design, phase three will certainly bring about openness to learning, High energy and dedication as individuals will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB concern related to insecurity at the office has been triggered to start with by the modification in administration and second of all by the fact that the merger will no longer be launched. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has talks about the relevance of 'safety requires as being a reduced degree need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel protected as well as unharmed' goes to the second level of needs. Before a worker can be made to develop emotionally, he needs to have his 'Physical 'and also 'Safety' requires satisfied. This suggests that unless the workers are made to feel protected concerning their present work standing in Ford Ka A Breaking New Ground In The Small Car Market they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Ford Ka A Breaking New Ground In The Small Car Market Case Study

Ramification of Analysis.

The OB analysis has taken a look at different theories to comprehend just how to deal with the existing situation handy. The complying with three options have been recommended to aid Lewis handle the organizational obstacles in the advertising and marketing department. Each of these options has actually been recommended for easing the transition required to bring the advertising and marketing division in accordance with the needs of the marketplace and for making the cultural change that would comply with as soon as the present leader leaves.

Integration of advertising and marketing functions. Dividing Adverting as well as Production functions. Combination of Advertising And Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing along with company and retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both marketing and also advertising and marketing functions.

The benefit of this technique is that it will incorporate the two functions while lowering the requirement for employing an additional source for advertising and marketing. Along with this, Lewis would be heading the advertising and marketing division as well as in any case her substitute would be needed for the current role that she is carrying out. The downside of this choice is that external hiring might cause animosity from internal personnel who may be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Offered the competitive pressures as well as high top quality work required from the advertising and marketing company, it is advised that Lewis ought to permit the manufacturing system to be a separate function from the advertising system. Because the majority of advertising and marketing companies had these two features as separate units, it makes more feeling to follow the standard.

Assimilation of Advertising And Marketing with Operations: Because Lewis is already taking care of the advertising and also operations divisions concurrently; it makes good sense to integrate the two features since she has actually been effectively taking care of both ends. The truth that the two departments already have significant differences over allocation of sources suggests that this integration might be able to bring about consistency specifically as Lewis would certainly be heading both ends.However there are various disadvantages of this relocation specifically as it would certainly put excessive concern over Lewis's shoulders. The reality that Lewis has to adjust her management design for the advertising department recommends that these 2 departments would be culturally varied. In addition to this, Lewis might not have the ability to apply one kind of management design to both divisions which could cause inefficiency in either one of the two features.


An evaluation of the 3 options shows that integration of advertising and marketing and operations would certainly not be a feasible action due to the substantial distinctions in between both divisions despite the fact that presently Lewis is dealing with both. While separation of the production feature may have been a desirable relocation for the marketing department, the truth that it would certainly imply putting a third feature under Lewis's wing suggests this should be avoided. The combination of the advertising department is the very best option in regards to getting the ideal arise from the division. An action plan for this choice is discussed listed below.

Activity Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will certainly continue to be component of advertising and marketing under advertising and marketing function.

Lewis will separate herself from operations.

A democratic management design with worker empowerment will be made use of in marketing department.

Open door plan and emphasis on cross department interaction will certainly be aimed at removing disharmony.

Backup strategy.

If the assimilation does not work out as planned, a contingency strategy would follow which would separate the manufacturing function from the advertising function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. Because case the manufacturing feature will certainly be divided by positioning it under an SVP production.