The Uk National Identity Card Case Study Analysis


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The Uk National Identity Card Case Study Solution

Background and Facts

The Uk National Identity Card an office materials merchant for tiny and average sized companies has just recently been associated with planning for a merging with its rival Residence Deport, which has actually affected efficiency degrees in departmentswith the elderly supervisor associated with legal issues put forth by the government Trade Compensation. With the Advertising and marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the future. With difficulties in the kind of a potential cultural change and also low employee spirits, the organization wants a total reengineering initiative at the advertising and marketing department.

Problem Declaration

The potential cultural modification at the advertising and marketing department of The Uk National Identity Card is raising unpredictability in the working environment bring about different challenges for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic choices since Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Profession Compensation's treatment at the same time. Given the fact that the shop has an international visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these nations might have the ability to influence performance or tactical goals. Federal Trade Commission's antitrust suit against the merger took up important time of the company's elderly administration recommending that 'political' factors can have significant ramifications for a worldwide company.

Economic Factors: Economic factors such as the development of local business in the global scenario recommend that The Uk National Identity Card is flourishing in an environment where there is prospective development of businesses. Reality that shop clients are mainly looking for office materials for home offices recommends that the market has a rising pattern of entrepreneurs and also residence based companies.

Social factors: Social patterns in the economic situation show that consumers are trying to find comfort in addition to attractive prices. Market research demonstrates how the customer for The Uk National Identity Card lacks awareness about locating remedies which can supply a combination of benefit and affordable.

Technical factors: Modern technology plays an essential duty in The Uk National Identity Card's organisation method specifically as the organization is piloting Technology centers which would provide innovation sales and support in the type of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Actions problems can be seen in The Uk National Identity Card's case as highlighted in this section.

Worries regarding social adjustment: There is uneasiness regarding a cultural modification that would occur when Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with a lot of the employee currently showing unhappiness over this potential action. This predicted modification has produced anxiety in the workplace which has actually been combined with the previous tension of preparing the firm for a possible merger with House Deport.

Stressful Job Environment for Newcomers: There is shortage of employees that can match the demanding setting of a hectic organization. Not only does this bring about difficulty in discovering the appropriate individuals, it places tension on brand-new hires as can not endure the speed and also stress that the organization anticipates them to bear.

Twin Reporting Lines: Newcomers find this organizational society troublesome as well as difficult to cope with particularly as populated line partnerships are suggested to be weaker in general and also unbiased setting as well as performance examination is still done by the strong line supervisor. This indicates that newcomers might lose clearness regarding their particular functions and purposes specifically as dotted line coverage does not keep them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the last would take Krasnow's placement came as a strike to her spirits. Lewis might have been qualified and also proper for the task but the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Work Instability: Worry as well as insecurity can be recognized as two major worries that Lewis would be managing particularly as the merging has actually currently be terminated and also two elderly executives of the advertising department would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders that would certainly not simply supervise of brining about a social change but would additionally have to verify herself in her new function.

Inappropriate Monitoring Style of Leader: Lewis's administration style and its conflict with the marketing division's role can likewise be seen as an OB challenge particularly as she has actually been made use of to dealing with concerns in the operations division where workers are educated to concentrate on processes and get them. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow that focused extra on result than procedures.

Interdepartmental Differences: Interdepartmental disputes in between 3 divisions, advertising and marketing, merchandizing as well as operations respectively over the appropriation of the marketing mix can be identified as an additional OB concern. The advertising and marketing division does not share the very same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and also operations departments do not agree over the advertising and marketing mix allotment among one another either.

Disintegration in Advertising And Marketing Division: Fragmentation between the marketing and advertising divisions can be determined as one more OB concern which might need additional focus. The reality that the marketing and advertising sections in the advertising and marketing department are detached is avoiding both departments from gaining from each various other's experience and competence. Combination of marketing with merchandising and procedures would certainly become harder if the advertising and marketing department itself is broken down which can be an additional prospective OB issue.

The Uk National Identity Card Analysis

Different theories have been made use of to explain the situations to get additional clearness about the situation handy.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that staffs are passive and also lazy, have little aspiration as well as stand up to modification. The circumstance at The Uk National Identity Card is not completely adhering to Concept X, it can be seen that new hires are locating this atmosphere rather demanding which may at some point lead to a higher disposition of the management in the direction of Concept X. Even while assessing Lewis's administration style, concept X might have been ideal in the procedures division to some degree yet the Advertising and marketing division would certainly need reliance on Concept Y in order to get the creativity and also originality from the teams.

