Ford Ka A Breaking New Ground In The Small Car Market Case Study Analysis


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Ford Ka A Breaking New Ground In The Small Car Market Case Study Help

Background and Facts

Ford Ka A Breaking New Ground In The Small Car Market a workplace materials retailer for tiny and moderate sized services has actually just recently been associated with preparing for a merging with its rival Residence Deport, which has impacted efficiency levels in departmentswith the elderly manager associated with legal complications put forth by the federal Trade Compensation. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the function in the future. With difficulties in the form of a prospective cultural change as well as low employee morale, the company wants a complete reengineering initiative at the advertising department.

Issue Statement

The potential cultural adjustment at the advertising and marketing division of Ford Ka A Breaking New Ground In The Small Car Market is raising uncertainty in the workplace leading to numerous challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting strategic decisions because Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Commission's intervention while doing so. Provided the truth that the store has a worldwide presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries might have the ability to influence efficiency or tactical goals. Federal Trade Compensation's antitrust fit against the merger occupied valuable time of the company's elderly management recommending that 'political' factors can have major implications for an international organisation.

Economic Factors: Financial factors such as the development of local business in the international circumstance suggest that Ford Ka A Breaking New Ground In The Small Car Market is flourishing in an environment where there is possible growth of organisations. Truth that shop clients are mostly looking for workplace products for residence workplaces suggests that the market has an increasing fad of entrepreneurs and residence based services.

Social factors: Social patterns in the economy reveal that customers are seeking comfort as well as eye-catching prices. Marketing research shows how the client for Ford Ka A Breaking New Ground In The Small Car Market lacks awareness concerning discovering solutions which can offer a combination of comfort as well as low costs.

Technical factors: Modern technology plays an essential role in Ford Ka A Breaking New Ground In The Small Car Market's business method especially as the organization is piloting Modern technology facilities which would provide technology sales and support in the type of memory upgrades, peripheral installments. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

Several underlying Business Actions problems can be seen in Ford Ka A Breaking New Ground In The Small Car Market's case as highlighted in this area.

Worries about cultural adjustment: There is uneasiness regarding a cultural adjustment that would certainly take place when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with a lot of the staff members currently revealing discontent over this potential step. This anticipated change has actually created stress and anxiety in the workplace which has actually been coupled with the past stress of preparing the firm for a possible merger with Residence Deport.

Difficult Work Setting for Newcomers: There is shortage of workers that can match the difficult setting of a hectic organization. Not just does this bring about problem in locating the ideal people, it puts tension on new hires as can not hold up against the rate and pressure that the company expects them to birth.

Twin Reporting Lines: Novices find this organizational society difficult and difficult to manage specifically as dotted line connections are suggested to be weak as a whole and objective setting as well as performance assessment is still done by the strong line manager. This means that newbies could lose clearness regarding their particular functions and goals specifically as populated line coverage does not maintain them in direct interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles although it had been speculated that the last would take Krasnow's position came as a strike to her morale. Lewis might have been qualified and appropriate for the job yet the fact that Kransnow's departure would make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Concern & Work Insecurity: Concern and also insecurity can be identified as two significant concerns that Lewis would certainly be managing specifically as the merger has currently be cancelled and two elderly executives of the marketing division would be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders who would certainly not simply be in charge of brining regarding a cultural adjustment however would certainly likewise need to show herself in her brand-new duty.

Incompatible Management Style of Leader: Lewis's management design as well as its incompatibility with the advertising and marketing department's function can additionally be seen as an OB obstacle especially as she has been used to handling concerns in the operations department where personnel are instructed to focus on processes and also get them. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are used to being supported by Krasnow that concentrated extra on result than processes.

Interdepartmental Arguments: Interdepartmental differences in between 3 departments, advertising and marketing, merchandizing as well as procedures respectively over the appropriation of the advertising and marketing mix can be recognized as another OB issue. The marketing department does not share the same vision as the other 2 departments relating to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and also operations departments do not concur over the marketing mix allocation amongst one an additional either.

Fragmentation in Advertising Division: Disintegration in between the advertising and marketing divisions can be determined as another OB issue which could need further focus. The fact that the marketing and advertising areas in the advertising department are separated is avoiding both departments from getting from each other's experience and also proficiency. Integration of advertising with merchandising and procedures would certainly end up being more difficult if the advertising and marketing department itself is broken down which can be another potential OB issue.

Ford Ka A Breaking New Ground In The Small Car Market Analysis

Numerous concepts have actually been used to discuss the situations to obtain additional clarity regarding the situation handy.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many managers believe that juniors are passive and also careless, have little passion and also resist change. The scenario at Ford Ka A Breaking New Ground In The Small Car Market is not totally complying with Theory X, it can be seen that new hires are discovering this environment rather demanding which might ultimately lead to a better inclination of the monitoring towards Theory X. Even while evaluating Lewis's administration style, concept X may have been appropriate in the procedures department to some degree however the Advertising division would need reliance on Concept Y in order to obtain the creative thinking as well as creativity from the groups.

