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The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study Help

CASE ANALYSIS

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The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study Help

Background and Facts

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models a workplace supplies merchant for tiny and also average sized companies has lately been involved in planning for a merger with its competitor Home Deport, which has impacted efficiency degrees in departmentswith the senior manager involved in legal problems presented by the government Trade Compensation. With the Advertising and marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With challenges in the kind of a potential cultural modification and also low employee morale, the company needs a complete reengineering initiative at the advertising division.

Issue Declaration

The potential social adjustment at the marketing division of The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is boosting uncertainty in the working environment bring about various obstacles for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting critical decisions since Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Commission's treatment while doing so. Offered the reality that the store has a global visibility with branches in UK, USA, Canada and also Germany, political factors in each of these nations may have the ability to affect efficiency or critical objectives. Federal Profession Compensation's antitrust fit versus the merging took up important time of the organization's elderly management suggesting that 'political' factors can have severe effects for a global organisation.

Economic Factors: Financial factors such as the appearance of small companies in the global scenario recommend that The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is growing in a setting where there is potential growth of businesses. Truth that store consumers are primarily looking for workplace products for home workplaces suggests that the market has an increasing pattern of entrepreneurs and also residence based companies.

Social factors: Social trends in the economic situation show that clients are looking for ease along with eye-catching prices. Market research shows how the customer for The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models does not have understanding regarding finding services which can provide a mix of benefit as well as inexpensive.

Technological factors: Modern technology plays a vital role in The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models's organisation method particularly as the organization is piloting Modern technology facilities which would offer technology sales and also support in the kind of memory upgrades, outer installations. (Recap of BUG in appendix 2).

OB Issues and also Effects.

Several underlying Organizational Habits problems can be seen in The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models's case as highlighted in this section.

Uneasiness about cultural adjustment: There is uneasiness regarding a cultural adjustment that would occur as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Marketing with a lot of the employee currently revealing unhappiness over this potential move. This expected change has created anxiety in the work environment which has been coupled with the past stress of preparing the firm for a potential merger with Home Deport.

Difficult Job Setting for Newcomers: There is scarcity of workers that can match the demanding environment of a fast-paced company. Not only does this lead to problem in discovering the best people, it puts tension on brand-new hires as can not withstand the rate as well as pressure that the company expects them to bear.

Twin Reporting Lines: Beginners locate this organizational culture cumbersome and difficult to manage particularly as dotted line connections are meant to be weaker as a whole and also objective setting as well as performance assessment is still done by the strong line supervisor. This indicates that beginners could lose quality concerning their particular roles and also goals particularly as populated line reporting does not keep them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles although it had actually been guessed that the latter would certainly take Krasnow's position came as a strike to her spirits. Lewis might have been qualified and also appropriate for the task however the fact that Kransnow's departure would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Task Instability: Concern as well as insecurity can be recognized as two major problems that Lewis would certainly be taking care of specifically as the merger has actually now be terminated as well as 2 senior execs of the advertising department would certainly be leaving. The entire duty of the department would be dropping on Lewis's shoulders who would not just supervise of brining regarding a social adjustment yet would also need to prove herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's administration style and its conflict with the marketing division's duty can additionally be viewed as an OB difficulty particularly as she has been utilized to dealing with problems in the operations department where employees are educated to focus on processes and get them right. The marketing division on the various other hand can be seen as a group of people that are utilized to being supported by Krasnow who focused extra on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences in between three departments, marketing, merchandizing as well as operations respectively over the allocation of the advertising mix can be recognized as one more OB issue. The advertising and marketing division does not share the very same vision as the other two departments pertaining to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations divisions do not agree over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be determined as an additional OB concern which can require additional attention. The truth that the advertising and marketing sections in the marketing division are disconnected is stopping both departments from obtaining from each other's experience as well as proficiency. Assimilation of advertising and marketing with retailing as well as operations would certainly end up being more difficult if the advertising division itself is broken down which can be an additional prospective OB issue.

