Sound Move A The Debate Over Seattles Regional Transit System Case Study Solution


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Sound Move A The Debate Over Seattles Regional Transit System Case Study Analysis

Background and Facts

Sound Move A The Debate Over Seattles Regional Transit System a workplace materials seller for tiny and also moderate sized businesses has actually just recently been associated with planning for a merging with its competitor House Deport, which has actually impacted effectiveness degrees in departmentswith the elderly manager associated with legal problems presented by the federal Profession Payment. With the Marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the future. With challenges in the kind of a possible cultural change and reduced worker morale, the company requires a total reengineering initiative at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The possible social adjustment at the advertising and marketing division of Sound Move A The Debate Over Seattles Regional Transit System is boosting unpredictability in the workplace leading to numerous obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting tactical decisions considering that Stapes Inc. needed to desert its strategies of merging with Office Deport after the Federal Trade Payment's treatment while doing so. Offered the truth that the shop has an international existence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries may have the ability to influence efficiency or critical goals. Federal Profession Payment's antitrust fit versus the merger used up valuable time of the company's elderly administration suggesting that 'political' factors can have serious ramifications for a global service.

Economic Factors: Economic factors such as the development of small businesses in the worldwide circumstance recommend that Sound Move A The Debate Over Seattles Regional Transit System is flourishing in an atmosphere where there is prospective development of companies. Along with this, fact that store clients are mostly searching for workplace materials for office suggests that the marketplace has a rising pattern of business owners as well as home based organisations.

Social factors: Social trends in the economy reveal that customers are trying to find ease in addition to appealing prices. Marketing research shows how the client for Sound Move A The Debate Over Seattles Regional Transit System lacks recognition concerning locating options which can use a combination of convenience as well as affordable.

Technological factors: Modern technology plays a vital role in Sound Move A The Debate Over Seattles Regional Transit System's business approach especially as the company is piloting Technology centers which would supply innovation sales and assistance in the type of memory upgrades, outer installations. (Summary of PEST in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Organizational Behavior concerns can be seen in Sound Move A The Debate Over Seattles Regional Transit System's case as highlighted in this area.

Worries regarding cultural modification: There is apprehension about a social adjustment that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with the majority of the personnel already showing unhappiness over this possible move. This expected change has actually created stress in the workplace which has actually been paired with the previous stress of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is shortage of personnel that can match the stressful environment of a fast-paced organization. Not just does this lead to problem in discovering the right people, it puts stress and anxiety on brand-new hires as can not hold up against the speed as well as pressure that the organization expects them to bear.

Double Reporting Lines: Newbies find this business culture cumbersome and also challenging to deal with specifically as populated line partnerships are implied to be weak generally and also unbiased setting and performance evaluation is still done by the strong line manager. This means that beginners can shed clearness concerning their respective duties as well as goals especially as populated line reporting does not keep them in direct communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's setting came as an impact to her spirits. Lewis may have been capable and appropriate for the job however the truth that Kransnow's departure would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Job Instability: Fear as well as insecurity can be recognized as two major concerns that Lewis would certainly be taking care of especially as the merging has currently be terminated and also two senior executives of the marketing department would be leaving. The entire obligation of the department would be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural modification however would additionally have to confirm herself in her new duty.

Inappropriate Administration Style of Leader: Lewis's management style as well as its incompatibility with the advertising and marketing department's function can additionally be seen as an OB challenge particularly as she has actually been utilized to handling concerns in the procedures division where employees are instructed to focus on processes and also get them. The marketing department on the various other hand can be seen as a team of people who are used to being nurtured by Krasnow who concentrated more on outcome than procedures.

Interdepartmental Arguments: Interdepartmental disagreements between 3 departments, marketing, merchandizing as well as operations specifically over the appropriation of the marketing mix can be determined as an additional OB worry. The advertising and marketing department does not share the very same vision as the other two divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing as well as operations divisions do not concur over the marketing mix allotment among one an additional either.

Disintegration in Advertising Department: Fragmentation between the advertising and marketing divisions can be identified as another OB concern which can need additional focus. The fact that the advertising and marketing sections in the advertising division are disconnected is avoiding both divisions from gaining from each other's experience and proficiency. Assimilation of advertising with retailing as well as procedures would come to be more difficult if the advertising and marketing department itself is disintegrated which can be one more prospective OB concern.

