Terry Ann Lunt And Greater Boston Rehabilitation Services A Case Study Solution


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Terry Ann Lunt And Greater Boston Rehabilitation Services A Case Study Analysis

Background and Facts

Terry Ann Lunt And Greater Boston Rehabilitation Services A an office products merchant for tiny and average sized organisations has recently been associated with preparing for a merger with its rival Residence Deport, which has actually affected efficiency levels in departmentswith the elderly manager involved in legal difficulties presented by the federal Trade Commission. With the Advertising and marketing Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the function in the future. With difficulties in the form of a prospective cultural adjustment as well as low worker spirits, the company requires a full reengineering effort at the advertising department.

Issue Statement

The potential cultural adjustment at the marketing division of Terry Ann Lunt And Greater Boston Rehabilitation Services A is raising unpredictability in the workplace causing different difficulties for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting tactical choices considering that Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Profession Compensation's intervention at the same time. Given the truth that the store has a global existence with branches in UK, U.S.A., Canada and Germany, political factors in each of these countries might be able to affect performance or calculated goals. Federal Profession Commission's antitrust match against the merger took up useful time of the company's elderly administration suggesting that 'political' factors can have serious ramifications for a global business.

Economic Factors: Economic factors such as the emergence of small businesses in the worldwide situation recommend that Terry Ann Lunt And Greater Boston Rehabilitation Services A is flourishing in a setting where there is potential development of businesses. Along with this, reality that shop customers are mostly looking for workplace products for office recommends that the market has a rising pattern of entrepreneurs and also home organisations.

Social factors: Social trends in the economic climate reveal that clients are searching for benefit as well as appealing costs. Marketing research shows how the consumer for Terry Ann Lunt And Greater Boston Rehabilitation Services A does not have recognition about finding options which can provide a mix of benefit and also low costs.

Technical factors: Technology plays a vital duty in Terry Ann Lunt And Greater Boston Rehabilitation Services A's service strategy particularly as the organization is piloting Technology centers which would certainly provide technology sales and also support in the kind of memory upgrades, peripheral setups. (Summary of PARASITE in appendix 2).

OB Issues and Manifestations.

Several underlying Business Actions problems can be seen in Terry Ann Lunt And Greater Boston Rehabilitation Services A's case as highlighted in this section.

Apprehensions about social adjustment: There is uneasiness regarding a social modification that would certainly occur when Todd Krasnow leaves from his position as the Executive Vice President of Advertising with a lot of the staff members currently showing unhappiness over this possible relocation. This predicted adjustment has produced anxiety in the workplace which has been paired with the past stress of preparing the firm for a prospective merger with Home Deport.

Stressful Task Setting for Newcomers: There is lack of personnel that can match the difficult environment of a busy company. Not only does this result in trouble in finding the right individuals, it places stress and anxiety on brand-new hires as can not endure the rate and stress that the company expects them to birth.

Dual Reporting Lines: Newbies discover this organizational culture difficult as well as tough to handle specifically as dotted line partnerships are indicated to be weak as a whole and objective setup and also efficiency examination is still done by the strong line manager. This means that newcomers can shed clarity regarding their particular duties and also objectives specifically as dotted line coverage does not maintain them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the last would take Krasnow's setting came as an impact to her spirits. Lewis may have been qualified and also ideal for the work but the fact that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Anxiety & Job Instability: Worry and also instability can be identified as 2 significant worries that Lewis would be managing particularly as the merging has now be terminated and two senior execs of the advertising department would certainly be leaving. The whole duty of the department would be falling on Lewis's shoulders that would certainly not simply supervise of brining regarding a cultural modification however would likewise have to prove herself in her new function.

Inappropriate Monitoring Design of Leader: Lewis's management design and also its conflict with the advertising department's function can likewise be seen as an OB obstacle particularly as she has been utilized to managing concerns in the procedures division where personnel are taught to focus on processes as well as get them right. The advertising division on the various other hand can be seen as a group of individuals who are made use of to being supported by Krasnow who concentrated extra on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences in between 3 divisions, advertising, merchandizing and operations specifically over the allotment of the advertising and marketing mix can be determined as one more OB issue. The marketing department does not share the very same vision as the other two divisions relating to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix allowance amongst one an additional either.

Fragmentation in Marketing Division: Disintegration between the advertising and marketing departments can be recognized as an additional OB concern which can need further interest. The truth that the marketing and advertising sections in the marketing division are disconnected is preventing both departments from getting from each other's experience as well as experience. Combination of marketing with merchandising and also operations would become harder if the marketing department itself is disintegrated which can be one more potential OB issue.

