Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport Case Study Help


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Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport Case Study Solution

Background and Facts

Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport an office supplies seller for small and also medium sized businesses has just recently been associated with planning for a merging with its competitor Home Deport, which has actually affected effectiveness degrees in departmentswith the elderly supervisor involved in lawful complications put forth by the federal Trade Payment. With the Advertising and marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the near future. With obstacles in the type of a potential social change and reduced staff member spirits, the company requires a total reengineering effort at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural adjustment at the marketing division of Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport is increasing uncertainty in the workplace resulting in various difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting strategic choices because Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Compensation's intervention while doing so. Provided the reality that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries may have the ability to influence performance or calculated goals. Federal Trade Payment's antitrust fit versus the merger occupied useful time of the organization's elderly administration recommending that 'political' factors can have significant implications for a global company.

Economic Factors: Financial factors such as the introduction of local business in the worldwide circumstance suggest that Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport is thriving in an environment where there is potential growth of services. Truth that shop customers are mainly looking for office supplies for house offices recommends that the market has a rising pattern of entrepreneurs and house based services.

Social factors: Social trends in the economy reveal that clients are looking for ease in addition to appealing prices. Marketing research shows how the consumer for Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport does not have awareness concerning locating remedies which can use a combination of benefit and also low costs.

Technological factors: Modern technology plays an important duty in Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport's company technique particularly as the organization is piloting Technology centers which would certainly supply innovation sales as well as assistance in the kind of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Behavior concerns can be seen in Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport's case as highlighted in this area.

Worries concerning cultural modification: There is concern regarding a cultural change that would take place when Todd Krasnow leaves from his position as the Exec Vice President of Marketing with most of the personnel already showing discontent over this possible move. This anticipated modification has actually developed anxiety in the workplace which has been combined with the previous tension of preparing the firm for a prospective merging with Residence Deport.
Pest Analysis
Demanding Job Atmosphere for Newcomers: There is lack of workers that can match the stressful setting of a hectic organization. Not only does this cause trouble in finding the ideal individuals, it places stress on brand-new hires as can not hold up against the rate and also stress that the company expects them to birth.

Twin Reporting Lines: Novices locate this business culture difficult as well as tough to deal with particularly as populated line relationships are implied to be weak as a whole as well as unbiased setting as well as efficiency analysis is still done by the solid line manager. This indicates that novices can shed quality concerning their particular duties and objectives especially as populated line reporting does not keep them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles even though it had actually been speculated that the latter would take Krasnow's placement came as a strike to her morale. Lewis may have been qualified and appropriate for the task however the fact that Kransnow's separation would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Anxiety and also insecurity can be identified as 2 significant issues that Lewis would certainly be handling particularly as the merging has currently be cancelled and also 2 senior execs of the marketing department would be leaving. The entire obligation of the department would be dropping on Lewis's shoulders who would certainly not just supervise of brining about a social change however would certainly also need to verify herself in her new role.

Incompatible Administration Design of Leader: Lewis's monitoring design as well as its incompatibility with the advertising and marketing department's duty can also be viewed as an OB challenge specifically as she has been made use of to managing concerns in the procedures division where personnel are shown to focus on procedures and also get them right. The advertising department on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow that focused much more on result than processes.

Interdepartmental Arguments: Interdepartmental arguments between three divisions, advertising, merchandizing and procedures respectively over the allotment of the advertising mix can be determined as one more OB worry. The advertising department does not share the very same vision as the various other two departments pertaining to the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures divisions do not concur over the advertising and marketing mix allowance amongst one an additional either.

Fragmentation in Advertising Division: Disintegration between the advertising and marketing departments can be recognized as an additional OB problem which can need further attention. The reality that the marketing and advertising sections in the marketing division are separated is stopping both divisions from obtaining from each various other's experience and experience. Combination of marketing with merchandising and operations would certainly end up being more difficult if the advertising department itself is degenerated which can be one more possible OB issue.

Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport Analysis

Numerous theories have actually been utilized to describe the situations to get further clarity regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors think that subordinates are passive as well as careless, have little ambition and resist modification. The difficult version of this theory highlighted threat, limited controls, risks and also punishments. With time it produces reduced productivity, subtle sabotage and also competition (Deal, 2003). The scenario at Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport is not completely complying with Concept X, it can be seen that brand-new hires are locating this atmosphere instead stressful which may eventually lead to a better inclination of the administration in the direction of Concept X. As per McGregor's promoted sight, which he called Concept Y, the necessary job of the monitoring is to arrange business conditions to make sure that people can accomplish their very own goals best by guiding their initiatives in the direction of business rewards. If people locate no complete satisfaction in their work, the management would have little selection yet to rely on concept X and also exterior control (Bargain, 2003). Also while evaluating Lewis's administration design, concept X might have appropriated in the operations division to some extent yet the Marketing division would certainly call for reliance on Theory Y to get the imagination and originality from the teams.

