Cash Technology Limited A Chinese Ipo In Singapore Case Study Solution


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Cash Technology Limited A Chinese Ipo In Singapore Case Study Solution

Background and Facts

Cash Technology Limited A Chinese Ipo In Singapore a workplace supplies seller for little and medium sized services has actually just recently been involved in planning for a merging with its competitor House Deport, which has impacted efficiency levels in departmentswith the senior manager involved in legal issues presented by the government Profession Commission. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With difficulties in the type of a possible cultural change as well as reduced worker spirits, the organization requires a full reengineering effort at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The possible social modification at the advertising and marketing department of Cash Technology Limited A Chinese Ipo In Singapore is raising uncertainty in the working environment resulting in various difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting tactical decisions considering that Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Compensation's intervention in the process. Given the reality that the shop has a worldwide existence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to impact efficiency or tactical objectives. Federal Trade Compensation's antitrust fit against the merger took up useful time of the company's senior administration suggesting that 'political' factors can have significant implications for a global organisation.

Economic Factors: Financial factors such as the introduction of small businesses in the worldwide circumstance recommend that Cash Technology Limited A Chinese Ipo In Singapore is prospering in an environment where there is potential development of businesses. In addition to this, truth that store clients are mainly trying to find workplace materials for office recommends that the market has an increasing pattern of business owners as well as home based companies.

Social factors: Social patterns in the economic situation show that clients are seeking benefit along with appealing costs. Marketing research demonstrates how the customer for Cash Technology Limited A Chinese Ipo In Singapore lacks understanding about locating solutions which can supply a combination of ease and also inexpensive.

Technological factors: Modern technology plays an important duty in Cash Technology Limited A Chinese Ipo In Singapore's business approach specifically as the organization is piloting Modern technology facilities which would certainly use modern technology sales and assistance in the form of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues as well as Manifestations.

Several underlying Business Actions concerns can be seen in Cash Technology Limited A Chinese Ipo In Singapore's case as highlighted in this section.

Worries regarding social adjustment: There is worry regarding a cultural adjustment that would certainly take place when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising with the majority of the staff members already showing discontent over this prospective relocation. This anticipated modification has actually created tension in the office which has been coupled with the past tension of preparing the company for a prospective merger with Home Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is lack of personnel that can match the demanding setting of a hectic organization. Not only does this lead to problem in locating the right individuals, it places stress on brand-new hires as can not endure the rate and also pressure that the organization expects them to bear.

Twin Coverage Lines: Newbies find this organizational society troublesome and also difficult to deal with particularly as dotted line partnerships are implied to be weaker in general as well as unbiased setup and also performance evaluation is still done by the solid line manager. This means that newcomers can shed clearness regarding their particular duties and also objectives especially as dotted line coverage does not maintain them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles even though it had actually been hypothesized that the latter would take Krasnow's position came as an impact to her morale. Lewis might have been qualified as well as suitable for the job however the fact that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Work Instability: Anxiety and also instability can be determined as two significant concerns that Lewis would certainly be managing particularly as the merger has now be cancelled as well as 2 senior execs of the advertising division would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would certainly not just supervise of brining concerning a cultural change but would additionally have to show herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's monitoring style and also its conflict with the advertising division's duty can likewise be viewed as an OB challenge specifically as she has actually been utilized to dealing with concerns in the operations department where employees are instructed to concentrate on procedures and obtain them right. The advertising and marketing department on the various other hand can be viewed as a group of individuals who are used to being nurtured by Krasnow who focused much more on result than procedures.

Interdepartmental Arguments: Interdepartmental disagreements between three divisions, marketing, merchandizing as well as procedures specifically over the allocation of the advertising and marketing mix can be identified as another OB worry. The advertising department does not share the exact same vision as the other two divisions regarding the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not concur over the marketing mix appropriation amongst one an additional either.

Disintegration in Advertising And Marketing Department: Disintegration between the marketing and advertising departments can be recognized as one more OB concern which can need further focus. The reality that the advertising and marketing areas in the advertising division are detached is preventing both departments from obtaining from each other's experience and also competence. Integration of advertising with retailing and operations would become harder if the marketing department itself is disintegrated which can be another prospective OB problem.

Cash Technology Limited A Chinese Ipo In Singapore Analysis

Various concepts have been made use of to describe the scenarios to get more quality about the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that juniors are easy and lazy, have little ambition as well as resist change. The circumstance at Cash Technology Limited A Chinese Ipo In Singapore is not totally following Theory X, it can be seen that brand-new hires are finding this atmosphere instead demanding which may eventually lead to a greater inclination of the monitoring towards Theory X. Even while analyzing Lewis's administration style, concept X may have been ideal in the operations division to some degree but the Advertising department would certainly call for dependence on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Synergy Theory: As for Lewis's worry concerning bringing consistency between the marketing and advertising department is worried, this would initially cause clash as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, during the preliminary phase of team development, individuals may not bond, as they are busy finding their place in the group. By incorporating the marketing and advertising division's work, there might be the same preliminary separate which can bring about the second stage of 'storming' where the teams challenge each other. Nonetheless, it is only throughout the third phase or 'norming' when they would integrate to share ideas prior to the group can bring about harmony in the 4th stage 'carrying out'.

