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Cash Technology Limited A Chinese Ipo In Singapore Case Study Analysis

Background and Facts

Cash Technology Limited A Chinese Ipo In Singapore a workplace products seller for little and medium sized services has actually recently been involved in planning for a merger with its rival Residence Deport, which has actually influenced efficiency degrees in departmentswith the senior supervisor involved in legal difficulties put forth by the government Trade Compensation. With the Advertising Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the near future. With obstacles in the type of a potential social modification as well as reduced worker spirits, the company requires a full reengineering effort at the advertising and marketing division.

Problem Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Cash Technology Limited A Chinese Ipo In Singapore is enhancing unpredictability in the workplace bring about numerous challenges for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting strategic choices since Stapes Inc. needed to abandon its plans of combining with Office Deport after the Federal Trade Compensation's intervention in the process. Offered the truth that the store has an international visibility with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries might have the ability to affect performance or strategic goals. Federal Profession Payment's antitrust match versus the merging took up useful time of the company's senior management recommending that 'political' factors can have severe ramifications for a global business.

Economic Factors: Economic factors such as the appearance of small businesses in the global situation suggest that Cash Technology Limited A Chinese Ipo In Singapore is thriving in a setting where there is potential growth of organisations. Along with this, fact that shop consumers are primarily searching for office products for home offices recommends that the marketplace has an increasing fad of business owners and online companies.

Social factors: Social fads in the economy show that clients are searching for benefit along with attractive rates. Marketing research shows how the client for Cash Technology Limited A Chinese Ipo In Singapore lacks recognition about discovering solutions which can provide a mix of comfort and low costs.

Technological factors: Modern technology plays an essential role in Cash Technology Limited A Chinese Ipo In Singapore's organisation strategy especially as the company is piloting Modern technology facilities which would supply technology sales as well as support in the form of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues and Symptoms.

Several underlying Business Habits issues can be seen in Cash Technology Limited A Chinese Ipo In Singapore's case as highlighted in this area.

Concerns about social adjustment: There is apprehension regarding a cultural adjustment that would certainly take place when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising with the majority of the personnel already showing discontent over this possible relocation. This anticipated modification has actually produced stress in the work environment which has actually been paired with the past anxiety of preparing the company for a potential merger with Home Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is scarcity of employees that can match the stressful atmosphere of a hectic organization. Not only does this bring about difficulty in finding the appropriate individuals, it puts tension on new hires as can not withstand the pace and stress that the organization anticipates them to birth.

Dual Reporting Lines: Beginners locate this business culture troublesome and hard to cope with specifically as dotted line relationships are implied to be weaker generally and unbiased setup and also efficiency evaluation is still done by the solid line manager. This suggests that newbies could lose clearness about their respective functions and also goals especially as populated line reporting does not maintain them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles although it had been guessed that the last would take Krasnow's setting came as a blow to her morale. Lewis might have been qualified and also proper for the task however the truth that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Fear & Work Instability: Fear and instability can be recognized as two significant worries that Lewis would certainly be handling particularly as the merger has now be cancelled and 2 elderly executives of the advertising department would be leaving. The entire responsibility of the division would certainly be falling on Lewis's shoulders that would not simply be in charge of brining about a social change however would likewise have to show herself in her new duty.

Inappropriate Management Design of Leader: Lewis's monitoring style and its incompatibility with the advertising department's role can likewise be viewed as an OB challenge especially as she has been used to dealing with issues in the operations division where employees are instructed to concentrate on processes and get them right. The marketing division on the various other hand can be viewed as a group of individuals who are made use of to being nurtured by Krasnow that focused much more on output than procedures.

Interdepartmental Differences: Interdepartmental disagreements in between three departments, marketing, merchandizing as well as operations specifically over the allowance of the advertising and marketing mix can be determined as one more OB concern. Although the marketing department does not share the very same vision as the various other 2 departments concerning the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not agree over the marketing mix allocation amongst each other either.

Fragmentation in Advertising Department: Fragmentation between the marketing and advertising departments can be recognized as an additional OB concern which might require more attention. The reality that the advertising and marketing areas in the marketing division are disconnected is stopping both departments from gaining from each other's experience and also expertise. Assimilation of advertising with retailing and also procedures would come to be more difficult if the marketing division itself is disintegrated which can be an additional prospective OB concern.

Cash Technology Limited A Chinese Ipo In Singapore Analysis

Different concepts have actually been made use of to describe the circumstances to get additional clearness regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that juniors are easy and also careless, have little passion as well as stand up to modification. The scenario at Cash Technology Limited A Chinese Ipo In Singapore is not completely complying with Theory X, it can be seen that new hires are finding this setting instead stressful which may ultimately lead to a higher disposition of the administration towards Concept X. Also while analyzing Lewis's monitoring style, theory X may have been appropriate in the operations division to some extent yet the Marketing division would certainly call for reliance on Theory Y in order to get the imagination as well as originality from the groups.

