Menu

The Man In The Mirror A Case Study Help

CASE SOLUTION

Home >> Chicago Booth >> The Man In The Mirror A >>

The Man In The Mirror A Case Study Solution

Background and Facts

The Man In The Mirror A an office supplies merchant for little and medium sized companies has actually recently been associated with preparing for a merging with its competitor House Deport, which has actually influenced effectiveness levels in departmentswith the elderly supervisor associated with lawful complications put forth by the federal Profession Payment. With the Advertising Head advancing the information of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the near future. With difficulties in the kind of a possible social adjustment and also reduced employee morale, the company needs a complete reengineering initiative at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of The Man In The Mirror A is enhancing unpredictability in the working environment causing numerous challenges for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing critical decisions because Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Payment's intervention while doing so. Provided the fact that the shop has a global existence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries might be able to impact efficiency or strategic goals. Federal Trade Commission's antitrust suit versus the merging occupied useful time of the company's senior administration recommending that 'political' factors can have major implications for a worldwide company.

Economic Factors: Economic factors such as the emergence of small businesses in the international circumstance suggest that The Man In The Mirror A is growing in an atmosphere where there is possible development of businesses. Truth that shop customers are mainly looking for workplace materials for home offices suggests that the market has a rising pattern of business owners as well as residence based organisations.

Social factors: Social patterns in the economy show that clients are searching for comfort along with attractive costs. Marketing research shows how the customer for The Man In The Mirror A lacks awareness concerning finding remedies which can offer a combination of comfort as well as inexpensive.

Technological factors: Innovation plays a vital duty in The Man In The Mirror A's business technique especially as the organization is piloting Technology centers which would use technology sales and also support in the type of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

Several underlying Organizational Habits problems can be seen in The Man In The Mirror A's case as highlighted in this section.

Uneasiness regarding social change: There is worry regarding a cultural change that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with most of the personnel currently revealing discontent over this prospective action. This expected change has actually created tension in the office which has actually been combined with the past tension of preparing the firm for a possible merging with Residence Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is scarcity of employees that can match the stressful setting of a busy company. Not only does this lead to trouble in discovering the appropriate individuals, it places anxiety on brand-new hires as can not hold up against the pace and also stress that the company expects them to bear.

Double Reporting Lines: Newbies locate this business culture troublesome and tough to manage specifically as dotted line connections are indicated to be weak in general and also objective setting as well as performance evaluation is still done by the strong line manager. This means that newbies can lose clearness concerning their particular functions and also goals particularly as dotted line reporting does not keep them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been hypothesized that the last would take Krasnow's setting came as a blow to her spirits. Lewis might have been capable and also suitable for the task however the fact that Kransnow's separation would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Insecurity: Worry and also insecurity can be determined as 2 significant issues that Lewis would be dealing with especially as the merging has currently be terminated and also two senior execs of the advertising and marketing division would be leaving. The whole responsibility of the division would certainly be dropping on Lewis's shoulders that would not just supervise of brining about a social adjustment yet would certainly likewise need to prove herself in her new role.

Incompatible Management Design of Leader: Lewis's management style and also its conflict with the advertising and marketing department's function can also be viewed as an OB challenge particularly as she has actually been utilized to taking care of issues in the operations department where workers are instructed to concentrate on processes and also get them right. The advertising department on the various other hand can be viewed as a team of individuals that are used to being supported by Krasnow that focused a lot more on result than procedures.

Interdepartmental Arguments: Interdepartmental disputes between three departments, advertising and marketing, merchandizing and also procedures respectively over the allotment of the advertising mix can be recognized as an additional OB worry. The advertising department does not share the very same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and operations divisions do not concur over the advertising mix allotment among one another either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the advertising and marketing departments can be identified as an additional OB problem which could require additional interest. The reality that the advertising and marketing areas in the advertising department are separated is avoiding both divisions from getting from each other's experience as well as proficiency. Assimilation of advertising with merchandising as well as procedures would certainly end up being more difficult if the marketing department itself is broken down which can be one more possible OB problem.

The Man In The Mirror A Analysis

Different concepts have actually been utilized to describe the circumstances to get additional quality concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that juniors are passive and also careless, have little passion as well as withstand modification. The scenario at The Man In The Mirror A is not totally complying with Theory X, it can be seen that brand-new hires are locating this atmosphere rather demanding which may eventually lead to a greater disposition of the administration in the direction of Theory X. Also while assessing Lewis's monitoring style, concept X might have been suitable in the procedures division to some level however the Marketing department would certainly require dependence on Theory Y in order to get the creativity as well as originality from the groups.