Tuckman's Team effort Theory: As for Lewis's problem about bringing consistency between the advertising and marketing division is concerned, this would at first lead to clash as reviewed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, during the preliminary phase of group advancement, people may not bond, as they are active discovering their area in the group. By incorporating the advertising and marketing division's job, there may coincide initial separate which might cause the 2nd phase of 'storming' where the groups challenge one another. It is only throughout the 3rd stage or 'norming' when they would certainly come together to share ideas prior to the group can bring about harmony in the fourth phase 'performing'.

When individuals are offered with change, they get in stage one and also so there may be emotions like unhappiness, unpredictability, stress, rage, anxiety, rejection and also disorientation.The scenario at the marketing division of The Uk National Identity Card is comparable so Lewis can get comfortable with the concept that it is not extraordinary actions. It is during this phase that Lewis will certainly have to offer support to the division so that they can discover a sense of instructions. It can be seen how Krasnow has already made this shift simpler by making Lewis obtain entailed in the department a year prior to his actual departure.

Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has discusses the value of 'safety and security needs as being a lower level need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel protected as well as out of risk' is at the 2nd level of needs. Before a worker can be made to establish mentally, he requires to have his 'Physiological 'and 'Security' requires fulfilled.

SWOT Analysis for The Uk National Identity Card Case Study

Ramification of Analysis.

The OB analysis has checked out various concepts to recognize how to deal with the current situation at hand. The complying with 3 choices have actually been suggested to aid Lewis handle the business difficulties in the advertising department. Each of these options has been recommended for easing the transition needed to bring the advertising and marketing division in line with the requirements of the market and for making the social modification that would certainly follow when the existing leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Manufacturing features. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Combination of Advertising & Marketing Functions: The internal advertising and marketing firm of The Uk National Identity Card is already stamina for the organization in terms of saving up on overheads related to advertising and promotion. Given that no brand-new employment has been done after Bridget Cole's separation with the coverage line being straight assigned to Krasnow for the marketing function, this is a beneficial possibility for integrating the marketing and advertising functions. Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merger days has expertise in business-to-business advertising and marketing in addition to firm as well as retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to handle both advertising and marketing functions.

The advantage of this technique is that it will integrate both features while reducing the demand for hiring an additional resource for advertising and marketing. Lewis would certainly be heading the advertising division and also in any type of case her replacement would certainly be needed for the present role that she is executing. The negative aspect of this option is that external hiring might bring about animosity from interior personnel who may be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Production: Given the competitive stress and top quality job called for from the ad agency, it is recommended that Lewis ought to allow the manufacturing unit to be a different function from the marketing system. Given that many ad agency had these two features as different devices, it makes more sense to follow the norm. Along with this, both functions might be able to focus on their core turns on a lot more successfully. Nevertheless, the disadvantage of this method would be that added costs would have to be birthed for establishing different production features. In addition to this, a production head might have to be hired which could boost expenses for the company.

Combination of Advertising with Operations: Considering that Lewis is already taking care of the advertising and procedures divisions all at once; it makes feeling to incorporate the 2 features since she has actually been successfully taking care of both ends. The truth that Lewis has to adjust her administration style for the advertising and marketing department suggests that these two divisions would be culturally varied.


An assessment of the 3 choices shows that integration of marketing and procedures would not be a possible step due to the huge differences in between the 2 departments despite the fact that currently Lewis is dealing with both. While separation of the manufacturing feature may have been a positive relocation for the advertising and marketing department, the reality that it would certainly imply positioning a third function under Lewis's wing implies this must be stayed clear of.

Activity Strategy.

Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Production function will certainly stay component of advertising under advertising and marketing function.

Lewis will divide herself from procedures.

An autonomous management style with employee empowerment will be used in marketing division.

Open up door plan and emphasis on cross departmental interaction will certainly be aimed at getting rid of disharmony.

Contingency strategy.

If the assimilation does not work out as planned, a backup plan would adhere to which would certainly divide the manufacturing function from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will absolutely be separated by positioning it under an SVP manufacturing.