Aqua Logistics Limited An Attractive Target For Acquisition Case Study Help


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Aqua Logistics Limited An Attractive Target For Acquisition Case Study Help

Background and Facts

Aqua Logistics Limited An Attractive Target For Acquisition a workplace products retailer for little and also medium sized organisations has just recently been associated with preparing for a merger with its rival Residence Deport, which has actually affected effectiveness levels in departmentswith the elderly manager involved in legal difficulties put forth by the government Trade Compensation. With the Advertising and marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the near future. With difficulties in the kind of a possible cultural adjustment and reduced staff member spirits, the organization needs a full reengineering effort at the advertising and marketing division.

Problem Statement
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing department of Aqua Logistics Limited An Attractive Target For Acquisition is enhancing uncertainty in the working environment causing various difficulties for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting calculated choices considering that Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Trade Commission's intervention in the process. Offered the truth that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political consider each of these nations may be able to affect performance or critical objectives. Federal Profession Compensation's antitrust fit versus the merging used up useful time of the company's elderly monitoring recommending that 'political' factors can have significant effects for a global organisation.

Economic Factors: Economic factors such as the emergence of local business in the international scenario suggest that Aqua Logistics Limited An Attractive Target For Acquisition is flourishing in a setting where there is possible development of businesses. Along with this, truth that store consumers are mainly seeking workplace products for office recommends that the market has a rising pattern of business owners and home based businesses.

Social factors: Social trends in the economic situation show that consumers are looking for convenience in addition to appealing rates. Marketing research demonstrates how the consumer for Aqua Logistics Limited An Attractive Target For Acquisition lacks recognition regarding locating solutions which can supply a combination of convenience and also inexpensive.

Technical factors: Technology plays an essential function in Aqua Logistics Limited An Attractive Target For Acquisition's company approach specifically as the company is piloting Modern technology facilities which would certainly provide innovation sales and support in the form of memory upgrades, peripheral installments. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

Numerous underlying Organizational Habits issues can be seen in Aqua Logistics Limited An Attractive Target For Acquisition's case as highlighted in this area.

Concerns concerning social change: There is apprehension regarding a social modification that would happen when Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with most of the staff members already showing unhappiness over this possible relocation. This anticipated adjustment has actually created stress and anxiety in the office which has been coupled with the previous stress of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Demanding Task Environment for Newcomers: There is shortage of workers that can match the stressful atmosphere of a busy organization. Not just does this bring about problem in finding the best people, it puts stress and anxiety on new hires as can not hold up against the speed as well as pressure that the company expects them to bear.

Twin Coverage Lines: Newcomers locate this business culture troublesome and also challenging to handle particularly as dotted line partnerships are implied to be weak as a whole and also objective setting as well as efficiency evaluation is still done by the strong line manager. This indicates that newcomers can shed clearness regarding their respective functions and goals specifically as populated line coverage does not maintain them in straight interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's position came as a strike to her spirits. Lewis might have been qualified and ideal for the work yet the fact that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Worry & Task Instability: Anxiety and also instability can be identified as two significant worries that Lewis would certainly be managing especially as the merger has currently be terminated and also two senior execs of the advertising division would be leaving. The entire responsibility of the division would be dropping on Lewis's shoulders that would certainly not simply supervise of brining regarding a social adjustment however would likewise have to confirm herself in her new duty.

Incompatible Administration Style of Leader: Lewis's administration style and also its incompatibility with the marketing department's role can also be seen as an OB obstacle especially as she has actually been utilized to dealing with concerns in the operations division where employees are taught to focus on processes and also get them. The advertising division on the other hand can be seen as a team of people who are utilized to being supported by Krasnow who concentrated much more on result than procedures.

Interdepartmental Disputes: Interdepartmental arguments between 3 departments, advertising, merchandizing as well as operations respectively over the appropriation of the advertising and marketing mix can be recognized as an additional OB problem. The marketing division does not share the exact same vision as the various other 2 departments relating to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and also operations divisions do not concur over the advertising mix allotment amongst one another either.

Fragmentation in Advertising And Marketing Department: Disintegration in between the advertising and marketing divisions can be identified as another OB problem which might require more attention. The reality that the advertising and marketing areas in the marketing division are detached is avoiding both departments from acquiring from each other's experience and experience. Assimilation of marketing with retailing and also operations would certainly end up being more difficult if the advertising department itself is degenerated which can be an additional prospective OB problem.

Aqua Logistics Limited An Attractive Target For Acquisition Analysis

Numerous concepts have actually been utilized to explain the scenarios to get additional clarity concerning the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are passive as well as lazy, have little passion and withstand adjustment. The tough version of this theory stressed browbeating, tight controls, hazards and punishments. Over time it creates reduced performance, subtle sabotage as well as rivalry (Deal, 2003). The circumstance at Aqua Logistics Limited An Attractive Target For Acquisition is not completely following Theory X, it can be seen that new hires are finding this atmosphere rather demanding which might ultimately lead to a better disposition of the management towards Theory X. Based on McGregor's advocated view, which he called Concept Y, the important job of the administration is to set up organizational problems to make sure that individuals can achieve their very own objectives best by guiding their efforts towards organizational rewards. If people locate no satisfaction in their work, the administration would have little choice but to rely on theory X as well as exterior control (Deal, 2003). Also while examining Lewis's management design, concept X might have appropriated in the operations division somewhat however the Advertising and marketing department would certainly require reliance on Concept Y to get the imagination and also originality from the teams.