Terry Ann Lunt And Greater Boston Rehabilitation Services A Analysis

Numerous theories have been made use of to discuss the conditions to obtain additional clarity concerning the situation at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors believe that juniors are easy and also lazy, have little ambition as well as resist change. The tough version of this concept stressed browbeating, limited controls, dangers and also punishments. In time it produces reduced efficiency, refined sabotage and rivalry (Offer, 2003). Although the scenario at Terry Ann Lunt And Greater Boston Rehabilitation Services A is not completely adhering to Theory X, it can be seen that new hires are finding this setting instead demanding which might ultimately cause a higher inclination of the administration towards Concept X. According to McGregor's promoted view, which he called Theory Y, the essential job of the monitoring is to organize business conditions so that individuals can accomplish their own objectives best by routing their initiatives towards business incentives. If individuals locate no contentment in their job, the management would certainly have little choice however to depend on concept X and also exterior control (Bargain, 2003). Also while analyzing Lewis's monitoring design, theory X might have been suitable in the operations division somewhat yet the Marketing department would require dependence on Theory Y to get the creative thinking and creativity from the teams.

Tuckman's Synergy Theory: As for Lewis's worry concerning bringing harmony between the marketing and advertising division is concerned, this would originally result in conflict as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's theory shown in appendix 3, during the initial stage of team advancement, individuals may not bond, as they are busy locating their location in the team. By combining the advertising and marketing department's job, there might be the same preliminary separate which can bring about the second stage of 'storming' where the groups test one another. It is only during the third stage or 'norming' when they would come together to share concepts before the team can bring around harmony in the fourth phase 'executing'.

When individuals are offered with adjustment, they go into stage one as well as so there may be feelings like sadness, uncertainty, disappointment, rage, anxiety, rejection and disorientation.The situation at the advertising and marketing department of Terry Ann Lunt And Greater Boston Rehabilitation Services A is comparable so Lewis can get comfortable with the concept that it is not remarkable habits. It is during this stage that Lewis will certainly have to provide support to the department so that they can discover a feeling of direction. It can be seen just how Krasnow has already made this transition easier by making Lewis get included in the division a year prior to his real separation.

Maslow's Requirement pecking order: The OB concern related to insecurity at the work environment has been set off firstly by the modification in monitoring and second of all by the reality that the merging will certainly no more be initiated. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has reviews the relevance of 'safety requires as being a lower degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to really feel protected and untouched' is at the 2nd degree of requirements. Prior to a worker can be made to develop psychologically, he needs to have his 'Physiological 'and 'Safety and security' requires satisfied. This indicates that unless the personnel are made to really feel secure about their current work standing in Terry Ann Lunt And Greater Boston Rehabilitation Services A they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Terry Ann Lunt And Greater Boston Rehabilitation Services A Case Study

Effects of Analysis.

The OB analysis has actually considered various concepts to recognize how to deal with the present circumstance at hand. The adhering to three choices have been suggested to help Lewis deal with the organizational challenges in the advertising department. Each of these options has been recommended for alleviating the transition needed to bring the marketing department in accordance with the requirements of the marketplace and for making the cultural modification that would comply with as soon as the existing leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Production features. Integration of Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has competence in business-to-business advertising and marketing along with firm as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to deal with both advertising and marketing functions.

The benefit of this technique is that it will incorporate both functions while decreasing the need for working with an additional resource for advertising. In addition to this, Lewis would be heading the advertising and marketing department and also regardless her replacement would certainly be required for the existing role that she is executing. The drawback of this choice is that exterior hiring may bring about animosity from interior personnel who might be eying the position of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Manufacturing: Provided the competitive stress and also high top quality work needed from the advertising and marketing firm, it is advised that Lewis needs to enable the manufacturing device to be a different function from the advertising and marketing unit. Because most advertising and marketing companies had these two features as different devices, it makes more sense to follow the standard.

Assimilation of Advertising And Marketing with Workflows: Given that Lewis is already taking care of the marketing and procedures divisions at the same time; it makes sense to integrate the two functions because she has been efficiently caring for both ends. The reality that both departments already have significant differences over allowance of sources suggests that this assimilation might have the ability to produce harmony particularly as Lewis would be heading both ends.However there are different negative aspects of this relocation especially as it would put too much concern over Lewis's shoulders. The reality that Lewis needs to adapt her monitoring style for the advertising division suggests that these two divisions would be culturally varied. In addition to this, Lewis may not have the ability to use one kind of management style to both departments which might cause inefficiency in either one of both functions.


An assessment of the 3 alternatives indicates that integration of advertising as well as operations would certainly not be a feasible relocation due to the substantial distinctions in between the two departments in spite of the fact that presently Lewis is managing both. While splitting up of the production function might have been a desirable move for the advertising and marketing division, the fact that it would suggest placing a third function under Lewis's wing suggests this should be prevented.

Action Strategy.

Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly stay component of advertising under advertising and marketing function.

Lewis will separate herself from procedures.

A democratic management design with staff member empowerment will certainly be made use of in marketing division.

Open door plan and also focus on cross department interaction will certainly be targeted at getting rid of dissonance.

Contingency strategy.

If the combination does not work out as prepared, a backup plan would certainly comply with which would divide the production feature from the advertising and marketing feature to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will absolutely be separated by putting it under an SVP manufacturing.