Automated Intelligence Corp Case Study Solution


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Automated Intelligence Corp Case Study Solution

Background and Facts

Automated Intelligence Corp a workplace products merchant for little and also moderate sized businesses has actually lately been associated with planning for a merger with its rival Residence Deport, which has affected performance degrees in departmentswith the senior supervisor involved in lawful difficulties presented by the government Trade Commission. With the Advertising Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With challenges in the form of a possible social modification and also reduced staff member spirits, the organization requires a total reengineering initiative at the advertising division.

Trouble Declaration

The prospective cultural adjustment at the advertising division of Automated Intelligence Corp is increasing uncertainty in the workplace resulting in various difficulties for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting tactical decisions because Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Trade Commission's intervention while doing so. Given the fact that the shop has an international visibility with branches in UK, USA, Canada as well as Germany, political consider each of these nations may have the ability to influence performance or critical objectives. Federal Profession Commission's antitrust match against the merging used up important time of the company's senior administration recommending that 'political' factors can have severe implications for a worldwide service.

Economic Factors: Financial factors such as the appearance of local business in the international circumstance recommend that Automated Intelligence Corp is flourishing in an environment where there is possible development of services. Reality that store consumers are primarily looking for workplace materials for residence workplaces recommends that the market has a climbing trend of entrepreneurs and house based organisations.

Social factors: Social trends in the economy show that consumers are seeking ease as well as eye-catching prices. Marketing research shows how the consumer for Automated Intelligence Corp lacks understanding concerning finding options which can use a mix of ease and affordable.

Technical factors: Technology plays an essential role in Automated Intelligence Corp's company approach particularly as the organization is piloting Innovation facilities which would offer modern technology sales and also assistance in the form of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues and Symptoms.

Numerous underlying Organizational Habits issues can be seen in Automated Intelligence Corp's case as highlighted in this section.

Concerns about cultural adjustment: There is concern about a social modification that would certainly happen as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with a lot of the staff members currently revealing discontent over this prospective move. This predicted change has created stress in the office which has actually been combined with the past anxiety of preparing the company for a prospective merging with Residence Deport.

Difficult Work Setting for Newcomers: There is scarcity of employees that can match the difficult atmosphere of a busy organization. Not only does this bring about trouble in finding the best individuals, it places stress and anxiety on brand-new hires as can not hold up against the speed and stress that the company anticipates them to birth.

Twin Coverage Lines: Newcomers find this business culture difficult as well as hard to manage especially as populated line connections are meant to be weaker in general and unbiased setup as well as performance analysis is still done by the strong line manager. This indicates that beginners might lose quality about their respective functions and also objectives especially as dotted line coverage does not keep them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had actually been hypothesized that the latter would certainly take Krasnow's setting came as a blow to her morale. Lewis may have been capable and also ideal for the work yet the reality that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Task Instability: Fear and also insecurity can be identified as 2 major worries that Lewis would be managing specifically as the merging has now be terminated and 2 elderly executives of the advertising and marketing division would certainly be leaving. The whole responsibility of the division would be dropping on Lewis's shoulders who would not just be in charge of brining about a social change but would also need to prove herself in her brand-new function.

Incompatible Administration Design of Leader: Lewis's management design as well as its incompatibility with the marketing department's role can additionally be seen as an OB obstacle specifically as she has actually been used to managing problems in the procedures division where personnel are taught to concentrate on processes and also get them. The advertising division on the various other hand can be seen as a team of individuals that are utilized to being nurtured by Krasnow who concentrated much more on output than procedures.

Interdepartmental Disputes: Interdepartmental disagreements in between 3 departments, marketing, merchandizing and operations specifically over the appropriation of the advertising mix can be recognized as an additional OB concern. The advertising and marketing division does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix appropriation among one another either.

Disintegration in Advertising Division: Disintegration in between the advertising and marketing departments can be recognized as one more OB concern which can require additional attention. The fact that the advertising and marketing areas in the advertising and marketing division are separated is avoiding both divisions from getting from each other's experience and also expertise. Assimilation of marketing with merchandising and also procedures would certainly end up being more difficult if the marketing division itself is degenerated which can be an additional potential OB problem.

Automated Intelligence Corp Analysis

Various concepts have actually been used to discuss the scenarios to get additional clarity regarding the scenario handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors think that juniors are easy and careless, have little aspiration as well as resist change. The situation at Automated Intelligence Corp is not completely complying with Theory X, it can be seen that new hires are locating this environment instead difficult which may ultimately lead to a higher disposition of the monitoring towards Theory X. Also while examining Lewis's monitoring design, theory X might have been suitable in the procedures department to some level yet the Marketing department would certainly require reliance on Concept Y in order to obtain the imagination and also originality from the teams.

