Gillette Singapore Managing Global Business Integration On The Ground C Case Study Solution


Home >> Darden >> Gillette Singapore Managing Global Business Integration On The Ground C >>

Gillette Singapore Managing Global Business Integration On The Ground C Case Study Solution

Background and Facts

Gillette Singapore Managing Global Business Integration On The Ground C an office supplies merchant for small and also medium sized companies has lately been involved in planning for a merging with its competitor House Deport, which has affected efficiency levels in departmentswith the senior manager associated with legal complications put forth by the government Profession Commission. With the Advertising and marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the function in the near future. With challenges in the kind of a potential social modification and low staff member morale, the company wants a full reengineering initiative at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising department of Gillette Singapore Managing Global Business Integration On The Ground C is increasing unpredictability in the workplace causing numerous obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting calculated choices given that Stapes Inc. had to desert its strategies of merging with Office Deport after the Federal Trade Payment's intervention at the same time. Provided the reality that the shop has a global presence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries might be able to impact efficiency or critical goals. Federal Trade Compensation's antitrust suit against the merging took up important time of the company's senior management recommending that 'political' factors can have major ramifications for a worldwide organisation.

Economic Factors: Economic factors such as the development of small businesses in the global situation recommend that Gillette Singapore Managing Global Business Integration On The Ground C is prospering in an atmosphere where there is prospective development of companies. In addition to this, reality that shop customers are primarily trying to find office materials for office suggests that the marketplace has a climbing pattern of business owners and home based companies.

Social factors: Social fads in the economic climate show that customers are trying to find convenience along with eye-catching rates. Marketing research shows how the consumer for Gillette Singapore Managing Global Business Integration On The Ground C lacks awareness concerning finding remedies which can offer a combination of benefit and also affordable.

Technical factors: Innovation plays a vital role in Gillette Singapore Managing Global Business Integration On The Ground C's company technique particularly as the company is piloting Innovation centers which would offer innovation sales as well as assistance in the form of memory upgrades, outer installations. (Summary of PEST in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Business Behavior problems can be seen in Gillette Singapore Managing Global Business Integration On The Ground C's case as highlighted in this area.

Apprehensions about cultural adjustment: There is concern about a social change that would occur when Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the personnel already showing discontent over this prospective action. This anticipated change has developed anxiety in the workplace which has actually been paired with the past anxiety of preparing the company for a possible merger with House Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is shortage of personnel that can match the difficult setting of a hectic organization. Not only does this result in trouble in finding the right people, it places stress and anxiety on brand-new hires as can not endure the rate as well as pressure that the organization anticipates them to birth.

Dual Reporting Lines: Newbies locate this organizational society cumbersome and also difficult to deal with especially as dotted line connections are suggested to be weak in general and unbiased setup as well as performance examination is still done by the solid line manager. This suggests that novices can lose clearness regarding their particular functions and also purposes specifically as dotted line coverage does not maintain them in direct interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had actually been hypothesized that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis might have been qualified and also appropriate for the work yet the truth that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Job Instability: Fear and insecurity can be recognized as 2 major concerns that Lewis would be taking care of specifically as the merging has now be cancelled as well as 2 elderly execs of the marketing division would certainly be leaving. The entire responsibility of the division would certainly be dropping on Lewis's shoulders who would not simply supervise of brining about a cultural modification but would also have to show herself in her brand-new function.

Incompatible Administration Style of Leader: Lewis's monitoring style as well as its incompatibility with the marketing department's role can also be seen as an OB challenge specifically as she has actually been used to taking care of issues in the procedures division where personnel are instructed to focus on procedures as well as obtain them. The advertising and marketing division on the various other hand can be viewed as a group of individuals that are made use of to being nurtured by Krasnow that concentrated extra on outcome than processes.

Interdepartmental Differences: Interdepartmental disagreements in between three departments, advertising and marketing, merchandizing as well as operations specifically over the allocation of the advertising and marketing mix can be identified as an additional OB concern. The advertising division does not share the very same vision as the various other two departments relating to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix appropriation amongst one an additional either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the marketing and advertising departments can be recognized as another OB issue which could require more attention. The truth that the marketing and advertising sections in the advertising and marketing division are disconnected is preventing both departments from getting from each other's experience as well as know-how. Assimilation of advertising with retailing and also procedures would become more difficult if the advertising and marketing division itself is degenerated which can be an additional possible OB problem.

Gillette Singapore Managing Global Business Integration On The Ground C Analysis

Various concepts have actually been made use of to clarify the scenarios to get additional clearness about the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that subordinates are passive and also lazy, have little ambition and stand up to adjustment. The difficult variation of this theory stressed threat, limited controls, risks and penalties. With time it produces reduced performance, subtle sabotage and also rivalry (Offer, 2003). Although the scenario at Gillette Singapore Managing Global Business Integration On The Ground C is not completely complying with Theory X, it can be seen that brand-new hires are discovering this setting instead difficult which might ultimately cause a better inclination of the monitoring towards Theory X. Based on McGregor's promoted view, which he called Concept Y, the vital job of the management is to organize business conditions to ensure that people can accomplish their own goals best by directing their initiatives towards business rewards. If individuals discover no contentment in their job, the administration would certainly have little selection however to count on concept X as well as outside control (Offer, 2003). Even while assessing Lewis's administration style, theory X might have appropriated in the operations division somewhat yet the Marketing department would need reliance on Theory Y so as to get the creativity as well as creativity from the teams.

