Bank Of America Tower Redesigning Skyscrapers Case Study Solution


Home >> Harvard >> Bank Of America Tower Redesigning Skyscrapers >>

Bank Of America Tower Redesigning Skyscrapers Case Study Analysis

Background and Facts

Bank Of America Tower Redesigning Skyscrapers a workplace products retailer for little and average sized companies has recently been involved in planning for a merger with its competitor Home Deport, which has influenced efficiency degrees in departmentswith the elderly manager involved in legal complications presented by the government Profession Commission. With the Advertising and marketing Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the function in the future. With difficulties in the kind of a potential social modification and also reduced employee spirits, the company needs a full reengineering effort at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising and marketing department of Bank Of America Tower Redesigning Skyscrapers is enhancing unpredictability in the workplace causing various challenges for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting strategic choices because Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Compensation's intervention at the same time. Offered the fact that the shop has a global presence with branches in UK, USA, Canada and also Germany, political factors in each of these countries might have the ability to influence performance or critical goals. Federal Profession Compensation's antitrust fit versus the merger used up beneficial time of the organization's senior administration recommending that 'political' factors can have severe implications for a global organisation.

Economic Factors: Economic factors such as the development of small businesses in the global situation suggest that Bank Of America Tower Redesigning Skyscrapers is flourishing in an atmosphere where there is possible growth of services. In addition to this, truth that store clients are mainly looking for workplace supplies for office recommends that the market has a climbing trend of entrepreneurs and also online businesses.

Social factors: Social trends in the economic situation show that consumers are searching for benefit as well as attractive prices. Marketing research demonstrates how the customer for Bank Of America Tower Redesigning Skyscrapers lacks recognition about discovering solutions which can use a mix of benefit as well as inexpensive.

Technological factors: Modern technology plays a crucial function in Bank Of America Tower Redesigning Skyscrapers's organisation method particularly as the organization is piloting Innovation centers which would certainly offer modern technology sales and also support in the form of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues and also Manifestations.

Several underlying Organizational Habits concerns can be seen in Bank Of America Tower Redesigning Skyscrapers's case as highlighted in this section.

Concerns regarding cultural change: There is worry regarding a cultural modification that would occur as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with most of the team member already revealing unhappiness over this potential relocation. This predicted change has actually created tension in the workplace which has actually been coupled with the previous tension of preparing the firm for a possible merging with Home Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is scarcity of employees that can match the difficult environment of a fast-paced company. Not only does this cause trouble in finding the best individuals, it places tension on brand-new hires as can not withstand the speed as well as pressure that the organization expects them to birth.

Dual Reporting Lines: Newcomers find this business culture cumbersome and also hard to cope with specifically as dotted line connections are suggested to be weaker as a whole and also objective setup and performance examination is still done by the strong line supervisor. This suggests that newcomers can shed clearness regarding their particular duties as well as purposes particularly as dotted line coverage does not keep them in direct interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been guessed that the last would certainly take Krasnow's position came as a blow to her morale. Lewis might have been capable and also ideal for the job yet the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Worry & Job Instability: Fear and instability can be determined as two significant issues that Lewis would certainly be managing particularly as the merging has now be terminated and 2 elderly executives of the marketing department would be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders that would not simply be in charge of brining regarding a social adjustment however would also need to prove herself in her brand-new role.

Incompatible Management Design of Leader: Lewis's monitoring design and its conflict with the advertising division's function can likewise be seen as an OB obstacle particularly as she has actually been utilized to dealing with issues in the operations department where employees are taught to concentrate on processes as well as get them. The advertising and marketing division on the other hand can be seen as a team of individuals who are made use of to being nurtured by Krasnow that concentrated extra on outcome than procedures.

Interdepartmental Arguments: Interdepartmental differences in between three divisions, advertising, merchandizing and also operations specifically over the appropriation of the advertising and marketing mix can be identified as one more OB problem. Although the marketing department does not share the very same vision as the other two divisions relating to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix appropriation amongst each other either.

Fragmentation in Advertising Division: Disintegration between the marketing and advertising divisions can be determined as another OB issue which might require additional focus. The reality that the advertising and marketing areas in the advertising department are separated is stopping both departments from gaining from each various other's experience as well as expertise. Integration of marketing with merchandising and procedures would certainly end up being harder if the marketing division itself is disintegrated which can be an additional potential OB issue.

