Battle Of Union Square Case Study Solution


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Battle Of Union Square Case Study Analysis

Background and Facts

Battle Of Union Square a workplace supplies retailer for tiny and medium sized businesses has just recently been associated with preparing for a merger with its rival Home Deport, which has actually impacted effectiveness levels in departmentswith the elderly manager involved in legal issues presented by the government Profession Compensation. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With challenges in the kind of a potential cultural modification and also reduced employee spirits, the organization is in need of a total reengineering initiative at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Battle Of Union Square is increasing uncertainty in the working environment bring about numerous obstacles for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting critical choices because Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Trade Compensation's intervention at the same time. Offered the reality that the store has an international existence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these nations might be able to influence performance or critical goals. Federal Profession Commission's antitrust suit against the merging occupied valuable time of the organization's elderly administration suggesting that 'political' factors can have serious implications for a global service.

Economic Factors: Financial factors such as the introduction of local business in the international situation recommend that Battle Of Union Square is prospering in an environment where there is possible growth of services. Fact that shop clients are primarily looking for office supplies for home offices recommends that the market has a rising trend of business owners and home based services.

Social factors: Social fads in the economy show that customers are searching for ease in addition to eye-catching prices. Market research demonstrates how the consumer for Battle Of Union Square does not have understanding concerning discovering remedies which can offer a combination of convenience and inexpensive.

Technological factors: Innovation plays a vital function in Battle Of Union Square's organisation technique specifically as the company is piloting Technology facilities which would certainly provide technology sales and assistance in the kind of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Business Behavior problems can be seen in Battle Of Union Square's case as highlighted in this section.

Apprehensions regarding social change: There is uneasiness about a social change that would certainly take place as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the team member already showing discontent over this prospective step. This predicted adjustment has actually produced stress in the work environment which has actually been paired with the past anxiety of preparing the firm for a possible merging with House Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is lack of employees that can match the difficult setting of a hectic organization. Not only does this lead to trouble in discovering the best people, it puts tension on brand-new hires as can not hold up against the rate and also stress that the organization expects them to bear.

Twin Coverage Lines: Newcomers locate this organizational culture troublesome and also difficult to deal with specifically as populated line partnerships are meant to be weak as a whole as well as objective setup as well as efficiency assessment is still done by the strong line supervisor. This implies that novices can shed clarity regarding their corresponding roles and goals specifically as populated line coverage does not maintain them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles even though it had actually been guessed that the last would certainly take Krasnow's position came as a blow to her spirits. Lewis may have been capable and ideal for the work yet the reality that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the factor for Coles' resignation from services.

Worry & Job Insecurity: Fear and also insecurity can be identified as two significant problems that Lewis would be handling especially as the merging has currently be cancelled and also 2 senior execs of the advertising department would be leaving. The entire responsibility of the department would certainly be falling on Lewis's shoulders who would certainly not simply supervise of brining about a cultural modification however would certainly additionally have to show herself in her brand-new duty.

Inappropriate Administration Design of Leader: Lewis's management style and also its conflict with the marketing division's role can additionally be seen as an OB challenge especially as she has been utilized to handling issues in the operations department where employees are instructed to focus on processes as well as obtain them. The advertising division on the other hand can be seen as a team of people who are utilized to being nurtured by Krasnow who concentrated much more on output than processes.

Interdepartmental Disputes: Interdepartmental differences between three divisions, advertising, merchandizing as well as operations specifically over the allotment of the advertising and marketing mix can be determined as another OB problem. Although the marketing department does not share the very same vision as the various other two departments concerning the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix allotment among one another either.

Disintegration in Advertising Department: Fragmentation between the advertising and marketing divisions can be identified as another OB problem which can need additional attention. The truth that the advertising and marketing areas in the marketing division are separated is protecting against both divisions from gaining from each other's experience as well as know-how. Combination of marketing with retailing and also operations would certainly come to be harder if the advertising department itself is disintegrated which can be an additional possible OB problem.

Battle Of Union Square Analysis

Various concepts have been utilized to discuss the conditions to obtain additional quality regarding the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers think that subordinates are passive and also lazy, have little aspiration as well as withstand modification. The hard version of this concept stressed coercion, limited controls, hazards as well as punishments. Over time it produces low productivity, subtle sabotage and rivalry (Deal, 2003). Although the circumstance at Battle Of Union Square is not totally adhering to Theory X, it can be seen that brand-new hires are locating this atmosphere instead stressful which might eventually bring about a better disposition of the administration towards Concept X. According to McGregor's advocated view, which he called Concept Y, the necessary job of the management is to set up business problems so that individuals can accomplish their very own goals best by guiding their initiatives towards organizational rewards. If people find no contentment in their job, the monitoring would certainly have little option however to rely on theory X and also exterior control (Offer, 2003). Even while evaluating Lewis's management style, concept X might have been suitable in the operations division to some extent yet the Advertising and marketing division would certainly need reliance on Concept Y in order to get the creative thinking and creativity from the groups.

