Menu

Bank Of America Tower Redesigning Skyscrapers Case Study Analysis

CASE ANALYSIS

Home >> Harvard >> Bank Of America Tower Redesigning Skyscrapers >>

Bank Of America Tower Redesigning Skyscrapers Case Study Analysis

Background and Facts

Bank Of America Tower Redesigning Skyscrapers an office supplies store for little and also medium sized businesses has actually just recently been associated with preparing for a merger with its competitor Residence Deport, which has actually impacted efficiency levels in departmentswith the elderly supervisor involved in lawful complications put forth by the federal Trade Commission. With the Advertising Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the future. With obstacles in the type of a prospective social change as well as low employee spirits, the company wants a full reengineering initiative at the advertising and marketing division.

Trouble Statement

The possible social modification at the marketing division of Bank Of America Tower Redesigning Skyscrapers is increasing uncertainty in the workplace causing numerous challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting tactical decisions since Stapes Inc. needed to abandon its plans of combining with Office Deport after the Federal Profession Compensation's intervention while doing so. Provided the reality that the store has an international existence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations may have the ability to influence performance or tactical objectives. Federal Profession Commission's antitrust match against the merger took up valuable time of the company's elderly administration suggesting that 'political' factors can have significant ramifications for an international business.

Economic Factors: Economic factors such as the development of small businesses in the global circumstance recommend that Bank Of America Tower Redesigning Skyscrapers is growing in an environment where there is possible development of businesses. Along with this, reality that shop customers are mainly looking for workplace supplies for office suggests that the market has a rising fad of entrepreneurs as well as home based businesses.

Social factors: Social patterns in the economic situation show that consumers are searching for comfort along with attractive costs. Marketing research shows how the consumer for Bank Of America Tower Redesigning Skyscrapers does not have understanding concerning locating options which can supply a mix of benefit and also low costs.

Technological factors: Technology plays an important role in Bank Of America Tower Redesigning Skyscrapers's organisation technique especially as the company is piloting Technology centers which would provide technology sales and also assistance in the kind of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Actions concerns can be seen in Bank Of America Tower Redesigning Skyscrapers's case as highlighted in this area.

Apprehensions regarding cultural modification: There is uneasiness about a social change that would occur as soon as Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising with most of the personnel already revealing unhappiness over this potential move. This expected adjustment has actually produced anxiety in the workplace which has been combined with the past stress and anxiety of preparing the company for a potential merger with Home Deport.

Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the difficult setting of a fast-paced organization. Not only does this result in problem in locating the best people, it places stress and anxiety on new hires as can not hold up against the rate and also stress that the organization expects them to bear.

Twin Reporting Lines: Novices find this business society difficult and also hard to handle particularly as populated line connections are meant to be weak in general and also unbiased setting and also performance examination is still done by the solid line manager. This implies that novices can lose clearness about their respective roles and also goals particularly as populated line reporting does not maintain them in straight interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had been guessed that the last would take Krasnow's placement came as a blow to her spirits. Lewis might have been qualified and also appropriate for the work yet the fact that Kransnow's departure would make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Worry & Job Insecurity: Anxiety and also insecurity can be recognized as two significant concerns that Lewis would certainly be dealing with particularly as the merger has now be cancelled as well as 2 elderly execs of the advertising department would be leaving. The whole duty of the division would be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a social adjustment however would certainly also need to show herself in her brand-new role.

Inappropriate Administration Style of Leader: Lewis's administration design and its incompatibility with the advertising and marketing division's function can likewise be seen as an OB difficulty particularly as she has been used to taking care of issues in the operations division where workers are educated to concentrate on processes and also obtain them. The advertising and marketing division on the other hand can be seen as a group of individuals that are used to being supported by Krasnow who concentrated much more on outcome than processes.

Interdepartmental Differences: Interdepartmental arguments between three departments, advertising and marketing, merchandizing and also procedures specifically over the appropriation of the advertising and marketing mix can be recognized as an additional OB issue. The advertising department does not share the same vision as the various other two departments regarding the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and also procedures divisions do not concur over the advertising mix appropriation amongst one an additional either.

Disintegration in Marketing Department: Fragmentation in between the marketing and advertising departments can be identified as another OB problem which could need additional focus. The reality that the advertising and marketing sections in the marketing division are separated is protecting against both divisions from getting from each various other's experience and also knowledge. Combination of advertising with retailing and operations would come to be harder if the marketing department itself is broken down which can be another possible OB concern.

