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Barclays And The Libor Anatomy Of A Scandal Case Study Analysis

Background and Facts

Barclays And The Libor Anatomy Of A Scandal a workplace products retailer for tiny and also moderate sized businesses has recently been associated with preparing for a merger with its competitor Home Deport, which has affected efficiency levels in departmentswith the senior supervisor associated with legal issues put forth by the federal Trade Commission. With the Marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the near future. With obstacles in the type of a prospective social adjustment and also low employee morale, the organization wants a complete reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The potential cultural change at the advertising division of Barclays And The Libor Anatomy Of A Scandal is increasing unpredictability in the workplace resulting in numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting tactical decisions because Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Trade Commission's treatment at the same time. Provided the truth that the store has a global existence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries might have the ability to impact efficiency or strategic goals. Federal Profession Payment's antitrust fit against the merging occupied useful time of the company's elderly administration suggesting that 'political' factors can have severe ramifications for an international company.

Economic Factors: Economic factors such as the development of small businesses in the global circumstance recommend that Barclays And The Libor Anatomy Of A Scandal is growing in an environment where there is potential development of companies. Truth that store consumers are primarily looking for workplace products for residence workplaces recommends that the market has an increasing pattern of business owners as well as house based businesses.

Social factors: Social patterns in the economic situation show that customers are seeking benefit along with eye-catching rates. Marketing research shows how the consumer for Barclays And The Libor Anatomy Of A Scandal does not have understanding regarding discovering options which can offer a mix of comfort as well as affordable.

Technical factors: Modern technology plays a crucial duty in Barclays And The Libor Anatomy Of A Scandal's company approach particularly as the company is piloting Modern technology centers which would certainly offer innovation sales and also support in the type of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Business Actions concerns can be seen in Barclays And The Libor Anatomy Of A Scandal's case as highlighted in this area.

Worries regarding cultural modification: There is concern about a social adjustment that would occur as soon as Todd Krasnow leaves from his placement as the Exec Vice President of Advertising And Marketing with a lot of the staff members currently revealing unhappiness over this potential step. This expected change has actually developed anxiety in the work environment which has been combined with the previous tension of preparing the firm for a prospective merger with Residence Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is shortage of employees that can match the stressful setting of a busy company. Not just does this bring about trouble in discovering the ideal people, it places stress on brand-new hires as can not hold up against the rate as well as pressure that the organization expects them to birth.

Double Coverage Lines: Novices discover this organizational society difficult and difficult to cope with especially as dotted line connections are suggested to be weak as a whole as well as objective setting and efficiency analysis is still done by the strong line supervisor. This means that newbies can shed clarity regarding their respective duties and also objectives specifically as populated line coverage does not maintain them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles even though it had been hypothesized that the last would take Krasnow's setting came as a strike to her morale. Lewis may have been qualified and suitable for the task but the reality that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Job Insecurity: Concern and also insecurity can be determined as two major issues that Lewis would certainly be handling particularly as the merger has now be terminated and also 2 elderly executives of the marketing department would certainly be leaving. The entire responsibility of the department would be falling on Lewis's shoulders that would certainly not just be in charge of brining regarding a social adjustment yet would likewise have to verify herself in her brand-new duty.

Incompatible Administration Design of Leader: Lewis's monitoring design and its conflict with the marketing division's duty can also be seen as an OB challenge particularly as she has actually been utilized to handling issues in the procedures division where personnel are shown to concentrate on processes and obtain them. The advertising department on the various other hand can be viewed as a team of people who are utilized to being nurtured by Krasnow who concentrated extra on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between 3 departments, advertising, merchandizing as well as procedures respectively over the allocation of the marketing mix can be identified as another OB issue. The advertising division does not share the same vision as the various other two departments relating to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix allocation among one an additional either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the marketing and advertising departments can be identified as an additional OB issue which could need additional focus. The truth that the advertising and marketing areas in the advertising department are disconnected is preventing both divisions from getting from each various other's experience and knowledge. Assimilation of marketing with retailing and operations would come to be more difficult if the advertising and marketing department itself is degenerated which can be an additional prospective OB concern.

Barclays And The Libor Anatomy Of A Scandal Analysis

Numerous concepts have actually been used to discuss the situations to get more quality regarding the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers believe that staffs are easy and also careless, have little aspiration and stand up to change. The tough version of this concept highlighted browbeating, limited controls, risks and also punishments. Over time it produces low productivity, subtle sabotage and also competition (Deal, 2003). The scenario at Barclays And The Libor Anatomy Of A Scandal is not completely complying with Theory X, it can be seen that new hires are finding this environment instead stressful which may ultimately lead to a better disposition of the management towards Concept X. As per McGregor's advocated sight, which he called Theory Y, the important job of the management is to arrange organizational conditions to make sure that individuals can achieve their very own objectives best by directing their initiatives towards organizational benefits. If people discover no complete satisfaction in their work, the management would certainly have little option yet to depend on concept X and also outside control (Deal, 2003). Also while examining Lewis's monitoring design, theory X may have been suitable in the procedures division somewhat but the Marketing department would certainly need reliance on Concept Y in order to get the creative thinking as well as originality from the groups.