Tuckman's Synergy Concept: As far as Lewis's issue regarding bringing harmony in between the marketing and advertising division is concerned, this would at first lead to clash as reviewed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, throughout the initial phase of team advancement, individuals might not bond, as they are hectic finding their area in the group. By combining the advertising and marketing division's job, there might coincide initial separate which might result in the 2nd phase of 'storming' where the groups challenge each other. However, it is just throughout the 3rd stage or 'norming' when they would certainly collaborate to share ideas prior to the group can cause harmony in the fourth stage 'performing'.

Bridges' Shift Version: As per William Bridge's theory (appendix 4), individuals are quite unpleasant with change, which is evident by the situation at Battle Of Union Square The scenario can be viewed as a typical program of life if is examined as per Bridge's theory where he clarifies that individuals undergo 3 stages of shift when they experience modification. 'End, losing and Letting go', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When people exist with adjustment, they enter stage one and so there might be feelings like sadness, uncertainty, irritation, temper, anxiety, denial and also disorientation.The situation at the marketing division of Battle Of Union Square is similar so Lewis can obtain comfortable with the suggestion that it is not amazing habits. In the second phase, there might be a need to connect the gap between the new and also old culture so Lewis might need to face this experience when Krasnow leaves. There might be low morale and low performance at this stage which must not be taken as a problem. It is during this phase that Lewis will need to give assistance to the division to ensure that they can locate a sense of direction. It can be seen just how Krasnow has actually already made this change easier by making Lewis get associated with the division a year prior to his real separation. According to Bridges' Design, stage 3 will bring about openness to knowing, High energy and also dedication as individuals will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Need power structure: The OB issue pertaining to insecurity at the office has actually been caused first of all by the adjustment in management and secondly by the reality that the merging will no longer be initiated. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has talks about the relevance of 'safety requires as being a lower degree need of a human for causing motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to feel safe and secure and safe' is at the 2nd level of needs. Prior to an employee can be made to create psychologically, he needs to have his 'Physical 'and also 'Security' requires satisfied. This indicates that unless the personnel are made to feel safe and secure concerning their present work standing in Battle Of Union Square they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Battle Of Union Square Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous concepts to understand just how to manage the present scenario handy. The following three alternatives have been proposed to help Lewis manage the organizational challenges in the advertising and marketing division. Each of these options has been recommended for relieving the transition needed to bring the advertising department according to the requirements of the market and for making the social modification that would certainly follow once the existing leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Manufacturing functions. Integration of Advertising And Marketing with Operations.

Analysis of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The internal advertising and marketing firm of Battle Of Union Square is currently strength for the organization in regards to saving up on overheads connected to marketing as well as promo. Since no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being straight appointed to Krasnow for the marketing function, this is a favorable chance for integrating the advertising and marketing functions. Judith Shapiro that has earlier been talked to by Lewis during the earlier merger days has experience in business-to-business advertising and marketing in addition to company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The benefit of this strategy is that it will integrate the two features while decreasing the requirement for working with an additional resource for advertising. Along with this, Lewis would certainly be heading the advertising department and also in any case her replacement would certainly be needed for the present duty that she is executing. The drawback of this choice is that outside hiring might produce resentment from interior workers that may be considering the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Given the affordable stress and high top quality job needed from the advertising agency, it is recommended that Lewis should permit the manufacturing unit to be a different feature from the advertising and marketing unit. Given that many advertising agencies had these two features as different systems, it makes more sense to adhere to the standard.

Integration of Advertising with Procedures: Because Lewis is already caring for the marketing as well as operations divisions all at once; it makes good sense to integrate both features since she has actually been successfully taking care of both ends. The reality that both divisions currently have significant differences over allowance of resources recommends that this integration might have the ability to bring about harmony specifically as Lewis would be heading both ends.However there are numerous downsides of this relocation particularly as it would put too much burden over Lewis's shoulders. The fact that Lewis needs to adjust her monitoring style for the advertising and marketing department recommends that these two divisions would certainly be culturally diverse. Lewis may not be able to apply one type of leadership style to both divisions which might result in ineffectiveness in either one of the 2 functions.


An analysis of the 3 choices suggests that assimilation of advertising and marketing and procedures would certainly not be a possible move as a result of the huge distinctions in between both departments although that presently Lewis is taking care of both. While separation of the production function may have been a favorable relocation for the marketing division, the truth that it would imply putting a 3rd feature under Lewis's wing means this need to be stayed clear of as well. The integration of the marketing division is the best alternative in regards to getting the optimum arise from the department. An activity prepare for this alternative is talked about below.

Activity Strategy.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Production function will stay part of advertising and marketing under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

A democratic management design with worker empowerment will certainly be utilized in advertising and marketing division.

Open up door plan and also focus on cross department interaction will certainly be aimed at eliminating dissonance.

Backup plan.

If the assimilation does not exercise as planned, a backup strategy would follow which would divide the production feature from the marketing feature to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. In that case the manufacturing function will certainly be divided by positioning it under an SVP production.