Pioneer Hi Bred International Inc Supply Management Addendum Case Study Help


Home >> Darden >> Pioneer Hi Bred International Inc Supply Management Addendum >>

Pioneer Hi Bred International Inc Supply Management Addendum Case Study Help

Background and Facts

Pioneer Hi Bred International Inc Supply Management Addendum an office products store for tiny and also moderate sized businesses has actually recently been associated with preparing for a merging with its rival House Deport, which has affected effectiveness degrees in departmentswith the elderly supervisor associated with lawful issues put forth by the federal Profession Payment. With the Marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the future. With obstacles in the kind of a possible cultural modification as well as reduced worker spirits, the organization needs a complete reengineering effort at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising and marketing division of Pioneer Hi Bred International Inc Supply Management Addendum is raising unpredictability in the working environment leading to numerous obstacles for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting calculated choices since Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Profession Commission's treatment in the process. Offered the truth that the store has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries may have the ability to influence efficiency or calculated objectives. Federal Trade Compensation's antitrust suit versus the merging took up useful time of the company's elderly monitoring suggesting that 'political' factors can have major effects for a global organisation.

Economic Factors: Financial factors such as the development of small businesses in the global scenario suggest that Pioneer Hi Bred International Inc Supply Management Addendum is prospering in a setting where there is possible development of services. In addition to this, fact that store consumers are mostly looking for office supplies for office recommends that the marketplace has a climbing trend of business owners as well as online services.

Social factors: Social trends in the economic situation reveal that customers are seeking comfort along with attractive rates. Market research demonstrates how the client for Pioneer Hi Bred International Inc Supply Management Addendum lacks understanding about discovering solutions which can provide a mix of comfort and also affordable.

Technological factors: Innovation plays an essential role in Pioneer Hi Bred International Inc Supply Management Addendum's company approach especially as the organization is piloting Innovation facilities which would provide technology sales and also assistance in the type of memory upgrades, peripheral installations. (Summary of INSECT in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Business Behavior concerns can be seen in Pioneer Hi Bred International Inc Supply Management Addendum's case as highlighted in this area.

Worries about cultural modification: There is worry about a cultural change that would take place once Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with the majority of the team member already showing discontent over this prospective move. This expected adjustment has actually created stress and anxiety in the work environment which has been coupled with the previous tension of preparing the firm for a possible merging with House Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is scarcity of employees that can match the difficult atmosphere of a fast-paced company. Not only does this bring about difficulty in finding the best individuals, it places tension on new hires as can not withstand the rate as well as stress that the organization anticipates them to bear.

Dual Reporting Lines: Newcomers discover this business culture cumbersome as well as hard to deal with specifically as populated line partnerships are meant to be weak in general as well as unbiased setup and also efficiency analysis is still done by the strong line manager. This implies that beginners could lose clearness concerning their respective duties as well as objectives specifically as dotted line coverage does not maintain them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had been guessed that the latter would certainly take Krasnow's placement came as an impact to her spirits. Lewis might have been qualified as well as ideal for the work yet the reality that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Job Insecurity: Anxiety and also instability can be recognized as 2 significant concerns that Lewis would certainly be taking care of particularly as the merger has now be terminated and also two senior executives of the marketing department would be leaving. The entire duty of the division would certainly be dropping on Lewis's shoulders that would not simply supervise of brining concerning a cultural change however would certainly likewise need to confirm herself in her new function.

Inappropriate Monitoring Style of Leader: Lewis's monitoring design and also its incompatibility with the advertising department's function can likewise be viewed as an OB obstacle especially as she has been made use of to dealing with concerns in the procedures division where employees are shown to concentrate on processes and also get them right. The advertising department on the other hand can be seen as a team of people who are made use of to being supported by Krasnow who focused a lot more on result than procedures.

Interdepartmental Differences: Interdepartmental disputes in between 3 departments, advertising, merchandizing and also procedures specifically over the allotment of the marketing mix can be recognized as an additional OB problem. Although the advertising and marketing division does not share the exact same vision as the other 2 divisions regarding the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not agree over the advertising mix allocation among one another either.

Disintegration in Advertising Division: Fragmentation between the marketing and advertising departments can be recognized as an additional OB concern which can require further interest. The truth that the advertising and marketing areas in the marketing division are disconnected is protecting against both divisions from acquiring from each other's experience and know-how. Assimilation of advertising with retailing and operations would certainly become more difficult if the marketing department itself is degenerated which can be an additional possible OB worry.

Pioneer Hi Bred International Inc Supply Management Addendum Analysis

Various concepts have been used to describe the conditions to get more quality regarding the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors believe that juniors are passive as well as lazy, have little ambition and stand up to adjustment. The tough version of this concept stressed threat, tight controls, hazards and penalties. In time it generates reduced performance, refined sabotage and competition (Bargain, 2003). The scenario at Pioneer Hi Bred International Inc Supply Management Addendum is not totally complying with Concept X, it can be seen that new hires are discovering this atmosphere rather difficult which might at some point lead to a greater disposition of the management in the direction of Concept X. According to McGregor's advocated sight, which he called Concept Y, the crucial job of the administration is to arrange organizational conditions to ensure that people can attain their own goals best by routing their efforts in the direction of organizational rewards. If individuals locate no contentment in their job, the management would have little option yet to rely on concept X and also exterior control (Bargain, 2003). Also while evaluating Lewis's administration design, concept X may have appropriated in the operations department somewhat yet the Advertising department would certainly call for dependence on Concept Y so as to get the imagination as well as originality from the groups.

