A number of areas can be identified where FG has a competitive edge over its competitors. These areas would be examined utilizing the Reframing Health Care Through Social Media VIRO framework where the 'worth', 'inimitability', 'rarity' as well as company' of FG would be reviewed in terms of its contribution towards its competitive edge. The structure has been displayed in appendix 3.
It can be seen that FG is supplying a value-added product, which is not just a means of getting high margins for the business, however is beneficial for the customer as well. Smoked seafood products are considered as value-added items and so FG is absolutely providing value to the market and also to the entrepreneur in the kind of high conserving possibility from fish products. FG's capability to produce initial Oriental inspired smoked fish and shellfish items can be thought about an unique skill.
The business has placed obstacles to access for new entrants by encouraging consumers to be demanding in terms of requesting their choices. Not only has this made the service uncommon, it has increased the expense of entrance for specific niche players given that FG's diversification as well as versatility can not be matched by brand-new entrants in the brief run. This highlights another factor of inimitability.
The fact that the business is not product-orientated but is a market-orientated company which is versatile sufficient in its capability to get used to dynamic market situations suggests that its means of organizing solutions is absolutely its one-upmanship. In addition to this, the business is arranged to make sure that it has less reliance on importers and also trading business which includes in its one-upmanship as an organization in a market where smoked fish items need to be imported from other countries.
In addition to these factors, FG's long term relationships with its consumer that has brought about brand commitment from their side as well as the previous's constant support of quality control to keep this brandloyalty is an extra variable offering it a competitive edge.
As per the Reframing Health Care Through Social Media VIRO structure, if a firm's sources are important however can be mimicked quickly, it may have a short-term affordable advantage. In FG's case, it can be seen just how a continual competitive benefit is possible via the firm's adaptability, market-orientated technique, sustained long-termrelationships and innovative skills of the business owner.
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