Davis Lloyd Young Donovan Case Study Solution


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Davis Lloyd Young Donovan Case Study Analysis

Background and Facts

Davis Lloyd Young Donovan an office materials seller for small and medium sized services has actually recently been involved in preparing for a merger with its rival Home Deport, which has actually impacted efficiency levels in departmentswith the senior manager associated with legal complications put forth by the government Profession Commission. With the Advertising Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the near future. With difficulties in the form of a prospective social change and low employee morale, the company needs a full reengineering initiative at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The potential social modification at the advertising department of Davis Lloyd Young Donovan is boosting uncertainty in the working environment resulting in various difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated decisions since Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Trade Compensation's treatment while doing so. Provided the reality that the shop has an international visibility with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations might have the ability to impact performance or calculated goals. Federal Trade Compensation's antitrust suit against the merging occupied beneficial time of the organization's senior management suggesting that 'political' factors can have major ramifications for an international business.

Economic Factors: Financial factors such as the appearance of local business in the global circumstance recommend that Davis Lloyd Young Donovan is flourishing in a setting where there is potential development of businesses. Along with this, fact that shop customers are primarily seeking workplace supplies for office recommends that the market has an increasing pattern of business owners as well as home based businesses.

Social factors: Social trends in the economy reveal that clients are searching for benefit in addition to eye-catching prices. Market research shows how the consumer for Davis Lloyd Young Donovan does not have understanding about locating services which can use a mix of comfort and also low costs.

Technical factors: Innovation plays an essential duty in Davis Lloyd Young Donovan's company method particularly as the company is piloting Innovation centers which would offer modern technology sales and also support in the type of memory upgrades, peripheral installations. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

A number of underlying Business Behavior problems can be seen in Davis Lloyd Young Donovan's case as highlighted in this area.

Uneasiness about cultural change: There is apprehension about a social change that would certainly take place as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with most of the employee already revealing unhappiness over this possible relocation. This predicted adjustment has produced tension in the office which has actually been coupled with the previous stress of preparing the company for a possible merger with Home Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is shortage of workers that can match the demanding setting of a hectic organization. Not just does this result in problem in locating the ideal people, it puts tension on new hires as can not hold up against the speed as well as stress that the company anticipates them to birth.

Double Reporting Lines: Beginners discover this organizational culture troublesome as well as hard to deal with particularly as populated line relationships are meant to be weaker in general and objective setting as well as performance assessment is still done by the solid line manager. This implies that newbies could lose clearness about their respective roles and purposes especially as dotted line reporting does not keep them in straight communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles despite the fact that it had been guessed that the last would certainly take Krasnow's position came as an impact to her spirits. Lewis may have been qualified and also ideal for the task but the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Fear & Task Insecurity: Fear as well as instability can be identified as two major concerns that Lewis would certainly be taking care of specifically as the merger has actually currently be terminated as well as two elderly executives of the advertising and marketing division would be leaving. The entire obligation of the division would be dropping on Lewis's shoulders that would certainly not simply be in charge of brining regarding a social change yet would certainly also have to verify herself in her brand-new function.

Incompatible Monitoring Design of Leader: Lewis's management design and also its conflict with the advertising and marketing department's duty can additionally be seen as an OB obstacle specifically as she has actually been used to managing issues in the operations department where employees are instructed to concentrate on procedures and also obtain them. The marketing division on the other hand can be viewed as a group of people who are utilized to being nurtured by Krasnow who concentrated more on output than processes.

Interdepartmental Disagreements: Interdepartmental differences in between three divisions, advertising and marketing, merchandizing as well as procedures respectively over the allowance of the advertising mix can be recognized as one more OB issue. Although the advertising and marketing division does not share the exact same vision as the other two divisions relating to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and also procedures departments do not concur over the advertising and marketing mix allowance among one another either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the advertising and marketing departments can be identified as an additional OB concern which could need additional attention. The reality that the advertising and marketing areas in the marketing division are detached is avoiding both departments from getting from each various other's experience and also expertise. Integration of advertising and marketing with retailing as well as operations would become harder if the advertising and marketing division itself is disintegrated which can be another possible OB worry.

