Globalization Of Europe An Interview With Wisse Dekker Case Study Solution


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Globalization Of Europe An Interview With Wisse Dekker Case Study Solution

Background and Facts

Globalization Of Europe An Interview With Wisse Dekker an office products retailer for little and average sized organisations has recently been involved in planning for a merging with its rival Residence Deport, which has actually affected efficiency levels in departmentswith the elderly supervisor associated with lawful issues put forth by the government Trade Commission. With the Advertising Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the existing head of procedures has been asked to take the function in the future. With difficulties in the form of a prospective social adjustment as well as low staff member morale, the company requires a complete reengineering effort at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing department of Globalization Of Europe An Interview With Wisse Dekker is enhancing unpredictability in the working environment leading to numerous obstacles for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting tactical decisions given that Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Compensation's intervention while doing so. Offered the truth that the store has a worldwide visibility with branches in UK, USA, Canada and Germany, political factors in each of these countries may have the ability to influence performance or calculated objectives. Federal Profession Commission's antitrust suit versus the merging used up valuable time of the organization's elderly monitoring recommending that 'political' factors can have severe implications for a global service.

Economic Factors: Economic factors such as the development of small businesses in the international situation recommend that Globalization Of Europe An Interview With Wisse Dekker is thriving in an atmosphere where there is prospective development of organisations. Truth that store clients are primarily looking for office supplies for residence workplaces recommends that the market has a rising fad of business owners and home based businesses.

Social factors: Social patterns in the economic climate show that customers are trying to find comfort along with attractive prices. Marketing research demonstrates how the consumer for Globalization Of Europe An Interview With Wisse Dekker lacks recognition regarding finding solutions which can offer a mix of ease and also low costs.

Technical factors: Innovation plays a crucial role in Globalization Of Europe An Interview With Wisse Dekker's organisation approach particularly as the company is piloting Technology facilities which would certainly offer technology sales as well as assistance in the type of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Manifestations.

A number of underlying Organizational Actions issues can be seen in Globalization Of Europe An Interview With Wisse Dekker's case as highlighted in this area.

Apprehensions about social modification: There is worry regarding a cultural adjustment that would certainly take place once Todd Krasnow leaves from his position as the Exec Vice President of Marketing with the majority of the personnel already revealing discontent over this possible step. This expected adjustment has developed stress and anxiety in the office which has been paired with the past stress of preparing the firm for a possible merging with Home Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is shortage of workers that can match the demanding atmosphere of a fast-paced organization. Not just does this cause difficulty in locating the ideal individuals, it puts tension on brand-new hires as can not endure the rate and pressure that the organization anticipates them to bear.

Dual Reporting Lines: Newcomers locate this organizational culture cumbersome and also tough to handle especially as populated line relationships are suggested to be weak as a whole and unbiased setting and efficiency analysis is still done by the solid line supervisor. This means that beginners could lose clarity regarding their particular functions and goals particularly as populated line reporting does not maintain them in straight interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been hypothesized that the last would take Krasnow's placement came as an impact to her morale. Lewis might have been qualified and ideal for the work but the truth that Kransnow's departure would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Task Instability: Anxiety and also instability can be determined as two significant issues that Lewis would be handling particularly as the merging has now be cancelled as well as two senior executives of the advertising and marketing department would be leaving. The entire responsibility of the division would be dropping on Lewis's shoulders that would not just be in charge of brining about a cultural change but would certainly also need to confirm herself in her brand-new function.

Incompatible Management Design of Leader: Lewis's monitoring style and also its incompatibility with the advertising department's function can likewise be seen as an OB obstacle particularly as she has actually been used to dealing with issues in the operations department where workers are taught to focus on processes and also get them. The advertising and marketing department on the other hand can be seen as a team of people that are made use of to being nurtured by Krasnow who focused a lot more on result than processes.

Interdepartmental Disputes: Interdepartmental disputes between three divisions, advertising and marketing, merchandizing as well as operations respectively over the allocation of the marketing mix can be identified as another OB issue. The advertising department does not share the same vision as the various other two departments concerning the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing as well as procedures divisions do not concur over the advertising mix allocation among one another either.

Disintegration in Marketing Department: Disintegration between the advertising and marketing departments can be recognized as an additional OB concern which might need additional attention. The reality that the marketing and advertising sections in the marketing department are disconnected is preventing both departments from getting from each various other's experience and also know-how. Combination of advertising with merchandising and procedures would come to be harder if the advertising division itself is disintegrated which can be one more potential OB issue.

Globalization Of Europe An Interview With Wisse Dekker Analysis

Numerous concepts have been used to explain the circumstances to get further clearness about the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are passive as well as lazy, have little passion and also stand up to modification. The circumstance at Globalization Of Europe An Interview With Wisse Dekker is not totally following Theory X, it can be seen that new hires are locating this setting rather difficult which may eventually lead to a greater disposition of the administration towards Theory X. Even while assessing Lewis's management style, theory X might have been ideal in the operations division to some extent yet the Marketing division would certainly require dependence on Theory Y in order to obtain the creativity and originality from the teams.

