Menu

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study Analysis

CASE STUDY

Home >> Chicago Booth >> The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models >>

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study Help

Background and Facts

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models an office supplies merchant for little and medium sized companies has lately been involved in planning for a merger with its competitor House Deport, which has actually impacted effectiveness degrees in departmentswith the elderly supervisor associated with lawful problems presented by the government Trade Commission. With the Marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the near future. With difficulties in the form of a potential social change and also reduced staff member morale, the organization requires a total reengineering initiative at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural change at the advertising and marketing division of The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is boosting uncertainty in the workplace resulting in various obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting tactical decisions since Stapes Inc. needed to desert its strategies of combining with Office Deport after the Federal Profession Payment's intervention at the same time. Offered the truth that the store has a global existence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these countries may be able to affect performance or calculated objectives. Federal Trade Compensation's antitrust suit versus the merger took up valuable time of the organization's elderly administration suggesting that 'political' factors can have major implications for an international organisation.

Economic Factors: Economic factors such as the development of local business in the global situation suggest that The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is growing in an atmosphere where there is prospective growth of organisations. Truth that shop customers are primarily looking for office products for house workplaces suggests that the market has a climbing fad of business owners and house based businesses.

Social factors: Social patterns in the economic climate reveal that clients are searching for ease along with attractive prices. Market research demonstrates how the consumer for The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models lacks understanding concerning locating remedies which can use a mix of convenience and also low costs.

Technical factors: Modern technology plays an important function in The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models's organisation strategy particularly as the organization is piloting Innovation centers which would use innovation sales and support in the form of memory upgrades, outer installations. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

A number of underlying Business Habits concerns can be seen in The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models's case as highlighted in this area.

Apprehensions regarding cultural adjustment: There is apprehension regarding a cultural change that would certainly happen as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising And Marketing with the majority of the personnel already revealing unhappiness over this potential relocation. This anticipated change has actually created tension in the office which has been combined with the past anxiety of preparing the company for a possible merging with Home Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is lack of personnel that can match the stressful environment of a busy organization. Not just does this result in difficulty in discovering the appropriate people, it places stress and anxiety on brand-new hires as can not hold up against the rate and pressure that the company expects them to bear.

Double Coverage Lines: Newbies discover this organizational culture difficult and also hard to handle particularly as populated line relationships are indicated to be weak in general and unbiased setup and efficiency assessment is still done by the solid line manager. This suggests that newcomers can lose clarity about their respective duties as well as goals specifically as dotted line reporting does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles despite the fact that it had been hypothesized that the last would take Krasnow's position came as an impact to her morale. Lewis may have been capable as well as ideal for the task however the truth that Kransnow's separation would make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Work Insecurity: Fear and also instability can be recognized as two significant worries that Lewis would be managing particularly as the merger has currently be terminated and two elderly executives of the advertising and marketing division would certainly be leaving. The entire duty of the department would certainly be dropping on Lewis's shoulders who would certainly not simply supervise of brining regarding a social modification however would certainly additionally have to prove herself in her new duty.

Inappropriate Administration Design of Leader: Lewis's monitoring style as well as its incompatibility with the advertising and marketing department's function can additionally be seen as an OB obstacle specifically as she has been made use of to managing issues in the procedures division where workers are taught to focus on processes and also get them. The marketing division on the various other hand can be viewed as a team of individuals who are used to being supported by Krasnow that concentrated extra on output than processes.

Interdepartmental Arguments: Interdepartmental disputes between three departments, advertising, merchandizing as well as procedures respectively over the appropriation of the marketing mix can be determined as an additional OB worry. Although the advertising department does not share the very same vision as the other 2 divisions pertaining to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and also operations divisions do not concur over the advertising mix allotment amongst each other either.

Fragmentation in Marketing Department: Fragmentation between the advertising and marketing divisions can be recognized as another OB concern which could require further interest. The reality that the marketing and advertising sections in the advertising department are disconnected is preventing both divisions from getting from each other's experience and also experience. Integration of advertising with retailing as well as procedures would end up being more difficult if the marketing department itself is degenerated which can be one more prospective OB concern.

