Aep Carbon Capture And Storage Case Study Help


Home >> Harvard >> Aep Carbon Capture And Storage >>

Aep Carbon Capture And Storage Case Study Solution

Background and Facts

Aep Carbon Capture And Storage an office products retailer for tiny and also moderate sized services has just recently been involved in planning for a merger with its competitor Residence Deport, which has actually influenced efficiency levels in departmentswith the senior supervisor associated with legal complications presented by the federal Profession Compensation. With the Advertising Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the future. With difficulties in the form of a prospective cultural adjustment and reduced employee morale, the organization is in need of a full reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising division of Aep Carbon Capture And Storage is increasing uncertainty in the workplace bring about various obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing calculated choices because Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Profession Commission's intervention at the same time. Provided the fact that the shop has a global existence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries might have the ability to impact efficiency or calculated objectives. Federal Trade Compensation's antitrust suit against the merger used up useful time of the organization's senior administration recommending that 'political' factors can have severe ramifications for an international service.

Economic Factors: Financial factors such as the emergence of small companies in the global scenario recommend that Aep Carbon Capture And Storage is prospering in a setting where there is potential growth of businesses. Fact that store consumers are primarily looking for workplace products for house workplaces recommends that the market has an increasing fad of business owners and home based companies.

Social factors: Social fads in the economic situation reveal that consumers are searching for comfort along with appealing rates. Market research shows how the client for Aep Carbon Capture And Storage does not have recognition regarding locating remedies which can provide a combination of benefit as well as inexpensive.

Technological factors: Technology plays an essential duty in Aep Carbon Capture And Storage's company method specifically as the organization is piloting Innovation facilities which would offer modern technology sales as well as assistance in the type of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and Symptoms.

A number of underlying Organizational Habits concerns can be seen in Aep Carbon Capture And Storage's case as highlighted in this area.

Concerns about cultural change: There is worry regarding a social change that would certainly occur as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising with most of the team member currently showing unhappiness over this prospective action. This expected change has actually created tension in the work environment which has been paired with the past stress and anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is lack of employees that can match the difficult setting of a busy company. Not just does this lead to problem in finding the right people, it places stress and anxiety on new hires as can not hold up against the pace as well as pressure that the company anticipates them to birth.

Dual Reporting Lines: Beginners discover this organizational culture cumbersome as well as hard to deal with specifically as populated line relationships are indicated to be weaker in general and unbiased setup as well as efficiency assessment is still done by the strong line supervisor. This indicates that newcomers might shed quality about their corresponding duties and goals especially as populated line reporting does not maintain them in direct interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the latter would certainly take Krasnow's placement came as an impact to her spirits. Lewis may have been qualified as well as suitable for the task but the fact that Kransnow's departure would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Job Insecurity: Worry as well as instability can be identified as two significant issues that Lewis would be taking care of specifically as the merger has actually now be cancelled and two senior execs of the marketing department would be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders who would not simply be in charge of brining concerning a social change but would certainly also have to show herself in her new duty.

Inappropriate Management Style of Leader: Lewis's management style and also its incompatibility with the advertising department's function can additionally be seen as an OB challenge especially as she has actually been used to managing concerns in the operations department where employees are educated to focus on processes as well as obtain them right. The advertising department on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow that focused much more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between 3 departments, advertising, merchandizing and procedures specifically over the allowance of the advertising and marketing mix can be identified as one more OB worry. Although the marketing department does not share the exact same vision as the other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and procedures departments do not concur over the advertising mix allocation amongst each other either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising departments can be determined as one more OB concern which could require additional focus. The truth that the marketing and advertising areas in the advertising and marketing department are disconnected is stopping both divisions from gaining from each various other's experience and also know-how. Assimilation of marketing with merchandising as well as procedures would end up being more difficult if the marketing department itself is broken down which can be one more prospective OB problem.

Aep Carbon Capture And Storage Analysis

Different theories have been utilized to describe the circumstances to obtain further clearness about the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers think that subordinates are passive as well as lazy, have little ambition as well as resist change. The difficult version of this theory stressed browbeating, tight controls, hazards and also penalties. In time it creates low efficiency, subtle sabotage and also rivalry (Bargain, 2003). Although the circumstance at Aep Carbon Capture And Storage is not entirely complying with Concept X, it can be seen that new hires are locating this atmosphere instead stressful which may eventually lead to a higher inclination of the management in the direction of Theory X. Based on McGregor's promoted sight, which he called Concept Y, the vital task of the management is to set up organizational conditions so that people can attain their very own goals best by guiding their efforts in the direction of business rewards. If people locate no contentment in their job, the management would have little choice but to count on concept X and also outside control (Bargain, 2003). Also while examining Lewis's management style, concept X may have appropriated in the operations department to some extent but the Marketing division would certainly need dependence on Theory Y to get the creative thinking and also originality from the teams.