Tuckman's Teamwork Concept: As far as Lewis's worry regarding bringing harmony between the advertising and also marketing department is worried, this would at first lead to conflict as discussed by Bruce Tuckman in his 'Synergy Theory'. By combining the advertising and marketing and also marketing division's job, there might be the very same preliminary separate which might lead to the second phase of 'storming' where the groups challenge one an additional.

Bridges' Shift Design: According To William Bridge's theory (appendix 4), people are rather uneasy with modification, which is obvious by the circumstance at Cash Technology Limited A Chinese Ipo In Singapore The scenario can be seen as a normal course of life if is researched according to Bridge's concept where he discusses that people experience 3 stages of transition when they experience change. 'Ending, shedding as well as Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people are presented with change, they enter phase one and so there may be emotions like despair, unpredictability, irritation, anger, worry, denial and disorientation.The situation at the advertising and marketing division of Cash Technology Limited A Chinese Ipo In Singapore is comparable so Lewis can obtain comfortable with the idea that it is not remarkable habits. In the second phase, there might be a need to link the void between the brand-new and also old culture so Lewis may have to face this ordeal when Krasnow leaves. There may be low spirits and also reduced efficiency at this phase which should not be taken as an obstacle. It is throughout this phase that Lewis will have to offer assistance to the division to ensure that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this shift much easier by making Lewis obtain associated with the department a year prior to his actual separation. Based on Bridges' Design, phase three will certainly cause visibility to knowing, High energy as well as commitment as individuals will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has talks about the value of 'protection needs as being a reduced level requirement of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel secure and out of risk' is at the 2nd degree of requirements. Before a staff member can be made to create mentally, he needs to have his 'Physiological 'as well as 'Safety and security' requires fulfilled.

SWOT Analysis for Cash Technology Limited A Chinese Ipo In Singapore Case Study

Implication of Analysis.

The OB analysis has looked at numerous concepts to recognize just how to handle the present situation at hand. The adhering to three choices have been suggested to help Lewis manage the business difficulties in the marketing department. Each of these choices has actually been recommended for reducing the shift required to bring the marketing department in line with the needs of the marketplace as well as for making the social modification that would certainly comply with as soon as the current leader leaves.

Combination of advertising and marketing functions. Separating Adverting and also Production features. Assimilation of Advertising And Marketing with Workflow.

Examination of Alternatives.

Assimilation of Advertising & Advertising Functions: The in-house marketing firm of Cash Technology Limited A Chinese Ipo In Singapore is already stamina for the company in terms of saving up on overheads connected to advertising and also promotion. Given that no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being directly appointed to Krasnow for the marketing feature, this is a desirable chance for incorporating the marketing and advertising features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has experience in business-to-business advertising along with firm and retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both advertising and marketing functions.

The advantage of this strategy is that it will incorporate the two features while lowering the demand for working with an added source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing department and in any case her substitute would be needed for the current function that she is doing. The downside of this alternative is that outside hiring might produce animosity from internal employees that may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and also Manufacturing: Given the affordable pressures and high top quality job called for from the advertising agency, it is recommended that Lewis must allow the manufacturing system to be a different function from the advertising unit. Since many advertising companies had these two features as different devices, it makes even more sense to adhere to the norm.

Combination of Advertising with Operations: Because Lewis is already looking after the advertising and marketing and procedures divisions concurrently; it makes sense to integrate both features given that she has been successfully taking care of both ends. The fact that the two departments already have major differences over appropriation of sources recommends that this assimilation might be able to cause harmony especially as Lewis would certainly be heading both ends.However there are various disadvantages of this move specifically as it would certainly place too much worry over Lewis's shoulders. The reality that Lewis has to adjust her administration style for the marketing division suggests that these 2 departments would certainly be culturally diverse. Lewis may not be able to apply one kind of leadership design to both departments which can result in inadequacy in either one of the two features.


An examination of the 3 alternatives indicates that integration of advertising as well as operations would not be a feasible move due to the huge differences between the 2 departments despite the truth that presently Lewis is handling both. While separation of the production function might have been a desirable move for the marketing department, the truth that it would certainly suggest positioning a 3rd feature under Lewis's wing implies this should be avoided.

Activity Plan.
Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Production function will continue to be component of advertising under advertising function.

Lewis will separate herself from operations.

A democratic management design with staff member empowerment will certainly be used in advertising department.

Open up door plan and also focus on cross departmental communication will be targeted at getting rid of disharmony.

Contingency plan.

If the integration does not work out as intended, a contingency strategy would certainly adhere to which would certainly divide the manufacturing feature from the advertising feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising and marketing division without an SVP. In that case the manufacturing feature will most definitely be separated by placing it under an SVP production.