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Brick By Brick Case VRIO Analysis

CASE STUDY


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Brick By Brick Case Study Analysis

Several areas can be determined where FG has a competitive edge over its rivals. These areas would be assessed making use of the Brick By Brick VIRO framework where the 'value', 'inimitability', 'rarity' and also organization' of FG would be assessed in regards to its contribution towards its one-upmanship. The framework has been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a means of obtaining high margins for the business, yet is useful for the consumer as well. Smoked fish and shellfish items are considered as value-added products and so FG is absolutely providing value to the market and also to the business owner in the kind of high conserving potential from fish products. FG's capacity to create initial Oriental passionate smoked seafood products can be taken into consideration an inimitable ability.

Business has placed barriers to access for brand-new participants by urging customers to be requiring in terms of asking for their preferences. Not only has this made the service uncommon, it has actually boosted the expense of entry for specific niche players considering that FG's diversification and also versatility can not be matched by new entrants in the short run. This highlights another point of inimitability.

The fact that business is not product-orientated but is a market-orientated organisation which is flexible enough in its capacity to get used to vibrant market situations suggests that its way of arranging solutions is definitely its competitive edge. The business is organized so that it has much less dependence on importers and trading business which adds to its competitive side as a company in a market where smoked fish products have to be imported from various other nations.

In addition to these factors, FG's long-term relationships with its client that has resulted in brand commitment from their side and the previous's continuous reinforcement of quality control to maintain this brandloyalty is an extra variable offering it a competitive edge.

As per the Brick By Brick VIRO framework, if a firm's resources are valuable yet can be mimicked easily, it may have a momentary competitive advantage. In FG's case, it can be seen just how a continual affordable benefit is possible via the firm's adaptability, market-orientated method, endured long-termrelationships as well as cutting-edge abilities of the entrepreneur.