Tuckman's Synergy Concept: As for Lewis's worry concerning bringing consistency in between the advertising and marketing department is concerned, this would at first cause contrast as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's theory shown in appendix 3, during the initial stage of group growth, individuals may not bond, as they are busy finding their place in the group. By combining the advertising and marketing division's work, there may coincide initial separate which can bring about the 2nd stage of 'storming' where the teams test each other. It is just during the third phase or 'norming' when they would come with each other to share suggestions before the team can bring around synergy in the fourth stage 'executing'.

When individuals are offered with adjustment, they go into stage one and also so there may be feelings like despair, unpredictability, irritation, rage, worry, rejection and also disorientation.The situation at the advertising and marketing division of Aqua Logistics Limited An Attractive Target For Acquisition is similar so Lewis can get comfy with the concept that it is not phenomenal behavior. It is during this phase that Lewis will have to offer advice to the department so that they can locate a sense of instructions. It can be seen how Krasnow has already made this change much easier by making Lewis get involved in the division a year before his actual departure.
Vrio Analysis
Maslow's Need power structure: The OB issue pertaining to instability at the workplace has been caused to start with by the adjustment in administration and also second of all by the fact that the merging will certainly no longer be started. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has goes over the relevance of 'protection requires as being a reduced degree requirement of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel safe and unharmed' goes to the second degree of demands. Prior to a staff member can be made to develop mentally, he needs to have his 'Physical 'as well as 'Safety' needs met. This shows that unless the workers are made to feel safe about their existing employment condition in Aqua Logistics Limited An Attractive Target For Acquisition they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Aqua Logistics Limited An Attractive Target For Acquisition Case Study

Effects of Analysis.

The OB analysis has actually considered different theories to recognize how to handle the current circumstance handy. The adhering to 3 choices have been recommended to help Lewis take care of the business obstacles in the advertising department. Each of these alternatives has actually been suggested for relieving the change required to bring the marketing division according to the demands of the marketplace and also for making the cultural modification that would follow once the present leader leaves.

Combination of marketing and advertising functions. Separating Adverting and also Manufacturing features. Assimilation of Advertising And Marketing with Workflow.

Analysis of Alternatives.

Assimilation of Advertising & Advertising And Marketing Functions: The in-house marketing agency of Aqua Logistics Limited An Attractive Target For Acquisition is already stamina for the organization in regards to saving up on overheads associated with marketing and also promotion. Because no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising function, this is a favorable possibility for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has knowledge in business-to-business marketing along with agency as well as retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to take care of both advertising and marketing features.

The benefit of this approach is that it will certainly incorporate the two functions while decreasing the demand for employing an extra resource for advertising. Lewis would certainly be heading the marketing division and in any case her substitute would certainly be needed for the present function that she is executing. The drawback of this choice is that outside hiring may produce resentment from inner workers who may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting as well as Production: Given the affordable stress and top quality job called for from the ad agency, it is recommended that Lewis should enable the production unit to be a different function from the marketing unit. Because a lot of ad agency had these two features as different devices, it makes more sense to follow the norm. Along with this, both functions may be able to concentrate on their core triggers more successfully. Nevertheless, the disadvantage of this approach would be that added costs would need to be borne for establishing different production features. A manufacturing head may have to be worked with which could boost expenses for the organization.

Integration of Advertising And Marketing with Workflows: Given that Lewis is currently taking treatment of the marketing as well as operations divisions at the same time; it makes feeling to incorporate the two functions considering that she has been effectively taking treatment of both ends. The reality that Lewis has to adjust her management design for the marketing division recommends that these 2 divisions would certainly be culturally varied.


An analysis of the three alternatives suggests that assimilation of advertising and operations would certainly not be a practical relocation as a result of the huge differences between the two departments despite the fact that presently Lewis is dealing with both. While splitting up of the production function might have been a favorable action for the marketing division, the reality that it would mean putting a third feature under Lewis's wing means this must be prevented. The combination of the advertising and marketing division is the very best choice in terms of getting the optimum arise from the department. An activity plan for this choice is reviewed below.

Action Plan.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of advertising and marketing.

Production function will certainly continue to be part of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from operations.

A democratic leadership style with staff member empowerment will be made use of in advertising and marketing division.

Open up door plan as well as emphasis on cross departmental interaction will be aimed at getting rid of discord.

Backup strategy.

If the assimilation does not exercise as intended, a backup strategy would certainly adhere to which would divide the manufacturing feature from the advertising and marketing function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will certainly be divided by placing it under an SVP manufacturing.