When Imperatives Collide The 2003 San Diego Firestorm Case Study Analysis


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When Imperatives Collide The 2003 San Diego Firestorm Case Study Analysis

Background and Facts

When Imperatives Collide The 2003 San Diego Firestorm an office supplies store for tiny as well as average sized businesses has recently been involved in planning for a merger with its rival House Deport, which has influenced efficiency levels in departmentswith the elderly manager involved in lawful difficulties put forth by the federal Profession Compensation. With the Marketing Head advancing the news of his departure from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the near future. With difficulties in the kind of a prospective social modification and reduced worker morale, the organization wants a total reengineering initiative at the marketing division.

Issue Declaration

The potential cultural modification at the advertising department of When Imperatives Collide The 2003 San Diego Firestorm is boosting uncertainty in the workplace causing numerous obstacles for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting strategic decisions because Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Commission's treatment in the process. Offered the fact that the store has a global visibility with branches in UK, UNITED STATES, Canada and Germany, political consider each of these countries may be able to affect efficiency or critical objectives. Federal Trade Commission's antitrust fit versus the merger occupied useful time of the company's elderly administration suggesting that 'political' factors can have major implications for a worldwide service.

Economic Factors: Financial factors such as the introduction of small businesses in the worldwide circumstance suggest that When Imperatives Collide The 2003 San Diego Firestorm is thriving in an environment where there is potential development of companies. In addition to this, truth that store clients are mostly trying to find office products for office suggests that the marketplace has a climbing fad of entrepreneurs and also home based businesses.

Social factors: Social trends in the economy show that clients are searching for comfort in addition to eye-catching prices. Marketing research demonstrates how the customer for When Imperatives Collide The 2003 San Diego Firestorm lacks recognition about discovering services which can provide a mix of benefit as well as affordable.

Technical factors: Technology plays a crucial duty in When Imperatives Collide The 2003 San Diego Firestorm's service strategy especially as the organization is piloting Modern technology facilities which would supply innovation sales and also support in the type of memory upgrades, outer setups. (Recap of PEST in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Business Behavior problems can be seen in When Imperatives Collide The 2003 San Diego Firestorm's case as highlighted in this area.

Concerns regarding social adjustment: There is concern concerning a cultural modification that would occur when Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with the majority of the personnel currently showing discontent over this prospective step. This anticipated modification has actually developed stress in the work environment which has actually been coupled with the previous stress and anxiety of preparing the firm for a prospective merger with House Deport.

Stressful Task Setting for Newcomers: There is scarcity of personnel that can match the demanding environment of a hectic organization. Not only does this bring about problem in locating the appropriate people, it places stress on brand-new hires as can not withstand the rate and also pressure that the organization anticipates them to birth.

Dual Coverage Lines: Novices find this business society cumbersome and tough to deal with specifically as dotted line partnerships are suggested to be weaker generally and unbiased setting and also efficiency assessment is still done by the solid line manager. This means that novices might shed clearness regarding their particular duties as well as objectives specifically as populated line coverage does not keep them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles even though it had actually been guessed that the last would take Krasnow's placement came as a strike to her spirits. Lewis may have been capable as well as proper for the task yet the fact that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Job Insecurity: Fear and insecurity can be identified as two major worries that Lewis would be managing especially as the merger has actually now be cancelled and also two elderly executives of the advertising and marketing division would be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders who would certainly not simply be in charge of brining concerning a social adjustment but would certainly also need to show herself in her brand-new function.

Incompatible Administration Design of Leader: Lewis's administration design as well as its conflict with the advertising department's duty can likewise be seen as an OB difficulty particularly as she has actually been made use of to dealing with issues in the procedures division where workers are educated to focus on procedures as well as obtain them. The advertising and marketing division on the other hand can be viewed as a team of people who are utilized to being nurtured by Krasnow that concentrated a lot more on output than processes.

Interdepartmental Arguments: Interdepartmental arguments between three departments, marketing, merchandizing as well as procedures respectively over the allocation of the marketing mix can be determined as an additional OB issue. Although the advertising division does not share the very same vision as the other two divisions pertaining to the aloocation of the advertising mix twoards promos and advertsing, the merchandizing and also procedures departments do not agree over the advertising and marketing mix allotment amongst each other either.

Disintegration in Advertising Division: Fragmentation between the marketing and advertising divisions can be recognized as one more OB problem which can require further attention. The truth that the marketing and advertising sections in the advertising and marketing department are separated is preventing both divisions from gaining from each various other's experience and also expertise. Combination of advertising with merchandising and operations would certainly come to be more difficult if the marketing department itself is disintegrated which can be an additional prospective OB problem.

