Category: Ethics

AlpinaH2 Assignment 2 Advisory Board Decision

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Customer Loyalty Schemes in the Retail Sector

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A customer loyalty scheme (CLS) is a business strategy to retain customers through discounts, exclusive deals or other forms of reward. It is an effective way to retain customers in a competitive and rapidly changing business environment. The objective of a loyalty scheme is to create a relationship with customers and to maximize their value by rewarding them for their patronage, referrals and repeat business. CLS works by creating a relationship with customers, rewarding them for their loyalty, and incentivizing them to stay with the brand over the long term. It

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The retail industry is a vast sector, with retail companies employing millions of people worldwide, with many focusing on customer retention and customer loyalty schemes. Loyalty schemes are essentially designed to entice consumers to stick with the company or products they offer. They offer customers rewards, such as free gifts, special discounts, or cashback for purchases they previously made. I’m not a fan of loyalty schemes, as they lead to apathy towards the products being sold. Loyalty schemes incentivize

CIIITC Centre of Excellence for Sustainable Development

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“CIIITC Centre of Excellence for Sustainable Development” is a premier university institute founded by the renowned business tycoon and social philanthropist, Mr. J. D. Patel, in the year 2005. The institute has an excellent faculty with over 50 experienced and skilled professors, research scholars, and lecturers working in various branches of management, business administration, and environment studies. The institute has made significant contributions to the academic and social fabric of the region

PRANRFL Group Diversified Family Business

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Peloton Interactive Inc A Push to Keep Users Pedalling

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Kodak and the Digital Revolution A 2004

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In the digital age, the world of business is forever evolving, but for Kodak, it’s been a disaster. As a traditional analog photographer, Kodak was one of the first companies to take the leap and introduce digital cameras and printers in the 1970s. However, over the years, Kodak has experienced a series of financial setbacks, from a stock market crash in 1991 to a massive restructuring in 2001. In the present day, Kodak

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Ponce de Leon CFO Confidential Instructions

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IKEA India Expansion Strategy

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“IKEA India Expansion Strategy” Case Study The global furniture company, IKEA, is expanding its presence in India through a targeted strategy. The company intends to open its second store in the coming years to cater to the growing demand for furniture, electronics, and home decor products in the country. Background: The furniture industry in India is expected to grow at a CAGR of 13.3% from 2015 to 2020, according to a report by Market Research

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For decades, IKEA’s strategy has been to expand its global sales network. The company’s mission is to offer affordable furniture for people’s homes, and that is why it is focusing on expansion in India. However, the COVID-19 pandemic, which forced the lockdown in India, posed a major challenge for IKEA’s India expansion. Before the pandemic, IKEA had signed an agreement with Amazon to sell furniture online, and the company had also entered into a franchise agreement with Reliance to

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Baseline Tech Bros Tackle Diversity

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