Menu

Pilot Testing A Pediatric Complex Care Coordination Service Case Study Analysis

CASE HELP

Home >> Chicago Booth >> Pilot Testing A Pediatric Complex Care Coordination Service >>

Pilot Testing A Pediatric Complex Care Coordination Service Case Study Solution

Background and Facts

Pilot Testing A Pediatric Complex Care Coordination Service a workplace products retailer for small and also average sized companies has actually lately been associated with planning for a merger with its competitor Residence Deport, which has actually impacted effectiveness levels in departmentswith the elderly supervisor involved in legal problems presented by the federal Profession Compensation. With the Advertising and marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the near future. With difficulties in the kind of a possible social adjustment as well as reduced employee spirits, the company needs a total reengineering effort at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising and marketing department of Pilot Testing A Pediatric Complex Care Coordination Service is boosting uncertainty in the workplace bring about different difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting calculated choices considering that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Payment's intervention at the same time. Given the reality that the shop has a global visibility with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to influence performance or critical objectives. Federal Profession Commission's antitrust suit against the merger took up important time of the organization's elderly management suggesting that 'political' factors can have serious ramifications for a global service.

Economic Factors: Financial factors such as the emergence of small businesses in the international situation recommend that Pilot Testing A Pediatric Complex Care Coordination Service is thriving in a setting where there is possible growth of organisations. Reality that shop clients are primarily looking for office materials for house offices recommends that the market has a climbing trend of business owners and home based companies.

Social factors: Social patterns in the economic situation reveal that customers are seeking comfort as well as eye-catching costs. Market research shows how the consumer for Pilot Testing A Pediatric Complex Care Coordination Service does not have awareness concerning finding options which can use a mix of convenience as well as affordable.

Technological factors: Technology plays an essential role in Pilot Testing A Pediatric Complex Care Coordination Service's company strategy especially as the organization is piloting Technology facilities which would use modern technology sales as well as assistance in the form of memory upgrades, peripheral installments. (Recap of PEST in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Actions concerns can be seen in Pilot Testing A Pediatric Complex Care Coordination Service's case as highlighted in this section.

Worries about social adjustment: There is uneasiness concerning a cultural change that would occur when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with the majority of the team member already revealing discontent over this possible step. This predicted modification has actually produced stress in the work environment which has actually been combined with the past anxiety of preparing the firm for a potential merging with House Deport.
Pest Analysis
Demanding Job Atmosphere for Newcomers: There is lack of workers that can match the demanding environment of a fast-paced organization. Not only does this cause difficulty in finding the best individuals, it puts stress on brand-new hires as can not endure the rate as well as stress that the organization expects them to bear.

Dual Reporting Lines: Beginners locate this business culture troublesome as well as challenging to deal with particularly as dotted line connections are meant to be weaker in general and also objective setup and also efficiency analysis is still done by the solid line supervisor. This suggests that newbies could lose quality about their respective functions and also purposes particularly as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had been speculated that the latter would take Krasnow's setting came as an impact to her morale. Lewis may have been qualified and also proper for the task but the reality that Kransnow's separation would certainly make Coles a straight report to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Task Instability: Fear and insecurity can be determined as 2 major problems that Lewis would certainly be managing specifically as the merging has actually currently be cancelled and also 2 senior execs of the advertising and marketing division would certainly be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would certainly not simply be in charge of brining concerning a social modification but would also need to show herself in her new duty.

Inappropriate Monitoring Style of Leader: Lewis's monitoring design and its incompatibility with the marketing department's function can likewise be viewed as an OB difficulty especially as she has actually been used to managing concerns in the operations department where personnel are taught to concentrate on procedures as well as obtain them right. The advertising division on the various other hand can be seen as a group of individuals who are used to being supported by Krasnow who focused extra on output than procedures.

Interdepartmental Differences: Interdepartmental arguments in between 3 divisions, advertising, merchandizing as well as procedures specifically over the allocation of the advertising and marketing mix can be determined as one more OB problem. The advertising and marketing department does not share the same vision as the various other two departments pertaining to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and also procedures departments do not concur over the advertising and marketing mix allocation among one an additional either.

Fragmentation in Marketing Division: Disintegration in between the advertising and marketing divisions can be determined as another OB issue which could require more interest. The fact that the marketing and advertising sections in the advertising and marketing division are detached is stopping both departments from obtaining from each various other's experience and also knowledge. Assimilation of marketing with retailing as well as operations would certainly come to be more difficult if the advertising and marketing division itself is disintegrated which can be another possible OB concern.

Pilot Testing A Pediatric Complex Care Coordination Service Analysis

Different theories have actually been used to describe the situations to obtain more clearness concerning the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most managers believe that subordinates are passive and lazy, have little passion and also resist change. The hard variation of this concept emphasized coercion, limited controls, hazards and also penalties. In time it creates low productivity, refined sabotage as well as competition (Bargain, 2003). Although the scenario at Pilot Testing A Pediatric Complex Care Coordination Service is not entirely adhering to Concept X, it can be seen that brand-new hires are finding this environment instead demanding which may ultimately result in a greater disposition of the administration in the direction of Theory X. Based on McGregor's promoted sight, which he called Theory Y, the vital task of the administration is to organize organizational conditions to ensure that people can accomplish their own objectives best by guiding their efforts towards business rewards. If individuals locate no complete satisfaction in their work, the management would have little option but to rely on concept X and outside control (Offer, 2003). Also while evaluating Lewis's administration design, theory X may have appropriated in the procedures department to some extent however the Advertising and marketing division would call for reliance on Concept Y to get the creative thinking as well as originality from the teams.