Tuckman's Synergy Theory: As for Lewis's worry concerning bringing consistency between the advertising and marketing department is worried, this would at first cause conflict as gone over by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's concept shown in appendix 3, during the preliminary stage of team advancement, individuals might not bond, as they are active locating their area in the team. By integrating the advertising and marketing department's work, there may be the same first disconnect which might lead to the second stage of 'storming' where the groups test each other. Nevertheless, it is just during the third stage or 'norming' when they would certainly come together to share concepts before the group can cause harmony in the fourth stage 'executing'.

Bridges' Transition Model: According To William Bridge's theory (appendix 4), people are fairly uncomfortable with change, which is evident by the situation at Globalization Of Europe An Interview With Wisse Dekker The scenario can be seen as a normal course of life if is researched according to Bridge's theory where he explains that individuals go through 3 stages of transition when they experience adjustment. 'Ending, shedding as well as Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they enter phase one and so there might be feelings like unhappiness, unpredictability, irritation, anger, fear, denial and disorientation.The circumstance at the marketing department of Globalization Of Europe An Interview With Wisse Dekker is similar so Lewis can obtain comfy with the idea that it is not phenomenal habits. In the second phase, there might be a requirement to bridge the gap in between the brand-new and also old culture so Lewis might have to encounter this experience as soon as Krasnow leaves. There may be reduced spirits as well as low performance at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly need to give assistance to the department to ensure that they can discover an orientation. It can be seen how Krasnow has currently made this transition much easier by making Lewis get involved in the department a year before his real separation. As per Bridges' Design, stage three will certainly bring about openness to knowing, High energy and dedication as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has talks about the relevance of 'security needs as being a lower degree need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel protected and out of threat' is at the 2nd degree of needs. Before a staff member can be made to create emotionally, he requires to have his 'Physical 'and also 'Security' needs met.

SWOT Analysis for Globalization Of Europe An Interview With Wisse Dekker Case Study

Effects of Analysis.

The OB analysis has considered various theories to understand exactly how to handle the current situation at hand. The adhering to 3 choices have been recommended to aid Lewis take care of the organizational challenges in the advertising and marketing department. Each of these alternatives has been suggested for alleviating the change required to bring the marketing department in line with the requirements of the marketplace as well as for making the social modification that would follow when the existing leader leaves.

Combination of marketing and advertising features. Separating Adverting and also Production features. Assimilation of Advertising with Workflow.

Examination of Alternatives.

Integration of Advertising & Marketing Functions: The internal advertising firm of Globalization Of Europe An Interview With Wisse Dekker is currently stamina for the organization in terms of saving up on overheads related to advertising as well as promo. Given that no brand-new employment has been done after Bridget Cole's separation with the coverage line being straight assigned to Krasnow for the advertising and marketing feature, this is a positive opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has experience in business-to-business advertising in addition to agency as well as retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both marketing and advertising features.

The advantage of this strategy is that it will incorporate both functions while reducing the requirement for employing an extra resource for marketing. Lewis would certainly be heading the advertising department and also in any type of case her replacement would certainly be needed for the current role that she is performing. The drawback of this option is that outside hiring may produce bitterness from inner employees who might be looking at the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Manufacturing: Offered the competitive stress and premium quality job called for from the ad agency, it is suggested that Lewis must permit the manufacturing device to be a separate feature from the advertising and marketing system. Since the majority of advertising agencies had these 2 features as separate devices, it makes even more feeling to adhere to the standard. Along with this, both functions might be able to concentrate on their core activates extra effectively. However, the downside of this technique would be that additional expenses would certainly need to be birthed for setting up different production functions. In addition to this, a manufacturing head might need to be hired which might boost expenses for the organization.

Assimilation of Marketing with Procedures: Because Lewis is currently taking treatment of the marketing and also operations divisions simultaneously; it makes sense to integrate the two features considering that she has been successfully taking treatment of both ends. The fact that Lewis has to adjust her management design for the advertising division suggests that these two divisions would certainly be culturally varied.


An evaluation of the 3 alternatives shows that combination of marketing as well as procedures would not be a possible action as a result of the large distinctions between both departments although that presently Lewis is dealing with both. While splitting up of the production function might have been a favorable action for the advertising division, the fact that it would suggest positioning a third function under Lewis's wing implies this ought to be stayed clear of also. The combination of the advertising and marketing department is the best alternative in regards to getting the ideal results from the division. An action plan for this option is talked about below.

Action Plan.
Lewis will certainly take over the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will certainly continue to be part of advertising and marketing under advertising and marketing function.

Lewis will certainly separate herself from procedures.

A democratic management style with worker empowerment will be utilized in marketing department.

Open door policy and also focus on cross departmental interaction will be targeted at getting rid of dissonance.

Contingency strategy.

If the combination does not exercise as prepared, a contingency strategy would certainly comply with which would separate the production function from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing feature will absolutely be separated by positioning it under an SVP manufacturing.