Tuckman's Teamwork Concept: As far as Lewis's issue about bringing harmony between the marketing as well as advertising and marketing department is concerned, this would at first lead to conflict as talked about by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the advertising and marketing department's work, there might be the same first separate which can lead to the second stage of 'storming' where the groups challenge one an additional.

Bridges' Transition Version: Based On William Bridge's theory (appendix 4), people are fairly uneasy with change, which is evident by the circumstance at Pioneer Hi Bred International Inc Supply Management Addendum The scenario can be viewed as a regular course of life if is researched as per Bridge's theory where he discusses that people undergo 3 stages of transition when they experience adjustment. 'End, losing as well as Letting go', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they go into phase one therefore there may be emotions like despair, uncertainty, aggravation, rage, worry, denial as well as disorientation.The circumstance at the advertising division of Pioneer Hi Bred International Inc Supply Management Addendum is comparable so Lewis can get comfy with the concept that it is not phenomenal habits. In the second stage, there might be a demand to link the void between the brand-new and old society so Lewis may need to encounter this experience as soon as Krasnow leaves. There might be reduced spirits and low productivity at this stage which should not be taken as a trouble. It is during this phase that Lewis will certainly have to offer guidance to the division so that they can locate a sense of direction. It can be seen just how Krasnow has already made this change easier by making Lewis obtain involved in the division a year before his real separation. According to Bridges' Model, phase 3 will certainly cause visibility to knowing, High power as well as commitment as people will embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has talks about the significance of 'safety and security needs as being a lower degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe and out of risk' is at the 2nd degree of demands. Prior to a staff member can be made to establish psychologically, he requires to have his 'Physiological 'as well as 'Security' needs fulfilled.

SWOT Analysis for Pioneer Hi Bred International Inc Supply Management Addendum Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous concepts to recognize exactly how to handle the present scenario at hand. The adhering to three alternatives have been recommended to aid Lewis deal with the organizational difficulties in the advertising division. Each of these options has actually been suggested for easing the shift required to bring the advertising and marketing department in accordance with the needs of the marketplace and for making the cultural adjustment that would certainly comply with when the present leader leaves.

Integration of marketing and advertising functions. Dividing Adverting as well as Production functions. Integration of Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has competence in business-to-business advertising and marketing along with company and retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising as well as marketing features.

The benefit of this strategy is that it will integrate both functions while reducing the requirement for employing an extra resource for advertising. Along with this, Lewis would be heading the advertising division and also in any case her replacement would certainly be needed for the existing role that she is executing. The negative aspect of this alternative is that exterior hiring might cause bitterness from internal personnel that might be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Manufacturing: Given the affordable stress as well as high quality job required from the advertising agency, it is recommended that Lewis ought to allow the manufacturing device to be a separate feature from the marketing system. Since many ad agency had these 2 functions as different devices, it makes more feeling to follow the norm. Along with this, both features might be able to focus on their core activates much more successfully. The negative aspect of this method would certainly be that extra expenses would have to be borne for setting up separate production features. Along with this, a production head might have to be worked with which could raise expenses for the company.

Combination of Advertising And Marketing with Workflows: Given that Lewis is already looking after the marketing as well as procedures departments simultaneously; it makes sense to incorporate the two features since she has actually been successfully dealing with both ends. The truth that both departments already have significant differences over appropriation of sources suggests that this integration might have the ability to produce consistency especially as Lewis would certainly be heading both ends.However there are various negative aspects of this move especially as it would certainly place excessive problem over Lewis's shoulders. The fact that Lewis has to adjust her monitoring style for the marketing department recommends that these 2 divisions would certainly be culturally diverse. In addition to this, Lewis might not be able to use one sort of leadership style to both divisions which can cause inadequacy in either one of both features.


An evaluation of the 3 options shows that integration of advertising as well as operations would certainly not be a feasible step because of the vast differences in between the two divisions despite the fact that presently Lewis is managing both. While separation of the production feature might have been a favorable action for the advertising division, the truth that it would mean placing a 3rd feature under Lewis's wing suggests this must be avoided also. The assimilation of the advertising and marketing department is the best option in terms of obtaining the ideal arise from the department. An activity prepare for this alternative is discussed listed below.

Action Strategy.
Lewis will certainly take control of the role of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will certainly stay part of advertising under advertising and marketing feature.

Lewis will certainly separate herself from operations.

An autonomous management style with employee empowerment will be used in advertising division.

Open door plan and also emphasis on cross departmental interaction will certainly be aimed at eliminating dissonance.

Contingency strategy.

If the combination does not work out as planned, a contingency plan would certainly adhere to which would separate the manufacturing function from the advertising feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the marketing department without an SVP. Because case the manufacturing function will certainly be separated by putting it under an SVP manufacturing.