Tuckman's Team effort Concept: As much as Lewis's worry regarding bringing consistency in between the advertising and marketing division is concerned, this would at first lead to conflict as talked about by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the advertising and advertising division's job, there may be the same first detach which might lead to the 2nd stage of 'storming' where the teams challenge one another.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), individuals are quite awkward with change, which is obvious by the circumstance at Gillette Singapore Managing Global Business Integration On The Ground C The circumstance can be viewed as a typical training course of life if is researched as per Bridge's theory where he explains that individuals go through 3 phases of change when they experience change. 'Closing, shedding as well as Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they enter stage one and so there might be feelings like unhappiness, unpredictability, frustration, anger, worry, rejection as well as disorientation.The situation at the marketing department of Gillette Singapore Managing Global Business Integration On The Ground C is comparable so Lewis can get comfortable with the idea that it is not amazing actions. In the 2nd stage, there may be a need to connect the void in between the new and old society so Lewis may have to encounter this experience as soon as Krasnow leaves. There may be reduced spirits and also low efficiency at this phase which should not be taken as a setback. It is throughout this stage that Lewis will have to provide advice to the division so that they can discover an orientation. It can be seen how Krasnow has already made this change simpler by making Lewis get involved in the department a year before his real departure. According to Bridges' Model, stage 3 will cause openness to knowing, High energy and commitment as individuals will welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has talks about the importance of 'security requires as being a lower level need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel safe and also out of danger' is at the 2nd degree of demands. Prior to an employee can be made to develop emotionally, he requires to have his 'Physical 'and also 'Safety and security' needs satisfied.

SWOT Analysis for Gillette Singapore Managing Global Business Integration On The Ground C Case Study

Ramification of Analysis.

The OB analysis has taken a look at different concepts to comprehend exactly how to deal with the present situation available. The following 3 choices have actually been proposed to help Lewis deal with the business difficulties in the advertising and marketing division. Each of these options has been recommended for easing the change needed to bring the advertising and marketing division in accordance with the requirements of the marketplace and for making the social modification that would certainly comply with as soon as the current leader leaves.

Integration of marketing and advertising features. Dividing Adverting and also Production features. Integration of Advertising And Marketing with Operations.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has know-how in business-to-business advertising and marketing along with firm as well as retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and also marketing features.

The benefit of this strategy is that it will certainly integrate the two features while reducing the requirement for working with an extra resource for marketing. Lewis would certainly be heading the advertising division as well as in any case her substitute would be required for the existing duty that she is executing. The disadvantage of this option is that external hiring might produce resentment from internal personnel that may be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Manufacturing: Given the competitive pressures as well as high quality work needed from the advertising agency, it is advised that Lewis needs to permit the production system to be a different feature from the advertising system. Since a lot of advertising agencies had these 2 functions as separate units, it makes more feeling to adhere to the norm. Both functions might be able to focus on their core triggers more successfully. Nevertheless, the drawback of this strategy would be that extra expenses would need to be borne for setting up separate production functions. Along with this, a manufacturing head may have to be hired which can increase expenses for the organization.

Combination of Advertising And Marketing with Procedures: Because Lewis is already caring for the advertising and marketing as well as operations divisions simultaneously; it makes sense to integrate the two features given that she has actually been effectively taking care of both ends. The fact that both departments currently have major distinctions over appropriation of resources recommends that this integration may have the ability to bring about harmony particularly as Lewis would be heading both ends.However there are numerous disadvantages of this move especially as it would put too much worry over Lewis's shoulders. The reality that Lewis has to adapt her management design for the marketing division recommends that these two departments would certainly be culturally diverse. In addition to this, Lewis might not be able to apply one type of management design to both divisions which could cause ineffectiveness in either one of both features.


An assessment of the 3 choices suggests that assimilation of advertising and also procedures would certainly not be a viable relocation due to the substantial distinctions between the 2 divisions regardless of the fact that presently Lewis is dealing with both. While separation of the production feature may have been a favorable step for the advertising and marketing department, the reality that it would indicate positioning a third feature under Lewis's wing means this ought to be avoided.

Action Strategy.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be part of marketing under advertising function.

Lewis will separate herself from procedures.

An autonomous leadership design with staff member empowerment will be made use of in advertising division.

Open door plan and emphasis on cross departmental interaction will certainly be aimed at eliminating discord.

Backup plan.

If the combination does not work out as prepared, a backup plan would adhere to which would separate the production feature from the advertising feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the marketing department without an SVP. Because case the manufacturing feature will absolutely be separated by positioning it under an SVP production.