Atandt Canada A Case Study Help


Home >> Harvard >> Atandt Canada A >>

Atandt Canada A Case Study Solution

Background and Facts

Atandt Canada A a workplace supplies retailer for little and also average sized services has actually lately been associated with planning for a merging with its competitor Residence Deport, which has actually affected efficiency degrees in departmentswith the elderly manager associated with legal complications presented by the government Profession Commission. With the Marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the near future. With challenges in the type of a potential social adjustment and reduced worker spirits, the organization wants a full reengineering effort at the marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the marketing department of Atandt Canada A is enhancing uncertainty in the workplace resulting in various challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting critical decisions considering that Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Trade Payment's treatment in the process. Provided the truth that the store has an international presence with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations might be able to impact efficiency or calculated objectives. Federal Trade Payment's antitrust match against the merger used up useful time of the organization's elderly administration suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Financial factors such as the appearance of local business in the international circumstance suggest that Atandt Canada A is thriving in an atmosphere where there is possible growth of services. In addition to this, truth that store customers are mainly trying to find office products for office recommends that the market has a rising pattern of entrepreneurs as well as home organisations.

Social factors: Social fads in the economic climate show that clients are searching for ease in addition to eye-catching prices. Market research shows how the customer for Atandt Canada A does not have recognition about finding remedies which can provide a combination of benefit as well as inexpensive.

Technological factors: Modern technology plays an essential function in Atandt Canada A's organisation technique especially as the organization is piloting Innovation centers which would offer modern technology sales and assistance in the type of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Behavior concerns can be seen in Atandt Canada A's case as highlighted in this area.

Apprehensions concerning social change: There is worry regarding a cultural adjustment that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the personnel already showing unhappiness over this potential relocation. This predicted adjustment has actually produced stress and anxiety in the work environment which has been combined with the past stress and anxiety of preparing the company for a possible merger with House Deport.
Pest Analysis
Stressful Work Setting for Newcomers: There is lack of personnel that can match the difficult atmosphere of a fast-paced organization. Not just does this cause trouble in finding the appropriate individuals, it puts tension on brand-new hires as can not stand up to the rate as well as pressure that the organization expects them to birth.

Dual Coverage Lines: Newcomers discover this organizational culture cumbersome as well as tough to deal with especially as dotted line partnerships are implied to be weaker generally and also unbiased setting as well as efficiency evaluation is still done by the strong line supervisor. This indicates that newbies can lose clearness concerning their respective roles as well as purposes especially as populated line reporting does not maintain them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had actually been speculated that the last would take Krasnow's setting came as a strike to her spirits. Lewis may have been qualified and ideal for the job yet the fact that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Job Insecurity: Concern as well as insecurity can be recognized as 2 significant concerns that Lewis would certainly be managing specifically as the merger has currently be terminated and two elderly executives of the advertising division would be leaving. The entire responsibility of the department would be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a cultural adjustment however would additionally have to prove herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's administration design as well as its incompatibility with the advertising division's role can also be seen as an OB difficulty specifically as she has actually been made use of to handling issues in the operations division where workers are instructed to focus on processes as well as obtain them. The advertising and marketing department on the other hand can be seen as a group of individuals who are made use of to being supported by Krasnow who focused a lot more on outcome than processes.

Interdepartmental Differences: Interdepartmental disputes between 3 divisions, marketing, merchandizing and also procedures specifically over the allowance of the advertising and marketing mix can be recognized as one more OB worry. Although the advertising and marketing department does not share the very same vision as the various other two divisions pertaining to the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and procedures divisions do not agree over the marketing mix appropriation amongst one another either.

Disintegration in Advertising And Marketing Division: Disintegration between the advertising and marketing departments can be identified as one more OB issue which can require additional focus. The reality that the marketing and advertising areas in the marketing department are disconnected is avoiding both divisions from gaining from each various other's experience as well as proficiency. Assimilation of advertising and marketing with merchandising and operations would come to be more difficult if the advertising division itself is disintegrated which can be one more prospective OB concern.