Tuckman's Synergy Theory: Regarding Lewis's problem about bringing harmony in between the advertising and marketing department is concerned, this would initially bring about conflict as gone over by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, during the first stage of group development, people may not bond, as they are busy finding their location in the team. By integrating the advertising and marketing department's work, there may coincide first separate which could bring about the 2nd stage of 'storming' where the groups test each other. It is only throughout the third phase or 'norming' when they would certainly come with each other to share ideas prior to the team can bring about harmony in the 4th stage 'performing'.

When individuals are provided with adjustment, they go into stage one as well as so there might be feelings like despair, unpredictability, aggravation, temper, fear, rejection as well as disorientation.The scenario at the advertising and marketing department of Automated Intelligence Corp is similar so Lewis can obtain comfortable with the suggestion that it is not phenomenal behavior. It is throughout this phase that Lewis will have to give advice to the division so that they can discover a feeling of direction. It can be seen how Krasnow has actually currently made this transition easier by making Lewis obtain involved in the department a year before his real separation.

Maslow's Requirement hierarchy: The OB problem pertaining to instability at the workplace has been set off to start with by the adjustment in monitoring and also second of all by the reality that the merger will certainly no longer be started. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has reviews the significance of 'protection needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe and also safe' is at the second level of requirements. Before a staff member can be made to establish psychologically, he needs to have his 'Physiological 'as well as 'Safety' requires fulfilled. This shows that unless the employees are made to really feel safe concerning their current employment status in Automated Intelligence Corp they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Automated Intelligence Corp Case Study

Effects of Analysis.

The OB analysis has actually taken a look at various concepts to comprehend how to cope with the current scenario available. The adhering to three alternatives have been suggested to assist Lewis take care of the business obstacles in the marketing department. Each of these alternatives has actually been recommended for easing the shift required to bring the advertising and marketing department in line with the demands of the marketplace and also for making the social modification that would certainly comply with once the present leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting as well as Production functions. Integration of Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has knowledge in business-to-business advertising along with firm and retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both marketing and also marketing features.

The advantage of this technique is that it will integrate both features while decreasing the requirement for hiring an extra resource for marketing. Lewis would be heading the advertising division and also in any type of case her replacement would be required for the existing function that she is performing. The negative aspect of this choice is that outside hiring may produce resentment from interior employees who might be looking at the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Production: Offered the competitive stress and premium quality work called for from the advertising agency, it is advised that Lewis should permit the production device to be a separate feature from the advertising device. Given that many advertising agencies had these two functions as different devices, it makes more sense to adhere to the standard. Both functions might be able to concentrate on their core activates much more effectively. However, the downside of this approach would certainly be that added costs would certainly need to be borne for establishing separate production functions. Along with this, a production head may have to be hired which can enhance overheads for the company.

Integration of Advertising with Operations: Since Lewis is already dealing with the advertising and procedures divisions all at once; it makes sense to incorporate the two features since she has actually been effectively dealing with both ends. The reality that both divisions currently have major differences over allotment of resources recommends that this assimilation might have the ability to cause consistency particularly as Lewis would certainly be heading both ends.However there are various negative aspects of this step especially as it would place too much burden over Lewis's shoulders. The truth that Lewis needs to adjust her administration design for the advertising department suggests that these 2 divisions would certainly be culturally varied. Lewis might not be able to use one kind of management style to both divisions which could result in ineffectiveness in either one of the 2 features.


An assessment of the 3 choices indicates that integration of advertising and marketing and procedures would not be a feasible relocation due to the substantial differences in between the two departments despite the fact that currently Lewis is managing both. While separation of the manufacturing function might have been a favorable step for the advertising and marketing department, the reality that it would indicate placing a 3rd function under Lewis's wing implies this ought to be prevented. The assimilation of the advertising department is the very best choice in terms of obtaining the ideal results from the division. An action plan for this choice is reviewed below.

Activity Strategy.

Lewis will certainly take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will continue to be component of marketing under marketing function.

Lewis will separate herself from operations.

A democratic leadership style with employee empowerment will certainly be utilized in marketing division.

Open door plan and also focus on cross departmental communication will be aimed at removing disharmony.

Contingency strategy.

If the combination does not work out as prepared, a contingency strategy would certainly comply with which would certainly separate the production function from the marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising division without an SVP. In that case the manufacturing feature will definitely be divided by placing it under an SVP production.