When Imperatives Collide The 2003 San Diego Firestorm Case Study Analysis


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When Imperatives Collide The 2003 San Diego Firestorm Case Study Analysis

Background and Facts

When Imperatives Collide The 2003 San Diego Firestorm an office supplies seller for tiny as well as average sized companies has actually lately been involved in preparing for a merging with its competitor House Deport, which has affected performance degrees in departmentswith the elderly supervisor involved in lawful problems presented by the government Trade Payment. With the Advertising Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the present head of operations has actually been asked to take the duty in the future. With difficulties in the kind of a potential cultural modification and also low staff member morale, the company is in need of a total reengineering effort at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the marketing department of When Imperatives Collide The 2003 San Diego Firestorm is boosting uncertainty in the workplace bring about numerous challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing tactical choices since Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Trade Commission's treatment in the process. Given the truth that the store has an international existence with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations might be able to impact performance or tactical goals. Federal Trade Commission's antitrust match against the merger used up useful time of the organization's senior administration suggesting that 'political' factors can have serious ramifications for an international organisation.

Economic Factors: Economic factors such as the appearance of small businesses in the worldwide circumstance suggest that When Imperatives Collide The 2003 San Diego Firestorm is prospering in an atmosphere where there is possible development of businesses. Truth that store clients are mostly looking for workplace products for house offices suggests that the market has a rising trend of entrepreneurs and house based businesses.

Social factors: Social patterns in the economy reveal that customers are seeking benefit along with attractive costs. Market research demonstrates how the client for When Imperatives Collide The 2003 San Diego Firestorm lacks understanding about discovering remedies which can provide a mix of convenience as well as low costs.

Technical factors: Technology plays an important role in When Imperatives Collide The 2003 San Diego Firestorm's service technique specifically as the company is piloting Modern technology centers which would use technology sales and assistance in the form of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and Effects.

Numerous underlying Business Behavior concerns can be seen in When Imperatives Collide The 2003 San Diego Firestorm's case as highlighted in this section.

Uneasiness concerning social modification: There is worry concerning a cultural change that would happen once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with most of the team member currently revealing discontent over this potential move. This anticipated adjustment has actually developed tension in the workplace which has actually been paired with the previous stress of preparing the firm for a possible merger with House Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is shortage of personnel that can match the stressful atmosphere of a hectic organization. Not only does this result in difficulty in finding the ideal individuals, it puts stress and anxiety on brand-new hires as can not hold up against the speed and pressure that the organization expects them to bear.

Double Reporting Lines: Beginners locate this organizational society cumbersome and also challenging to handle specifically as dotted line connections are indicated to be weak generally and also unbiased setting and also performance evaluation is still done by the solid line manager. This means that newcomers could lose quality concerning their respective functions and goals specifically as populated line reporting does not maintain them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles despite the fact that it had been guessed that the latter would certainly take Krasnow's position came as a strike to her morale. Lewis may have been qualified as well as ideal for the work yet the reality that Kransnow's separation would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Fear & Work Insecurity: Fear as well as instability can be identified as two major issues that Lewis would be taking care of especially as the merging has now be terminated and also 2 elderly execs of the advertising division would be leaving. The entire duty of the division would certainly be dropping on Lewis's shoulders who would certainly not simply supervise of brining about a cultural adjustment but would likewise need to show herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's monitoring style and its conflict with the marketing division's duty can likewise be viewed as an OB obstacle especially as she has been made use of to taking care of concerns in the operations department where workers are taught to concentrate on procedures and also get them right. The advertising department on the various other hand can be viewed as a team of people that are made use of to being supported by Krasnow who focused extra on outcome than processes.

Interdepartmental Disputes: Interdepartmental arguments between 3 departments, advertising, merchandizing and also operations respectively over the allotment of the marketing mix can be recognized as one more OB issue. Although the advertising and marketing division does not share the very same vision as the other 2 divisions pertaining to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and also procedures departments do not agree over the advertising mix allocation amongst each other either.

Disintegration in Advertising And Marketing Department: Disintegration between the advertising and marketing divisions can be recognized as one more OB problem which can require more interest. The fact that the marketing and advertising areas in the marketing department are separated is preventing both divisions from acquiring from each various other's experience and knowledge. Combination of marketing with merchandising as well as operations would certainly end up being more difficult if the advertising and marketing division itself is broken down which can be one more possible OB worry.

When Imperatives Collide The 2003 San Diego Firestorm Analysis

Various concepts have been made use of to describe the conditions to get further clarity concerning the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that staffs are easy and also lazy, have little passion as well as withstand modification. The situation at When Imperatives Collide The 2003 San Diego Firestorm is not completely following Concept X, it can be seen that brand-new hires are discovering this environment rather difficult which may at some point lead to a greater inclination of the management towards Concept X. Even while assessing Lewis's administration style, concept X might have been suitable in the operations department to some degree but the Advertising division would certainly need dependence on Theory Y in order to obtain the creative thinking and originality from the teams.