Bank Of America Tower Redesigning Skyscrapers Analysis

Various theories have actually been used to explain the situations to get more quality about the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors think that subordinates are easy and also careless, have little ambition and also stand up to change. The circumstance at Bank Of America Tower Redesigning Skyscrapers is not entirely complying with Concept X, it can be seen that brand-new hires are discovering this atmosphere instead difficult which might eventually lead to a greater inclination of the management in the direction of Concept X. Also while assessing Lewis's monitoring style, theory X might have been ideal in the operations division to some extent but the Marketing division would certainly call for reliance on Concept Y in order to get the creativity as well as creativity from the groups.

Tuckman's Teamwork Concept: As much as Lewis's issue about bringing harmony between the advertising and marketing as well as marketing department is worried, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the marketing and also advertising division's job, there may be the very same initial separate which can lead to the 2nd stage of 'storming' where the teams test one an additional.

When individuals are offered with change, they go into phase one and also so there may be feelings like sadness, unpredictability, disappointment, rage, worry, rejection and disorientation.The scenario at the marketing department of Bank Of America Tower Redesigning Skyscrapers is similar so Lewis can get comfy with the suggestion that it is not amazing actions. It is throughout this stage that Lewis will have to give support to the division so that they can discover a sense of instructions. It can be seen how Krasnow has actually currently made this shift much easier by making Lewis get included in the department a year prior to his real departure.
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem related to insecurity at the workplace has actually been activated firstly by the modification in administration as well as second of all by the reality that the merging will no more be launched. Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has discusses the significance of 'protection needs as being a lower level need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to really feel secure and also out of danger' is at the 2nd degree of demands. Before an employee can be made to create mentally, he requires to have his 'Physical 'and also 'Safety' needs satisfied. This shows that unless the employees are made to really feel secure regarding their current work standing in Bank Of America Tower Redesigning Skyscrapers they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Bank Of America Tower Redesigning Skyscrapers Case Study

Effects of Analysis.

The OB analysis has taken a look at various theories to understand how to cope with the current situation available. The following 3 alternatives have been recommended to aid Lewis manage the business obstacles in the advertising department. Each of these options has actually been suggested for easing the change required to bring the advertising and marketing division in line with the demands of the market as well as for making the social adjustment that would certainly follow when the existing leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting as well as Manufacturing features. Integration of Advertising with Procedures.

Analysis of Alternatives.

Combination of Marketing & Marketing Functions: The in-house advertising company of Bank Of America Tower Redesigning Skyscrapers is currently strength for the company in terms of conserving up on expenses connected to advertising and marketing and promo. Since no brand-new employment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising feature, this is a positive possibility for integrating the advertising and marketing functions. Judith Shapiro who has earlier been spoken with by Lewis throughout the earlier merger days has know-how in business-to-business advertising together with company and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and marketing features.

The benefit of this method is that it will certainly incorporate both functions while minimizing the need for hiring an extra resource for advertising. In addition to this, Lewis would be heading the advertising and marketing department as well as regardless her substitute would be needed for the present role that she is doing. The drawback of this option is that outside hiring might bring about animosity from inner workers who might be looking at the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Manufacturing: Given the affordable pressures and excellent quality job called for from the ad agency, it is recommended that Lewis needs to permit the production system to be a different function from the marketing unit. Because many ad agency had these two functions as different systems, it makes even more sense to comply with the norm. Along with this, both features may have the ability to concentrate on their core activates a lot more efficiently. The negative aspect of this strategy would certainly be that additional expenses would have to be borne for establishing up different production features. A manufacturing head may have to be employed which might raise expenses for the company.

Assimilation of Marketing with Workflows: Because Lewis is currently taking care of the marketing and procedures divisions concurrently; it makes sense to integrate the 2 features given that she has actually been effectively taking treatment of both ends. The fact that Lewis has to adapt her management style for the marketing department suggests that these 2 departments would be culturally diverse.


An analysis of the 3 choices shows that combination of advertising as well as operations would not be a practical relocation as a result of the substantial differences between both departments despite the fact that presently Lewis is handling both. While separation of the manufacturing feature may have been a positive step for the advertising and marketing division, the fact that it would certainly suggest placing a third feature under Lewis's wing implies this need to be stayed clear of. The combination of the advertising and marketing department is the most effective option in regards to obtaining the ideal results from the division. An activity prepare for this alternative is gone over listed below.

Activity Strategy.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production function will continue to be part of advertising under advertising and marketing function.

Lewis will certainly separate herself from operations.

An autonomous management style with staff member empowerment will certainly be made use of in advertising and marketing division.

Open door plan and emphasis on cross departmental communication will certainly be focused on eliminating dissonance.

Backup strategy.

If the combination does not work out as intended, a backup strategy would certainly adhere to which would certainly divide the manufacturing function from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing function will certainly be divided by placing it under an SVP manufacturing.