Tuckman's Teamwork Concept: As far as Lewis's concern concerning bringing harmony between the marketing and advertising department is concerned, this would at first bring about clash as discussed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, during the preliminary stage of group advancement, individuals might not bond, as they are hectic finding their place in the team. By integrating the marketing and advertising department's job, there may be the same preliminary detach which could bring about the 2nd phase of 'storming' where the teams test one another. It is only throughout the third stage or 'norming' when they would come with each other to share ideas prior to the team can bring around synergy in the fourth stage 'doing'.

Bridges' Transition Design: According To William Bridge's theory (appendix 4), individuals are quite uneasy with change, which is apparent by the scenario at Pilot Testing A Pediatric Complex Care Coordination Service The situation can be viewed as a normal training course of life if is researched as per Bridge's theory where he describes that people experience 3 stages of change when they experience change. 'Closing, shedding as well as Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they enter stage one therefore there might be emotions like despair, unpredictability, stress, rage, anxiety, denial as well as disorientation.The situation at the marketing department of Pilot Testing A Pediatric Complex Care Coordination Service is similar so Lewis can obtain comfortable with the idea that it is not phenomenal habits. In the second stage, there might be a need to link the space between the new and old society so Lewis may need to encounter this experience once Krasnow leaves. There might be reduced spirits and also low performance at this phase which must not be taken as an obstacle. It is during this phase that Lewis will certainly have to give guidance to the division to make sure that they can find a sense of direction. It can be seen just how Krasnow has currently made this change easier by making Lewis obtain involved in the division a year prior to his real separation. Based on Bridges' Version, stage three will certainly bring about openness to knowing, High power as well as commitment as people will accept the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has discusses the significance of 'safety and security needs as being a reduced level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel safe as well as out of risk' is at the 2nd level of demands. Before an employee can be made to create emotionally, he requires to have his 'Physiological 'and 'Safety and security' requires satisfied.

SWOT Analysis for Pilot Testing A Pediatric Complex Care Coordination Service Case Study



Implication of Analysis.

The OB analysis has actually considered numerous concepts to understand just how to manage the present circumstance handy. The complying with 3 choices have actually been recommended to help Lewis handle the business difficulties in the advertising and marketing department. Each of these alternatives has actually been suggested for relieving the shift needed to bring the marketing department in line with the needs of the market and also for making the cultural modification that would comply with once the existing leader leaves.

Assimilation of marketing and advertising features. Separating Adverting as well as Production functions. Integration of Advertising with Operations.

Analysis of Alternatives.

Integration of Marketing & Advertising Functions: The internal advertising and marketing firm of Pilot Testing A Pediatric Complex Care Coordination Service is currently stamina for the organization in regards to conserving up on expenses related to marketing as well as promo. Considering that no new recruitment has actually been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the advertising and marketing function, this is a positive chance for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merging days has competence in business-to-business advertising and marketing along with agency as well as retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to take care of both advertising and marketing functions.

The benefit of this technique is that it will certainly integrate the two features while reducing the demand for hiring an added source for marketing. In addition to this, Lewis would be heading the advertising department and also all the same her substitute would certainly be required for the existing function that she is performing. The negative aspect of this option is that exterior hiring may cause resentment from interior workers that might be looking at the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the competitive pressures and top quality work called for from the advertising agency, it is recommended that Lewis ought to permit the production system to be a separate feature from the advertising and marketing system. Because many advertising agencies had these two features as separate systems, it makes more feeling to adhere to the norm. In addition to this, both functions might be able to focus on their core turns on a lot more successfully. The disadvantage of this strategy would be that added prices would have to be birthed for establishing up separate manufacturing features. In addition to this, a production head might have to be hired which might enhance expenses for the company.

Combination of Marketing with Operations: Since Lewis is already taking treatment of the advertising and also procedures divisions all at once; it makes feeling to integrate the 2 functions because she has been successfully taking treatment of both ends. The fact that Lewis has to adapt her administration design for the marketing department suggests that these 2 departments would be culturally diverse.

Suggestion.



An examination of the 3 alternatives shows that integration of advertising and procedures would not be a viable action due to the vast differences between the 2 departments regardless of the reality that currently Lewis is taking care of both. While splitting up of the production function may have been a favorable action for the advertising division, the truth that it would indicate positioning a third feature under Lewis's wing implies this should be avoided.

Activity Plan.
Recommendation
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly stay component of marketing under advertising and marketing function.

Lewis will separate herself from procedures.

A democratic management design with employee empowerment will certainly be made use of in advertising and marketing department.

Open door policy and also focus on cross department interaction will certainly be targeted at eliminating discord.

Backup strategy.

If the assimilation does not work out as intended, a contingency plan would adhere to which would divide the production feature from the advertising function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing division without an SVP. In that case the production function will definitely be divided by positioning it under an SVP manufacturing.