Bridges' Transition Model: Based On William Bridge's theory (appendix 4), individuals are quite uncomfortable with change, which is obvious by the circumstance at Cash Technology Limited A Chinese Ipo In Singapore The circumstance can be viewed as a typical course of life if is researched according to Bridge's concept where he clarifies that individuals go through 3 stages of change when they experience change. 'End, shedding and Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people are presented with adjustment, they get in stage one and so there may be emotions like sadness, uncertainty, aggravation, anger, anxiety, denial as well as disorientation.The situation at the marketing division of Cash Technology Limited A Chinese Ipo In Singapore is comparable so Lewis can obtain comfortable with the concept that it is not extraordinary habits. In the second stage, there might be a need to link the gap in between the brand-new as well as old society so Lewis might need to face this experience when Krasnow leaves. There might be reduced spirits as well as reduced productivity at this phase which need to not be taken as a setback. It is during this phase that Lewis will certainly have to offer support to the department so that they can find a sense of direction. It can be seen just how Krasnow has actually already made this change less complicated by making Lewis obtain associated with the department a year prior to his actual separation. According to Bridges' Version, phase three will certainly cause visibility to knowing, High power as well as dedication as individuals will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the office has been set off to start with by the modification in administration and second of all by the fact that the merging will no longer be initiated. Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has reviews the importance of 'security requires as being a reduced degree need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to really feel safe and safe' is at the 2nd level of needs. Prior to a staff member can be made to establish emotionally, he requires to have his 'Physiological 'and 'Security' needs satisfied. This indicates that unless the personnel are made to really feel safe regarding their existing work status in Cash Technology Limited A Chinese Ipo In Singapore they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Cash Technology Limited A Chinese Ipo In Singapore Case Study

Effects of Analysis.

The OB analysis has actually checked out numerous theories to understand exactly how to cope with the existing situation at hand. The following three choices have actually been proposed to help Lewis take care of the organizational obstacles in the marketing department. Each of these choices has been proposed for relieving the shift required to bring the marketing division in line with the requirements of the marketplace as well as for making the cultural change that would certainly comply with as soon as the current leader leaves.

Integration of marketing and advertising functions. Dividing Adverting and also Manufacturing functions. Combination of Advertising with Procedures.

Evaluation of Alternatives.

Combination of Marketing & Advertising Functions: The internal advertising and marketing firm of Cash Technology Limited A Chinese Ipo In Singapore is currently stamina for the organization in regards to conserving up on overheads associated with marketing as well as promotion. Considering that no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being straight appointed to Krasnow for the advertising feature, this is a beneficial chance for incorporating the advertising and marketing functions. Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has knowledge in business-to-business marketing together with agency as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising features.

The benefit of this approach is that it will certainly integrate the two functions while reducing the demand for employing an extra source for advertising. Lewis would certainly be heading the advertising division as well as in any case her replacement would certainly be needed for the present function that she is performing. The downside of this alternative is that external hiring might bring about animosity from inner workers who may be looking at the position of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Manufacturing: Given the affordable pressures and also premium quality work needed from the ad agency, it is recommended that Lewis should enable the manufacturing unit to be a separate feature from the marketing device. Because a lot of advertising agencies had these two features as different devices, it makes more sense to follow the standard. Both functions may be able to focus on their core activates much more efficiently. Nonetheless, the drawback of this technique would be that added costs would certainly need to be borne for establishing different production features. A manufacturing head may have to be worked with which can boost expenses for the organization.

Integration of Marketing with Procedures: Since Lewis is already looking after the advertising and also operations divisions concurrently; it makes good sense to integrate the two functions considering that she has been successfully looking after both ends. The fact that the two divisions currently have significant distinctions over appropriation of resources recommends that this combination may have the ability to produce consistency particularly as Lewis would be heading both ends.However there are various disadvantages of this move specifically as it would certainly place excessive problem over Lewis's shoulders. The truth that Lewis has to adjust her management style for the advertising department suggests that these 2 divisions would be culturally diverse. Along with this, Lewis may not have the ability to apply one sort of leadership design to both divisions which might result in inefficiency in either among the two functions.


An examination of the 3 options indicates that integration of marketing and operations would not be a viable move due to the substantial differences between both departments although that currently Lewis is managing both. While splitting up of the production function might have been a desirable step for the marketing division, the reality that it would certainly suggest positioning a 3rd feature under Lewis's wing implies this need to be prevented. The combination of the marketing department is the best option in terms of obtaining the optimum results from the division. An action plan for this choice is reviewed listed below.

Action Strategy.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will continue to be part of marketing under advertising and marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership style with worker empowerment will be used in advertising and marketing division.

Open door plan as well as focus on cross department communication will be targeted at getting rid of discord.

Contingency strategy.

If the integration does not exercise as prepared, a backup plan would certainly comply with which would certainly separate the manufacturing function from the marketing feature to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will certainly be separated by placing it under an SVP manufacturing.