Sound Move A The Debate Over Seattles Regional Transit System Analysis

Numerous theories have been used to describe the scenarios to get further clarity regarding the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that staffs are passive as well as lazy, have little aspiration as well as stand up to adjustment. The scenario at Sound Move A The Debate Over Seattles Regional Transit System is not entirely following Theory X, it can be seen that brand-new hires are locating this setting instead difficult which may eventually lead to a higher inclination of the administration in the direction of Theory X. Also while evaluating Lewis's management design, concept X may have been suitable in the operations department to some extent but the Advertising and marketing department would require reliance on Theory Y in order to get the creativity and also creativity from the teams.

Tuckman's Teamwork Theory: As far as Lewis's concern regarding bringing harmony in between the advertising and also advertising division is concerned, this would originally lead to conflict as gone over by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the marketing and marketing department's work, there may be the very same initial detach which can lead to the 2nd stage of 'storming' where the teams challenge one another.

When people are provided with modification, they enter stage one and so there may be emotions like sadness, unpredictability, disappointment, anger, fear, rejection and disorientation.The circumstance at the advertising department of Sound Move A The Debate Over Seattles Regional Transit System is comparable so Lewis can get comfortable with the suggestion that it is not remarkable behavior. It is throughout this stage that Lewis will certainly have to provide support to the division so that they can find a sense of instructions. It can be seen exactly how Krasnow has actually already made this transition much easier by making Lewis obtain entailed in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has talks about the value of 'safety and security needs as being a lower level need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel safe and out of danger' is at the 2nd degree of needs. Prior to an employee can be made to create psychologically, he requires to have his 'Physical 'as well as 'Safety' needs fulfilled.

SWOT Analysis for Sound Move A The Debate Over Seattles Regional Transit System Case Study

Effects of Analysis.

The OB analysis has considered numerous theories to comprehend just how to deal with the existing circumstance available. The following three alternatives have actually been proposed to help Lewis take care of the organizational challenges in the advertising and marketing department. Each of these options has actually been suggested for reducing the change required to bring the advertising and marketing division in line with the demands of the market and for making the social modification that would certainly comply with once the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Manufacturing functions. Integration of Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis during the earlier merger days has knowledge in business-to-business marketing along with company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both advertising and marketing and also advertising functions.

The benefit of this method is that it will incorporate both features while decreasing the need for hiring an additional source for advertising and marketing. In addition to this, Lewis would be heading the marketing department and in any case her replacement would be required for the current function that she is doing. The drawback of this option is that external hiring may bring about bitterness from internal personnel who may be considering the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Offered the affordable pressures as well as excellent quality work needed from the advertising agency, it is advised that Lewis must enable the manufacturing system to be a separate feature from the advertising and marketing system. Since many advertising agencies had these 2 features as separate units, it makes more feeling to adhere to the standard. Both features may be able to focus on their core turns on more effectively. Nonetheless, the negative aspect of this technique would be that additional expenses would certainly need to be birthed for establishing different production functions. A manufacturing head might have to be hired which might increase expenses for the company.

Assimilation of Advertising And Marketing with Workflows: Considering that Lewis is currently taking care of the marketing and operations departments concurrently; it makes sense to incorporate the 2 functions since she has been effectively taking treatment of both ends. The truth that Lewis has to adapt her monitoring design for the advertising division suggests that these 2 divisions would be culturally varied.


An examination of the 3 options indicates that assimilation of advertising as well as operations would certainly not be a possible step as a result of the substantial differences in between both divisions although that currently Lewis is managing both. While separation of the manufacturing function may have been a favorable step for the marketing department, the truth that it would certainly mean positioning a third feature under Lewis's wing indicates this must be avoided. The combination of the marketing department is the very best choice in regards to obtaining the optimum arise from the division. An activity prepare for this choice is reviewed below.

Action Strategy.
Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of marketing and advertising.

Production function will certainly stay component of advertising and marketing under marketing function.

Lewis will certainly divide herself from procedures.

A democratic management design with staff member empowerment will certainly be made use of in marketing department.

Open door policy and also focus on cross departmental communication will certainly be focused on getting rid of discord.

Contingency strategy.

If the integration does not exercise as planned, a contingency strategy would follow which would divide the manufacturing function from the advertising function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. In that case the manufacturing function will certainly be separated by positioning it under an SVP manufacturing.