Oregons Wind Energy Health Impact Assessment Case Study Help


Home >> Chicago Booth >> Oregons Wind Energy Health Impact Assessment >>

Oregons Wind Energy Health Impact Assessment Case Study Solution

Background and Facts

Oregons Wind Energy Health Impact Assessment an office materials store for tiny and moderate sized services has lately been involved in preparing for a merging with its competitor House Deport, which has actually impacted performance levels in departmentswith the senior supervisor associated with legal difficulties presented by the federal Profession Payment. With the Advertising Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the future. With difficulties in the type of a potential cultural change as well as low employee spirits, the organization needs a complete reengineering effort at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the advertising division of Oregons Wind Energy Health Impact Assessment is raising uncertainty in the working environment resulting in various obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting critical choices because Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment at the same time. Given the reality that the store has a worldwide visibility with branches in UK, U.S.A., Canada as well as Germany, political consider each of these nations might have the ability to affect performance or critical goals. Federal Trade Commission's antitrust fit against the merging took up important time of the organization's senior administration recommending that 'political' factors can have major ramifications for an international service.

Economic Factors: Financial factors such as the appearance of local business in the international scenario recommend that Oregons Wind Energy Health Impact Assessment is prospering in a setting where there is prospective growth of companies. Truth that store clients are mostly looking for workplace products for home workplaces suggests that the market has an increasing trend of entrepreneurs as well as residence based businesses.

Social factors: Social trends in the economic climate reveal that clients are trying to find benefit along with appealing prices. Marketing research demonstrates how the customer for Oregons Wind Energy Health Impact Assessment lacks awareness concerning finding services which can use a combination of comfort and also low costs.

Technological factors: Innovation plays a crucial role in Oregons Wind Energy Health Impact Assessment's organisation strategy especially as the organization is piloting Innovation facilities which would offer modern technology sales as well as support in the form of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and Symptoms.

Several underlying Business Habits concerns can be seen in Oregons Wind Energy Health Impact Assessment's case as highlighted in this area.

Concerns about cultural modification: There is apprehension about a cultural modification that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with the majority of the employee currently revealing unhappiness over this prospective action. This anticipated modification has produced tension in the office which has actually been combined with the past stress and anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Demanding Work Atmosphere for Newcomers: There is lack of personnel that can match the difficult atmosphere of a hectic organization. Not only does this bring about trouble in locating the right people, it places tension on new hires as can not stand up to the rate and stress that the company anticipates them to birth.

Dual Coverage Lines: Newbies find this organizational society cumbersome and hard to manage particularly as populated line connections are implied to be weaker in general and also objective setup as well as performance analysis is still done by the solid line supervisor. This indicates that newbies might lose clarity regarding their particular roles and also goals particularly as populated line reporting does not maintain them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had been speculated that the latter would take Krasnow's position came as a strike to her morale. Lewis may have been capable as well as proper for the work yet the fact that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Fear & Job Instability: Fear and also instability can be recognized as 2 major worries that Lewis would be dealing with particularly as the merging has currently be terminated as well as 2 senior executives of the advertising division would certainly be leaving. The entire obligation of the department would certainly be falling on Lewis's shoulders who would not just be in charge of brining regarding a social change yet would certainly likewise need to show herself in her new duty.

Inappropriate Management Style of Leader: Lewis's administration style and its conflict with the marketing division's role can also be viewed as an OB obstacle specifically as she has actually been utilized to handling concerns in the operations department where employees are educated to focus on processes and also obtain them right. The advertising and marketing division on the other hand can be seen as a group of individuals who are made use of to being nurtured by Krasnow who concentrated more on result than processes.

Interdepartmental Arguments: Interdepartmental differences between 3 divisions, marketing, merchandizing and also operations respectively over the appropriation of the advertising mix can be determined as an additional OB problem. Although the advertising department does not share the exact same vision as the other two departments relating to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and also operations divisions do not concur over the advertising and marketing mix allocation amongst one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the marketing and advertising departments can be recognized as one more OB problem which can need additional focus. The truth that the marketing and advertising sections in the marketing department are separated is protecting against both departments from acquiring from each other's experience and also competence. Integration of advertising and marketing with merchandising as well as procedures would end up being harder if the marketing department itself is broken down which can be another prospective OB worry.

