Emmet Stephenson Profile Of An Entrepreneur Case Study Solution


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Emmet Stephenson Profile Of An Entrepreneur Case Study Help

Background and Facts

Emmet Stephenson Profile Of An Entrepreneur a workplace products merchant for tiny as well as average sized services has actually just recently been associated with planning for a merging with its competitor Residence Deport, which has actually impacted performance degrees in departmentswith the elderly manager involved in legal difficulties presented by the government Trade Payment. With the Advertising Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With obstacles in the kind of a possible social modification as well as low staff member spirits, the organization requires a total reengineering initiative at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The possible social change at the advertising department of Emmet Stephenson Profile Of An Entrepreneur is raising unpredictability in the workplace bring about various difficulties for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting strategic choices considering that Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's intervention while doing so. Offered the reality that the store has an international visibility with branches in UK, USA, Canada and also Germany, political factors in each of these nations may be able to influence performance or tactical objectives. Federal Profession Payment's antitrust fit versus the merger occupied valuable time of the company's senior management suggesting that 'political' factors can have severe ramifications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small companies in the international circumstance recommend that Emmet Stephenson Profile Of An Entrepreneur is growing in a setting where there is potential growth of companies. Reality that store customers are mainly looking for workplace products for home workplaces suggests that the market has a climbing fad of entrepreneurs and also house based organisations.

Social factors: Social trends in the economic climate show that customers are seeking comfort in addition to appealing costs. Marketing research demonstrates how the customer for Emmet Stephenson Profile Of An Entrepreneur lacks understanding regarding locating services which can provide a combination of ease and low costs.

Technological factors: Modern technology plays an essential role in Emmet Stephenson Profile Of An Entrepreneur's service approach particularly as the organization is piloting Innovation facilities which would provide technology sales and also support in the kind of memory upgrades, outer setups. (Summary of PEST in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Habits problems can be seen in Emmet Stephenson Profile Of An Entrepreneur's case as highlighted in this section.

Concerns concerning social modification: There is concern about a cultural change that would occur as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with most of the personnel currently showing unhappiness over this prospective relocation. This predicted adjustment has produced tension in the workplace which has actually been coupled with the previous anxiety of preparing the company for a possible merger with Home Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is scarcity of personnel that can match the demanding environment of a hectic organization. Not just does this bring about difficulty in discovering the right individuals, it places anxiety on new hires as can not hold up against the speed and also stress that the company expects them to birth.

Dual Reporting Lines: Newbies find this organizational culture difficult and also hard to handle particularly as dotted line relationships are implied to be weak in general and also objective setting as well as performance examination is still done by the solid line manager. This means that beginners could lose quality concerning their particular roles as well as goals especially as dotted line reporting does not maintain them in direct communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the latter would certainly take Krasnow's position came as a strike to her morale. Lewis might have been capable as well as ideal for the job however the truth that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Concern & Task Instability: Concern and also instability can be identified as two major issues that Lewis would be handling especially as the merger has currently be cancelled as well as 2 elderly execs of the marketing division would be leaving. The entire duty of the department would be falling on Lewis's shoulders that would not simply be in charge of brining about a social change but would likewise have to prove herself in her brand-new duty.

Incompatible Management Design of Leader: Lewis's management design and also its incompatibility with the advertising division's role can also be seen as an OB difficulty especially as she has actually been made use of to handling issues in the operations division where personnel are taught to concentrate on processes and also get them. The marketing division on the other hand can be seen as a group of people that are used to being supported by Krasnow who focused extra on result than processes.

Interdepartmental Differences: Interdepartmental differences in between three departments, marketing, merchandizing as well as procedures specifically over the allocation of the advertising mix can be recognized as another OB issue. Although the advertising and marketing department does not share the very same vision as the various other two divisions concerning the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as procedures departments do not agree over the marketing mix appropriation amongst each other either.

Fragmentation in Marketing Department: Disintegration in between the advertising and marketing divisions can be identified as an additional OB concern which could need further interest. The truth that the advertising and marketing sections in the advertising department are disconnected is stopping both divisions from getting from each other's experience as well as experience. Combination of advertising with retailing and operations would certainly become harder if the advertising and marketing division itself is broken down which can be another potential OB concern.