Tuckman's Synergy Concept: As for Lewis's problem about bringing harmony between the advertising and marketing department is worried, this would originally result in contrast as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the preliminary stage of team growth, people may not bond, as they are hectic discovering their area in the group. By combining the marketing and advertising department's job, there might be the same preliminary detach which might lead to the second stage of 'storming' where the teams challenge each other. It is just throughout the third stage or 'norming' when they would certainly come with each other to share ideas before the group can bring about synergy in the fourth phase 'executing'.

Bridges' Shift Design: Based On William Bridge's concept (appendix 4), people are quite awkward with adjustment, which is noticeable by the scenario at Aep Carbon Capture And Storage The situation can be viewed as a normal program of life if is studied according to Bridge's theory where he describes that people undergo three phases of change when they experience change. 'Closing, shedding and also Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they enter phase one therefore there may be emotions like unhappiness, uncertainty, stress, anger, concern, denial and also disorientation.The circumstance at the advertising department of Aep Carbon Capture And Storage is comparable so Lewis can get comfortable with the concept that it is not amazing actions. In the second stage, there might be a requirement to connect the space between the brand-new and old culture so Lewis might need to face this experience once Krasnow leaves. There may be low spirits and also reduced efficiency at this stage which should not be taken as a setback. It is during this stage that Lewis will certainly have to give assistance to the division so that they can find a sense of direction. It can be seen just how Krasnow has actually currently made this shift easier by making Lewis get associated with the division a year prior to his actual separation. As per Bridges' Design, phase 3 will bring about openness to understanding, High energy and dedication as people will accept the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has reviews the importance of 'security needs as being a lower level requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel protected and also out of danger' is at the 2nd level of demands. Prior to a worker can be made to create mentally, he needs to have his 'Physiological 'and also 'Safety' requires satisfied.

SWOT Analysis for Aep Carbon Capture And Storage Case Study

Effects of Analysis.

The OB analysis has checked out numerous concepts to understand how to deal with the present circumstance available. The following three options have actually been suggested to aid Lewis take care of the business challenges in the marketing department. Each of these options has been suggested for alleviating the transition required to bring the advertising and marketing department in accordance with the needs of the marketplace and also for making the social modification that would certainly adhere to once the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Production features. Combination of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merger days has experience in business-to-business advertising along with company and retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and advertising features.

The benefit of this technique is that it will certainly incorporate both functions while decreasing the demand for working with an additional source for advertising. Lewis would be heading the advertising and marketing division as well as in any type of case her replacement would be needed for the current role that she is executing. The downside of this alternative is that exterior hiring might produce animosity from internal personnel who might be looking at the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Production: Offered the competitive pressures and excellent quality work called for from the ad agency, it is recommended that Lewis needs to enable the manufacturing system to be a different function from the advertising and marketing device. Since most ad agency had these two functions as separate devices, it makes more sense to adhere to the norm. In addition to this, both features might be able to focus on their core triggers extra effectively. The disadvantage of this approach would be that extra expenses would have to be birthed for establishing up different production features. A manufacturing head might have to be hired which might enhance expenses for the organization.

Integration of Marketing with Operations: Because Lewis is currently taking treatment of the marketing as well as procedures divisions simultaneously; it makes feeling to integrate the two functions because she has been successfully taking treatment of both ends. The fact that Lewis has to adapt her monitoring design for the advertising and marketing department recommends that these two divisions would certainly be culturally diverse.


An evaluation of the 3 options shows that integration of advertising and procedures would not be a feasible step due to the vast distinctions in between the two divisions despite the truth that currently Lewis is taking care of both. While splitting up of the manufacturing function may have been a beneficial action for the advertising division, the fact that it would certainly mean putting a third feature under Lewis's wing indicates this need to be avoided.

Activity Plan.
Lewis will certainly take control of the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly remain part of marketing under advertising function.

Lewis will certainly divide herself from procedures.

A democratic leadership style with employee empowerment will certainly be utilized in advertising division.

Open up door plan and also focus on cross department communication will certainly be aimed at getting rid of disharmony.

Contingency plan.

If the integration does not work out as intended, a backup plan would certainly follow which would separate the manufacturing feature from the marketing feature to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. In that case the manufacturing feature will certainly be separated by positioning it under an SVP production.