Six Basics For General Managers Case Study Analysis


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Six Basics For General Managers Case Study Solution

Background and Facts

Six Basics For General Managers a workplace products merchant for little as well as average sized businesses has lately been involved in planning for a merger with its competitor Residence Deport, which has affected performance degrees in departmentswith the elderly supervisor associated with lawful problems put forth by the federal Trade Commission. With the Advertising Head advancing the news of his departure from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the near future. With challenges in the kind of a prospective cultural modification and also reduced staff member morale, the organization wants a complete reengineering initiative at the advertising division.

Issue Statement

The potential cultural adjustment at the advertising and marketing department of Six Basics For General Managers is raising uncertainty in the workplace causing different obstacles for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting strategic decisions because Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Profession Commission's treatment at the same time. Offered the fact that the shop has a global visibility with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations may have the ability to impact efficiency or tactical goals. Federal Profession Payment's antitrust suit against the merger occupied beneficial time of the company's senior monitoring suggesting that 'political' factors can have significant effects for an international company.

Economic Factors: Financial factors such as the appearance of small companies in the global situation recommend that Six Basics For General Managers is growing in an environment where there is possible growth of organisations. Along with this, truth that store consumers are primarily looking for workplace products for home offices suggests that the market has a climbing fad of entrepreneurs and home based businesses.

Social factors: Social patterns in the economic situation reveal that customers are trying to find comfort as well as eye-catching prices. Marketing research demonstrates how the consumer for Six Basics For General Managers does not have understanding about discovering options which can provide a combination of comfort and affordable.

Technical factors: Modern technology plays a crucial role in Six Basics For General Managers's business method especially as the company is piloting Modern technology centers which would certainly supply technology sales as well as assistance in the type of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues and also Effects.

Several underlying Business Actions concerns can be seen in Six Basics For General Managers's case as highlighted in this section.

Apprehensions regarding cultural change: There is worry concerning a social change that would occur when Todd Krasnow leaves from his position as the Exec Vice President of Advertising with the majority of the personnel currently revealing unhappiness over this prospective action. This anticipated change has actually produced tension in the office which has been paired with the past stress of preparing the company for a possible merger with House Deport.

Stressful Task Environment for Newcomers: There is scarcity of employees that can match the stressful environment of a busy company. Not just does this result in trouble in locating the right people, it places stress on brand-new hires as can not hold up against the pace and also stress that the organization expects them to birth.

Dual Reporting Lines: Newbies find this business culture difficult as well as difficult to deal with specifically as dotted line relationships are indicated to be weaker as a whole and also objective setting and performance assessment is still done by the strong line manager. This suggests that novices might lose clarity about their respective roles and goals especially as populated line coverage does not keep them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's position came as an impact to her spirits. Lewis might have been capable and also suitable for the work however the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Work Instability: Concern and also insecurity can be identified as 2 significant problems that Lewis would certainly be dealing with especially as the merger has now be cancelled and two senior execs of the advertising and marketing division would be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders that would not just be in charge of brining regarding a cultural change but would also need to verify herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's monitoring design and also its conflict with the marketing division's function can also be seen as an OB obstacle particularly as she has actually been utilized to managing problems in the operations division where personnel are shown to focus on processes and also obtain them. The advertising and marketing department on the various other hand can be seen as a group of people who are used to being supported by Krasnow who concentrated a lot more on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments between three divisions, marketing, merchandizing as well as procedures specifically over the allocation of the advertising and marketing mix can be identified as an additional OB issue. The advertising division does not share the exact same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix allowance among one an additional either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the advertising and marketing divisions can be determined as an additional OB concern which might need additional interest. The fact that the marketing and advertising sections in the marketing department are detached is avoiding both divisions from acquiring from each various other's experience and also know-how. Integration of advertising with merchandising as well as procedures would certainly come to be more difficult if the marketing division itself is disintegrated which can be an additional prospective OB issue.

Six Basics For General Managers Analysis

Various concepts have actually been made use of to describe the circumstances to get additional clearness regarding the situation handy.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that staffs are easy and careless, have little ambition as well as resist modification. The difficult variation of this concept stressed coercion, tight controls, threats and penalties. With time it creates reduced efficiency, refined sabotage as well as competition (Offer, 2003). Although the scenario at Six Basics For General Managers is not completely following Concept X, it can be seen that brand-new hires are locating this setting instead difficult which may at some point bring about a higher inclination of the administration in the direction of Concept X. According to McGregor's advocated view, which he called Theory Y, the crucial job of the management is to prepare business problems to make sure that individuals can achieve their very own goals best by guiding their initiatives towards business incentives. If individuals locate no complete satisfaction in their job, the monitoring would certainly have little option however to rely on concept X and outside control (Bargain, 2003). Also while assessing Lewis's management style, theory X may have been suitable in the operations division somewhat yet the Advertising department would require dependence on Theory Y in order to get the creative thinking as well as originality from the groups.

