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Bang Networks Inc Case VRIO Analysis


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Bang Networks Inc Case Study Analysis

Several locations can be determined where FG has a competitive edge over its competitors. These locations would be evaluated using the Bang Networks Inc VIRO framework where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would certainly be examined in regards to its contribution towards its competitive edge. The framework has actually been presented in appendix 3.

It can be seen that FG is offering a value-added item, which is not simply a method of obtaining high margins for the business, however is useful for the consumer too. Smoked fish and shellfish items are considered as value-added items and so FG is certainly offering worth to the market and also to the entrepreneur in the type of high saving potential from fish items. Furthermore, FG's capability to produce initial Oriental inspired smoked seafood products can be thought about a supreme ability.

The business has actually put barriers to entrance for brand-new entrants by motivating consumers to be requiring in terms of asking for their preferences. Not just has this made the solution unusual, it has actually increased the expense of entrance for specific niche players considering that FG's diversification and also versatility can not be matched by new entrants in the brief run. This highlights another factor of inimitability.

The truth that business is not product-orientated yet is a market-orientated business which is versatile enough in its ability to adapt to dynamic market circumstances suggests that its way of arranging solutions is absolutely its one-upmanship. Along with this, business is arranged to make sure that it has much less reliance on importers and trading companies which includes in its one-upmanship as an organization in a market where smoked fish items have to be imported from various other countries.

In addition to these factors, FG's long-term connections with its customer that has actually resulted in brand name loyalty from their side as well as the former's consistent support of quality assurance to keep this brandloyalty is an extra element offering it a competitive edge.

Based on the Bang Networks Inc VIRO framework, if a firm's resources are valuable yet can be copied easily, it might have a momentary competitive advantage. A continual affordable benefit would result from sources which are valuable, unusual and expensive to copy while at the exact same time the company has the ability to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is feasible with the company's versatility, market-orientated strategy, endured long-termrelationships and also ingenious skills of the entrepreneur. These factors have already been discussed in the Bang Networks Inc SWOT analysis as internal strengths.