Bank Of America Tower Redesigning Skyscrapers Analysis

Various concepts have been made use of to clarify the circumstances to obtain additional quality about the scenario handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that staffs are easy and lazy, have little ambition as well as withstand change. The hard version of this theory highlighted browbeating, limited controls, dangers and also penalties. Gradually it produces low efficiency, subtle sabotage as well as rivalry (Bargain, 2003). Although the scenario at Bank Of America Tower Redesigning Skyscrapers is not completely complying with Concept X, it can be seen that new hires are locating this setting rather stressful which might at some point result in a higher inclination of the management towards Theory X. Based on McGregor's advocated view, which he called Theory Y, the crucial task of the management is to prepare business problems to ensure that individuals can attain their very own objectives best by guiding their efforts in the direction of organizational incentives. If individuals locate no fulfillment in their work, the monitoring would have little option however to rely on concept X as well as external control (Deal, 2003). Even while assessing Lewis's administration style, theory X may have appropriated in the operations division somewhat however the Advertising and marketing department would need dependence on Theory Y to get the creativity as well as originality from the groups.

Tuckman's Teamwork Theory: As much as Lewis's problem about bringing consistency between the advertising as well as marketing department is concerned, this would initially lead to conflict as reviewed by Bruce Tuckman in his 'Team effort Concept'. By combining the advertising and marketing and marketing department's work, there may be the exact same first disconnect which might lead to the 2nd stage of 'storming' where the teams test one an additional.

When individuals are offered with adjustment, they get in stage one and so there might be emotions like despair, unpredictability, frustration, rage, worry, denial and also disorientation.The circumstance at the advertising and marketing division of Bank Of America Tower Redesigning Skyscrapers is comparable so Lewis can obtain comfortable with the concept that it is not extraordinary habits. It is during this phase that Lewis will have to offer support to the division so that they can locate a sense of instructions. It can be seen how Krasnow has already made this transition less complicated by making Lewis get included in the department a year prior to his real separation.

Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has goes over the relevance of 'safety needs as being a lower level need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel safe and also out of danger' is at the 2nd degree of needs. Prior to a staff member can be made to create mentally, he needs to have his 'Physical 'as well as 'Safety' requires satisfied.

SWOT Analysis for Bank Of America Tower Redesigning Skyscrapers Case Study



Effects of Analysis.

The OB analysis has actually checked out numerous concepts to comprehend how to cope with the present scenario handy. The complying with three alternatives have been proposed to assist Lewis manage the organizational challenges in the advertising department. Each of these alternatives has been suggested for relieving the change needed to bring the advertising and marketing division according to the requirements of the market and also for making the cultural modification that would certainly follow when the existing leader leaves.

Combination of marketing and advertising features. Separating Adverting as well as Production functions. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has know-how in business-to-business advertising and marketing along with firm as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both marketing and advertising and marketing functions.

The advantage of this strategy is that it will certainly integrate the two functions while minimizing the demand for employing an added source for advertising. Lewis would be heading the advertising department as well as in any case her substitute would certainly be needed for the existing role that she is carrying out. The drawback of this choice is that external hiring might produce animosity from inner personnel that might be eying the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Offered the competitive pressures and also high quality work required from the advertising agency, it is suggested that Lewis ought to allow the manufacturing system to be a different function from the marketing system. Since most advertising companies had these two functions as separate devices, it makes even more feeling to adhere to the standard.

Combination of Marketing with Operations: Since Lewis is already taking care of the advertising as well as procedures departments all at once; it makes sense to integrate the two functions given that she has been effectively dealing with both ends. The truth that the two divisions currently have significant differences over allotment of resources recommends that this combination may have the ability to bring about consistency particularly as Lewis would certainly be heading both ends.However there are various disadvantages of this relocation specifically as it would certainly place way too much worry over Lewis's shoulders. The fact that Lewis has to adapt her management design for the marketing department recommends that these two divisions would certainly be culturally varied. Lewis might not be able to use one kind of leadership design to both divisions which could result in inefficiency in either one of the two functions.

Recommendation.



An assessment of the 3 options indicates that combination of advertising and marketing as well as operations would certainly not be a practical relocation due to the vast distinctions between the 2 departments despite the truth that presently Lewis is managing both. While splitting up of the production function may have been a favorable action for the advertising division, the truth that it would indicate putting a 3rd function under Lewis's wing indicates this must be avoided.

Activity Plan.

Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of marketing and advertising.

Production function will certainly continue to be component of advertising under marketing feature.

Lewis will separate herself from procedures.

An autonomous management style with staff member empowerment will certainly be utilized in advertising department.

Open up door plan as well as focus on cross department communication will be aimed at eliminating disharmony.

Backup strategy.

If the integration does not work out as prepared, a backup strategy would certainly follow which would divide the production feature from the advertising and marketing function to lower the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the marketing division without an SVP. Because case the production function will certainly be separated by placing it under an SVP production.