Y2k The Bug That Failed To Bite Case Study Solution


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Y2k The Bug That Failed To Bite Case Study Help

Background and Facts

Y2k The Bug That Failed To Bite an office supplies merchant for small and average sized organisations has actually just recently been involved in preparing for a merging with its rival Residence Deport, which has actually affected effectiveness levels in departmentswith the elderly supervisor involved in legal issues presented by the government Profession Commission. With the Advertising and marketing Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With obstacles in the type of a potential cultural adjustment and low staff member spirits, the organization wants a total reengineering initiative at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing department of Y2k The Bug That Failed To Bite is raising unpredictability in the workplace leading to numerous challenges for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting calculated decisions considering that Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Trade Commission's intervention while doing so. Offered the truth that the store has an international presence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries might be able to impact performance or critical objectives. Federal Profession Commission's antitrust match against the merging took up important time of the company's elderly monitoring suggesting that 'political' factors can have significant implications for an international company.

Economic Factors: Financial factors such as the emergence of small businesses in the global situation suggest that Y2k The Bug That Failed To Bite is growing in an environment where there is prospective development of services. In addition to this, fact that store customers are primarily trying to find office products for home offices suggests that the market has a climbing fad of business owners and also home based organisations.

Social factors: Social patterns in the economic situation reveal that consumers are searching for benefit as well as appealing rates. Market research demonstrates how the client for Y2k The Bug That Failed To Bite lacks recognition regarding finding services which can supply a combination of ease and also inexpensive.

Technological factors: Modern technology plays a vital role in Y2k The Bug That Failed To Bite's business method especially as the company is piloting Modern technology facilities which would certainly provide modern technology sales and also assistance in the kind of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

A number of underlying Organizational Actions issues can be seen in Y2k The Bug That Failed To Bite's case as highlighted in this area.

Worries regarding social adjustment: There is uneasiness regarding a social adjustment that would certainly happen as soon as Todd Krasnow leaves from his placement as the Exec Vice President of Marketing with the majority of the employee already revealing unhappiness over this prospective relocation. This expected adjustment has developed anxiety in the work environment which has been paired with the previous stress and anxiety of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is scarcity of employees that can match the demanding atmosphere of a fast-paced organization. Not only does this result in difficulty in locating the best people, it puts tension on brand-new hires as can not stand up to the rate and also stress that the organization expects them to bear.

Twin Reporting Lines: Newcomers find this organizational culture cumbersome and tough to manage specifically as dotted line partnerships are implied to be weak generally as well as objective setup as well as performance evaluation is still done by the solid line supervisor. This means that newbies might lose clearness concerning their particular duties and objectives specifically as dotted line reporting does not maintain them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been guessed that the latter would certainly take Krasnow's placement came as a blow to her morale. Lewis might have been capable and appropriate for the job however the reality that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Task Instability: Worry and instability can be identified as 2 significant concerns that Lewis would be taking care of particularly as the merger has currently be cancelled and 2 elderly execs of the advertising department would certainly be leaving. The entire duty of the division would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining concerning a social change but would certainly additionally have to verify herself in her brand-new role.

Inappropriate Management Design of Leader: Lewis's monitoring design and also its incompatibility with the advertising and marketing department's function can likewise be viewed as an OB difficulty especially as she has been used to taking care of problems in the operations department where workers are shown to focus on procedures as well as obtain them right. The advertising and marketing division on the various other hand can be seen as a team of people who are made use of to being supported by Krasnow who focused a lot more on result than processes.

Interdepartmental Differences: Interdepartmental arguments between 3 departments, marketing, merchandizing and also procedures specifically over the appropriation of the advertising mix can be identified as one more OB concern. Although the advertising division does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the advertising mix twoards promos and advertsing, the merchandizing and also operations divisions do not agree over the advertising mix allowance amongst one another either.

Disintegration in Advertising Department: Fragmentation in between the marketing and advertising departments can be identified as another OB problem which can need additional focus. The truth that the advertising and marketing areas in the marketing division are separated is protecting against both divisions from getting from each other's experience as well as experience. Combination of advertising and marketing with merchandising and procedures would certainly become more difficult if the marketing department itself is broken down which can be another possible OB concern.

Y2k The Bug That Failed To Bite Analysis

Various concepts have actually been made use of to explain the circumstances to get additional clarity regarding the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that subordinates are passive as well as careless, have little aspiration and also stand up to change. The situation at Y2k The Bug That Failed To Bite is not completely complying with Concept X, it can be seen that brand-new hires are finding this setting rather stressful which may eventually lead to a better inclination of the administration towards Theory X. Even while evaluating Lewis's monitoring design, concept X may have been ideal in the operations department to some level but the Advertising and marketing division would certainly call for reliance on Concept Y in order to obtain the creative thinking as well as creativity from the teams.