Oregons Wind Energy Health Impact Assessment Analysis

Numerous theories have actually been made use of to explain the circumstances to get additional clarity about the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most managers think that juniors are easy and lazy, have little aspiration and also withstand change. The situation at Oregons Wind Energy Health Impact Assessment is not entirely following Theory X, it can be seen that new hires are discovering this atmosphere rather demanding which may ultimately lead to a greater inclination of the management in the direction of Concept X. Even while analyzing Lewis's management design, concept X might have been ideal in the procedures department to some extent however the Advertising and marketing department would need dependence on Concept Y in order to obtain the creative thinking as well as originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's problem about bringing harmony between the advertising and marketing division is worried, this would originally result in clash as reviewed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, during the initial phase of team development, individuals may not bond, as they are busy discovering their place in the group. By combining the advertising and marketing department's work, there may be the same initial disconnect which could result in the second stage of 'storming' where the groups test one another. Nonetheless, it is just during the 3rd phase or 'norming' when they would collaborate to share suggestions before the group can produce synergy in the 4th phase 'doing'.

When individuals are provided with modification, they go into phase one and also so there may be emotions like sadness, uncertainty, disappointment, anger, worry, denial and disorientation.The scenario at the marketing department of Oregons Wind Energy Health Impact Assessment is comparable so Lewis can obtain comfy with the concept that it is not extraordinary behavior. It is throughout this stage that Lewis will certainly have to give support to the department so that they can find a feeling of direction. It can be seen just how Krasnow has already made this shift much easier by making Lewis get included in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Demand power structure: The OB concern pertaining to instability at the office has actually been caused first of all by the modification in monitoring and secondly by the fact that the merger will no more be launched. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has goes over the value of 'safety and security requires as being a lower level need of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to feel secure as well as unharmed' goes to the 2nd degree of demands. Before an employee can be made to develop mentally, he requires to have his 'Physiological 'and 'Security' requires met. This suggests that unless the personnel are made to really feel safe about their existing work condition in Oregons Wind Energy Health Impact Assessment they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Oregons Wind Energy Health Impact Assessment Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous theories to recognize just how to cope with the existing circumstance handy. The following 3 options have actually been proposed to assist Lewis take care of the business difficulties in the marketing department. Each of these alternatives has actually been suggested for easing the transition required to bring the marketing department according to the requirements of the marketplace as well as for making the cultural modification that would certainly follow when the existing leader leaves.

Integration of marketing and advertising functions. Dividing Adverting and Production features. Assimilation of Advertising with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has knowledge in business-to-business advertising and marketing along with company and retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both advertising and marketing and also advertising functions.

The benefit of this approach is that it will incorporate both functions while minimizing the demand for working with an extra source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing department and in any case her substitute would be needed for the existing function that she is performing. The disadvantage of this choice is that external hiring might produce bitterness from internal workers who might be eying the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Given the affordable stress and high top quality work called for from the advertising and marketing agency, it is recommended that Lewis must allow the manufacturing unit to be a different feature from the advertising system. Because the majority of marketing companies had these 2 features as different systems, it makes more sense to adhere to the norm.

Integration of Advertising And Marketing with Operations: Since Lewis is already taking treatment of the advertising and marketing as well as operations departments simultaneously; it makes sense to incorporate the two features because she has been effectively taking care of both ends. The reality that Lewis has to adapt her administration design for the advertising and marketing division recommends that these 2 departments would certainly be culturally diverse.


An examination of the 3 choices shows that assimilation of advertising and marketing and operations would certainly not be a viable move due to the substantial differences in between the 2 departments regardless of the fact that presently Lewis is dealing with both. While splitting up of the production function may have been a desirable action for the marketing division, the reality that it would certainly suggest placing a third feature under Lewis's wing implies this should be stayed clear of.

Action Plan.
Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Production feature will stay component of advertising and marketing under marketing function.

Lewis will certainly separate herself from operations.

An autonomous management style with worker empowerment will certainly be utilized in advertising and marketing department.

Open up door policy and also focus on cross departmental communication will be focused on removing disharmony.

Backup strategy.

If the integration does not exercise as planned, a backup plan would certainly follow which would separate the production feature from the marketing feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will certainly be divided by putting it under an SVP manufacturing.