The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Analysis

Numerous theories have been made use of to discuss the conditions to get more quality about the scenario handy.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that staffs are passive and lazy, have little passion and stand up to change. The tough variation of this theory highlighted browbeating, limited controls, dangers and penalties. With time it creates low performance, subtle sabotage and also competition (Deal, 2003). Although the scenario at The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is not completely complying with Theory X, it can be seen that brand-new hires are finding this atmosphere instead difficult which may eventually lead to a higher disposition of the management towards Theory X. As per McGregor's advocated view, which he called Concept Y, the necessary job of the monitoring is to set up organizational conditions so that people can attain their own goals best by guiding their efforts towards business incentives. If individuals locate no complete satisfaction in their work, the monitoring would have little selection however to depend on theory X and external control (Offer, 2003). Also while analyzing Lewis's management design, concept X might have appropriated in the procedures division somewhat yet the Marketing division would need dependence on Concept Y to get the creativity and originality from the teams.

Tuckman's Team effort Theory: As for Lewis's problem about bringing consistency between the advertising and marketing division is worried, this would initially result in contrast as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, during the first stage of group development, individuals might not bond, as they are active discovering their location in the team. By incorporating the marketing and advertising department's work, there may be the same initial detach which could lead to the second stage of 'storming' where the groups test one another. It is just during the 3rd phase or 'norming' when they would come together to share suggestions before the team can bring about harmony in the fourth stage 'doing'.

When people are offered with change, they go into phase one as well as so there may be emotions like despair, unpredictability, aggravation, temper, worry, rejection and also disorientation.The scenario at the marketing division of The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models is comparable so Lewis can get comfortable with the idea that it is not amazing habits. It is throughout this stage that Lewis will have to provide guidance to the department so that they can find a feeling of instructions. It can be seen exactly how Krasnow has actually already made this shift simpler by making Lewis obtain involved in the department a year prior to his real separation.

Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the relevance of 'safety and security needs as being a lower degree need of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel protected as well as out of risk' is at the second level of needs. Prior to a staff member can be made to establish psychologically, he needs to have his 'Physiological 'and also 'Security' needs satisfied.

SWOT Analysis for The Dilemma Of Public E Procurement In Costa Rica Case On The Duality Of Technological Platforms And Implementation Models Case Study



Effects of Analysis.

The OB analysis has actually checked out different theories to understand how to cope with the current scenario at hand. The complying with three options have actually been suggested to help Lewis deal with the organizational challenges in the advertising and marketing division. Each of these alternatives has actually been proposed for relieving the change needed to bring the advertising and marketing division according to the demands of the market as well as for making the cultural modification that would follow when the current leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and also Production features. Integration of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has expertise in business-to-business advertising along with firm and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to manage both marketing as well as advertising and marketing functions.

The benefit of this approach is that it will certainly integrate both functions while decreasing the requirement for working with an added source for advertising. Lewis would be heading the advertising and marketing department and also in any case her replacement would be needed for the current duty that she is doing. The disadvantage of this choice is that outside hiring may bring about bitterness from inner employees that might be eying the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Provided the affordable pressures as well as premium quality job needed from the advertising agency, it is recommended that Lewis needs to permit the manufacturing device to be a different function from the marketing system. Considering that the majority of advertising agencies had these two functions as separate devices, it makes more feeling to comply with the norm. Both features might be able to focus on their core activates extra efficiently. The downside of this technique would be that extra prices would have to be borne for establishing up different production features. A manufacturing head may have to be employed which might boost overheads for the organization.

Integration of Advertising with Operations: Given that Lewis is currently taking treatment of the marketing as well as operations divisions simultaneously; it makes feeling to incorporate the 2 functions since she has actually been successfully taking care of both ends. The truth that Lewis has to adapt her monitoring style for the advertising and marketing division suggests that these 2 divisions would be culturally varied.

Recommendation.



An analysis of the 3 choices suggests that integration of advertising and marketing and operations would certainly not be a possible relocation because of the large distinctions between both divisions despite the fact that presently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a positive move for the advertising and marketing department, the truth that it would certainly imply placing a third feature under Lewis's wing suggests this ought to be avoided. The combination of the advertising division is the very best alternative in regards to getting the ideal arise from the department. An action prepare for this alternative is gone over below.

Activity Plan.

Lewis will certainly take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production function will remain component of advertising and marketing under advertising and marketing function.

Lewis will separate herself from procedures.

A democratic leadership design with worker empowerment will certainly be utilized in marketing division.

Open door plan and also emphasis on cross departmental interaction will certainly be aimed at eliminating dissonance.

Contingency strategy.

If the combination does not work out as intended, a contingency strategy would certainly adhere to which would separate the manufacturing feature from the marketing feature to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising division without an SVP. Because case the production function will absolutely be divided by putting it under an SVP production.