Amtelecom Group Inc Case Study Help


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Amtelecom Group Inc Case Study Solution

Background and Facts

Amtelecom Group Inc a workplace supplies seller for small and also average sized organisations has actually recently been associated with planning for a merger with its rival Residence Deport, which has impacted effectiveness levels in departmentswith the senior supervisor associated with legal issues presented by the federal Trade Payment. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the future. With obstacles in the form of a prospective social modification and low staff member spirits, the organization requires a complete reengineering effort at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising division of Amtelecom Group Inc is raising unpredictability in the working environment resulting in numerous challenges for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing calculated decisions considering that Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Trade Compensation's treatment in the process. Offered the fact that the store has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations might have the ability to influence performance or calculated objectives. Federal Profession Commission's antitrust fit against the merging used up important time of the organization's senior monitoring recommending that 'political' factors can have major effects for an international company.

Economic Factors: Financial factors such as the emergence of small businesses in the global situation recommend that Amtelecom Group Inc is prospering in an environment where there is possible development of companies. In addition to this, reality that store clients are mainly searching for workplace products for home offices suggests that the marketplace has a rising trend of entrepreneurs and also home businesses.

Social factors: Social fads in the economy reveal that clients are looking for convenience as well as appealing costs. Market research shows how the client for Amtelecom Group Inc lacks awareness concerning finding remedies which can supply a mix of ease and affordable.

Technical factors: Technology plays a vital role in Amtelecom Group Inc's business technique particularly as the company is piloting Innovation facilities which would certainly use modern technology sales as well as assistance in the form of memory upgrades, peripheral installations. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

Numerous underlying Business Habits issues can be seen in Amtelecom Group Inc's case as highlighted in this area.

Concerns regarding cultural adjustment: There is apprehension regarding a cultural modification that would certainly take place as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising with most of the staff members already showing discontent over this potential relocation. This predicted change has created tension in the office which has actually been coupled with the previous stress and anxiety of preparing the firm for a prospective merger with Home Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is lack of personnel that can match the demanding setting of a fast-paced organization. Not only does this bring about problem in discovering the best people, it places tension on new hires as can not withstand the speed and also stress that the company expects them to bear.

Dual Coverage Lines: Newcomers locate this organizational culture troublesome and tough to handle particularly as populated line partnerships are meant to be weak as a whole and also unbiased setup as well as performance assessment is still done by the solid line supervisor. This indicates that newcomers can shed quality concerning their respective functions and purposes particularly as populated line reporting does not maintain them in straight interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the latter would take Krasnow's placement came as an impact to her spirits. Lewis may have been capable and also appropriate for the task however the reality that Kransnow's departure would make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Concern & Task Instability: Worry as well as insecurity can be identified as two significant problems that Lewis would be dealing with specifically as the merging has now be cancelled as well as 2 elderly executives of the marketing division would certainly be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would certainly not simply be in charge of brining concerning a social change but would certainly likewise need to prove herself in her brand-new role.

Incompatible Administration Style of Leader: Lewis's administration style and its incompatibility with the advertising department's function can additionally be seen as an OB obstacle particularly as she has been utilized to taking care of issues in the procedures division where personnel are taught to focus on processes and obtain them. The advertising and marketing division on the various other hand can be seen as a team of individuals who are used to being nurtured by Krasnow who concentrated more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between 3 departments, advertising and marketing, merchandizing and also operations specifically over the allotment of the advertising mix can be identified as an additional OB worry. Although the advertising department does not share the same vision as the various other 2 divisions pertaining to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and also procedures departments do not agree over the advertising mix allotment amongst one another either.

Fragmentation in Advertising Division: Fragmentation in between the marketing and advertising departments can be determined as one more OB issue which could require more attention. The reality that the advertising and marketing areas in the advertising division are disconnected is preventing both departments from getting from each various other's experience as well as experience. Combination of marketing with retailing and operations would certainly end up being harder if the advertising department itself is disintegrated which can be one more prospective OB concern.