Emmet Stephenson Profile Of An Entrepreneur Analysis

Various concepts have been utilized to explain the conditions to get additional clarity regarding the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors think that juniors are easy as well as careless, have little ambition and resist adjustment. The hard version of this theory stressed browbeating, limited controls, hazards as well as penalties. With time it produces reduced productivity, subtle sabotage and rivalry (Deal, 2003). The situation at Emmet Stephenson Profile Of An Entrepreneur is not totally complying with Theory X, it can be seen that new hires are discovering this setting rather difficult which might eventually lead to a better inclination of the management in the direction of Theory X. According to McGregor's advocated view, which he called Theory Y, the vital task of the administration is to prepare organizational problems to make sure that people can attain their own goals best by guiding their efforts towards organizational incentives. If individuals discover no satisfaction in their work, the administration would certainly have little option yet to count on concept X as well as exterior control (Offer, 2003). Even while evaluating Lewis's administration design, concept X may have appropriated in the operations division to some extent yet the Advertising department would certainly require reliance on Concept Y to get the creativity and creativity from the teams.

Tuckman's Team effort Theory: As far as Lewis's issue about bringing harmony between the marketing as well as advertising division is concerned, this would initially lead to clash as talked about by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and marketing and advertising and marketing division's job, there might be the very same preliminary disconnect which might lead to the 2nd stage of 'storming' where the groups challenge one an additional.

Bridges' Change Version: As per William Bridge's concept (appendix 4), people are rather unpleasant with modification, which is apparent by the situation at Emmet Stephenson Profile Of An Entrepreneur The situation can be viewed as a regular program of life if is examined according to Bridge's concept where he describes that people undergo 3 phases of shift when they experience adjustment. 'End, shedding and Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals exist with modification, they get in stage one and so there may be emotions like despair, uncertainty, aggravation, rage, worry, rejection as well as disorientation.The situation at the marketing division of Emmet Stephenson Profile Of An Entrepreneur is similar so Lewis can get comfortable with the idea that it is not amazing actions. In the 2nd phase, there might be a demand to bridge the void in between the new and also old culture so Lewis may have to encounter this challenge once Krasnow leaves. There might be low morale and also reduced efficiency at this stage which must not be taken as a setback. It is throughout this phase that Lewis will have to offer assistance to the department to ensure that they can discover an orientation. It can be seen how Krasnow has already made this transition much easier by making Lewis obtain involved in the department a year prior to his actual departure. As per Bridges' Model, stage three will certainly cause visibility to understanding, High energy and also dedication as individuals will certainly accept the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has reviews the value of 'safety and security requires as being a lower level requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and also out of danger' is at the 2nd level of requirements. Before a staff member can be made to develop mentally, he requires to have his 'Physical 'and also 'Safety' requires fulfilled.

SWOT Analysis for Emmet Stephenson Profile Of An Entrepreneur Case Study

Implication of Analysis.

The OB analysis has checked out numerous concepts to understand just how to deal with the present circumstance handy. The following three alternatives have actually been proposed to aid Lewis manage the business challenges in the marketing division. Each of these alternatives has actually been proposed for alleviating the change required to bring the advertising and marketing division according to the demands of the marketplace and for making the social modification that would follow when the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Production functions. Combination of Advertising with Procedures.

Analysis of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merger days has proficiency in business-to-business marketing along with firm as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both marketing and also advertising and marketing functions.

The advantage of this technique is that it will integrate the two functions while lowering the need for employing an additional source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing department and regardless her substitute would certainly be needed for the existing role that she is performing. The downside of this option is that exterior hiring might cause animosity from interior workers who might be looking at the setting of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Offered the competitive pressures as well as high quality job called for from the marketing firm, it is recommended that Lewis should permit the production unit to be a different function from the advertising unit. Because most marketing companies had these two functions as different units, it makes more sense to comply with the norm.

Combination of Advertising And Marketing with Workflows: Because Lewis is currently dealing with the advertising and also procedures departments at the same time; it makes good sense to integrate the two features considering that she has been effectively dealing with both ends. The truth that the two divisions currently have significant differences over allocation of resources suggests that this integration may be able to bring about harmony especially as Lewis would be heading both ends.However there are various downsides of this step particularly as it would place way too much worry over Lewis's shoulders. The reality that Lewis needs to adapt her administration design for the advertising and marketing division recommends that these 2 divisions would be culturally varied. Lewis might not be able to use one type of management style to both departments which can result in ineffectiveness in either one of the two features.


An examination of the three options suggests that assimilation of advertising and also operations would certainly not be a possible step due to the large differences in between the two departments despite the fact that presently Lewis is managing both. While splitting up of the manufacturing function may have been a beneficial step for the advertising and marketing department, the fact that it would imply positioning a third feature under Lewis's wing means this need to be prevented.

Action Strategy.
Lewis will certainly take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will stay component of marketing under advertising and marketing feature.

Lewis will divide herself from operations.

An autonomous leadership design with worker empowerment will be utilized in marketing division.

Open up door plan and also focus on cross departmental interaction will certainly be targeted at removing discord.

Contingency strategy.

If the assimilation does not work out as prepared, a backup strategy would certainly follow which would certainly divide the production feature from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will absolutely be separated by positioning it under an SVP manufacturing.