Renault And Nissan A Marriage Of Reason Case Study Help


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Renault And Nissan A Marriage Of Reason Case Study Help

Background and Facts

Renault And Nissan A Marriage Of Reason a workplace materials store for tiny as well as moderate sized services has just recently been involved in planning for a merging with its competitor House Deport, which has actually affected performance levels in departmentswith the senior manager involved in legal issues presented by the federal Profession Commission. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the future. With obstacles in the form of a potential cultural adjustment and reduced employee morale, the organization needs a complete reengineering initiative at the advertising department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising department of Renault And Nissan A Marriage Of Reason is raising unpredictability in the workplace bring about numerous difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting calculated choices since Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment at the same time. Provided the truth that the shop has an international presence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries might be able to impact efficiency or strategic goals. Federal Trade Payment's antitrust fit against the merging took up useful time of the company's elderly monitoring suggesting that 'political' factors can have major implications for a worldwide business.

Economic Factors: Economic factors such as the introduction of small companies in the global scenario recommend that Renault And Nissan A Marriage Of Reason is prospering in an environment where there is potential growth of services. Fact that shop consumers are mostly looking for workplace materials for house workplaces suggests that the market has an increasing fad of business owners and house based services.

Social factors: Social fads in the economy show that customers are searching for comfort along with attractive rates. Marketing research shows how the client for Renault And Nissan A Marriage Of Reason does not have understanding concerning locating remedies which can supply a combination of benefit and also low costs.

Technological factors: Innovation plays an important role in Renault And Nissan A Marriage Of Reason's organisation method especially as the organization is piloting Technology centers which would offer innovation sales and also support in the form of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Behavior issues can be seen in Renault And Nissan A Marriage Of Reason's case as highlighted in this area.

Apprehensions concerning social adjustment: There is apprehension concerning a cultural change that would certainly happen as soon as Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with the majority of the personnel already showing discontent over this prospective action. This expected adjustment has created anxiety in the office which has actually been combined with the previous anxiety of preparing the firm for a prospective merging with Home Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the demanding atmosphere of a hectic company. Not just does this lead to problem in finding the ideal individuals, it places tension on new hires as can not endure the pace and pressure that the company anticipates them to bear.

Twin Reporting Lines: Newbies locate this business culture cumbersome and also hard to deal with specifically as dotted line connections are meant to be weaker generally and also unbiased setting as well as efficiency evaluation is still done by the solid line manager. This indicates that newcomers might shed clearness about their corresponding duties as well as objectives specifically as dotted line coverage does not keep them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles although it had actually been guessed that the last would certainly take Krasnow's setting came as a strike to her morale. Lewis may have been capable and also ideal for the task yet the truth that Kransnow's departure would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Job Instability: Fear as well as instability can be identified as two significant issues that Lewis would be managing particularly as the merger has currently be terminated as well as two elderly executives of the advertising and marketing department would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders who would not just be in charge of brining about a cultural adjustment but would additionally have to verify herself in her brand-new role.

Incompatible Monitoring Design of Leader: Lewis's monitoring style and its conflict with the advertising and marketing division's duty can additionally be viewed as an OB obstacle especially as she has actually been utilized to taking care of issues in the operations department where employees are instructed to focus on procedures and get them right. The advertising department on the other hand can be seen as a team of individuals who are used to being nurtured by Krasnow who concentrated a lot more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disputes in between three departments, marketing, merchandizing and procedures specifically over the allowance of the advertising and marketing mix can be recognized as one more OB issue. Although the advertising and marketing division does not share the very same vision as the other two departments regarding the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and also procedures divisions do not agree over the advertising and marketing mix appropriation amongst each other either.

Disintegration in Advertising Department: Fragmentation in between the advertising and marketing divisions can be identified as an additional OB issue which can need more focus. The truth that the marketing and advertising sections in the marketing division are disconnected is protecting against both departments from gaining from each other's experience as well as know-how. Assimilation of marketing with retailing as well as operations would certainly end up being more difficult if the advertising department itself is degenerated which can be an additional prospective OB issue.