Tuckman's Teamwork Theory: As much as Lewis's issue regarding bringing consistency between the advertising and advertising and marketing department is concerned, this would at first lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Concept'. By integrating the advertising and advertising and marketing division's job, there may be the exact same initial disconnect which can lead to the second phase of 'storming' where the groups test one another.

Bridges' Shift Design: Based On William Bridge's concept (appendix 4), people are quite uncomfortable with change, which is apparent by the circumstance at Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport The scenario can be seen as a normal training course of life if is researched according to Bridge's concept where he discusses that individuals undergo 3 phases of transition when they experience change. 'Ending, losing as well as Releasing', The Neutral Zone and 'The New Starting' (Bridges, 2004). When people are presented with change, they go into stage one therefore there may be feelings like sadness, unpredictability, frustration, temper, worry, denial and also disorientation.The situation at the advertising and marketing division of Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport is similar so Lewis can obtain comfy with the concept that it is not remarkable actions. In the second phase, there might be a need to connect the gap between the new and also old culture so Lewis may need to face this experience when Krasnow leaves. There might be reduced morale and also low performance at this stage which ought to not be taken as an obstacle. It is throughout this stage that Lewis will certainly have to give advice to the department so that they can find an orientation. It can be seen exactly how Krasnow has actually currently made this shift easier by making Lewis obtain involved in the division a year before his real departure. According to Bridges' Model, phase 3 will certainly cause openness to knowing, High energy as well as dedication as people will certainly accept the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has discusses the importance of 'security requires as being a reduced degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe as well as out of threat' is at the 2nd degree of needs. Prior to a worker can be made to establish emotionally, he needs to have his 'Physical 'and also 'Security' needs fulfilled.

SWOT Analysis for Queuing Theory To The Rescue Managing Security Screening Lines At Logan Airport Case Study

Effects of Analysis.

The OB analysis has considered different concepts to understand how to manage the current scenario available. The adhering to three options have actually been recommended to aid Lewis manage the organizational challenges in the advertising division. Each of these options has been suggested for alleviating the change needed to bring the advertising department according to the demands of the marketplace and also for making the social change that would adhere to as soon as the existing leader leaves.

Assimilation of marketing and advertising features. Separating Adverting and Manufacturing features. Assimilation of Advertising And Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business marketing along with agency and retail advertising experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and also advertising and marketing functions.

The benefit of this approach is that it will certainly integrate the two functions while reducing the requirement for working with an added resource for advertising and marketing. Along with this, Lewis would be heading the marketing department and all the same her substitute would certainly be required for the current function that she is carrying out. The drawback of this alternative is that outside hiring may cause animosity from inner employees who might be looking at the placement of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Production: Provided the affordable stress and also top quality work required from the advertising agency, it is suggested that Lewis ought to enable the manufacturing device to be a separate feature from the marketing unit. Because many ad agency had these two features as separate units, it makes even more feeling to adhere to the standard. Both functions might be able to focus on their core activates more successfully. The disadvantage of this strategy would be that additional prices would have to be borne for setting up separate manufacturing features. Along with this, a production head may have to be worked with which can increase expenses for the company.

Combination of Advertising with Operations: Because Lewis is currently taking treatment of the marketing as well as operations divisions simultaneously; it makes feeling to integrate the 2 features because she has actually been successfully taking care of both ends. The truth that Lewis has to adapt her monitoring design for the marketing division recommends that these two divisions would be culturally diverse.


An analysis of the 3 options shows that integration of advertising and marketing and also procedures would certainly not be a possible relocation due to the huge differences in between the 2 divisions regardless of the truth that presently Lewis is taking care of both. While separation of the production feature might have been a beneficial action for the advertising and marketing division, the truth that it would indicate putting a third feature under Lewis's wing means this should be prevented.

Activity Plan.
Lewis will take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will certainly remain part of advertising under marketing feature.

Lewis will separate herself from operations.

A democratic management style with worker empowerment will certainly be made use of in advertising and marketing department.

Open up door plan and focus on cross departmental communication will certainly be targeted at getting rid of disharmony.

Contingency plan.

If the integration does not exercise as intended, a backup strategy would comply with which would separate the production function from the advertising feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising division without an SVP. In that case the production function will most definitely be divided by positioning it under an SVP production.