Blackheath Manufacturing Company Case Study Analysis


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Background and Facts

Blackheath Manufacturing Company an office products store for tiny and average sized services has recently been involved in preparing for a merger with its rival Residence Deport, which has actually impacted effectiveness degrees in departmentswith the senior supervisor involved in lawful issues presented by the government Profession Payment. With the Marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With difficulties in the kind of a possible cultural change and low worker spirits, the organization wants a total reengineering initiative at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural change at the advertising and marketing department of Blackheath Manufacturing Company is enhancing uncertainty in the workplace bring about numerous obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical choices given that Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Profession Commission's intervention while doing so. Provided the reality that the shop has an international existence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may have the ability to influence performance or critical objectives. Federal Profession Payment's antitrust suit against the merging used up beneficial time of the company's elderly monitoring recommending that 'political' factors can have significant implications for a global company.

Economic Factors: Economic factors such as the development of small companies in the international scenario recommend that Blackheath Manufacturing Company is prospering in an atmosphere where there is potential development of businesses. Reality that store customers are mainly looking for office materials for home offices recommends that the market has a climbing pattern of business owners as well as residence based organisations.

Social factors: Social patterns in the economy reveal that customers are trying to find comfort in addition to appealing costs. Market research shows how the client for Blackheath Manufacturing Company does not have understanding about discovering services which can use a combination of comfort as well as inexpensive.

Technical factors: Technology plays an essential duty in Blackheath Manufacturing Company's company approach especially as the company is piloting Modern technology centers which would use innovation sales and assistance in the kind of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and Effects.

Several underlying Business Actions problems can be seen in Blackheath Manufacturing Company's case as highlighted in this section.

Worries about cultural change: There is uneasiness regarding a social modification that would certainly occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with a lot of the personnel currently revealing unhappiness over this prospective action. This expected change has produced anxiety in the work environment which has actually been combined with the previous anxiety of preparing the company for a potential merger with Home Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is scarcity of employees that can match the difficult environment of a hectic company. Not just does this cause trouble in finding the ideal people, it puts stress on new hires as can not stand up to the speed and pressure that the company expects them to bear.

Double Reporting Lines: Newbies locate this business society difficult and challenging to deal with particularly as populated line partnerships are implied to be weak in general as well as objective setting as well as performance analysis is still done by the solid line supervisor. This suggests that novices could lose clarity regarding their respective duties as well as goals particularly as populated line reporting does not keep them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been speculated that the latter would take Krasnow's setting came as an impact to her morale. Lewis might have been capable and proper for the job however the reality that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Fear & Task Instability: Concern and also instability can be recognized as 2 significant concerns that Lewis would be handling particularly as the merger has now be cancelled as well as two senior executives of the advertising department would be leaving. The whole responsibility of the department would be dropping on Lewis's shoulders that would certainly not just supervise of brining about a cultural modification yet would likewise need to prove herself in her brand-new role.

Incompatible Management Style of Leader: Lewis's administration style and also its conflict with the advertising division's duty can additionally be viewed as an OB obstacle particularly as she has actually been made use of to managing problems in the operations division where workers are shown to concentrate on procedures as well as obtain them right. The advertising and marketing department on the various other hand can be viewed as a group of people that are used to being supported by Krasnow that concentrated more on result than procedures.

Interdepartmental Differences: Interdepartmental differences between three departments, advertising, merchandizing as well as procedures specifically over the allowance of the advertising and marketing mix can be recognized as one more OB issue. Although the advertising and marketing department does not share the very same vision as the various other two divisions pertaining to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing and procedures departments do not agree over the marketing mix allocation among each other either.

Fragmentation in Marketing Department: Fragmentation between the marketing and advertising divisions can be recognized as an additional OB issue which can require more attention. The truth that the advertising and marketing sections in the advertising division are separated is avoiding both departments from obtaining from each other's experience and also experience. Integration of advertising with retailing and procedures would certainly come to be harder if the advertising department itself is broken down which can be an additional prospective OB problem.

Blackheath Manufacturing Company Analysis

Different concepts have been utilized to discuss the conditions to get more quality regarding the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that subordinates are passive as well as lazy, have little ambition and also resist change. The scenario at Blackheath Manufacturing Company is not completely complying with Theory X, it can be seen that brand-new hires are locating this setting instead difficult which might at some point lead to a greater disposition of the administration towards Concept X. Even while assessing Lewis's monitoring design, concept X may have been ideal in the procedures department to some level however the Advertising and marketing department would call for reliance on Concept Y in order to obtain the imagination and also creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's worry concerning bringing consistency in between the marketing and advertising division is concerned, this would at first lead to clash as discussed by Bruce Tuckman in his 'Team effort Concept'. By incorporating the advertising and marketing and also marketing department's work, there might be the exact same first separate which can lead to the second stage of 'storming' where the groups challenge one another.

