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Reframing Health Care Through Social Media Case Study Analysis

Background and Facts

Reframing Health Care Through Social Media an office products retailer for small and average sized companies has recently been involved in preparing for a merger with its rival House Deport, which has affected efficiency levels in departmentswith the elderly manager associated with legal issues put forth by the government Profession Commission. With the Marketing Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the current head of operations has been asked to take the duty in the future. With obstacles in the form of a potential cultural change as well as reduced employee morale, the organization is in need of a full reengineering effort at the advertising and marketing department.

Trouble Statement

The prospective cultural adjustment at the marketing department of Reframing Health Care Through Social Media is increasing uncertainty in the working environment causing various difficulties for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting critical decisions since Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Trade Payment's intervention while doing so. Offered the fact that the shop has a global existence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries might be able to influence performance or calculated objectives. Federal Profession Compensation's antitrust match versus the merging took up important time of the company's elderly administration recommending that 'political' factors can have severe effects for an international company.

Economic Factors: Financial factors such as the development of small companies in the worldwide situation recommend that Reframing Health Care Through Social Media is thriving in an atmosphere where there is prospective development of services. Truth that store clients are primarily looking for workplace materials for house offices suggests that the market has a climbing fad of entrepreneurs as well as house based organisations.

Social factors: Social patterns in the economic climate reveal that customers are seeking ease along with attractive rates. Market research shows how the client for Reframing Health Care Through Social Media does not have recognition about locating remedies which can use a combination of ease and also affordable.

Technical factors: Modern technology plays a crucial function in Reframing Health Care Through Social Media's company technique especially as the company is piloting Modern technology facilities which would supply modern technology sales and assistance in the kind of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Organizational Behavior concerns can be seen in Reframing Health Care Through Social Media's case as highlighted in this section.

Apprehensions about cultural adjustment: There is concern about a social adjustment that would certainly take place as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with the majority of the personnel currently revealing discontent over this potential move. This expected adjustment has actually produced stress and anxiety in the work environment which has actually been combined with the past stress of preparing the company for a prospective merger with Residence Deport.

Difficult Work Environment for Newcomers: There is scarcity of workers that can match the stressful environment of a fast-paced organization. Not just does this result in difficulty in finding the best individuals, it puts stress and anxiety on new hires as can not hold up against the pace and pressure that the organization anticipates them to birth.

Double Reporting Lines: Newbies find this business society cumbersome and also tough to handle specifically as populated line connections are meant to be weak generally as well as objective setup and also efficiency examination is still done by the strong line manager. This indicates that novices might lose clearness concerning their corresponding roles and also purposes particularly as populated line reporting does not keep them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had been guessed that the last would take Krasnow's placement came as a blow to her morale. Lewis may have been capable as well as proper for the work but the truth that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Task Insecurity: Fear and also instability can be recognized as two major concerns that Lewis would certainly be dealing with specifically as the merging has actually currently be terminated as well as two senior executives of the advertising division would certainly be leaving. The entire duty of the division would certainly be falling on Lewis's shoulders that would not just be in charge of brining concerning a social adjustment but would also need to confirm herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's monitoring design and its conflict with the marketing division's role can likewise be seen as an OB obstacle specifically as she has actually been made use of to handling issues in the operations division where personnel are shown to concentrate on processes as well as obtain them right. The advertising and marketing division on the other hand can be viewed as a team of people that are made use of to being supported by Krasnow who concentrated a lot more on output than procedures.

Interdepartmental Disputes: Interdepartmental differences in between 3 departments, marketing, merchandizing as well as procedures respectively over the allocation of the advertising mix can be identified as an additional OB issue. Although the advertising department does not share the exact same vision as the other two departments concerning the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing as well as operations divisions do not concur over the advertising and marketing mix appropriation among one another either.

Disintegration in Marketing Department: Disintegration in between the marketing and advertising departments can be recognized as one more OB issue which might need additional attention. The fact that the marketing and advertising sections in the advertising division are disconnected is protecting against both divisions from obtaining from each various other's experience and also knowledge. Assimilation of advertising and marketing with merchandising and also operations would become harder if the marketing department itself is degenerated which can be another potential OB concern.

Reframing Health Care Through Social Media Analysis

Numerous theories have actually been made use of to explain the circumstances to get further quality regarding the situation at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors think that subordinates are easy and also lazy, have little aspiration and also resist adjustment. The situation at Reframing Health Care Through Social Media is not completely following Concept X, it can be seen that new hires are locating this atmosphere instead stressful which may ultimately lead to a greater inclination of the administration towards Concept X. Even while assessing Lewis's management style, theory X may have been ideal in the procedures division to some extent but the Marketing division would certainly require reliance on Concept Y in order to get the creative thinking and creativity from the groups.