When Imperatives Collide The 2003 San Diego Firestorm Analysis

Different theories have actually been used to explain the conditions to get more clearness about the situation at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors think that subordinates are easy as well as lazy, have little aspiration and also withstand adjustment. The hard version of this concept emphasized coercion, tight controls, risks as well as punishments. Gradually it produces low performance, subtle sabotage and also competition (Deal, 2003). The scenario at When Imperatives Collide The 2003 San Diego Firestorm is not totally adhering to Theory X, it can be seen that new hires are locating this environment instead demanding which may eventually lead to a greater disposition of the management towards Concept X. Based on McGregor's advocated view, which he called Concept Y, the vital task of the monitoring is to set up organizational problems so that people can attain their own objectives best by guiding their initiatives in the direction of organizational incentives. If individuals discover no satisfaction in their work, the management would have little choice but to rely upon theory X and outside control (Deal, 2003). Even while evaluating Lewis's monitoring design, theory X might have appropriated in the operations department to some extent yet the Advertising department would need dependence on Concept Y to get the creativity as well as originality from the teams.

Tuckman's Synergy Theory: As far as Lewis's worry regarding bringing harmony between the advertising and marketing division is worried, this would at first bring about contrast as discussed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the first phase of team growth, individuals may not bond, as they are active finding their area in the team. By integrating the advertising and marketing division's job, there may be the same preliminary separate which might cause the 2nd phase of 'storming' where the groups challenge one another. However, it is only during the 3rd phase or 'norming' when they would certainly come together to share suggestions prior to the group can bring about synergy in the 4th stage 'doing'.

When people are presented with modification, they go into phase one and also so there might be feelings like sadness, uncertainty, aggravation, anger, concern, rejection and disorientation.The situation at the advertising and marketing department of When Imperatives Collide The 2003 San Diego Firestorm is similar so Lewis can get comfy with the concept that it is not amazing actions. It is throughout this stage that Lewis will have to provide guidance to the division so that they can find a sense of instructions. It can be seen how Krasnow has already made this transition less complicated by making Lewis get involved in the division a year before his actual departure.

Maslow's Need pecking order: The OB issue related to instability at the office has actually been caused firstly by the adjustment in administration and also second of all by the fact that the merging will certainly no more be started. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has discusses the value of 'security needs as being a lower degree demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and secure and safe' goes to the 2nd degree of demands. Prior to an employee can be made to create psychologically, he needs to have his 'Physical 'as well as 'Security' requires satisfied. This shows that unless the workers are made to really feel protected regarding their present employment standing in When Imperatives Collide The 2003 San Diego Firestorm they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for When Imperatives Collide The 2003 San Diego Firestorm Case Study

Ramification of Analysis.

The OB analysis has taken a look at different concepts to recognize exactly how to cope with the present scenario at hand. The complying with three choices have actually been proposed to assist Lewis deal with the organizational challenges in the marketing department. Each of these alternatives has been proposed for easing the transition required to bring the advertising and marketing division in line with the needs of the market as well as for making the cultural modification that would certainly comply with when the present leader leaves.

Integration of advertising and marketing features. Separating Adverting and Production features. Assimilation of Marketing with Procedures.

Evaluation of Alternatives.

Assimilation of Advertising & Marketing Functions: The in-house marketing company of When Imperatives Collide The 2003 San Diego Firestorm is currently stamina for the company in regards to saving up on overheads connected to marketing and also promotion. Since no new employment has actually been done after Bridget Cole's separation with the reporting line being straight designated to Krasnow for the advertising feature, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has expertise in business-to-business advertising and marketing together with agency and retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both advertising and marketing features.

The benefit of this approach is that it will integrate both features while reducing the demand for working with an extra source for marketing. Along with this, Lewis would certainly be heading the marketing division as well as regardless her substitute would certainly be required for the current role that she is doing. The disadvantage of this choice is that external hiring might produce resentment from interior personnel that might be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the competitive stress as well as high top quality work called for from the advertising company, it is recommended that Lewis must enable the manufacturing system to be a different function from the marketing system. Since the majority of marketing companies had these 2 functions as different systems, it makes more sense to adhere to the standard.

Integration of Advertising with Procedures: Because Lewis is already caring for the advertising as well as operations divisions simultaneously; it makes sense to incorporate the two functions considering that she has been effectively taking care of both ends. The truth that the two departments currently have major differences over allowance of resources suggests that this integration may be able to produce harmony especially as Lewis would be heading both ends.However there are various negative aspects of this action especially as it would certainly put excessive concern over Lewis's shoulders. The truth that Lewis needs to adjust her administration design for the advertising and marketing department recommends that these two divisions would certainly be culturally diverse. Lewis may not be able to use one type of leadership design to both departments which might result in inefficiency in either one of the two features.


An examination of the 3 choices indicates that combination of advertising and marketing and procedures would not be a viable move as a result of the large distinctions between the two divisions although that presently Lewis is managing both. While separation of the manufacturing function might have been a positive relocation for the advertising and marketing division, the fact that it would indicate placing a third function under Lewis's wing means this need to be stayed clear of too. The integration of the marketing division is the most effective alternative in regards to obtaining the ideal results from the division. An action plan for this option is discussed below.

Action Plan.

Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly remain part of advertising under advertising feature.

Lewis will certainly divide herself from procedures.

An autonomous leadership design with staff member empowerment will be made use of in marketing division.

Open up door policy and focus on cross departmental interaction will certainly be targeted at removing disharmony.

Contingency strategy.

If the assimilation does not work out as planned, a contingency strategy would certainly adhere to which would separate the production function from the advertising and marketing function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will definitely be divided by placing it under an SVP production.