Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B Case Study Analysis


Home >> Darden >> Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B >>

Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B Case Study Analysis

Background and Facts

Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B an office products seller for little as well as moderate sized organisations has recently been involved in preparing for a merger with its competitor Home Deport, which has actually influenced effectiveness levels in departmentswith the senior supervisor associated with legal problems presented by the federal Trade Compensation. With the Advertising and marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With challenges in the type of a potential social modification as well as reduced employee morale, the organization requires a complete reengineering effort at the advertising and marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the advertising and marketing department of Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B is enhancing unpredictability in the working environment bring about various challenges for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing calculated choices because Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Profession Commission's intervention at the same time. Offered the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries might have the ability to affect efficiency or critical goals. Federal Trade Commission's antitrust match against the merger took up useful time of the company's elderly monitoring suggesting that 'political' factors can have serious implications for a global service.

Economic Factors: Economic factors such as the introduction of small companies in the worldwide circumstance recommend that Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B is prospering in an environment where there is potential development of businesses. Truth that shop consumers are primarily looking for workplace supplies for residence workplaces suggests that the market has an increasing fad of entrepreneurs and home based businesses.

Social factors: Social patterns in the economy show that clients are seeking comfort as well as eye-catching rates. Marketing research demonstrates how the customer for Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B does not have recognition concerning discovering solutions which can offer a combination of ease and inexpensive.

Technical factors: Modern technology plays a crucial duty in Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B's company technique particularly as the organization is piloting Innovation centers which would certainly supply modern technology sales and support in the kind of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and Effects.

A number of underlying Business Habits concerns can be seen in Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B's case as highlighted in this area.

Apprehensions concerning cultural modification: There is concern concerning a social modification that would certainly happen as soon as Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising And Marketing with most of the team member already showing unhappiness over this possible action. This anticipated adjustment has produced anxiety in the work environment which has actually been coupled with the past tension of preparing the company for a prospective merger with Residence Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is scarcity of employees that can match the demanding atmosphere of a busy organization. Not only does this bring about difficulty in finding the right people, it puts anxiety on brand-new hires as can not withstand the speed and also pressure that the organization expects them to bear.

Twin Reporting Lines: Beginners locate this organizational society difficult as well as tough to manage particularly as dotted line connections are meant to be weak in general and objective setup and efficiency assessment is still done by the strong line manager. This means that beginners might shed clearness about their particular roles and goals specifically as populated line reporting does not keep them in straight communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles even though it had actually been speculated that the last would take Krasnow's position came as an impact to her morale. Lewis may have been capable as well as ideal for the job however the truth that Kransnow's separation would certainly make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Task Insecurity: Fear and instability can be determined as 2 major concerns that Lewis would certainly be handling especially as the merger has currently be cancelled and 2 senior executives of the advertising and marketing division would be leaving. The entire duty of the division would be falling on Lewis's shoulders that would certainly not just be in charge of brining about a social change yet would certainly additionally need to verify herself in her new function.

Inappropriate Monitoring Style of Leader: Lewis's monitoring design and its conflict with the marketing division's role can also be viewed as an OB difficulty especially as she has actually been used to dealing with issues in the procedures division where workers are educated to focus on processes and obtain them right. The marketing department on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow that focused much more on result than processes.

Interdepartmental Disagreements: Interdepartmental arguments in between three divisions, advertising, merchandizing as well as procedures respectively over the allotment of the advertising and marketing mix can be determined as another OB concern. The advertising department does not share the exact same vision as the various other 2 divisions relating to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix appropriation amongst one another either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be identified as one more OB problem which might require additional interest. The reality that the marketing and advertising sections in the marketing division are separated is avoiding both divisions from getting from each other's experience as well as expertise. Assimilation of advertising with retailing and also procedures would come to be harder if the advertising department itself is degenerated which can be an additional possible OB problem.

Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B Analysis

Numerous concepts have been used to clarify the conditions to get additional clearness about the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers believe that staffs are easy as well as lazy, have little passion as well as resist change. The difficult version of this theory stressed browbeating, limited controls, hazards and punishments. Gradually it produces low performance, subtle sabotage as well as competition (Deal, 2003). The scenario at Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B is not entirely complying with Concept X, it can be seen that new hires are locating this atmosphere instead difficult which might at some point lead to a greater inclination of the monitoring in the direction of Theory X. As per McGregor's promoted view, which he called Theory Y, the essential job of the administration is to arrange business problems to ensure that people can achieve their very own objectives best by directing their efforts towards organizational incentives. If individuals find no contentment in their work, the administration would certainly have little selection yet to rely on theory X and outside control (Offer, 2003). Even while evaluating Lewis's monitoring design, theory X might have appropriated in the procedures division to some extent but the Advertising and marketing department would need dependence on Theory Y to get the imagination as well as creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's problem regarding bringing harmony in between the advertising and marketing and also marketing division is worried, this would initially lead to clash as gone over by Bruce Tuckman in his 'Synergy Theory'. By integrating the marketing and advertising division's job, there might be the same preliminary disconnect which can lead to the 2nd stage of 'storming' where the teams test one an additional.

When individuals are offered with adjustment, they get in stage one and also so there may be emotions like unhappiness, uncertainty, disappointment, temper, concern, rejection and also disorientation.The scenario at the marketing division of Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B is comparable so Lewis can get comfy with the suggestion that it is not remarkable habits. It is throughout this phase that Lewis will certainly have to offer guidance to the department so that they can locate a sense of instructions. It can be seen how Krasnow has already made this shift easier by making Lewis obtain entailed in the department a year prior to his real separation.
Vrio Analysis
Maslow's Demand pecking order: The OB concern pertaining to instability at the workplace has actually been set off to start with by the adjustment in monitoring and also second of all by the fact that the merging will certainly no more be started. Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has reviews the significance of 'safety requires as being a reduced level need of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to really feel safe and secure as well as unharmed' is at the second level of demands. Prior to an employee can be made to develop emotionally, he requires to have his 'Physiological 'and 'Security' needs fulfilled. This suggests that unless the workers are made to really feel secure regarding their current employment condition in Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Dr Sergio Ceccuzzi And Smi Negotiating Cross Border Acquisitions In Europe B Case Study

Implication of Analysis.

The OB analysis has checked out different concepts to comprehend just how to cope with the current scenario available. The following 3 choices have actually been proposed to aid Lewis manage the organizational difficulties in the marketing division. Each of these options has actually been recommended for easing the shift needed to bring the advertising department according to the requirements of the market as well as for making the social modification that would follow as soon as the current leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting as well as Manufacturing functions. Integration of Advertising with Operations.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has experience in business-to-business advertising and marketing along with company and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both advertising and advertising and marketing features.

The advantage of this strategy is that it will certainly integrate the two features while reducing the requirement for employing an added source for marketing. Lewis would certainly be heading the marketing division and in any kind of case her substitute would certainly be needed for the current duty that she is executing. The downside of this choice is that external hiring might bring about bitterness from internal employees that might be considering the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Production: Offered the affordable pressures and also high quality work required from the ad agency, it is suggested that Lewis ought to allow the manufacturing system to be a different feature from the advertising device. Given that a lot of advertising agencies had these two features as separate units, it makes even more sense to adhere to the norm. Both features may be able to focus on their core activates more efficiently. Nonetheless, the disadvantage of this method would be that extra prices would certainly need to be borne for setting up separate manufacturing features. Along with this, a manufacturing head may have to be employed which might raise overheads for the organization.

Combination of Advertising with Workflows: Given that Lewis is currently taking care of the marketing and procedures divisions concurrently; it makes sense to incorporate the two functions given that she has actually been efficiently taking treatment of both ends. The reality that Lewis has to adapt her monitoring style for the advertising department suggests that these two departments would certainly be culturally diverse.


An examination of the three choices indicates that integration of marketing as well as procedures would not be a possible move due to the huge differences in between the two departments in spite of the truth that presently Lewis is dealing with both. While separation of the production feature might have been a beneficial move for the advertising and marketing division, the fact that it would certainly indicate positioning a 3rd function under Lewis's wing means this should be prevented.

Action Plan.
Lewis will take over the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will stay component of advertising and marketing under marketing function.

Lewis will certainly divide herself from operations.

An autonomous leadership design with employee empowerment will be used in advertising department.

Open up door policy and emphasis on cross department communication will certainly be aimed at removing disharmony.

Contingency plan.

If the integration does not work out as prepared, a contingency plan would comply with which would certainly separate the production feature from the advertising and marketing feature to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. Because case the production feature will definitely be separated by putting it under an SVP production.