Tuckman's Synergy Theory: As for Lewis's worry about bringing harmony in between the advertising and marketing division is concerned, this would originally bring about clash as gone over by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, during the preliminary stage of group advancement, individuals might not bond, as they are active finding their location in the group. By combining the marketing and advertising department's work, there may be the same preliminary separate which could bring about the 2nd phase of 'storming' where the teams test one another. It is only throughout the 3rd phase or 'norming' when they would come together to share concepts prior to the group can bring about harmony in the fourth stage 'performing'.

Bridges' Transition Model: As per William Bridge's concept (appendix 4), individuals are quite awkward with adjustment, which is noticeable by the circumstance at Reframing Health Care Through Social Media The circumstance can be seen as a typical training course of life if is researched according to Bridge's theory where he discusses that individuals go through 3 phases of change when they experience modification. 'Ending, shedding and Letting go', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they go into stage one and so there may be emotions like unhappiness, uncertainty, aggravation, temper, worry, rejection as well as disorientation.The scenario at the advertising and marketing department of Reframing Health Care Through Social Media is comparable so Lewis can obtain comfy with the idea that it is not phenomenal actions. In the second stage, there may be a demand to link the gap between the new and old society so Lewis might need to encounter this ordeal once Krasnow leaves. There might be reduced spirits and also low performance at this stage which need to not be taken as a problem. It is during this stage that Lewis will certainly need to offer assistance to the division so that they can locate a sense of direction. It can be seen how Krasnow has actually currently made this transition much easier by making Lewis obtain involved in the department a year prior to his real separation. As per Bridges' Model, phase 3 will produce openness to learning, High power and also commitment as people will embrace the modification (Bridges, 2004).

Maslow's Requirement power structure: The OB problem pertaining to insecurity at the office has been triggered to start with by the modification in management as well as second of all by the fact that the merger will no more be started. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has reviews the relevance of 'security needs as being a lower level need of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel safe and also safe' goes to the second level of needs. Prior to a staff member can be made to create psychologically, he requires to have his 'Physiological 'and 'Safety' needs fulfilled. This suggests that unless the workers are made to really feel safe and secure regarding their present work standing in Reframing Health Care Through Social Media they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Reframing Health Care Through Social Media Case Study

Ramification of Analysis.

The OB analysis has actually looked at various concepts to recognize just how to handle the current scenario handy. The complying with 3 alternatives have been suggested to assist Lewis handle the business difficulties in the advertising and marketing department. Each of these alternatives has been suggested for easing the change required to bring the marketing division in line with the requirements of the marketplace and also for making the social modification that would certainly comply with when the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting and Production features. Assimilation of Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merging days has experience in business-to-business marketing along with company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both marketing and advertising functions.

The benefit of this approach is that it will certainly integrate the two functions while minimizing the need for hiring an extra source for marketing. Along with this, Lewis would be heading the advertising department as well as all the same her substitute would certainly be required for the current duty that she is executing. The drawback of this option is that outside hiring may cause animosity from inner employees that may be looking at the position of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Production: Given the affordable pressures as well as high quality job needed from the advertising agency, it is advised that Lewis should permit the manufacturing system to be a separate function from the advertising and marketing device. Considering that the majority of advertising agencies had these 2 functions as separate systems, it makes even more feeling to comply with the norm. In addition to this, both functions might be able to focus on their core turns on a lot more efficiently. Nonetheless, the disadvantage of this method would be that added costs would certainly need to be borne for setting up different production functions. In addition to this, a production head might have to be employed which could increase overheads for the company.

Integration of Marketing with Procedures: Given that Lewis is already dealing with the advertising and marketing and operations departments concurrently; it makes good sense to incorporate both functions given that she has actually been efficiently dealing with both ends. The truth that the two departments already have major distinctions over appropriation of resources suggests that this combination might be able to produce harmony especially as Lewis would certainly be heading both ends.However there are different drawbacks of this action especially as it would certainly place excessive concern over Lewis's shoulders. The fact that Lewis has to adapt her management style for the marketing department suggests that these two departments would be culturally varied. Lewis might not be able to use one kind of management design to both divisions which can result in inefficiency in either one of the two features.


An analysis of the three choices shows that integration of advertising and marketing and procedures would not be a viable move due to the vast distinctions between the two divisions regardless of the truth that presently Lewis is dealing with both. While separation of the manufacturing function might have been a desirable action for the advertising and marketing department, the truth that it would indicate putting a 3rd feature under Lewis's wing implies this must be stayed clear of.

Action Strategy.

Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly continue to be part of marketing under advertising feature.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with employee empowerment will certainly be used in advertising department.

Open door plan and also focus on cross department communication will certainly be aimed at eliminating discord.

Backup plan.

If the integration does not work out as prepared, a contingency plan would adhere to which would certainly divide the manufacturing feature from the advertising and marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. In that case the production feature will definitely be divided by positioning it under an SVP manufacturing.