Cash Technology Limited A Chinese Ipo In Singapore Case Study Solution


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Cash Technology Limited A Chinese Ipo In Singapore Case Study Analysis

Background and Facts

Cash Technology Limited A Chinese Ipo In Singapore a workplace materials store for little and also medium sized services has recently been involved in planning for a merger with its competitor Home Deport, which has impacted performance levels in departmentswith the elderly supervisor associated with lawful difficulties put forth by the government Trade Commission. With the Advertising Head advancing the information of his separation from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With challenges in the type of a possible cultural modification and also reduced employee morale, the company needs a complete reengineering effort at the advertising and marketing department.

Problem Statement
Porter's 5 Forces Analysis
The prospective cultural change at the marketing department of Cash Technology Limited A Chinese Ipo In Singapore is raising uncertainty in the workplace bring about different difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing calculated choices since Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Compensation's intervention at the same time. Given the truth that the store has a worldwide existence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries may have the ability to affect performance or tactical objectives. Federal Trade Payment's antitrust fit versus the merger occupied valuable time of the organization's senior management recommending that 'political' factors can have major ramifications for a worldwide business.

Economic Factors: Economic factors such as the emergence of small companies in the worldwide circumstance recommend that Cash Technology Limited A Chinese Ipo In Singapore is growing in a setting where there is potential development of businesses. Along with this, reality that store clients are mainly searching for office supplies for office recommends that the marketplace has an increasing fad of entrepreneurs and also home based organisations.

Social factors: Social trends in the economy show that consumers are trying to find benefit in addition to eye-catching rates. Market research demonstrates how the client for Cash Technology Limited A Chinese Ipo In Singapore lacks understanding concerning finding solutions which can provide a mix of ease and also affordable.

Technological factors: Innovation plays a crucial function in Cash Technology Limited A Chinese Ipo In Singapore's organisation technique especially as the organization is piloting Modern technology centers which would offer modern technology sales and also support in the kind of memory upgrades, peripheral installments. (Summary of BUG in appendix 2).

OB Issues as well as Effects.

Several underlying Business Behavior issues can be seen in Cash Technology Limited A Chinese Ipo In Singapore's case as highlighted in this section.

Apprehensions concerning cultural change: There is concern regarding a cultural change that would certainly happen once Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with the majority of the team member currently revealing discontent over this possible step. This predicted modification has actually produced stress and anxiety in the workplace which has actually been combined with the previous stress and anxiety of preparing the firm for a possible merging with Residence Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is scarcity of personnel that can match the difficult atmosphere of a busy organization. Not only does this result in trouble in locating the right people, it places anxiety on new hires as can not endure the pace as well as pressure that the organization expects them to birth.

Dual Reporting Lines: Newbies discover this business culture cumbersome as well as challenging to handle specifically as populated line relationships are meant to be weak in general and objective setup and performance evaluation is still done by the strong line supervisor. This suggests that newbies could shed clearness about their respective roles and goals particularly as dotted line reporting does not keep them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles although it had actually been guessed that the last would take Krasnow's position came as a blow to her spirits. Lewis might have been capable and suitable for the work yet the truth that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Work Insecurity: Concern and instability can be recognized as two significant concerns that Lewis would certainly be managing specifically as the merger has currently be cancelled as well as 2 senior execs of the marketing department would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would certainly not simply supervise of brining concerning a cultural modification however would certainly likewise have to verify herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's management style and also its incompatibility with the advertising department's role can also be seen as an OB difficulty specifically as she has been used to managing problems in the operations department where employees are instructed to concentrate on procedures as well as obtain them. The advertising department on the other hand can be viewed as a team of people who are used to being nurtured by Krasnow who focused a lot more on result than procedures.

Interdepartmental Arguments: Interdepartmental disagreements between 3 divisions, advertising, merchandizing as well as procedures respectively over the allotment of the advertising and marketing mix can be recognized as one more OB problem. The marketing division does not share the very same vision as the various other two divisions pertaining to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and also operations departments do not concur over the advertising and marketing mix allotment amongst one an additional either.

Disintegration in Advertising And Marketing Division: Disintegration between the advertising and marketing departments can be determined as an additional OB issue which could need more focus. The truth that the advertising and marketing sections in the marketing department are separated is avoiding both departments from getting from each various other's experience and know-how. Combination of advertising with merchandising and also procedures would become harder if the advertising and marketing department itself is disintegrated which can be an additional potential OB worry.

Cash Technology Limited A Chinese Ipo In Singapore Analysis

Numerous concepts have actually been made use of to describe the conditions to get more clarity about the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that subordinates are easy as well as lazy, have little ambition as well as resist adjustment. The hard version of this concept emphasized browbeating, limited controls, hazards and also punishments. With time it produces reduced efficiency, refined sabotage and rivalry (Deal, 2003). Although the situation at Cash Technology Limited A Chinese Ipo In Singapore is not entirely adhering to Concept X, it can be seen that new hires are finding this atmosphere rather demanding which may at some point lead to a better disposition of the monitoring towards Theory X. According to McGregor's advocated view, which he called Concept Y, the vital job of the monitoring is to set up organizational conditions to make sure that people can accomplish their own objectives best by routing their efforts in the direction of organizational incentives. If people discover no contentment in their work, the management would certainly have little choice however to depend on theory X and exterior control (Offer, 2003). Even while evaluating Lewis's monitoring style, theory X might have appropriated in the procedures division somewhat but the Marketing division would require dependence on Concept Y so as to get the creative thinking as well as originality from the teams.

