Emmet Stephenson Profile Of An Entrepreneur Case Study Analysis


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Emmet Stephenson Profile Of An Entrepreneur Case Study Solution

Background and Facts

Emmet Stephenson Profile Of An Entrepreneur an office supplies retailer for small and also moderate sized organisations has actually just recently been involved in preparing for a merger with its competitor House Deport, which has actually influenced performance levels in departmentswith the senior manager associated with lawful difficulties presented by the federal Profession Payment. With the Advertising Head advancing the news of his departure from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With difficulties in the form of a potential cultural modification and reduced worker morale, the organization wants a full reengineering initiative at the marketing division.

Trouble Statement

The prospective cultural change at the advertising department of Emmet Stephenson Profile Of An Entrepreneur is raising unpredictability in the working environment resulting in numerous difficulties for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing critical decisions because Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Trade Commission's intervention while doing so. Offered the fact that the store has an international existence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to affect efficiency or strategic goals. Federal Profession Compensation's antitrust match against the merging occupied useful time of the organization's elderly administration suggesting that 'political' factors can have major ramifications for an international business.

Economic Factors: Economic factors such as the development of small companies in the international scenario recommend that Emmet Stephenson Profile Of An Entrepreneur is thriving in an environment where there is prospective development of businesses. Fact that shop clients are mainly looking for office supplies for house offices recommends that the market has a rising trend of entrepreneurs and also home based organisations.

Social factors: Social patterns in the economic climate reveal that clients are looking for comfort in addition to appealing rates. Marketing research shows how the client for Emmet Stephenson Profile Of An Entrepreneur lacks recognition about finding options which can use a mix of benefit and also inexpensive.

Technological factors: Innovation plays an essential role in Emmet Stephenson Profile Of An Entrepreneur's company strategy specifically as the company is piloting Technology centers which would use modern technology sales and also assistance in the form of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Organizational Habits issues can be seen in Emmet Stephenson Profile Of An Entrepreneur's case as highlighted in this area.

Apprehensions about social modification: There is apprehension regarding a social change that would certainly occur when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with most of the employee already showing unhappiness over this prospective step. This anticipated modification has produced anxiety in the office which has actually been combined with the past stress of preparing the company for a potential merger with House Deport.

Demanding Job Environment for Newcomers: There is scarcity of personnel that can match the stressful setting of a busy organization. Not only does this bring about problem in finding the right individuals, it places stress on new hires as can not stand up to the rate as well as stress that the company anticipates them to birth.

Twin Coverage Lines: Novices find this organizational culture difficult and also hard to handle especially as dotted line connections are implied to be weaker generally and unbiased setting and performance examination is still done by the solid line supervisor. This indicates that beginners might shed quality about their respective roles and purposes especially as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had actually been hypothesized that the latter would take Krasnow's position came as an impact to her spirits. Lewis may have been qualified as well as appropriate for the job however the reality that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Work Instability: Worry and also instability can be determined as 2 major worries that Lewis would certainly be dealing with especially as the merger has actually now be terminated as well as two elderly execs of the advertising and marketing division would certainly be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would certainly not just be in charge of brining regarding a social adjustment yet would certainly additionally need to confirm herself in her brand-new duty.

Inappropriate Management Design of Leader: Lewis's administration design as well as its conflict with the advertising and marketing division's function can likewise be viewed as an OB obstacle particularly as she has been used to managing problems in the procedures division where workers are educated to focus on processes and obtain them right. The marketing division on the other hand can be viewed as a group of individuals who are used to being nurtured by Krasnow who focused much more on outcome than processes.

Interdepartmental Arguments: Interdepartmental disagreements in between 3 divisions, marketing, merchandizing and also operations respectively over the allowance of the marketing mix can be determined as one more OB problem. Although the advertising and marketing division does not share the exact same vision as the various other two divisions regarding the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and also procedures divisions do not concur over the advertising and marketing mix appropriation among each other either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the marketing and advertising departments can be recognized as an additional OB issue which could need additional focus. The reality that the marketing and advertising areas in the advertising and marketing department are detached is protecting against both departments from gaining from each other's experience and know-how. Combination of advertising with retailing as well as operations would certainly come to be more difficult if the marketing division itself is degenerated which can be another prospective OB worry.

Emmet Stephenson Profile Of An Entrepreneur Analysis

Different concepts have been made use of to describe the scenarios to obtain more clearness concerning the situation at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that subordinates are easy and also lazy, have little passion and withstand change. The difficult variation of this concept highlighted threat, limited controls, dangers and also penalties. With time it generates reduced efficiency, subtle sabotage as well as competition (Bargain, 2003). Although the scenario at Emmet Stephenson Profile Of An Entrepreneur is not entirely complying with Theory X, it can be seen that new hires are locating this environment rather demanding which may eventually lead to a greater inclination of the administration in the direction of Concept X. Based on McGregor's supported sight, which he called Theory Y, the crucial task of the management is to arrange business problems to ensure that individuals can attain their very own objectives best by guiding their initiatives in the direction of organizational incentives. If individuals find no fulfillment in their work, the administration would have little choice yet to rely upon theory X and also outside control (Deal, 2003). Also while assessing Lewis's administration style, concept X might have appropriated in the operations division somewhat yet the Advertising and marketing department would certainly call for reliance on Theory Y to get the creative thinking and also creativity from the teams.