Tuckman's Synergy Concept: As for Lewis's worry about bringing harmony between the marketing and advertising department is worried, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, during the preliminary phase of group growth, individuals might not bond, as they are hectic finding their place in the group. By integrating the advertising and marketing division's work, there might be the same initial detach which might result in the 2nd stage of 'storming' where the groups challenge one another. It is just throughout the 3rd stage or 'norming' when they would certainly come with each other to share suggestions prior to the team can bring around synergy in the 4th phase 'performing'.

Bridges' Change Version: Based On William Bridge's theory (appendix 4), people are fairly awkward with modification, which is obvious by the situation at When Imperatives Collide The 2003 San Diego Firestorm The scenario can be seen as a regular training course of life if is studied according to Bridge's concept where he clarifies that people go through 3 phases of transition when they experience modification. 'Closing, shedding and Letting go', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When people exist with modification, they get in phase one therefore there may be emotions like sadness, unpredictability, aggravation, rage, worry, denial and disorientation.The scenario at the advertising and marketing department of When Imperatives Collide The 2003 San Diego Firestorm is comparable so Lewis can obtain comfy with the suggestion that it is not remarkable actions. In the 2nd phase, there may be a requirement to link the space in between the new and old culture so Lewis might need to face this ordeal when Krasnow leaves. There might be reduced spirits and low productivity at this stage which should not be taken as an obstacle. It is during this phase that Lewis will need to offer assistance to the division so that they can locate an orientation. It can be seen exactly how Krasnow has actually currently made this change easier by making Lewis get associated with the department a year prior to his actual departure. As per Bridges' Design, phase three will produce visibility to learning, High power as well as dedication as individuals will welcome the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has reviews the significance of 'safety and security needs as being a lower level requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and also out of danger' is at the second degree of requirements. Before a staff member can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Safety' requires fulfilled.

SWOT Analysis for When Imperatives Collide The 2003 San Diego Firestorm Case Study

Effects of Analysis.

The OB analysis has actually considered numerous theories to recognize how to cope with the current circumstance available. The following three alternatives have been recommended to assist Lewis deal with the organizational obstacles in the advertising and marketing department. Each of these choices has been proposed for reducing the transition required to bring the advertising department according to the demands of the market and also for making the social modification that would adhere to as soon as the existing leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Production functions. Integration of Advertising with Operations.

Evaluation of Alternatives.

Integration of Advertising And Marketing & Advertising Functions: The internal advertising agency of When Imperatives Collide The 2003 San Diego Firestorm is already strength for the company in regards to saving up on overheads connected to advertising and also promo. Since no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being directly designated to Krasnow for the marketing function, this is a desirable chance for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has experience in business-to-business advertising and marketing together with firm as well as retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both marketing and advertising functions.

The benefit of this strategy is that it will certainly incorporate the two features while minimizing the demand for working with an added resource for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising and marketing division and in any case her substitute would be required for the existing role that she is performing. The drawback of this choice is that external hiring might produce resentment from inner employees that may be eying the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Offered the competitive pressures and premium quality work required from the advertising agency, it is suggested that Lewis ought to enable the production device to be a separate function from the advertising and marketing unit. Given that most advertising agencies had these two features as separate systems, it makes more sense to comply with the standard. Both functions might be able to focus on their core activates extra successfully. The disadvantage of this approach would certainly be that extra costs would certainly have to be birthed for setting up different production functions. A manufacturing head might have to be hired which could increase overheads for the organization.

Assimilation of Advertising with Operations: Given that Lewis is currently looking after the advertising and marketing and operations divisions at the same time; it makes sense to integrate both functions given that she has been effectively dealing with both ends. The truth that the two departments already have significant distinctions over allowance of sources suggests that this integration may have the ability to cause harmony particularly as Lewis would be heading both ends.However there are various downsides of this relocation especially as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis needs to adjust her management style for the marketing division suggests that these 2 departments would certainly be culturally diverse. In addition to this, Lewis may not be able to apply one sort of management design to both departments which could cause ineffectiveness in either one of both features.


An evaluation of the 3 choices suggests that integration of marketing and procedures would not be a practical relocation due to the large differences in between the two divisions despite the truth that currently Lewis is dealing with both. While separation of the production feature might have been a favorable relocation for the advertising department, the fact that it would imply placing a 3rd feature under Lewis's wing implies this should be stayed clear of.

Action Strategy.
Lewis will take over the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will certainly continue to be component of advertising under marketing feature.

Lewis will divide herself from procedures.

An autonomous management style with worker empowerment will be utilized in advertising division.

Open door plan and also focus on cross departmental interaction will certainly be aimed at removing disharmony.

Contingency plan.

If the assimilation does not exercise as prepared, a contingency plan would adhere to which would certainly separate the manufacturing function from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising division without an SVP. In that case the manufacturing function will most definitely be divided by placing it under an SVP production.