Information Systems Acquisition Decisions Learning Management System Of Solbridge Case Study Help


Home >> Chicago Booth >> Information Systems Acquisition Decisions Learning Management System Of Solbridge >>

Information Systems Acquisition Decisions Learning Management System Of Solbridge Case Study Help

Background and Facts

Information Systems Acquisition Decisions Learning Management System Of Solbridge an office materials seller for tiny and medium sized services has lately been involved in planning for a merging with its rival Residence Deport, which has influenced efficiency degrees in departmentswith the elderly supervisor involved in lawful difficulties put forth by the federal Profession Compensation. With the Advertising and marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the future. With challenges in the type of a possible cultural change as well as reduced employee morale, the organization wants a complete reengineering effort at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the marketing department of Information Systems Acquisition Decisions Learning Management System Of Solbridge is boosting unpredictability in the working environment resulting in different difficulties for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic choices since Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Commission's intervention at the same time. Given the truth that the store has an international visibility with branches in UK, USA, Canada and also Germany, political consider each of these countries might be able to impact performance or strategic goals. Federal Profession Commission's antitrust match against the merger took up useful time of the company's elderly management suggesting that 'political' factors can have serious effects for a global organisation.

Economic Factors: Financial factors such as the emergence of local business in the international situation recommend that Information Systems Acquisition Decisions Learning Management System Of Solbridge is growing in an atmosphere where there is prospective growth of organisations. Fact that store clients are mostly looking for office supplies for home offices suggests that the market has an increasing fad of business owners and residence based companies.

Social factors: Social trends in the economic situation reveal that consumers are searching for convenience in addition to appealing prices. Market research demonstrates how the customer for Information Systems Acquisition Decisions Learning Management System Of Solbridge lacks recognition about finding solutions which can provide a combination of benefit and also inexpensive.

Technological factors: Innovation plays a vital function in Information Systems Acquisition Decisions Learning Management System Of Solbridge's company method especially as the company is piloting Technology centers which would provide innovation sales and support in the kind of memory upgrades, outer installations. (Recap of BUG in appendix 2).

OB Issues and Symptoms.

A number of underlying Business Behavior problems can be seen in Information Systems Acquisition Decisions Learning Management System Of Solbridge's case as highlighted in this section.

Worries regarding social modification: There is uneasiness regarding a social change that would happen when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising with the majority of the employee already revealing discontent over this potential move. This predicted modification has created stress in the office which has actually been paired with the past tension of preparing the firm for a possible merger with House Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is lack of workers that can match the difficult setting of a hectic organization. Not only does this bring about trouble in finding the ideal individuals, it places stress and anxiety on brand-new hires as can not endure the pace and also stress that the organization expects them to bear.

Twin Reporting Lines: Newbies locate this organizational society difficult as well as difficult to cope with especially as populated line relationships are meant to be weaker in general and unbiased setup and efficiency examination is still done by the strong line manager. This suggests that newcomers could lose clearness concerning their corresponding functions and purposes especially as dotted line coverage does not maintain them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had actually been speculated that the latter would take Krasnow's position came as a blow to her spirits. Lewis might have been qualified as well as appropriate for the job yet the fact that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Fear as well as instability can be recognized as two significant concerns that Lewis would be taking care of especially as the merger has now be terminated and 2 elderly executives of the advertising and marketing department would certainly be leaving. The entire duty of the division would certainly be dropping on Lewis's shoulders that would not just supervise of brining regarding a social change however would additionally have to verify herself in her brand-new role.

Inappropriate Monitoring Style of Leader: Lewis's management style and its incompatibility with the advertising and marketing division's function can likewise be seen as an OB obstacle particularly as she has been utilized to taking care of problems in the procedures division where personnel are taught to focus on procedures and also obtain them. The advertising and marketing department on the other hand can be seen as a group of people who are utilized to being nurtured by Krasnow who focused more on result than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between three departments, advertising and marketing, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be recognized as one more OB issue. Although the advertising and marketing department does not share the very same vision as the other 2 departments relating to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as operations departments do not agree over the marketing mix allocation amongst one another either.

Fragmentation in Advertising Department: Disintegration between the advertising and marketing departments can be identified as an additional OB concern which could need further attention. The truth that the advertising and marketing areas in the advertising and marketing division are detached is stopping both departments from gaining from each various other's experience as well as know-how. Integration of advertising with merchandising and operations would come to be more difficult if the advertising division itself is broken down which can be an additional potential OB concern.

Information Systems Acquisition Decisions Learning Management System Of Solbridge Analysis

Different theories have been made use of to describe the circumstances to obtain further clarity concerning the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers believe that staffs are passive and lazy, have little passion as well as stand up to modification. The scenario at Information Systems Acquisition Decisions Learning Management System Of Solbridge is not entirely following Theory X, it can be seen that new hires are discovering this setting instead difficult which may at some point lead to a better inclination of the management towards Theory X. Even while analyzing Lewis's monitoring style, concept X may have been ideal in the operations division to some extent yet the Marketing division would call for dependence on Theory Y in order to get the creativity and also creativity from the teams.