Tuckman's Team effort Concept: As much as Lewis's worry regarding bringing harmony between the advertising as well as advertising department is worried, this would initially lead to contrast as talked about by Bruce Tuckman in his 'Synergy Theory'. By integrating the advertising and marketing department's work, there may be the very same initial detach which might lead to the second phase of 'storming' where the groups test one an additional.

Bridges' Transition Version: Based On William Bridge's theory (appendix 4), people are quite awkward with change, which is obvious by the scenario at Emmet Stephenson Profile Of An Entrepreneur The circumstance can be viewed as a typical training course of life if is studied according to Bridge's theory where he describes that individuals experience 3 phases of transition when they experience change. 'Ending, shedding and also Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they go into phase one and so there may be emotions like despair, uncertainty, disappointment, anger, fear, rejection and disorientation.The scenario at the advertising division of Emmet Stephenson Profile Of An Entrepreneur is comparable so Lewis can get comfy with the suggestion that it is not amazing behavior. In the 2nd phase, there may be a requirement to link the space between the brand-new and also old culture so Lewis may need to face this ordeal when Krasnow leaves. There might be reduced spirits and also low performance at this stage which ought to not be taken as a trouble. It is during this phase that Lewis will have to give assistance to the department to make sure that they can locate a sense of direction. It can be seen exactly how Krasnow has actually currently made this transition less complicated by making Lewis get associated with the division a year before his real departure. According to Bridges' Version, phase three will certainly cause openness to understanding, High energy and also commitment as individuals will welcome the change (Bridges, 2004).

Maslow's Need power structure: The OB issue related to insecurity at the workplace has been triggered firstly by the modification in monitoring and also secondly by the reality that the merger will certainly no more be launched. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has talks about the relevance of 'safety needs as being a reduced level requirement of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the demand to really feel protected and untouched' is at the 2nd degree of requirements. Prior to a worker can be made to develop psychologically, he requires to have his 'Physiological 'and also 'Security' needs fulfilled. This suggests that unless the workers are made to feel protected regarding their current employment status in Emmet Stephenson Profile Of An Entrepreneur they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Emmet Stephenson Profile Of An Entrepreneur Case Study

Implication of Analysis.

The OB analysis has actually considered different theories to comprehend how to deal with the present circumstance available. The adhering to three choices have actually been suggested to help Lewis deal with the business obstacles in the advertising and marketing division. Each of these choices has actually been suggested for relieving the transition required to bring the advertising division in accordance with the needs of the marketplace as well as for making the social change that would comply with as soon as the existing leader leaves.

Combination of advertising and marketing features. Separating Adverting as well as Manufacturing functions. Combination of Marketing with Operations.

Examination of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has competence in business-to-business advertising and marketing along with agency as well as retail marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both marketing as well as marketing functions.

The benefit of this method is that it will certainly incorporate both functions while reducing the requirement for hiring an extra source for advertising and marketing. Lewis would be heading the advertising and marketing division and also in any case her replacement would be needed for the existing duty that she is doing. The disadvantage of this alternative is that exterior hiring might produce resentment from interior employees who may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and also Manufacturing: Provided the competitive stress and also top quality job needed from the ad agency, it is advised that Lewis should allow the manufacturing system to be a different function from the advertising system. Since many advertising agencies had these 2 functions as separate systems, it makes even more sense to comply with the standard. Both functions may be able to concentrate on their core turns on more efficiently. Nevertheless, the downside of this strategy would certainly be that additional expenses would certainly have to be birthed for establishing separate manufacturing functions. In addition to this, a production head may have to be worked with which might raise expenses for the company.

Integration of Marketing with Procedures: Given that Lewis is already taking treatment of the marketing and operations departments at the same time; it makes feeling to integrate the two features since she has actually been efficiently taking treatment of both ends. The truth that Lewis has to adapt her monitoring style for the marketing department recommends that these two departments would certainly be culturally varied.


An analysis of the three options shows that combination of marketing and also operations would certainly not be a feasible move due to the vast distinctions between the 2 departments regardless of the truth that currently Lewis is managing both. While splitting up of the production feature might have been a beneficial step for the marketing division, the fact that it would imply putting a third feature under Lewis's wing means this need to be prevented.

Action Strategy.

Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Production feature will certainly continue to be component of marketing under marketing feature.

Lewis will certainly separate herself from procedures.

A democratic leadership design with employee empowerment will be made use of in marketing department.

Open up door policy and also emphasis on cross departmental interaction will be focused on getting rid of dissonance.

Contingency plan.

If the combination does not exercise as intended, a backup plan would certainly follow which would divide the manufacturing function from the advertising function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the marketing division without an SVP. In that case the manufacturing function will most definitely be divided by putting it under an SVP production.