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Analysis

Various concepts have actually been made use of to discuss the conditions to get further clearness about the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that staffs are passive and also lazy, have little ambition and also stand up to adjustment. The tough variation of this theory highlighted coercion, limited controls, hazards and penalties. With time it generates reduced efficiency, subtle sabotage and competition (Deal, 2003). Although the situation at The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is not completely adhering to Concept X, it can be seen that brand-new hires are discovering this environment instead difficult which may eventually result in a higher disposition of the monitoring in the direction of Theory X. According to McGregor's advocated view, which he called Theory Y, the crucial job of the administration is to arrange business problems to make sure that individuals can achieve their very own goals best by directing their initiatives in the direction of organizational benefits. If people locate no fulfillment in their job, the monitoring would have little option yet to count on theory X as well as exterior control (Deal, 2003). Also while assessing Lewis's management style, concept X may have been suitable in the operations division somewhat but the Advertising and marketing division would certainly need reliance on Concept Y to get the creativity and also creativity from the teams.

Tuckman's Synergy Theory: As far as Lewis's problem regarding bringing consistency in between the marketing as well as advertising division is worried, this would originally lead to conflict as gone over by Bruce Tuckman in his 'Team effort Concept'. By integrating the advertising and marketing department's work, there might be the exact same first separate which might lead to the second phase of 'storming' where the groups challenge one another.

When individuals are offered with adjustment, they go into stage one and also so there may be feelings like sadness, uncertainty, disappointment, rage, concern, denial and disorientation.The circumstance at the advertising and marketing division of The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is similar so Lewis can obtain comfy with the idea that it is not phenomenal habits. It is during this stage that Lewis will certainly have to offer advice to the division so that they can discover a feeling of instructions. It can be seen just how Krasnow has actually already made this shift easier by making Lewis get entailed in the division a year before his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has goes over the significance of 'safety and security needs as being a lower degree need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel protected and out of danger' is at the 2nd level of needs. Prior to a staff member can be made to establish emotionally, he requires to have his 'Physical 'and 'Safety and security' requires met.

SWOT Analysis for The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study



Ramification of Analysis.

The OB analysis has actually looked at different concepts to recognize how to handle the existing scenario available. The adhering to 3 alternatives have been proposed to aid Lewis deal with the organizational difficulties in the marketing department. Each of these alternatives has actually been recommended for easing the change required to bring the advertising department according to the requirements of the market and also for making the cultural modification that would adhere to once the current leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and also Production functions. Assimilation of Advertising with Procedures.

Analysis of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis during the earlier merging days has proficiency in business-to-business marketing along with company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both marketing and also advertising and marketing features.

The benefit of this approach is that it will incorporate the two features while minimizing the need for hiring an added resource for marketing. Along with this, Lewis would certainly be heading the marketing department and also regardless her substitute would certainly be needed for the existing function that she is performing. The negative aspect of this option is that outside hiring may produce animosity from inner personnel who may be considering the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and Manufacturing: Offered the competitive stress and also excellent quality work needed from the ad agency, it is suggested that Lewis ought to allow the manufacturing unit to be a separate function from the marketing unit. Considering that many ad agency had these 2 functions as different devices, it makes even more sense to adhere to the norm. Along with this, both features might have the ability to concentrate on their core turns on a lot more successfully. The negative aspect of this strategy would certainly be that extra expenses would have to be birthed for establishing up different production features. Along with this, a production head may have to be employed which could enhance overheads for the company.

Assimilation of Marketing with Workflows: Considering that Lewis is currently taking care of the advertising and also operations departments simultaneously; it makes sense to integrate the two functions because she has actually been successfully taking care of both ends. The fact that Lewis has to adapt her management style for the advertising and marketing division suggests that these two departments would be culturally varied.

Referral.



An evaluation of the three choices suggests that assimilation of marketing and also procedures would certainly not be a feasible move due to the huge distinctions in between the 2 departments regardless of the truth that currently Lewis is managing both. While separation of the production function may have been a favorable step for the marketing department, the fact that it would indicate positioning a third function under Lewis's wing suggests this must be prevented.

Activity Plan.
Recommendation
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be component of advertising and marketing under marketing function.

Lewis will separate herself from operations.

An autonomous leadership design with staff member empowerment will certainly be made use of in advertising division.

Open up door policy and focus on cross department communication will certainly be aimed at eliminating disharmony.

Backup plan.

If the combination does not exercise as planned, a backup plan would certainly comply with which would certainly divide the production function from the marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing feature will most definitely be divided by putting it under an SVP production.