Tuckman's Team effort Theory: As for Lewis's problem regarding bringing harmony between the marketing and advertising division is concerned, this would originally lead to clash as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, throughout the initial stage of group development, people might not bond, as they are busy discovering their location in the group. By integrating the advertising and marketing division's job, there may be the same preliminary disconnect which can bring about the 2nd stage of 'storming' where the teams test one another. It is just during the third stage or 'norming' when they would come with each other to share concepts prior to the group can bring around harmony in the fourth stage 'executing'.

When individuals are provided with change, they enter stage one and also so there may be feelings like despair, uncertainty, irritation, rage, anxiety, denial and also disorientation.The situation at the advertising and marketing division of Information Systems Acquisition Decisions Learning Management System Of Solbridge is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary actions. It is throughout this phase that Lewis will certainly have to offer advice to the division so that they can locate a sense of instructions. It can be seen exactly how Krasnow has currently made this change less complicated by making Lewis get included in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Need hierarchy: The OB problem related to instability at the workplace has actually been set off to start with by the modification in administration as well as secondly by the truth that the merger will certainly no longer be initiated. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has talks about the relevance of 'safety needs as being a lower degree demand of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to really feel secure as well as unharmed' is at the second level of needs. Before a staff member can be made to create psychologically, he requires to have his 'Physical 'as well as 'Security' requires satisfied. This indicates that unless the employees are made to feel secure regarding their current employment standing in Information Systems Acquisition Decisions Learning Management System Of Solbridge they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Information Systems Acquisition Decisions Learning Management System Of Solbridge Case Study

Implication of Analysis.

The OB analysis has actually taken a look at numerous concepts to comprehend exactly how to handle the present situation handy. The complying with three choices have been proposed to aid Lewis manage the business challenges in the marketing department. Each of these choices has been proposed for alleviating the change required to bring the advertising department according to the demands of the market and for making the social change that would follow as soon as the existing leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Manufacturing functions. Combination of Advertising with Procedures.

Assessment of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising company of Information Systems Acquisition Decisions Learning Management System Of Solbridge is currently toughness for the company in regards to saving up on overheads connected to marketing and promo. Considering that no brand-new recruitment has actually been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the marketing feature, this is a desirable opportunity for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merger days has proficiency in business-to-business advertising in addition to company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The benefit of this approach is that it will certainly integrate both features while reducing the demand for working with an added source for advertising. Lewis would certainly be heading the advertising and marketing department and in any type of case her replacement would certainly be needed for the existing role that she is carrying out. The downside of this choice is that external hiring may produce resentment from inner workers who may be considering the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and also Manufacturing: Provided the competitive stress as well as premium quality work called for from the ad agency, it is advised that Lewis needs to permit the production system to be a separate feature from the advertising device. Considering that a lot of ad agency had these two features as separate devices, it makes more sense to adhere to the norm. In addition to this, both functions may have the ability to focus on their core activates much more effectively. Nevertheless, the negative aspect of this approach would be that extra prices would have to be borne for setting up separate production features. A production head might have to be hired which might enhance overheads for the organization.

Combination of Advertising with Procedures: Because Lewis is currently dealing with the marketing as well as procedures divisions simultaneously; it makes good sense to integrate the two functions because she has been efficiently taking care of both ends. The fact that the two departments currently have significant distinctions over appropriation of resources recommends that this integration may have the ability to cause consistency particularly as Lewis would certainly be heading both ends.However there are various downsides of this move specifically as it would certainly place excessive concern over Lewis's shoulders. The truth that Lewis needs to adjust her monitoring design for the advertising and marketing division recommends that these two divisions would be culturally varied. Along with this, Lewis may not be able to use one type of leadership design to both departments which might cause inefficiency in either one of both functions.


An assessment of the 3 options shows that assimilation of advertising and marketing and also procedures would not be a viable step due to the vast distinctions between the two departments in spite of the truth that presently Lewis is dealing with both. While splitting up of the manufacturing feature may have been a beneficial step for the advertising department, the fact that it would mean placing a 3rd function under Lewis's wing suggests this should be avoided.

Activity Strategy.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Production function will certainly remain part of advertising and marketing under marketing feature.

Lewis will separate herself from operations.

A democratic management design with employee empowerment will be made use of in advertising and marketing division.

Open door plan and also emphasis on cross department interaction will be focused on getting rid of disharmony.

Contingency strategy.

If the combination does not exercise as planned, a backup plan would follow which would certainly divide the manufacturing feature from the marketing function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing division without an SVP. Because case the production function will definitely be divided by positioning it under an SVP manufacturing.