Tuckman's Synergy Concept: As much as Lewis's concern about bringing harmony in between the advertising and also advertising department is concerned, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Synergy Concept'. By integrating the marketing and also marketing department's job, there might be the exact same preliminary disconnect which could lead to the second stage of 'storming' where the teams test one an additional.

Bridges' Transition Version: Based On William Bridge's theory (appendix 4), people are rather uneasy with change, which is apparent by the scenario at Cash Technology Limited A Chinese Ipo In Singapore The situation can be viewed as a regular course of life if is researched according to Bridge's concept where he discusses that individuals experience three phases of change when they experience change. 'Ending, shedding and Letting go', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals exist with modification, they enter phase one therefore there may be emotions like unhappiness, uncertainty, frustration, temper, worry, denial and also disorientation.The circumstance at the advertising division of Cash Technology Limited A Chinese Ipo In Singapore is similar so Lewis can obtain comfy with the suggestion that it is not remarkable actions. In the 2nd phase, there might be a requirement to connect the gap in between the new and old society so Lewis might have to face this experience as soon as Krasnow leaves. There might be low spirits and low efficiency at this stage which must not be taken as a trouble. It is throughout this stage that Lewis will certainly have to provide advice to the department so that they can find an orientation. It can be seen how Krasnow has actually already made this change less complicated by making Lewis get involved in the department a year prior to his real separation. According to Bridges' Model, stage three will certainly cause visibility to understanding, High power and also dedication as individuals will accept the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has goes over the relevance of 'security needs as being a lower degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel protected and out of threat' is at the 2nd degree of needs. Before a staff member can be made to develop emotionally, he needs to have his 'Physiological 'and 'Safety and security' needs met.

SWOT Analysis for Cash Technology Limited A Chinese Ipo In Singapore Case Study

Ramification of Analysis.

The OB analysis has considered numerous theories to comprehend just how to handle the present situation at hand. The adhering to three alternatives have actually been recommended to help Lewis handle the organizational obstacles in the marketing department. Each of these options has actually been suggested for relieving the shift required to bring the marketing department in line with the demands of the marketplace and also for making the cultural change that would certainly comply with as soon as the present leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Production features. Assimilation of Advertising And Marketing with Operations.

Analysis of Alternatives.

Assimilation of Advertising & Advertising Functions: The in-house marketing company of Cash Technology Limited A Chinese Ipo In Singapore is already toughness for the company in regards to conserving up on overheads related to advertising and also promo. Given that no new recruitment has been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the marketing function, this is a desirable chance for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing in addition to company as well as retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and marketing functions.

The advantage of this technique is that it will integrate both functions while decreasing the demand for hiring an added source for advertising. Lewis would be heading the advertising and marketing department and in any case her substitute would certainly be needed for the existing duty that she is doing. The drawback of this choice is that external hiring may cause bitterness from inner personnel that might be looking at the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Manufacturing: Offered the affordable stress as well as high quality work required from the advertising agency, it is suggested that Lewis ought to permit the production system to be a different feature from the marketing system. Considering that most ad agency had these two functions as separate systems, it makes even more feeling to comply with the standard. In addition to this, both functions might have the ability to concentrate on their core triggers more successfully. Nevertheless, the negative aspect of this approach would certainly be that extra expenses would need to be birthed for setting up different production features. A production head may have to be hired which might boost expenses for the organization.

Assimilation of Marketing with Workflows: Given that Lewis is currently taking care of the marketing and procedures divisions simultaneously; it makes sense to incorporate the two functions given that she has actually been efficiently taking care of both ends. The truth that Lewis has to adjust her management design for the advertising department recommends that these 2 departments would certainly be culturally diverse.


An analysis of the 3 alternatives suggests that integration of advertising and also procedures would certainly not be a feasible action because of the huge distinctions between both departments although that currently Lewis is taking care of both. While separation of the manufacturing feature may have been a favorable move for the advertising division, the fact that it would mean putting a 3rd feature under Lewis's wing implies this need to be avoided as well. The combination of the advertising and marketing department is the most effective alternative in regards to obtaining the optimum arise from the division. An activity prepare for this alternative is discussed listed below.

Action Strategy.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly remain part of advertising and marketing under marketing feature.

Lewis will divide herself from procedures.

An autonomous leadership style with employee empowerment will be used in advertising and marketing division.

Open door plan and focus on cross departmental interaction will be focused on eliminating discord.

Backup plan.

If the combination does not work out as prepared, a contingency plan would adhere to which would certainly divide the production feature from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing function will certainly be divided by putting it under an SVP production.