Tuckman's Team effort Concept: Regarding Lewis's problem concerning bringing consistency in between the advertising and marketing division is worried, this would originally cause conflict as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's concept displayed in appendix 3, during the initial phase of team advancement, individuals might not bond, as they are busy discovering their location in the group. By integrating the marketing and advertising department's job, there might coincide preliminary detach which might result in the 2nd phase of 'storming' where the groups challenge one another. However, it is only during the third stage or 'norming' when they would integrate to share ideas prior to the group can bring about harmony in the 4th stage 'performing'.

Bridges' Shift Version: According To William Bridge's concept (appendix 4), individuals are fairly uneasy with change, which is obvious by the scenario at Ford Ka A Breaking New Ground In The Small Car Market The scenario can be viewed as a normal training course of life if is studied according to Bridge's theory where he describes that people undergo 3 phases of shift when they experience adjustment. 'End, losing and Releasing', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When people exist with modification, they go into phase one therefore there might be feelings like sadness, unpredictability, irritation, rage, worry, rejection and disorientation.The circumstance at the advertising division of Ford Ka A Breaking New Ground In The Small Car Market is similar so Lewis can obtain comfortable with the concept that it is not phenomenal habits. In the second stage, there might be a demand to bridge the space between the new and also old society so Lewis may need to encounter this ordeal as soon as Krasnow leaves. There may be reduced morale and reduced efficiency at this stage which should not be taken as a setback. It is throughout this stage that Lewis will have to give support to the department to make sure that they can find a sense of direction. It can be seen how Krasnow has currently made this transition less complicated by making Lewis obtain associated with the division a year prior to his real separation. Based on Bridges' Design, phase three will cause visibility to learning, High power and also commitment as individuals will embrace the modification (Bridges, 2004).

Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the significance of 'safety needs as being a lower degree need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and secure and out of threat' is at the 2nd degree of needs. Before a worker can be made to develop emotionally, he needs to have his 'Physical 'and 'Safety and security' requires satisfied.

SWOT Analysis for Ford Ka A Breaking New Ground In The Small Car Market Case Study

Implication of Analysis.

The OB analysis has considered numerous theories to comprehend just how to cope with the current scenario handy. The adhering to three options have been recommended to aid Lewis handle the business obstacles in the marketing department. Each of these alternatives has actually been proposed for reducing the change required to bring the advertising division in line with the requirements of the marketplace and for making the cultural change that would certainly comply with once the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Manufacturing features. Combination of Advertising with Procedures.

Analysis of Alternatives.

Assimilation of Advertising & Marketing Functions: The in-house marketing company of Ford Ka A Breaking New Ground In The Small Car Market is currently stamina for the organization in regards to saving up on overheads related to advertising and marketing and also promotion. Because no brand-new recruitment has actually been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the advertising function, this is a desirable possibility for incorporating the marketing and advertising functions. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merging days has competence in business-to-business advertising and marketing together with company and also retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and marketing functions.

The benefit of this method is that it will incorporate both features while minimizing the requirement for working with an extra source for advertising and marketing. Lewis would certainly be heading the advertising and marketing division and also in any kind of case her substitute would be required for the present role that she is doing. The drawback of this option is that external hiring might produce resentment from internal workers that might be considering the placement of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Provided the affordable pressures and also high top quality work required from the advertising firm, it is advised that Lewis must permit the production unit to be a separate feature from the marketing unit. Considering that the majority of marketing firms had these 2 functions as different units, it makes even more sense to comply with the standard.

Combination of Advertising And Marketing with Workflows: Given that Lewis is already taking treatment of the marketing and procedures divisions all at once; it makes feeling to integrate the 2 features given that she has actually been effectively taking care of both ends. The fact that Lewis has to adjust her monitoring style for the advertising department suggests that these 2 departments would certainly be culturally varied.


An analysis of the 3 choices shows that integration of advertising and marketing as well as operations would certainly not be a feasible move due to the large distinctions between the two divisions regardless of the reality that presently Lewis is handling both. While splitting up of the manufacturing function might have been a positive action for the marketing department, the truth that it would certainly suggest placing a third function under Lewis's wing implies this need to be prevented.

Action Strategy.

Lewis will certainly take over the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly continue to be part of advertising and marketing under marketing function.

Lewis will certainly divide herself from procedures.

An autonomous leadership style with staff member empowerment will be used in advertising and marketing department.

Open up door plan and emphasis on cross departmental interaction will certainly be aimed at getting rid of disharmony.

Backup plan.

If the assimilation does not work out as planned, a contingency strategy would certainly follow which would certainly separate the manufacturing function from the advertising and marketing feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the production function will certainly be divided by putting it under an SVP manufacturing.