Renault And Nissan A Marriage Of Reason Analysis

Numerous theories have actually been made use of to clarify the situations to obtain more clarity regarding the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that staffs are passive as well as lazy, have little ambition and withstand adjustment. The hard variation of this concept stressed threat, tight controls, dangers and also penalties. Over time it generates reduced productivity, subtle sabotage as well as competition (Deal, 2003). The scenario at Renault And Nissan A Marriage Of Reason is not entirely complying with Concept X, it can be seen that new hires are locating this setting instead demanding which might at some point lead to a greater inclination of the management towards Concept X. As per McGregor's promoted sight, which he called Theory Y, the vital task of the monitoring is to arrange business problems to make sure that individuals can attain their own goals best by guiding their efforts in the direction of business benefits. If people locate no contentment in their work, the administration would have little option however to rely upon concept X as well as external control (Offer, 2003). Even while analyzing Lewis's monitoring design, concept X may have appropriated in the procedures division to some extent yet the Marketing department would certainly call for dependence on Concept Y to get the imagination and originality from the groups.

Tuckman's Teamwork Theory: As much as Lewis's worry about bringing consistency between the advertising and advertising department is concerned, this would initially lead to clash as gone over by Bruce Tuckman in his 'Team effort Theory'. By combining the marketing as well as advertising division's work, there may be the very same initial separate which could lead to the second phase of 'storming' where the teams test one an additional.

When people are offered with modification, they go into stage one as well as so there might be emotions like sadness, unpredictability, irritation, anger, concern, denial and disorientation.The circumstance at the advertising department of Renault And Nissan A Marriage Of Reason is similar so Lewis can get comfortable with the idea that it is not remarkable actions. It is during this stage that Lewis will have to give advice to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this transition much easier by making Lewis get entailed in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has reviews the significance of 'safety and security requires as being a lower level demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel secure and also out of threat' is at the second degree of needs. Before a worker can be made to develop psychologically, he needs to have his 'Physiological 'and 'Safety' requires satisfied.

SWOT Analysis for Renault And Nissan A Marriage Of Reason Case Study

Ramification of Analysis.

The OB analysis has actually checked out various concepts to understand how to deal with the current scenario at hand. The adhering to 3 choices have been suggested to assist Lewis manage the organizational obstacles in the marketing department. Each of these choices has actually been suggested for reducing the transition required to bring the advertising division in accordance with the needs of the market as well as for making the social adjustment that would comply with once the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Production functions. Combination of Marketing with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has expertise in business-to-business advertising and marketing along with firm as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both advertising and also advertising and marketing features.

The benefit of this technique is that it will incorporate both features while minimizing the requirement for employing an additional resource for marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as in any case her substitute would be needed for the present function that she is performing. The downside of this alternative is that outside hiring might bring about bitterness from internal workers who may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Provided the competitive pressures and also high top quality work called for from the marketing company, it is advised that Lewis must allow the manufacturing system to be a separate function from the advertising device. Given that the majority of advertising companies had these two features as separate systems, it makes even more feeling to comply with the standard.

Integration of Advertising And Marketing with Operations: Considering that Lewis is already taking treatment of the advertising as well as operations divisions all at once; it makes sense to incorporate the two features because she has been successfully taking treatment of both ends. The truth that Lewis has to adjust her monitoring style for the marketing division recommends that these two departments would be culturally diverse.


An assessment of the three alternatives indicates that assimilation of advertising and marketing and procedures would not be a possible step because of the substantial distinctions in between the two departments despite the fact that presently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a beneficial move for the advertising and marketing division, the fact that it would certainly indicate placing a 3rd function under Lewis's wing indicates this must be stayed clear of. The integration of the marketing division is the best option in terms of getting the optimum results from the division. An action plan for this choice is talked about below.

Activity Strategy.
Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of advertising and marketing.

Manufacturing feature will certainly stay component of advertising and marketing under advertising feature.

Lewis will certainly divide herself from procedures.

An autonomous leadership style with staff member empowerment will certainly be made use of in marketing division.

Open up door plan and also focus on cross department communication will be targeted at getting rid of dissonance.

Backup plan.

If the assimilation does not work out as prepared, a contingency strategy would certainly comply with which would divide the production function from the marketing function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will definitely be divided by placing it under an SVP production.