Amtelecom Group Inc Analysis

Different theories have been utilized to discuss the conditions to get additional clarity regarding the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of managers think that juniors are easy as well as careless, have little passion and resist adjustment. The tough variation of this theory highlighted threat, tight controls, threats and punishments. Over time it creates low performance, refined sabotage as well as rivalry (Offer, 2003). The situation at Amtelecom Group Inc is not completely adhering to Theory X, it can be seen that brand-new hires are locating this atmosphere instead demanding which may eventually lead to a greater inclination of the management towards Theory X. As per McGregor's advocated sight, which he called Concept Y, the essential job of the administration is to set up business problems to make sure that individuals can attain their very own goals best by directing their efforts in the direction of organizational incentives. If people find no complete satisfaction in their job, the administration would certainly have little option yet to rely on theory X and exterior control (Deal, 2003). Even while evaluating Lewis's administration style, concept X may have been suitable in the procedures department somewhat however the Marketing division would certainly require reliance on Concept Y in order to get the imagination and creativity from the groups.

Tuckman's Teamwork Concept: As far as Lewis's problem concerning bringing harmony between the advertising as well as advertising and marketing department is concerned, this would initially lead to contrast as discussed by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing as well as advertising division's work, there might be the same preliminary detach which can lead to the second phase of 'storming' where the groups challenge one another.

When individuals are presented with change, they get in stage one and so there may be feelings like despair, uncertainty, frustration, temper, concern, rejection and disorientation.The circumstance at the advertising department of Amtelecom Group Inc is comparable so Lewis can obtain comfortable with the concept that it is not amazing habits. It is throughout this stage that Lewis will have to offer guidance to the department so that they can discover a feeling of direction. It can be seen just how Krasnow has actually already made this transition much easier by making Lewis obtain involved in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Demand power structure: The OB problem pertaining to instability at the work environment has actually been activated firstly by the adjustment in management and secondly by the truth that the merging will no longer be started. Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has reviews the value of 'safety needs as being a lower degree need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to feel safe and secure as well as safe' goes to the second level of requirements. Before a worker can be made to develop emotionally, he requires to have his 'Physical 'and 'Safety and security' requires satisfied. This suggests that unless the personnel are made to feel safe and secure concerning their existing employment standing in Amtelecom Group Inc they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Amtelecom Group Inc Case Study

Ramification of Analysis.

The OB analysis has considered different concepts to comprehend exactly how to deal with the current scenario handy. The adhering to 3 options have actually been proposed to assist Lewis manage the business obstacles in the marketing division. Each of these alternatives has been suggested for relieving the change required to bring the marketing department in accordance with the demands of the marketplace and for making the cultural modification that would certainly adhere to when the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Manufacturing features. Assimilation of Advertising with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has expertise in business-to-business advertising along with agency and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both advertising as well as advertising and marketing functions.

The advantage of this method is that it will integrate both functions while minimizing the need for employing an added source for advertising. Lewis would certainly be heading the advertising division and in any case her replacement would certainly be required for the current function that she is executing. The negative aspect of this alternative is that exterior hiring may produce bitterness from inner employees who may be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Production: Provided the affordable pressures as well as high top quality work required from the advertising and marketing agency, it is advised that Lewis should permit the manufacturing system to be a separate function from the marketing device. Considering that most advertising agencies had these two features as different devices, it makes more feeling to follow the standard.

Combination of Marketing with Operations: Considering that Lewis is already dealing with the advertising as well as procedures departments all at once; it makes good sense to incorporate both functions considering that she has been successfully caring for both ends. The reality that both divisions currently have significant differences over allocation of sources suggests that this combination might be able to cause harmony specifically as Lewis would be heading both ends.However there are numerous downsides of this step especially as it would place too much problem over Lewis's shoulders. The reality that Lewis has to adapt her monitoring style for the advertising department recommends that these 2 divisions would certainly be culturally diverse. Along with this, Lewis might not be able to apply one kind of leadership style to both departments which can lead to inadequacy in either one of both functions.


An examination of the three options suggests that combination of advertising as well as operations would certainly not be a viable move due to the substantial differences in between both divisions despite the fact that presently Lewis is handling both. While splitting up of the manufacturing feature might have been a beneficial relocation for the marketing division, the reality that it would certainly indicate placing a 3rd function under Lewis's wing implies this should be avoided. The combination of the marketing department is the most effective choice in regards to getting the optimal arise from the department. An activity prepare for this alternative is gone over below.

Activity Strategy.
Lewis will take over the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Production function will remain part of advertising under marketing feature.

Lewis will divide herself from procedures.

An autonomous leadership style with worker empowerment will certainly be utilized in advertising department.

Open up door policy as well as focus on cross department interaction will be focused on getting rid of disharmony.

Backup strategy.

If the integration does not exercise as intended, a contingency plan would adhere to which would separate the production feature from the marketing function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing department without an SVP. In that case the production function will most definitely be separated by placing it under an SVP production.