Tuckman's Synergy Theory: As far as Lewis's worry regarding bringing consistency in between the advertising and marketing department is concerned, this would initially bring about conflict as talked about by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, throughout the first phase of team development, individuals might not bond, as they are hectic locating their location in the team. By incorporating the advertising and marketing division's job, there may be the same first disconnect which can lead to the second stage of 'storming' where the teams challenge one another. It is only throughout the 3rd phase or 'norming' when they would certainly come together to share concepts prior to the team can bring around harmony in the fourth stage 'executing'.

Bridges' Change Version: According To William Bridge's theory (appendix 4), people are fairly awkward with adjustment, which is apparent by the situation at Y2k The Bug That Failed To Bite The circumstance can be viewed as a typical course of life if is studied according to Bridge's concept where he clarifies that individuals experience 3 stages of shift when they experience modification. 'Closing, losing as well as Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they go into phase one and so there may be feelings like despair, unpredictability, disappointment, rage, fear, rejection as well as disorientation.The circumstance at the advertising and marketing department of Y2k The Bug That Failed To Bite is similar so Lewis can obtain comfortable with the concept that it is not extraordinary actions. In the second stage, there may be a demand to connect the void in between the brand-new and also old culture so Lewis might have to face this experience as soon as Krasnow leaves. There might be reduced morale and also reduced efficiency at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly have to provide advice to the department to ensure that they can find an orientation. It can be seen how Krasnow has already made this change simpler by making Lewis obtain involved in the department a year prior to his actual separation. Based on Bridges' Version, stage 3 will certainly bring about openness to discovering, High energy and also commitment as people will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Need hierarchy: The OB issue pertaining to insecurity at the office has been caused to start with by the change in management as well as secondly by the fact that the merger will no longer be started. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the importance of 'safety requires as being a reduced level requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to really feel secure and also safe' goes to the 2nd level of needs. Before an employee can be made to create psychologically, he requires to have his 'Physical 'as well as 'Security' requires met. This suggests that unless the workers are made to really feel protected about their existing employment condition in Y2k The Bug That Failed To Bite they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Y2k The Bug That Failed To Bite Case Study

Ramification of Analysis.

The OB analysis has actually considered different theories to understand exactly how to manage the current situation handy. The adhering to 3 alternatives have actually been suggested to aid Lewis handle the organizational difficulties in the advertising and marketing department. Each of these alternatives has been proposed for easing the shift required to bring the advertising and marketing department in accordance with the needs of the marketplace as well as for making the cultural modification that would certainly follow once the existing leader leaves.

Integration of advertising and marketing features. Dividing Adverting and also Manufacturing functions. Combination of Advertising with Workflow.

Assessment of Alternatives.

Assimilation of Advertising & Advertising Functions: The internal marketing firm of Y2k The Bug That Failed To Bite is already toughness for the company in regards to saving up on expenses associated with marketing and also promotion. Because no brand-new employment has been done after Bridget Cole's departure with the reporting line being straight assigned to Krasnow for the marketing function, this is a beneficial chance for incorporating the marketing and advertising functions. Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merger days has knowledge in business-to-business advertising and marketing together with firm and also retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing features.

The benefit of this method is that it will certainly integrate the two functions while reducing the need for employing an added source for advertising. In addition to this, Lewis would be heading the advertising and marketing department and regardless her substitute would certainly be needed for the present duty that she is executing. The drawback of this alternative is that outside hiring may bring about resentment from inner workers that might be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Production: Provided the affordable pressures and high top quality job called for from the advertising company, it is suggested that Lewis must allow the production unit to be a different function from the marketing unit. Considering that the majority of advertising and marketing companies had these two features as separate units, it makes even more feeling to adhere to the standard.

Integration of Advertising And Marketing with Operations: Because Lewis is already taking care of the marketing and also operations divisions simultaneously; it makes sense to integrate the two functions considering that she has been effectively taking care of both ends. The reality that Lewis has to adjust her administration design for the marketing division recommends that these two divisions would be culturally varied.


An analysis of the three options shows that combination of advertising and procedures would not be a possible move as a result of the large differences in between both departments despite the fact that presently Lewis is handling both. While separation of the production function might have been a positive step for the marketing department, the truth that it would imply placing a third feature under Lewis's wing suggests this need to be prevented. The combination of the advertising department is the most effective alternative in terms of obtaining the optimum arise from the department. An activity prepare for this option is discussed below.

Action Plan.
Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly remain component of marketing under advertising feature.

Lewis will certainly separate herself from procedures.

A democratic leadership design with worker empowerment will certainly be utilized in advertising department.

Open door plan and also focus on cross department communication will certainly be aimed at getting rid of dissonance.

Backup strategy.

If the combination does not work out as prepared, a contingency strategy would adhere to which would divide the manufacturing function from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will absolutely be separated by positioning it under an SVP manufacturing.