Organizational Change At Andersen Consulting Emeai Case Study Solution


Home >> Darden >> Organizational Change At Andersen Consulting Emeai >>

Organizational Change At Andersen Consulting Emeai Case Study Analysis

Background and Facts

Organizational Change At Andersen Consulting Emeai a workplace supplies retailer for little and also moderate sized businesses has actually lately been associated with preparing for a merger with its rival House Deport, which has influenced efficiency levels in departmentswith the senior supervisor associated with legal difficulties presented by the federal Profession Compensation. With the Advertising Head advancing the news of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the future. With challenges in the form of a possible cultural adjustment and also reduced staff member spirits, the organization wants a complete reengineering initiative at the marketing department.

Issue Declaration

The possible cultural change at the advertising division of Organizational Change At Andersen Consulting Emeai is enhancing unpredictability in the workplace resulting in different difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing tactical choices given that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Payment's treatment in the process. Provided the truth that the shop has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these countries may have the ability to affect efficiency or critical objectives. Federal Profession Compensation's antitrust fit versus the merging occupied beneficial time of the company's senior administration recommending that 'political' factors can have significant ramifications for a global company.

Economic Factors: Economic factors such as the appearance of small companies in the international situation suggest that Organizational Change At Andersen Consulting Emeai is thriving in an environment where there is possible growth of organisations. Along with this, fact that shop consumers are primarily searching for workplace supplies for home offices recommends that the marketplace has a rising trend of business owners and home based services.

Social factors: Social fads in the economy reveal that customers are trying to find ease along with appealing costs. Marketing research demonstrates how the customer for Organizational Change At Andersen Consulting Emeai does not have understanding regarding discovering options which can supply a mix of comfort and also low costs.

Technological factors: Innovation plays an essential role in Organizational Change At Andersen Consulting Emeai's business technique particularly as the company is piloting Innovation facilities which would supply innovation sales and assistance in the form of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

Several underlying Organizational Actions problems can be seen in Organizational Change At Andersen Consulting Emeai's case as highlighted in this section.

Apprehensions about social adjustment: There is worry concerning a social change that would certainly take place when Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with a lot of the employee already showing discontent over this prospective move. This predicted adjustment has created stress in the office which has actually been paired with the past stress of preparing the firm for a possible merger with Residence Deport.

Difficult Job Environment for Newcomers: There is scarcity of employees that can match the stressful setting of a busy company. Not just does this cause trouble in discovering the best individuals, it places stress on new hires as can not stand up to the rate and stress that the organization anticipates them to bear.

Dual Coverage Lines: Newbies locate this business society troublesome and also challenging to deal with specifically as populated line relationships are indicated to be weaker as a whole and also objective setup and also performance evaluation is still done by the solid line supervisor. This implies that novices could lose clarity regarding their particular roles as well as objectives particularly as dotted line coverage does not keep them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had actually been guessed that the latter would take Krasnow's setting came as an impact to her morale. Lewis may have been capable and suitable for the task yet the reality that Kransnow's departure would make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Task Insecurity: Worry and also instability can be determined as 2 significant problems that Lewis would be managing particularly as the merging has now be cancelled as well as 2 elderly execs of the advertising department would be leaving. The entire obligation of the department would be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a social change yet would likewise have to show herself in her new function.

Inappropriate Management Design of Leader: Lewis's management design as well as its conflict with the advertising and marketing division's function can likewise be seen as an OB challenge specifically as she has actually been utilized to managing problems in the operations department where workers are shown to concentrate on processes and also get them. The advertising department on the other hand can be viewed as a team of people that are utilized to being nurtured by Krasnow who focused much more on result than processes.

Interdepartmental Disagreements: Interdepartmental arguments in between three departments, advertising and marketing, merchandizing and procedures respectively over the appropriation of the advertising and marketing mix can be recognized as another OB issue. The marketing department does not share the very same vision as the various other two divisions relating to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing as well as operations divisions do not agree over the marketing mix allotment among one an additional either.

Disintegration in Advertising Department: Fragmentation between the advertising and marketing departments can be determined as one more OB problem which might require additional attention. The fact that the advertising and marketing areas in the advertising department are disconnected is preventing both divisions from acquiring from each various other's experience and also know-how. Assimilation of advertising and marketing with retailing and also procedures would certainly come to be more difficult if the advertising and marketing division itself is degenerated which can be one more prospective OB concern.