Atandt Canada A Analysis

Numerous concepts have actually been used to discuss the conditions to obtain additional quality regarding the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors believe that staffs are passive and also lazy, have little ambition and stand up to change. The hard version of this concept emphasized threat, tight controls, threats as well as penalties. With time it generates low efficiency, subtle sabotage and competition (Deal, 2003). Although the scenario at Atandt Canada A is not totally adhering to Theory X, it can be seen that brand-new hires are finding this environment instead demanding which may ultimately cause a better inclination of the monitoring in the direction of Concept X. As per McGregor's supported view, which he called Theory Y, the crucial task of the monitoring is to prepare organizational problems to ensure that individuals can achieve their very own goals best by routing their initiatives towards organizational incentives. If people find no fulfillment in their job, the administration would certainly have little selection however to rely upon concept X as well as exterior control (Deal, 2003). Also while evaluating Lewis's monitoring design, theory X may have appropriated in the procedures department to some extent but the Advertising division would certainly require dependence on Theory Y in order to get the imagination as well as originality from the teams.

Tuckman's Teamwork Concept: As for Lewis's concern concerning bringing harmony in between the marketing and advertising department is worried, this would originally cause clash as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, throughout the first phase of group growth, individuals may not bond, as they are hectic finding their area in the group. By integrating the advertising and marketing division's job, there might coincide initial separate which might result in the 2nd phase of 'storming' where the groups challenge each other. It is just during the third phase or 'norming' when they would come with each other to share ideas prior to the team can bring around harmony in the fourth phase 'carrying out'.

When individuals are presented with change, they get in phase one and so there may be feelings like unhappiness, unpredictability, irritation, rage, fear, denial and also disorientation.The situation at the advertising department of Atandt Canada A is similar so Lewis can get comfy with the concept that it is not amazing actions. It is during this stage that Lewis will certainly have to provide assistance to the department so that they can locate a sense of instructions. It can be seen just how Krasnow has actually already made this change less complicated by making Lewis get involved in the division a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the importance of 'protection needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel protected and also out of danger' is at the 2nd level of needs. Prior to a staff member can be made to develop mentally, he needs to have his 'Physical 'as well as 'Safety and security' needs satisfied.

SWOT Analysis for Atandt Canada A Case Study

Implication of Analysis.

The OB analysis has actually considered numerous concepts to comprehend exactly how to cope with the present circumstance handy. The adhering to three choices have been recommended to help Lewis deal with the organizational obstacles in the advertising department. Each of these options has actually been recommended for relieving the change needed to bring the advertising division in accordance with the needs of the market and for making the cultural change that would certainly comply with as soon as the existing leader leaves.

Integration of advertising and marketing functions. Separating Adverting and Manufacturing features. Integration of Advertising with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has proficiency in business-to-business advertising along with company and retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising and marketing as well as advertising functions.

The advantage of this technique is that it will certainly incorporate both functions while minimizing the demand for employing an added resource for advertising. In addition to this, Lewis would certainly be heading the advertising division as well as in any case her substitute would certainly be required for the current function that she is performing. The disadvantage of this option is that external hiring may bring about resentment from interior employees who may be looking at the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Manufacturing: Offered the affordable pressures as well as top quality job needed from the advertising agency, it is recommended that Lewis ought to enable the manufacturing device to be a different feature from the marketing device. Given that most ad agency had these 2 features as separate devices, it makes even more sense to adhere to the norm. Both features might be able to focus on their core activates much more effectively. However, the negative aspect of this method would certainly be that additional prices would certainly have to be borne for establishing separate manufacturing functions. A manufacturing head might have to be employed which might raise expenses for the company.

Integration of Advertising with Operations: Considering that Lewis is currently taking care of the advertising and marketing and operations divisions at the same time; it makes feeling to incorporate the two features given that she has actually been effectively taking treatment of both ends. The fact that Lewis has to adjust her administration style for the advertising department recommends that these 2 departments would be culturally varied.


An evaluation of the three alternatives shows that assimilation of advertising and also procedures would certainly not be a practical relocation as a result of the large differences in between both divisions although that currently Lewis is handling both. While separation of the production feature may have been a positive step for the marketing division, the reality that it would suggest positioning a third feature under Lewis's wing indicates this ought to be stayed clear of too. The integration of the advertising division is the very best alternative in terms of obtaining the optimum arise from the division. An activity plan for this option is discussed listed below.

Action Plan.
Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly remain component of advertising and marketing under marketing function.

Lewis will divide herself from operations.

An autonomous management design with worker empowerment will be used in advertising department.

Open up door policy and focus on cross department interaction will certainly be focused on removing disharmony.

Backup plan.

If the integration does not exercise as prepared, a contingency strategy would certainly comply with which would certainly separate the manufacturing function from the marketing feature to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the manufacturing function will certainly be separated by placing it under an SVP manufacturing.