Category: Economics

  • Arcor Global Strategy and Local Turbulence 2003

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    Peter Guber is the executive chairman of Mandalay Entertainment Group. Mandalay Entertainment is a global gaming, film, music, live entertainment and sports firm, which has a vast portfolio of branded IP and entertainment assets. The Mandalay Entertainment Group is the creator of world-class events and properties, including the “Olympics,” the “MGM Grand,” the “Hard Rock Hotel,” the “Golden Knights,” and “WorldPride NYC.” Peter Guber and his team have been responsible for

    PESTEL Analysis

    “The Me vs We Brand” is a playful campaign that is making waves around the world. The brand was developed as a response to the “Brand America” campaign, launched by Barack Obama, who was seeking re-election. “Me” is a term that signifies individualism and entrepreneurship; “We” refers to the need for cooperation and shared responsibility. This campaign is a wake-up call to consumers who believe that success comes from being “The Best”, “The Only One” or “The Superhero”