Organizational Change At Andersen Consulting Emeai Analysis

Numerous concepts have actually been made use of to describe the situations to obtain further clearness regarding the circumstance at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that juniors are passive as well as careless, have little passion and also resist modification. The scenario at Organizational Change At Andersen Consulting Emeai is not completely adhering to Concept X, it can be seen that new hires are locating this environment instead demanding which may ultimately lead to a better inclination of the administration in the direction of Theory X. Also while assessing Lewis's administration style, theory X might have been ideal in the procedures department to some degree however the Marketing division would need reliance on Concept Y in order to get the creative thinking and also originality from the groups.

Tuckman's Synergy Concept: As much as Lewis's problem regarding bringing consistency between the marketing as well as advertising department is concerned, this would initially lead to clash as talked about by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and advertising division's work, there may be the same first separate which can lead to the second stage of 'storming' where the teams challenge one an additional.

When people are presented with change, they get in stage one as well as so there may be emotions like despair, uncertainty, aggravation, rage, worry, denial and disorientation.The scenario at the marketing department of Organizational Change At Andersen Consulting Emeai is similar so Lewis can get comfortable with the idea that it is not remarkable actions. It is during this phase that Lewis will have to offer guidance to the department so that they can discover a sense of instructions. It can be seen just how Krasnow has currently made this shift simpler by making Lewis get entailed in the division a year before his actual separation.

Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has talks about the significance of 'protection needs as being a reduced degree requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel protected and also out of danger' is at the 2nd degree of needs. Before a staff member can be made to create emotionally, he requires to have his 'Physical 'and 'Safety and security' requires fulfilled.

SWOT Analysis for Organizational Change At Andersen Consulting Emeai Case Study

Ramification of Analysis.

The OB analysis has actually checked out numerous concepts to comprehend exactly how to deal with the existing scenario available. The complying with 3 choices have actually been recommended to assist Lewis manage the organizational challenges in the advertising division. Each of these options has actually been suggested for alleviating the change required to bring the advertising and marketing department according to the demands of the market and also for making the cultural change that would adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and Manufacturing functions. Assimilation of Advertising with Operations.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business marketing along with company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising and advertising features.

The advantage of this strategy is that it will integrate both features while minimizing the need for hiring an added source for advertising and marketing. Lewis would certainly be heading the advertising and marketing division as well as in any kind of case her replacement would be required for the present duty that she is doing. The disadvantage of this option is that exterior hiring may bring about resentment from interior workers that might be considering the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Offered the competitive pressures as well as premium quality job needed from the ad agency, it is suggested that Lewis ought to enable the manufacturing system to be a different feature from the advertising and marketing unit. Considering that the majority of advertising agencies had these two functions as separate systems, it makes more feeling to adhere to the norm. Along with this, both functions may be able to concentrate on their core triggers a lot more effectively. The drawback of this strategy would be that added costs would certainly have to be birthed for setting up separate production functions. A production head might have to be employed which could raise overheads for the organization.

Integration of Marketing with Operations: Since Lewis is currently caring for the advertising and marketing as well as operations departments at the same time; it makes good sense to integrate the two features considering that she has actually been efficiently looking after both ends. The reality that the two divisions already have significant distinctions over allotment of sources suggests that this integration may have the ability to cause harmony particularly as Lewis would certainly be heading both ends.However there are numerous downsides of this step especially as it would place excessive burden over Lewis's shoulders. The fact that Lewis needs to adjust her monitoring style for the marketing division recommends that these 2 departments would certainly be culturally varied. Lewis may not be able to apply one type of management design to both departments which can result in ineffectiveness in either one of the two features.


An analysis of the three choices indicates that integration of marketing and procedures would certainly not be a possible step as a result of the vast differences in between the two departments despite the fact that presently Lewis is managing both. While splitting up of the manufacturing feature might have been a desirable relocation for the advertising division, the reality that it would suggest placing a third function under Lewis's wing suggests this need to be prevented. The assimilation of the advertising and marketing department is the most effective choice in regards to getting the ideal results from the department. An action prepare for this alternative is discussed listed below.

Action Plan.

Lewis will certainly take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will remain component of advertising under advertising and marketing feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with employee empowerment will certainly be made use of in advertising and marketing department.

Open door policy and emphasis on cross departmental communication will certainly be targeted at eliminating disharmony.

Contingency strategy.

If the combination does not work out as prepared, a contingency plan would certainly follow which would certainly divide the production feature from the marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will definitely be divided by putting it under an SVP manufacturing.