Tuckman's Synergy Concept: As for Lewis's concern concerning bringing harmony in between the advertising and marketing division is worried, this would at first result in conflict as talked about by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's theory received appendix 3, during the preliminary stage of team advancement, individuals might not bond, as they are busy locating their location in the team. By incorporating the advertising and marketing division's work, there might be the same initial disconnect which can cause the second stage of 'storming' where the teams challenge each other. It is just during the third stage or 'norming' when they would come together to share concepts before the team can bring around synergy in the fourth stage 'performing'.

When people are provided with change, they go into stage one and so there may be feelings like sadness, unpredictability, stress, anger, anxiety, denial and also disorientation.The situation at the marketing department of Barclays And The Libor Anatomy Of A Scandal is similar so Lewis can obtain comfortable with the concept that it is not amazing habits. It is throughout this phase that Lewis will have to give guidance to the department so that they can discover a feeling of instructions. It can be seen just how Krasnow has already made this transition simpler by making Lewis obtain involved in the department a year prior to his actual departure.
Vrio Analysis
Maslow's Demand power structure: The OB problem related to instability at the office has been triggered firstly by the adjustment in management as well as second of all by the reality that the merging will certainly no longer be started. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'security requires as being a lower degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and also safe' goes to the 2nd degree of demands. Before a worker can be made to develop mentally, he requires to have his 'Physical 'and 'Safety' requires satisfied. This shows that unless the workers are made to really feel secure regarding their present employment status in Barclays And The Libor Anatomy Of A Scandal they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Barclays And The Libor Anatomy Of A Scandal Case Study

Implication of Analysis.

The OB analysis has taken a look at various concepts to understand how to manage the present circumstance handy. The adhering to 3 choices have been suggested to help Lewis deal with the business obstacles in the advertising and marketing division. Each of these alternatives has been proposed for reducing the transition needed to bring the advertising department according to the demands of the market and also for making the social change that would certainly follow when the present leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Production features. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business marketing along with company as well as retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both advertising and also advertising functions.

The advantage of this approach is that it will integrate both features while minimizing the requirement for employing an extra resource for advertising. In addition to this, Lewis would certainly be heading the marketing division and all the same her substitute would be needed for the present duty that she is performing. The negative aspect of this alternative is that exterior hiring might produce bitterness from internal workers that may be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Manufacturing: Offered the affordable stress and also premium quality work required from the advertising agency, it is advised that Lewis ought to permit the production unit to be a different function from the marketing device. Since many ad agency had these two functions as different systems, it makes more sense to comply with the norm. Both functions may be able to concentrate on their core activates a lot more efficiently. However, the disadvantage of this method would certainly be that additional prices would certainly need to be birthed for establishing separate production features. A production head may have to be worked with which can increase expenses for the company.

Assimilation of Advertising with Workflows: Because Lewis is currently looking after the advertising and marketing and also procedures departments concurrently; it makes good sense to incorporate the two functions given that she has actually been effectively taking care of both ends. The reality that both departments currently have significant differences over allocation of sources recommends that this combination might have the ability to cause harmony specifically as Lewis would be heading both ends.However there are numerous negative aspects of this move especially as it would put too much worry over Lewis's shoulders. The truth that Lewis has to adjust her monitoring design for the advertising and marketing department recommends that these two divisions would be culturally varied. Lewis might not be able to apply one type of management style to both divisions which could result in inadequacy in either one of the 2 functions.


An evaluation of the 3 options indicates that combination of advertising and also procedures would certainly not be a practical action because of the large differences between the two divisions despite the fact that currently Lewis is taking care of both. While separation of the production feature might have been a positive action for the advertising and marketing department, the reality that it would mean putting a third function under Lewis's wing means this ought to be avoided. The assimilation of the marketing division is the very best alternative in terms of getting the ideal results from the department. An action prepare for this choice is discussed listed below.

Activity Plan.
Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly remain part of advertising under marketing function.

Lewis will divide herself from procedures.

A democratic leadership design with staff member empowerment will certainly be utilized in advertising department.

Open door plan and emphasis on cross departmental communication will certainly be focused on getting rid of discord.

Backup plan.

If the combination does not work out as planned, a contingency strategy would comply with which would certainly separate the manufacturing function from the marketing feature to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will definitely be divided by putting it under an SVP manufacturing.