Davis Lloyd Young Donovan Analysis

Numerous theories have actually been made use of to clarify the conditions to get additional clarity concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that staffs are passive as well as lazy, have little passion as well as resist adjustment. The hard version of this concept emphasized browbeating, limited controls, dangers and also punishments. With time it generates low performance, subtle sabotage as well as competition (Bargain, 2003). Although the situation at Davis Lloyd Young Donovan is not completely adhering to Theory X, it can be seen that new hires are finding this atmosphere instead stressful which might ultimately result in a greater disposition of the administration in the direction of Theory X. Based on McGregor's advocated view, which he called Concept Y, the necessary task of the monitoring is to prepare business conditions to make sure that people can achieve their own objectives best by directing their efforts in the direction of organizational incentives. If individuals discover no satisfaction in their job, the administration would certainly have little choice but to rely on theory X as well as external control (Offer, 2003). Even while examining Lewis's administration design, theory X may have been suitable in the operations division to some extent however the Advertising and marketing division would certainly need reliance on Concept Y so as to get the creative thinking and originality from the teams.

Tuckman's Team effort Concept: As much as Lewis's problem concerning bringing consistency between the marketing and marketing department is concerned, this would initially lead to conflict as talked about by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising and advertising division's job, there may be the same preliminary detach which might lead to the 2nd stage of 'storming' where the teams challenge one an additional.

When people are offered with adjustment, they go into phase one as well as so there may be emotions like unhappiness, uncertainty, frustration, temper, worry, rejection and disorientation.The scenario at the marketing division of Davis Lloyd Young Donovan is comparable so Lewis can obtain comfortable with the idea that it is not remarkable behavior. It is during this stage that Lewis will have to provide support to the division so that they can find a feeling of direction. It can be seen exactly how Krasnow has already made this change less complicated by making Lewis get involved in the division a year before his actual separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has talks about the value of 'safety requires as being a lower level requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel secure and out of risk' is at the second degree of needs. Before a staff member can be made to develop emotionally, he requires to have his 'Physical 'and 'Security' needs satisfied.

SWOT Analysis for Davis Lloyd Young Donovan Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous theories to recognize exactly how to handle the current situation available. The adhering to three options have been suggested to aid Lewis manage the organizational challenges in the advertising division. Each of these choices has actually been recommended for alleviating the change needed to bring the marketing division in accordance with the demands of the marketplace as well as for making the social adjustment that would comply with once the present leader leaves.

Combination of marketing and advertising features. Separating Adverting as well as Manufacturing functions. Combination of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing along with firm and also retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and also marketing functions.

The benefit of this strategy is that it will integrate both functions while minimizing the need for employing an additional resource for advertising. Lewis would certainly be heading the advertising and marketing department as well as in any kind of case her substitute would certainly be required for the current function that she is carrying out. The downside of this option is that external hiring might cause animosity from interior personnel who may be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Given the competitive pressures as well as high top quality job required from the advertising and marketing agency, it is recommended that Lewis ought to enable the production unit to be a different function from the marketing unit. Since many advertising and marketing companies had these 2 functions as different units, it makes even more sense to adhere to the norm.

Combination of Advertising with Operations: Given that Lewis is already taking treatment of the advertising and marketing as well as operations departments concurrently; it makes sense to integrate the 2 functions considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adapt her administration style for the advertising department suggests that these 2 departments would certainly be culturally diverse.


An analysis of the three choices shows that combination of advertising as well as operations would not be a viable step due to the substantial differences in between the two departments although that currently Lewis is taking care of both. While separation of the manufacturing function might have been a beneficial step for the advertising division, the fact that it would certainly imply positioning a 3rd feature under Lewis's wing suggests this should be stayed clear of. The integration of the advertising department is the very best alternative in regards to getting the ideal arise from the division. An action plan for this choice is discussed listed below.

Activity Plan.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Production feature will stay component of advertising under advertising feature.

Lewis will divide herself from procedures.

A democratic leadership style with employee empowerment will certainly be used in advertising department.

Open up door plan and also emphasis on cross department interaction will certainly be focused on getting rid of dissonance.

Contingency strategy.

If the assimilation does not work out as intended, a backup strategy would comply with which would certainly divide the manufacturing feature from the advertising and marketing function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising division without an SVP. In that case the manufacturing feature will definitely be separated by positioning it under an SVP manufacturing.