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2012 Fuel Hedging At Jetblue Airways Case VRIO Analysis


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2012 Fuel Hedging At Jetblue Airways Case Study Solution

A number of locations can be identified where FG has a competitive edge over its competitors. These areas would certainly be evaluated utilizing the 2012 Fuel Hedging At Jetblue Airways VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be assessed in regards to its payment in the direction of its one-upmanship. The structure has actually been presented in appendix 3.

It can be seen that FG is using a value-added item, which is not just a way of acquiring high margins for the business, yet is important for the customer also. Smoked fish and shellfish products are considered as value-added products and so FG is absolutely offering worth to the market as well as to the business owner in the kind of high saving potential from fish items. Also, FG's capacity to produce initial Oriental inspired smoked fish and shellfish items can be considered an inimitable skill.

The business has placed obstacles to access for new participants by encouraging consumers to be demanding in terms of asking for their preferences. Not just has this made the solution rare, it has actually enhanced the cost of entry for niche players because FG's diversification as well as flexibility can not be matched by brand-new entrants in the short run. This highlights another point of inimitability.

The truth that business is not product-orientated however is a market-orientated company which is versatile sufficient in its capability to get used to vibrant market situations recommends that its method of organizing solutions is absolutely its competitive edge. Along with this, the business is organized to ensure that it has much less dependence on importers and also trading firms which contributes to its one-upmanship as an organization in a market where smoked fish products need to be imported from other nations.

In addition to these factors, FG's long-term partnerships with its consumer that has actually caused brand name loyalty from their side as well as the previous's consistent support of quality control to maintain this brandloyalty is an extra element offering it a competitive edge.

As per the 2012 Fuel Hedging At Jetblue Airways VIRO structure, if a company's resources are useful but can be copied quickly, it may have a temporary competitive advantage. In FG's case, it can be seen how a continual competitive advantage is feasible via the company's versatility, market-orientated strategy, received long-termrelationships and also ingenious skills of the business owner.