Bridges' Transition Model: According To William Bridge's theory (appendix 4), people are quite unpleasant with adjustment, which is obvious by the situation at Blackheath Manufacturing Company The scenario can be seen as a regular program of life if is researched as per Bridge's concept where he describes that people go through three stages of change when they experience change. 'Closing, shedding and also Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people exist with modification, they get in phase one therefore there might be feelings like despair, uncertainty, frustration, rage, concern, denial and disorientation.The situation at the marketing department of Blackheath Manufacturing Company is similar so Lewis can obtain comfy with the idea that it is not extraordinary actions. In the second stage, there may be a need to bridge the void between the new and also old culture so Lewis might have to face this ordeal once Krasnow leaves. There may be reduced spirits and also low efficiency at this phase which ought to not be taken as a setback. It is throughout this stage that Lewis will have to give advice to the department so that they can find a sense of direction. It can be seen just how Krasnow has currently made this shift less complicated by making Lewis obtain involved in the division a year prior to his actual separation. As per Bridges' Model, phase 3 will certainly cause visibility to learning, High energy as well as dedication as individuals will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Requirement power structure: The OB problem related to insecurity at the work environment has been triggered first of all by the modification in monitoring and also secondly by the reality that the merger will certainly no more be started. Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has goes over the importance of 'safety requires as being a reduced level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel safe and secure as well as unharmed' goes to the second level of requirements. Before a worker can be made to develop emotionally, he requires to have his 'Physical 'and also 'Security' needs satisfied. This indicates that unless the employees are made to feel secure concerning their existing work standing in Blackheath Manufacturing Company they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Blackheath Manufacturing Company Case Study

Implication of Analysis.

The OB analysis has checked out various concepts to recognize how to manage the existing situation handy. The following three alternatives have been suggested to assist Lewis deal with the organizational obstacles in the advertising and marketing division. Each of these choices has been suggested for reducing the shift required to bring the advertising department in line with the demands of the market as well as for making the cultural change that would adhere to as soon as the current leader leaves.

Assimilation of advertising and marketing features. Separating Adverting as well as Production features. Combination of Advertising And Marketing with Workflow.

Examination of Alternatives.

Combination of Advertising And Marketing & Advertising Functions: The internal marketing company of Blackheath Manufacturing Company is currently toughness for the organization in regards to conserving up on expenses connected to advertising and marketing as well as promotion. Because no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the advertising function, this is a beneficial chance for integrating the marketing and advertising features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has experience in business-to-business marketing along with agency as well as retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and marketing features.

The advantage of this approach is that it will incorporate the two functions while decreasing the demand for working with an added source for marketing. Along with this, Lewis would certainly be heading the marketing department as well as in any case her replacement would certainly be required for the existing duty that she is doing. The drawback of this option is that outside hiring might bring about animosity from interior workers that may be considering the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Manufacturing: Given the affordable stress and also high quality work required from the marketing agency, it is suggested that Lewis needs to enable the manufacturing system to be a different feature from the advertising and marketing system. Considering that the majority of advertising and marketing firms had these 2 functions as different units, it makes more feeling to adhere to the norm.

Integration of Advertising with Operations: Given that Lewis is already taking care of the marketing and operations departments simultaneously; it makes sense to integrate the 2 features because she has actually been efficiently taking care of both ends. The fact that Lewis has to adjust her administration style for the advertising department suggests that these 2 divisions would certainly be culturally diverse.


An assessment of the 3 options indicates that integration of advertising and marketing as well as procedures would not be a feasible action due to the substantial differences between the two departments despite the reality that currently Lewis is dealing with both. While separation of the manufacturing function might have been a beneficial move for the marketing division, the reality that it would certainly mean putting a third function under Lewis's wing means this need to be prevented.

Activity Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Production function will remain part of advertising under marketing feature.

Lewis will certainly divide herself from operations.

An autonomous management style with worker empowerment will certainly be used in marketing department.

Open up door plan as well as focus on cross department interaction will be focused on removing disharmony.

Contingency plan.

If the assimilation does not work out as prepared, a contingency strategy would certainly adhere to which would separate the manufacturing function from the advertising feature to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the marketing department without an SVP. Because case the production function will definitely be divided by positioning it under an SVP production.