Tuckman's Teamwork Concept: Regarding Lewis's issue about bringing harmony in between the marketing and advertising department is worried, this would initially cause conflict as reviewed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's theory received appendix 3, during the first phase of group development, individuals may not bond, as they are active locating their location in the group. By integrating the marketing and advertising division's work, there might coincide preliminary separate which can cause the 2nd stage of 'storming' where the groups challenge each other. It is only throughout the third phase or 'norming' when they would certainly come with each other to share suggestions prior to the team can bring about harmony in the fourth stage 'executing'.

When individuals are presented with modification, they enter stage one and also so there may be feelings like unhappiness, unpredictability, aggravation, rage, worry, denial and also disorientation.The circumstance at the advertising division of Six Basics For General Managers is similar so Lewis can obtain comfortable with the suggestion that it is not amazing actions. It is during this stage that Lewis will certainly have to provide support to the division so that they can find a feeling of direction. It can be seen exactly how Krasnow has already made this shift easier by making Lewis get included in the division a year before his real separation.

Maslow's Demand pecking order: The OB concern pertaining to instability at the work environment has actually been triggered to start with by the adjustment in administration and second of all by the fact that the merging will no more be started. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'security requires as being a reduced degree need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel protected as well as safe' goes to the second level of requirements. Prior to an employee can be made to create mentally, he requires to have his 'Physical 'and 'Safety and security' needs satisfied. This shows that unless the employees are made to really feel safe about their current employment standing in Six Basics For General Managers they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Six Basics For General Managers Case Study

Implication of Analysis.

The OB analysis has actually taken a look at various concepts to comprehend how to manage the existing situation available. The complying with three options have actually been proposed to assist Lewis manage the business difficulties in the advertising and marketing division. Each of these options has been suggested for reducing the transition required to bring the advertising and marketing division in line with the requirements of the marketplace as well as for making the social adjustment that would follow as soon as the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Production functions. Combination of Advertising with Procedures.

Assessment of Alternatives.

Assimilation of Marketing & Advertising Functions: The in-house advertising and marketing company of Six Basics For General Managers is currently toughness for the company in terms of conserving up on expenses connected to marketing and also promotion. Considering that no brand-new employment has been done after Bridget Cole's departure with the reporting line being directly designated to Krasnow for the advertising feature, this is a favorable opportunity for integrating the advertising and marketing features. Judith Shapiro that has earlier been spoken with by Lewis during the earlier merging days has know-how in business-to-business advertising along with agency and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The advantage of this strategy is that it will integrate the two features while minimizing the need for hiring an added source for advertising and marketing. Lewis would certainly be heading the advertising and marketing division as well as in any case her replacement would certainly be required for the present duty that she is carrying out. The disadvantage of this choice is that outside hiring might bring about animosity from inner employees that might be eying the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Given the competitive stress as well as top quality job needed from the ad agency, it is advised that Lewis must permit the production device to be a separate feature from the advertising and marketing system. Because most advertising agencies had these two functions as separate devices, it makes even more feeling to follow the norm. Both functions might be able to focus on their core triggers more successfully. However, the drawback of this strategy would be that added expenses would certainly have to be birthed for establishing different manufacturing functions. A production head may have to be employed which might boost expenses for the company.

Assimilation of Advertising with Operations: Given that Lewis is currently caring for the advertising and procedures divisions at the same time; it makes good sense to incorporate both features because she has actually been efficiently taking care of both ends. The fact that both divisions currently have significant differences over allotment of resources recommends that this integration might be able to cause harmony specifically as Lewis would be heading both ends.However there are different disadvantages of this action particularly as it would put way too much problem over Lewis's shoulders. The reality that Lewis needs to adapt her monitoring design for the marketing division suggests that these two divisions would certainly be culturally varied. Lewis might not be able to use one type of management style to both divisions which might result in inadequacy in either one of the 2 features.


An evaluation of the three options suggests that assimilation of marketing as well as operations would certainly not be a possible action due to the substantial differences in between both divisions although that currently Lewis is dealing with both. While splitting up of the production feature might have been a positive relocation for the advertising and marketing division, the truth that it would mean placing a third feature under Lewis's wing implies this should be stayed clear of. The combination of the marketing division is the very best choice in regards to obtaining the optimal arise from the division. An activity plan for this alternative is talked about listed below.

Action Strategy.

Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Production feature will certainly remain part of marketing under marketing feature.

Lewis will divide herself from procedures.

A democratic leadership style with worker empowerment will be utilized in advertising and marketing department.

Open door plan and also emphasis on cross department interaction will certainly be focused on getting rid of disharmony.

Backup strategy.

If the combination does not exercise as intended, a contingency plan would adhere to which would separate the production function from the advertising and marketing feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising department without an SVP. Because case the production feature will definitely be separated by putting it under an SVP manufacturing.