Tuckman's Synergy Concept: As for Lewis's issue regarding bringing consistency in between the marketing and advertising department is worried, this would initially result in contrast as reviewed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, throughout the first phase of team growth, individuals may not bond, as they are busy discovering their area in the group. By combining the marketing and advertising division's work, there might be the same first disconnect which can lead to the 2nd phase of 'storming' where the groups test each other. However, it is only during the 3rd stage or 'norming' when they would collaborate to share concepts before the team can cause synergy in the 4th stage 'doing'.

Bridges' Shift Design: As per William Bridge's theory (appendix 4), people are rather uncomfortable with adjustment, which is evident by the circumstance at The Man In The Mirror A The situation can be seen as a regular training course of life if is examined according to Bridge's concept where he explains that individuals experience 3 phases of shift when they experience adjustment. 'Closing, losing as well as Letting go', The Neutral Area and also 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they enter phase one therefore there may be feelings like sadness, uncertainty, stress, anger, fear, denial and also disorientation.The situation at the advertising division of The Man In The Mirror A is comparable so Lewis can get comfy with the suggestion that it is not remarkable habits. In the 2nd phase, there may be a demand to link the space between the new as well as old culture so Lewis might need to face this challenge as soon as Krasnow leaves. There may be low morale and also reduced performance at this phase which ought to not be taken as a setback. It is during this phase that Lewis will certainly need to give advice to the division so that they can discover an orientation. It can be seen how Krasnow has currently made this shift much easier by making Lewis get involved in the division a year prior to his real separation. Based on Bridges' Model, stage three will produce visibility to understanding, High power as well as dedication as individuals will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the workplace has been caused first of all by the change in administration and second of all by the fact that the merging will no more be started. Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has reviews the relevance of 'safety and security requires as being a lower degree demand of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the requirement to really feel safe and also safe' is at the 2nd degree of needs. Before a staff member can be made to establish mentally, he needs to have his 'Physical 'and also 'Security' requires fulfilled. This shows that unless the workers are made to feel safe and secure about their present work standing in The Man In The Mirror A they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Man In The Mirror A Case Study



Ramification of Analysis.

The OB analysis has checked out numerous concepts to recognize how to cope with the existing scenario available. The adhering to three options have been recommended to assist Lewis take care of the organizational obstacles in the advertising division. Each of these options has actually been proposed for relieving the change needed to bring the advertising division in accordance with the demands of the market as well as for making the cultural adjustment that would comply with once the present leader leaves.

Assimilation of marketing and advertising features. Separating Adverting as well as Manufacturing features. Assimilation of Advertising with Procedures.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has knowledge in business-to-business marketing along with company and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both marketing and marketing functions.

The advantage of this approach is that it will certainly integrate both features while minimizing the need for hiring an additional source for advertising and marketing. In addition to this, Lewis would be heading the advertising department and in any case her substitute would certainly be required for the existing role that she is performing. The negative aspect of this option is that outside hiring may cause animosity from inner personnel who might be eying the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and Production: Given the competitive pressures and high top quality work called for from the advertising firm, it is recommended that Lewis must enable the production device to be a separate function from the marketing device. Considering that many marketing firms had these two functions as different devices, it makes more sense to comply with the norm.

Assimilation of Advertising And Marketing with Workflows: Since Lewis is already taking treatment of the marketing and also procedures departments at the same time; it makes feeling to incorporate the 2 functions since she has been effectively taking care of both ends. The truth that Lewis has to adapt her management design for the marketing division recommends that these 2 divisions would certainly be culturally diverse.

Recommendation.



An analysis of the three options suggests that assimilation of advertising and procedures would not be a feasible action due to the substantial differences between the two departments in spite of the reality that currently Lewis is handling both. While splitting up of the manufacturing feature may have been a desirable step for the advertising and marketing division, the reality that it would indicate positioning a third feature under Lewis's wing means this ought to be stayed clear of.

Action Plan.
Recommendation
Lewis will certainly take over the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will continue to be part of advertising under marketing function.

Lewis will certainly separate herself from operations.

A democratic management design with worker empowerment will be used in advertising division.

Open up door plan as well as emphasis on cross departmental interaction will be focused on removing discord.

Backup strategy.

If the integration does not exercise as planned, a backup plan would adhere to which would certainly divide the production function from the marketing function to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing division without an SVP. In that case the manufacturing function will definitely be separated by putting it under an SVP production.